Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Site Speed Optimization Services
Did you know that 40% of online users will abandon your site if it doesn’t load in three seconds? By investing in page speed optimization services, you can retain visitors on your website and improve their user experience. Call us at 888-601-5359 or contact us online for your site speed optimization needs to boost user engagement and grow your revenue!
Optimize your page speed to increase your conversion rates and revenue
Improving your page speed is a critical ingredient for increasing your revenue. With 83% of people expecting websites to load in three seconds or less, you must optimize your page speed if you want to retain them on your site.
When you optimize your page speed, you provide an excellent user experience for your visitors. In addition, you keep them engaged on your site, resulting in higher conversion rates and increased revenue.
When you invest in WebFX’s page speed optimization services, you get the following services:
- Website performance audit
- Optimization of your site’s features
- Regular reporting
- Dedicated project manager
Website performance audit
Website performance audit
Our team will perform a thorough audit of your website to identify areas for improvement. We’ll check your site images to see if they’re compressed and optimized for the web.
Your website code and redirects are also part of the audit to ensure that they don’t negatively impact your site speed. Unused code is removed so you have lean site code.
Meanwhile, redirects are optimized. We’ll also help you reduce the number of redirects to ensure a page loads quickly.
Optimization of your site’s features
Optimization of your site’s features
Aside from a thorough audit and making immediate improvements, we also carefully examine your other site features and elements to identify areas to optimize:
- Website theme
- CSS
- Plugins
- Servers
Regular reporting
Regular reporting
When you partner with us for page speed optimization services, we’ll provide you with quarterly detailed reports to keep you updated.
In the report, you’ll find the optimizations performed on your site and the insights from the previous quarter. We’ll also provide you with details on the expected results of these optimizations.
Our quarterly reports also include your site’s Core Web Vitals results and other relevant page speed data.
Dedicated project manager
Dedicated project manager
At WebFX, we assign our clients a dedicated point of contact. That way, you always know who to reach out to for any concerns or questions.
Your dedicated project manager will be on top of deadlines and deliverables, ensuring all page speed optimization tasks are performed. They liaise with our team of digital marketing experts who are working on your site speed optimization project.
They’ll also regularly update you on the status of your optimization project and ensure all your questions are answered.
Transparent Page Speed Optimization Pricing
Based on Your Website Needs
CUSTOM SSO PLANS
Starting at
$1,800 / month
How we determine pricing
Quarterly Support
You and your web strategist will discuss the level of support your website needs on a quarterly basis based on the size of your website, CMS, and other factors.
Website Size
WebFX can help with page speed optimizations for websites both small (under 250 pages) and large (over 500 pages).
Additional Support
WebFX can help you configure a CDN if needed, as well as knock out UX updates for your website as needed.
- Dedicated project manager to provide timely updates
- Audit of current website performance
- Performance Testing
- Host recommendations
- Quarterly Core Metrics Reporting & Analysis (LCP, FID, CLS)
Your search for website speed optimization services ends here
When your company partners with WebFX, you:
Pricing custom to you.
Starting at $1,800 per month.
Unlock a 20% increase in ROI with WebFX’s award-winning site speed optimization team
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
What are the benefits of site speed optimization?
There are a few main benefits that come to mind when thinking about site speed optimization:
- Improved search engine rankings
- Better user engagement
- Decreased bounce rates
- Increased leads, conversions, and revenue over time
Improved search engine rankings
Improved search engine rankings
Google considers page speed as a ranking factor, so it’s important that you keep your site optimized. When your site loads quickly for users, you’ll have a better chance at ranking higher in search since you provide users with a great experience.
Better user engagement
Better user engagement
Since fast-loading pages provide users with the instant gratification that they desire, they’ll stay on your site longer if your pages load quickly. This also goes hand-in-hand with the next benefit.
Decreased bounce rates
Decreased bounce rates
One of the top reasons users bounce to a competitor’s site is because the site wouldn’t load. If your site loads quickly and users can find the info they’re looking for, there’s no reason for them to bounce to a competitor’s website.
Increased leads, conversions, and revenue over time
Increased leads, conversions, and revenue over time
With higher rankings due to a fast load time, more site visitors staying on your site, and more. You’ll see you’ll generate more leads, conversions, and revenue over time when you keep up with your website speed optimization.
FAQs about website speed optimization services
What is the difference between page speed and site speed?
Page speed and site speed both relate to how quickly the content on your website loads, but there is a technical difference between the two terms.
Page speed refers to how quickly the content on a specific page loads. It may be defined as either:
- Page load time: How long it takes to fully display a page’s content. The average page load time is 10.3 seconds.
- Time to first byte: How long it takes a browser to receive the first byte of information from your server
Site speed is a measurement of how quickly your whole website loads. It’s calculated by taking the average page speed for a sample of page views on your site.
Website speed is a more general term used to describe how quickly your site loads and may also be used as a synonym for site speed.
Page speed, site speed, and website speed are closely related terms, and they all impact your site’s user experience and rankings.
Why are website speed optimization services important to website success?
It’s not only what your site visitors want — it’s what Google wants. There’s a connection between page speed and SEO, and it’s exactly why your pages need to load quickly.
Google’s main job is to provide users with search results that best fit their queries. Not only do search engines serve pages with content that best fits the user’s query, they also want to display websites that provide a great user experience. And you guessed it — page speed is part of a great user experience.
Other user experience factors include things like readability and ease of navigation.
Pages that load quickly appeal to site visitors and decrease bounce rate — another indicator to Google whether your site is a good one.
When your site loads slowly (or takes longer than 3 seconds to fully load), users will become frustrated and bounce from your website to find one that provides the information they need more quickly.
If users consistently bounce from your site, Google will start to notice, and you will see a drop in search engine rankings. That’s because Google sees a correlation between high bounce rate and a bad user experience, so they subsequently drop you in the rankings.
If users don’t stay on your website long enough to read your content, Google concludes that it must not be a very good website. Little do they (or your site visitors) know that you could have one of the best websites with the best content out there, but your slow load time kept them from experiencing your website.
This makes page speed even more crucial. Website speed can keep users from entering your site in the first place, which means they won’t learn about your business, see your products and services, or read your informative, beneficial information. Most of all, they won’t convert.
Is mobile involved?
In January 2018, Google announced its Speed Update, which says that mobile speed is now a ranking factor. Because of this, both your desktop and mobile rankings can change due to site speed.
This means that when dealing with website speed optimization, it’s crucial to keep mobile in mind as well.
Optimizing page speed for mobile devices works the same way as it does on a desktop. And of course, you want to ensure that your site is mobile-responsive in the first place! This means that your website is effective and easy to use on smaller screens, too!
Why consider ongoing site speed optimization?
Site speed optimization isn’t a one-and-done process. Search engines continue to evolve, so your site must also keep up with these changes.
WebFX offers two main packages – initial and ongoing – but there are a few important reasons you should consider ongoing page speed efforts:
- As Google and other search engines continue to evolve, it’s crucial to your website’s success that site speed optimization is prioritized on an ongoing basis. In addition, site evolution (including plugin and CMS updates) requires you to keep up with page speed audits.
- Site speed optimization is a technical service that requires dedicated time from expert developers to uncover hidden issues in code that may be slowing down your site.
- You’ll likely see larger gains upfront and incremental gains over time, but small, incremental gains will keep your site’s page speed in check.
What factors contribute to slow load time?
There are a lot of factors that can contribute to slow load, time including:
1. Sloppy HTML coding
Sloppy HTML code on the backend of your site is sure to slow down your page.
HTML code is what tells your page how to look when users view it on your website. The code is made up of all sorts of tags that tell the page how to work and what to do.
Every page on your website will have a page of code, and the larger and more complex your website is, the more complex your code will be. This is where it becomes easy for your code to become jumbled and sloppy.
In order to keep your pages loading quickly, it’s essential to ensure that there are no extra tags and that everything is referenced properly. Otherwise, it will take the server longer to read the code — causing a slow-loading site.
2. Huge, unoptimized graphics
Including graphics on your site is crucial to providing a great user experience. When you offer a whole page of information, for example, it’s important to break up all that information with some images, graphics, or video to ensure that the reader doesn’t get bored.
However, all the bells and whistles that you can add to your site pages in terms of graphics and videos can weigh your site down and cause it to load slowly.
Huge, high-resolution photos are one of the biggest causes of slow-loading pages.
So how do you ensure that your site provides a great user experience with graphics while keeping page load time fast? Optimize your graphics!
Consider using a tool like Kraken.io to condense your image files so that they’re not so bulky. It won’t change the visual size of the image, but it will condense the file size so that it doesn’t take as long to load on your website.
TIP: Stay away from TIFF and BMP files, and only use JPG and PNG files.
3. Too many redirects
Redirects occur when you want to replace all links to an old webpage with references to a new one. The redirects are bits of code placed within your .htaccess file in the server, and you can create as many as you need when you replace old pages on your site.
However, when you have tons of redirects on the same page, your site takes the time to reference the .htaccess file to find out the new location of where the link is pointing. This is essentially like loading links twice on your page, which ramps up page load time.
4. Server location and performance
One of the easier factors to understand is that the farther away your server, the longer it will take your website to load. That said, it’s important to be mindful of where your server is located. For example, if your business is based in the United States, don’t select a server in China.
In relation to server performance, you want to ensure that you have a high-quality website hosting service. Here’s how it works:
- A user types your URL into their search bar, or visits your website from a search engine like Google
- Their browser notifies your server that they’re trying to visit your site, and asks for all the information necessary to visit your page
- If your server is high-quality, the information will arrive quickly
The quality of your server comes down to whether it’s shared or dedicated:
- Are you on a shared server? If so, you are sharing server space with another website and their traffic.
- Are you on a dedicated server? If so, you can ensure that you’re not sharing website traffic with another website. When you’re on a dedicated server, you’ll have a much faster loading time.
Which tools help with page speed?
Wondering how you can get started optimizing your website speed? Here are a few of our favorite web optimization tools to help you gauge your site’s page speed and figure out what you need to do to improve it.
1. Google Search Console
When it comes to free tools to help you in your website speed optimization efforts, Google Search Console is probably the best of the best. It gives you all the valuable information you need to measure your website traffic in-depth, understand your site’s performance, and advise you on how to fix the most prominent issues on your website.
Google recently added the Core Web Vitals report to Google Search Console. The Core Web Vitals (CWV) are a set of metrics that Google recently introduced to measure user experience. The three web vitals are:
- Largest Contentful Paint (LCP) measures the time it takes the page’s main content to become visible relative to when the page began loading.
- First Input Delay (FID) measures load responsiveness by calculating the time from when a user first interacts with a page to the time the browser can respond to that interaction.
- Cumulative Layout Shift (CLS) measures visual stability, or how much the layout of a page unexpectedly moves around.
2. Pingdom
Pingdom provides a wealth of information when it comes to page optimization. First, it provides reports that are divided into four sections. It gives you information like a performance grade, the history of the page, an analysis, and so much more. They also provide suggestions for where you can make improvements to your website.
If you’re interested in gaining insight into the speed of your websites from different places in the world, Pingdom allows you to gauge your page speed from Dallas, Melbourne, San Jose, and Stockholm, Sweden. This is extremely helpful if you have clients around the world.
3. WebFX SEO Checker
At WebFX, we have created our own proprietary SEO checker tool that can help make recommendations as far as page optimizations.
With our tool, you’ll be able to input the URL of your website, along with the keyword you want to check for, and your email. When you input your email, you’ll get a full PDF copy of the results.
One of the best things about the tool? You can add a competitor’s URL to compare how it’s performing in contrast to yours!
When you receive your custom PDF document, you’ll not only gain insight into your page speed, but a collection of other metrics, including image analysis, title and description tag audit, copy and code analysis, and so much more.
How much does site speed optimization cost?
Site speed optimization can cost anywhere between $50 and $12,000, depending on various factors.
Every agency will charge something a little different for their website speed optimization services. Not only that, site speed optimization cost could vary based on agency experience, tools used, and so much more.
Site Speed Optimization Services from WebFX
Swipe to the right on the table below to view additional website speed optimization plans.
Total initial project hours to be spent improving site speed, communication, and reporting: | Bronze – Initial 25 hours | Silver – Initial 40 hours | Gold & Ecommerce – One Time 50 hours |
---|---|---|---|
Quarterly Hours | 15 hours | 25 hours | 35 hours |
Best fit websites: | Under 250 pages | Under 500 pages | 500 pages+ |
Dedicated project POC | |||
Audit of current website performance, optimization hours will be spent on the following items on based on audit results and priority: | |||
— Website theme & plugin optimizations | |||
— Website/CSS optimization | |||
— Set and/or Reduction in http(s) requests | |||
— Removal of unused code | |||
— Combine, Prioritization, & minification of CSS and JavaScript files | |||
— Image size optimization and compression | |||
— Gzip compression | |||
— Website & Browser Caching setup and/or configuration | |||
— Optimize/reduce number of redirects | |||
— Font delivery optimization | |||
Performance Testing | |||
Host Recommendations | |||
Setup and/or configuration of a CDN | |||
Host Migration | One-time $1,500 | One-time $1,500 | |
UX & UI optimizations | |||
Quarterly Performance updates to top 5 trafficked pages | |||
Quarterly submission of URL inspection | |||
Quarterly Core Metrics Reporting & Analysis (LCP, FID, CLS) | |||
500+ SMEs behind campaign driving results | |||
Initial Investment | $3,125 | $6,250 | $3,750 |
Monthly Investment | $1,800 | $3,600 | $4,800 |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
Typical page speed score increases | BRONZE PLAN | SILVER PLAN | GOLD/ECOMMERCE PLAN |
---|---|---|---|
Current website speed test score of less than 25% | Average of 15% to 30% increase | Average of 20% to 35% increase | Average of 25% to 50% increase |
Current website speed test score of between 26% and 50% | Average of 5% to 15% increase | Average of 10% to 20% increase | Average of 15% to 25% increase |
Current website speed test score of between 51% and 67% | Average of 2% to 10% increase | Average of 4% to 12% increase | Average of 5% to 15% increase |
Current website speed test score of between 67% and 74% | Minimal | A few % | A few % |
Current website speed test score above 75% | Depends. Some sites max at ~75%-~80% due to 3rd party ad scripts, ecommerce/hosting configuration, etc | Depends. Some sites max at ~75%-~80% due to 3rd party ad scripts, ecommerce/hosting configuration, etc | Depends. Some sites max at ~75%-~80% due to 3rd party ad scripts, ecommerce/hosting configuration, etc |
500+ SMEs behind campaign driving results | Included | Included | Included |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |