A Smokin’ Success: How S. Clyde Weaver Increased Sales With WebFX

S. Clyde Weaver offers smoked meats and perfectly-aged cheeses for foodies across the U.S. They needed a fresh website to match their reputation for excellence, so they looked for a digital marketing partner. With help from WebFX, S. Clyde Weaver got a new website that boosted ecommerce sales. See how we did it below.

136%

INCREASE IN GROSS ECOMMERCE SALES YOY

10,000

SOCIAL MEDIA FOLLOWERS

“We have had so much success with WebFX, we have partnered with them on a whole other website and project. We could not be happier or luckier to partner and work with WebFX.”

S. Clyde Weaver

Meet the business

Family-owned since 1920, S. Clyde Weaver is a Lancaster County favorite, specializing in smoked meats, cheese, and snacks from PA Dutch country. From natural hardwood smoked ham and bologna to perfectly-aged cheeses to mouth-watering desserts, customers can find these delicacies and more at S. Clyde Weaver’s retail stores, café, and website.

The challenge: Creating a shoppable website to boost sales

Even though S. Clyde Weaver is a fixture in Lancaster County, they knew they needed to sell online to really help their business thrive. But their website wasn’t quite meeting the business’s needs.

As they put it: “So outdated that it was becoming non-functional.”

Knowing the value of a functional, shoppable website, S. Clyde Weaver looked for a digital marketing company to help them:

Update their website and online store
Expand their online presence
Grow their social media following

That’s when they found WebFX.

We were looking for a local company that could help us with the vision that we had for our website — that could take it to the next level and then the next level. From the moment we reviewed the WebFX website and then certainly after our initial meeting, we knew we were going to be in great hands.

S. Clyde Weaver

Strategic solutions to drive revenue

For S. Clyde Weaver, the path to increasing revenue started with their website. That’s why the WebFX team created a custom web design plan for them, which included:

A fresh design built with S. Clyde Weaver’s unique brand and style
Ecommerce integration to create a seamless shopping experience
Professionally crafted website copy written by industry experts
Integration of responsive design to provide a positive experience for shoppers on all devices
Optimization of pages for search engines to help people discover their newly designed website

With a freshly designed website, the next step was to help S. Clyde Weaver reach people looking for their products. That’s why the WebFX team started with a custom social media strategy on Facebook, which included:

Building a branded page for S. Clyde Weaver to help build recognition
Composing original social media content to boost engagement
Crafting tailored and targeted Facebook ads to reach shoppers

Assorted cured meats such as salami and prosciutto, along with crumbly cheese, on a wooden cutting board with a breadstick and a knife to the side.

A block of cheddar cheese in an open cardboard box with a cork board label reading 'CLYDE'S PRIVATE STOCK UNIQUELY AGED CHEDDAR', set on a red and white striped cloth with pine branches in the background.

#SeeingTheFX: S. Clyde Weaver increased sales

S. Clyde Weaver came to WebFX with the goal of improving their website and marketing, so they could sell more. We delivered.

With their newly designed website and custom, strategic marketing plan, S. Clyde Weaver saw a 136% increase in gross ecommerce sales year-over-year (YoY) — that’s more than double what it was previously!

Not only that, but S. Clyde Weaver increased their brand reach, too. They now have over 10,000 followers on their Facebook page alone!

So, how does S. Clyde Weaver feel about our partnership?

“If it weren’t for WebFX and us partnering together when we did, we would not be in a good position. But our newly updated Ferrari of a website put us in a prime and perfect position to succeed, especially online.”

136%

INCREASE IN GROSS ECOMMERCE SALES YOY

10,000

SOCIAL MEDIA FOLLOWERS

Sell more with help from WebFX

WebFX has been able to help our online store sales grow at a staggering rate from the first month.

S. Clyde Weaver

If you want to increase your company’s sales and revenue, we’re the partner to help you do it. With over 179,000+ hours of expertise in retail and ecommerce, we know how to help businesses like yours sell more products online.

Ready to increase your company’s revenue through boosting online sales? Contact us online or call us today at 888-601-5359 to speak with a strategist about our digital marketing services!

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A Smokin’ Success: How S. Clyde Weaver Increased Sales With WebFX

136%

INCREASE IN GROSS ECOMMERCE SALES YOY

10,000

SOCIAL MEDIA FOLLOWERS

Meet the business

The challenge: Creating a shoppable website to boost sales

Strategic solutions to drive revenue

Services Used

#SeeingTheFX: S. Clyde Weaver increased sales

Sell more with help from WebFX

WebFX has thousands of reviews praising our transparency, communication, and results.

WebFX Agency Rating

4.9/5

based on over 550 third-party reviews

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