3 Digital Marketing Strategies for the Service Industry
General marketing strategies!
As a business in the service industry, you want to reach potential customers and show them the value and quality you provide. And given that today’s consumers often conduct extensive research, read reviews, and weigh their options before making decisions, digital marketing is one of the best ways to show them that you’re the best choice for their needs.
Digital marketing enables you to reach your target audience through a variety of channels and tactics. You can use multiple sites and platforms to gain more leads and conversions.
So, how can you decide which methods are best for your business?
Call us today at 888-601-5359 to speak with a strategist about digital marketing strategies from WebFX, or keep reading to learn about the top three digital marketing strategies you can use to reach more leads for your business.
1. Search engine optimization (SEO)
Search engine optimization, or SEO, is one of the best ways to reach your target audience. SEO is the process of boosting your website’s rankings in search results for keywords related to your business.
Many companies set a goal to get on the first page of results for keywords related to their services. This is because 75% of people don’t go past the first page of results. If you aren’t on the first page of results, you could miss out on potential leads.
1. Keyword usage
The first step to utilizing SEO is selecting your keywords. You’ll want to stick to long tail keywords, which are three words or more, rather than short tail keywords, which are only one or two words. Long tail keywords are better for your site because they drive in more qualified traffic for your service industry business.
If you are trying to rank for a particular keyword, you’ll need to use that keyword on your site. Google crawls sites and uses copy to understand the context and topic, so if you want to appear in search results for a keyword, it needs to be on the page you want to rank.
You can use keywords in your titles, headings, meta descriptions, and within the body text. That being said, it is important that you don’t overuse keywords in an effort to try and rank better. This is called keyword stuffing, which can negatively impact your rankings. Only use keywords only where they fit and flow naturally.
2. Link building
An important part of SEO is building links. Links from other sites are essential because they build the credibility of your site.
If a reputable, trustworthy site links to you, this shows search engines like Google that the information on your site is valid and trustworthy.
The best way to build links is through content creation. You can create content and invite other sites to check it out. Then, if they like what they see, they can use it as a resource in their own content and link back to you.
Over time, you can use this approach to build relationships with bloggers and editors. This will help you earn more links from them, which will boost your website’s credibility and rankings.
3. User experience
When you are bringing users to your site, you want to ensure that they are enjoying the time they spend browsing and reading your content. You want to keep users on your site longer, so they can learn more about your services.
The first step to creating a great website is choosing the right design. Your site should be professional and modern to reassure visitors that they can trust you.
The next step is to create a user-friendly navigation. You don’t want users to struggle to find important information. Creating a navigation that has simple, logical titles and is organized well will make it easy for visitors to find what they want.
Finally, you can improve your user experience by improving your page speed. Users don’t stick around to wait for pages to load, so you need to make sure that your site is running at top speed.
You can monitor your load times with Google PageSpeed Insights, and consider hiring an agency for page speed services if your pages load slowly.
By improving these factors, you will be able to increase your rankings and reach more qualified leads.
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2. Pay-per-click (PPC) advertising
Pay-per-click, or PPC, advertising is another great strategy you can use to reach potential customers. These are paid advertisements that appear at the top of the search results, denoted by a small “Ad” tag.
Similar to SEO, PPC operates on keywords. You need to conduct keyword research to see which keywords will work best for your campaign.
You’ll want to use long tail keywords for PPC because they have less competition and the cost-per-click (CPC) is lower. This enables you to get the most out of your money.
Once you select your keywords, you will bid for your placement. You can set different bids for each keyword you use.
The amount you are willing to pay per click is your maximum bid. This amount is flexible and can be changed at any time.
Your placement is determined by your maximum bid and your quality score. Once you have your placement, you can begin running your campaign.
PPC is a great option for your service industry business because you have control over the campaign. You set how long you want the campaign to run and at what time of the day you want it to run.
It’s also a budget friendly option. If you only want to spend $1,000 on a PPC campaign, you can set that budget. You’ll never incur additional charges or exceed your budget.
One of the best features of PPC is that you only pay when someone clicks on your advertisement. You are paying for people who are most interested in your services.
This method helps you reach more qualified leads. In fact, 65% of all high intent searches result in clicking on a PPC ad. People who are ready to convert are most likely to click on your PPC ad.
3. Content marketing
As a business in the service industry, you likely have a vast amount of knowledge about your field that could be beneficial to your target audience. Content marketing is a great way to share that information while attracting traffic and leads.
Content creation comes in many forms. You can write articles and blog posts, shoot videos, or create graphics — as long as you provide visitors with valuable information.
Your content can focus on helpful tips, advice, or general information. As long as you focus on topics that your audience finds helpful or interesting, you can use it to draw them to your site.
Members of your target audience will come to your site and read your content. This can establish the foundation for a valuable relationship.
Content marketing doesn’t always generate immediate conversions, though. Readers may not contact you right away — but when they need services like yours, they can remember your business and look to you for the services they need.
Another perk of content marketing is that it is shareable. When you create interesting, valuable content, readers can share it with other members of your target audience — generating even more leads for your business.
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Want to learn more about digital marketing for service companies?
If you’re ready to learn more about how you can generate more credible leads for your business, contact us online or call us today at 888-601-5359 to speak with a strategist. We look forward to hearing from you!