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Data-Powered Site Speed Optimization Strategies

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

Access in-depth audience insights and user behavior data to enrich your site’s user experience, search engine rankings, and conversions.

Learn More About MarketingCloudFX

20%

Increase in ROI from optimizations fueled by data

100%

Set up by WebFX to give you the best data foundation

$500K+

Built-in Value based on cost of similar tools

Convenient Report Access

Easy-to-access archive of all reports across services, departments and campaigns.

  • Easy to access reports without having to save and sift through emails
  • Historical record of past reports and summaries of results
  • Reporting transparency for your business

Combine First and Third Party Data

Access deep insights into user behavior and website experience.

  • Combines data from calls, leads, chats, and more for unified view of the customer journey
  • Enriches customer records for more complete customer records
  • Automatically creates new audience segments that can be used for email, ppc, or other digital efforts

ROI Dashboard

Facilitate targeted marketing across digital channels.

  • Combines data from calls, leads, chats, and more for unified view of the customer journey
  • Enriches customer records for more complete customer records
  • Automatically creates new audience segments that can be used for email, ppc, or other digital efforts

20%

Increase in ROI from optimizations fueled by data

100%

Set up by WebFX to give you the best data foundation

$500K+

Built-in Value based on cost of similar tools

Explore Page Speed Optimization Service Plans

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Bronze Plan

25 Hours

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    15 hours quarterly
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    $1,800 monthly investment
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    Best for websites under 250 pages
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Silver Plan

40 hours

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    25 hours quarterly
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    $3,600 monthly investment
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    Best for websites under 500 pages
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Gold & Ecommerce Plan

50 hours

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    35 hours quarterly
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    $4,800 monthly investment
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    Best for websites 500 pages+

SEE FULL DELIVERABLES

Your search for website speed optimization services ends here

When your company partners with WebFX, you:

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Extend your marketing team

When you partner with WebFX, our team takes the time to get to know your unique company, including your industry, target market, and goals. We strive to become an extension of your existing marketing team and a long-term partner dedicated to your company’s growth.

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Get ongoing support

We don’t just stop at page speed optimization. WebFX is a full-service digital marketing agency with over 500 marketing experts ready to help with all of your digital marketing needs, including SEO, PPC, web design, and more!

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Grow your bottom-line

Earn a 20% average increase in ROI with our in-house revenue acceleration software, MarketingCloudFX, and data-driven optimization plans designed to drive the results leadership wants.

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Boost your leads and conversions

Improve your page load speed and keep users engaged on your site for longer. Boost your rankings in relevant search engine results pages to drive more qualified traffic to your site. Then, watch the leads and conversions roll in.

Pricing custom to you.

Starting at $1,800 per month.

Request a Free Proposal
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Solving key challenges for businesses

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When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

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Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

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Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 20% increase in ROI with WebFX’s award-winning site speed optimization team

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

What are the benefits of site speed optimization?

There are a few main benefits that come to mind when thinking about site speed optimization:

page speed optimization at webfx

Improved Google rankings

Improved Google rankings

Google considers page speed as a ranking factor, so it’s important that you keep your site optimized. When your site loads quickly for users, you’ll have a better chance at ranking higher in search since you provide users with a great experience.

Users will spend more time on your site

Users will spend more time on your site

Since fast-loading pages provide users with the instant gratification that they desire, they’ll stay on your site longer if your pages load quickly. This also goes hand-in-hand with the next benefit.

Users won’t bounce to competitor sites

Users won’t bounce to competitor sites

One of the top reasons users bounce to a competitor’s site is because the site wouldn’t load. If your site loads quickly and users can find the info they’re looking for, there’s no reason for them to bounce to a competitor’s website.

Increased leads, conversions, and revenue over time

Increased leads, conversions, and revenue over time

With higher rankings due to a fast load time, more site visitors staying on your site, and more – you’ll see an increase in leads, conversions, and revenue over time when you keep up with your website speed optimization.

FAQs about website speed optimization services

What is the difference between page speed and site speed?

Page speed and site speed both relate to how quickly the content on your website loads, but there is a technical difference between the two terms.

Page speed refers to how quickly the content on a specific page loads. It may be defined as either:

  • Page load time: How long it takes to fully display a page’s content. The average page load time is 10.3 seconds.
  • Time to first byte: How long it takes a browser to receive the first byte of information from your server

Site speed is a measurement of how quickly your whole website loads. It’s calculated by taking the average page speed for a sample of page views on your site.

Website speed is a more general term used to describe how quickly your site loads and may also be used as a synonym for site speed.

Page speed, site speed, and website speed are closely related terms, and they all impact your site’s user experience and rankings.

Why are website speed optimization services important to website success?

Simple! It’s not only what your site visitors want — it’s what Google wants. There’s a connection between page speed and SEO, and it’s exactly why your pages need to load quickly.

Google’s main job is to provide users with search results that best fit their queries. Not only do search engines serve pages with content that best fits the user’s query, they also want to display websites that provide a great user experience. And you guessed it — page speed is part of a great user experience.

Other user experience factors include things like readability and ease of navigation.

Pages that load quickly appeal to site visitors decrease bounce rate — another indicator to Google whether or not your site is a good one.

When your site loads slowly, (takes longer than 3 seconds to fully load), users will become frustrated and bounce from your website to find one that provides the information they need more quickly.

If users consistently bounce from your site, Google will start to notice, and you will see a drop in search engine rankings. That’s because Google sees a correlation between high bounce rate and a bad user experience, so they subsequently drop you in the rankings.

If users don’t stay on your website long enough to read your content, Google concludes that it must not be a very good website. Little do they (or your site visitors) know that you could have one of the best websites with the best content out there, but your slow load time kept them from experiencing your website.

This makes page speed even more crucial. Website speed can keep users from entering your site in the first place, which means they won’t learn about your business, see your products and services, or read your informative, beneficial information. Most of all, they won’t convert.

Is mobile involved?

In January 2018, Google announced its Speed Update, which says that mobile speed is now a ranking factors. Because of this, both your desktop and mobile rankings can change due to site speed.

This means that when dealing with website speed optimization, it’s crucial to keep mobile in mind as well.

Optimizing page speed for mobile devices works the same way as it does on a desktop. And of course, you want to ensure that your site is mobile responsive in the first place! This means that your website is effective and easy to use on smaller screens, too!

Why consider ongoing site speed optimization?

WebFX offers two main packages – initial and ongoing – but there are a few important reasons you should consider ongoing page speed efforts:

  • As Google and other search engines continue to evolve, it’s crucial to your website’s success that site speed optimization is prioritized on an ongoing basis. In addition, site evolution — including plugin and CMS updates, require you to keep up with page speed audits.
  • Site speed optimization is a technical service that requires dedicated time from expert developers to uncover hidden issues in code that may be slowing down your site.
  • You’ll likely see larger gains upfront and incremental gains over time, but small, incremental gains will keep your site’s page speed in check.

What factors contribute to slow load time?

There are a lot of factors that can contribute to slow load time including:

1. Sloppy HTML coding

One surefire way to ensure that your pages will load slowly is by having a sloppy HTML code on the backend of your site.

HTML code is what tells your page how to look when users view it on your website. The code is made up of all sorts of tags that tell the page how to work and what to do.

Every page on your website will have a page of code, and the larger and more complex your website is, the more complex your code will be. This is where it becomes easy for your code to become jumbled and sloppy.

In order to keep your pages loading quickly, it’s essential to ensure that there are no extra tags and that everything is referenced properly. Otherwise, it will take the server longer to read the code — causing a slow-loading site.

2. Huge, unoptimized graphics

Including graphics on your site is crucial to providing a great user experience. When you offer a whole page of information, for example, it’s important to break up all that information with some images, graphics, or video to ensure that the reader doesn’t get bored.

However, all the bells and whistles that you can add to your site pages in terms of graphics and videos can weigh your site down and cause it to load slowly.

Huge, high-resolution photos are one of the biggest causes of slow-loading pages.

So how do you ensure that your site provides a great user experience with graphics while keeping page load time fast? Optimize your graphics!

Consider using a tool like Kraken.io to condense your image files so that they’re not so bulky. It won’t change the visual size of the image but condense the file size so that it doesn’t take as long to load on your website.

TIP: Stay away from TIFF and BMP files, and only use JPG and PNG files.

3. Too many redirects

Redirects occur when you want to replace all links to an old webpage with references to a new one. The redirects are bits of code placed within your .htaccess file in the server, and you can create as many as you need when you replace old pages on your site.

However, when you have tons of redirects on the same page, your site takes the time to reference the .htaccess file to find out the new location of where the link is pointing. This is essentially like loading links twice on your page, which ramps up page load time.

4. Server location and performance

One of the easier factors to understand — the farther away your server, the longer it will take your website to load. That said, it’s important to be mindful of where your server is located. For example, if your business is based in the United States, don’t select a server in China.

In relation to server performance, you want to ensure that you have a high-quality website hosting service. Here’s how it works:

  • A user types your URL into their search bar, or visits your website from a search engine like Google
  • Their browser notifies your server that they’re trying to visit your site, and asks for all the information necessary to visit your page
  • If your server is high-quality, the information will arrive quickly

The quality of your server comes down to whether it’s shared or dedicated:

  • Are you on a shared server? If so, you are sharing server space with another website and their traffic.
  • Are you on a dedicated server? If so, you can ensure that you’re not sharing website traffic with another website. When you’re on a dedicated server, you’ll have a much faster loading time.

Which tools help with page speed?

Wondering how you can get started optimizing your website speed? Here are a few of our favorite web optimization tools to help you gauge your site’s page speed and figure out what you need to do to improve it.

1. Google Search Console

When it comes to free tools to help you in your website speed optimization efforts, Google Search Console is probably the best of the best. It gives you all the valuable information you need to measure your website traffic in-depth, understand your site’s performance, and advise you on how to fix the most prominent issues on your website.

Google recently added the Core Web Vitals report to Google Search Console. The Core Web Vitals (CWV) are a set of metrics that Google recently introduced to measure user experience. The three web vitals are:

  • Largest Contentful Paint (LCP) measures the time it takes the page’s main content to become visible relative to when the page began loading.
  • First Input Delay (FID) measures load responsiveness by calculating the time from when a user first interacts with a page to the time the browser can respond to that interaction.
  • Cumulative Layout Shift (CLS) measures visual stability, or how much the layout of a page unexpectedly moves around.

google search console screenshot

2. Pingdom

Pingdom provides a wealth of information when it comes to page optimization. First, it provides reports that are divided into four sections. It gives you information like a performance grade, the history of the page, an analysis, and so much more. They also provide suggestions for where you can make improvements to your website.

If you’re interested in gaining insight into the speed of your websites from different places in the world, Pingdom allows you to gauge your page speed from Dallas, Melbourne, San Jose, and Stockholm, Sweden. This is extremely helpful if you have clients around the world.

about pingdom

3. WebFX SEO Checker

At WebFX, we have created our own proprietary SEO checker tool that can help make recommendations as far as page optimizations.

With our tool, you’ll be able to input the URL of your website, along with the keyword you want to check for, and your email. When you input your email, you’ll get a full PDF copy of the results.

One of the best things about the tool? You can add a competitor’s URL to compare how it’s performing in contrast to yours!

When you receive your custom PDF document, you’ll not only gain insight into your page speed, but a collection of other metrics, including image analysis, title and description tag audit, copy and code analysis, and so much more.

How much does site speed optimization cost?

Every agency will charges something a little different for their website speed optimization services.

Different companies offer different levels of site speed optimization — varying the cost. Not only that, site speed optmization cost could vary based on agency experience, tools used, and so much more.

Site Speed Optimization Services from WebFX

Total initial project hours to be spent improving site speed, communication, and reporting:Bronze – Initial 25 hoursSilver – Initial 40 hoursGold & Ecommerce – One Time 50 hours
Quarterly Hours15 hours25 hours35 hours
Best fit websites:Under 250 pages Under 500 pages 500 pages+
Dedicated project POC
Audit of current website performance, optimization hours will be spent on the following items on based on audit results and priority:
— Website theme & plugin optimizations
— Website/CSS optimization
— Set and/or Reduction in http(s) requests
— Removal of unused code
— Combine, Prioritization, & minification of CSS and JavaScript files
— Image size optimization and compression
— Gzip compression
— Website & Browser Caching setup and/or configuration
— Optimize/reduce number of redirects
— Font delivery optimization
Performance Testing
Host Recommendations
Setup and/or configuration of a CDN
Host MigrationOne-time $1,500 One-time $1,500
UX & UI optimizations
Quarterly Performance updates to top 5 trafficked pages
Quarterly submission of URL inspection
Quarterly Core Metrics Reporting & Analysis (LCP, FID, CLS)
500+ SMEs behind campaign driving results
Initial Investment$3,125$6,250$3,750
Monthly Investment$1,800$3,600$4,800
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTEDGET STARTED

 

Typical page speed score increases BRONZE PLAN SILVER PLAN GOLD/ECOMMERCE PLAN
Current website speed test score of less than 25%Average of 15% to 30% increase Average of 20% to 35% increase Average of 25% to 50% increase
Current website speed test score of between 26% and 50%Average of 5% to 15% increase Average of 10% to 20% increase Average of 15% to 25% increase
Current website speed test score of between 51% and 67%Average of 2% to 10% increase Average of 4% to 12% increase Average of 5% to 15% increase
Current website speed test score of between 67% and 74%Minimal A few % A few %
Current website speed test score above 75%Depends. Some sites max at ~75%-~80% due to 3rd party ad scripts, ecommerce/hosting configuration, etc Depends. Some sites max at ~75%-~80% due to 3rd party ad scripts, ecommerce/hosting configuration, etc Depends. Some sites max at ~75%-~80% due to 3rd party ad scripts, ecommerce/hosting configuration, etc
500+ SMEs behind campaign driving resultsIncluded Included Included
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTEDGET STARTED

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