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How S. Clyde Weaver Doubled Ecommerce Sales with a Custom Website and Marketing Strategy

How S. Clyde Weaver Doubled Ecommerce Sales with a Custom Website and Marketing Strategy

s clyde weaver 2

S. Clyde Weaver knew their outdated website was holding them back — and with growing demand for online shopping, they needed to act fast. They turned to WebFX for a complete digital overhaul that not only modernized their online store, but also helped them reach new audiences through social media. The result? A website that didn’t just look better — it sold better.

136%

INCREASE IN GROSS ECOMMERCE SALES YOY

10,000

SOCIAL MEDIA FOLLOWERS

“We could not be more satisfied with our partnership with WebFX since 2020. From a complete rebuild of our website to experiencing growth year over year. The dedication, time, commitment and knowledge that WebFX brings to the table is unparalleled and unmatched.”

S. Clyde Weaver

Before WebFX

Website was outdated and not fully functional for ecommerce.
Lacked a strong online presence outside of their local reputation.
Social media engagement and following were minimal.

After WebFX

Gained a modern, functional site that aligned with their brand.
Expanded visibility among shoppers beyond Lancaster County.
Built an engaged and growing social media community.

s clyde weaver team

Founded in 1920, S. Clyde Weaver is a family-owned business based in Lancaster County, PA. They specialize in smoked meats, cheeses, snacks, and desserts rooted in Pennsylvania Dutch culinary traditions. Their products are sold in retail stores, a café, and increasingly through their online store — which has become a critical piece of their business as they grow beyond their local footprint.

WebFX Approach

Redesigning the Website for a Seamless Ecommerce Experience

S. Clyde Weaver’s website was “so outdated that it was becoming non-functional,” making it difficult for customers to shop online and for the business to scale ecommerce operations.

WebFX developed a custom web design that reflected S. Clyde Weaver’s brand and created a frictionless shopping experience. This included ecommerce integration to streamline the buying process, responsive design for usability on any device, and search engine optimization to help new customers discover the site. Professionally written website copy was tailored to their products and voice, giving visitors clear paths to conversion and showcasing the business’s unique offerings.

“If it weren’t for WebFX and us partnering together when we did, we would not be in a good position. But our newly updated Ferrari of a website put us in a prime and perfect position to succeed, especially online.”

Building a Social Media Presence to Boost Reach

While S. Clyde Weaver was well-known locally, they lacked a strong online community and had minimal visibility on social media platforms where potential customers could engage with their brand.

WebFX launched a social media strategy focused on Facebook, starting with the creation of a branded page to solidify online identity. We produced original posts to drive engagement and built targeted Facebook ads to reach food lovers and shoppers interested in premium meats and cheeses. This approach helped grow their following to over 10,000 and supported their ecommerce growth by driving traffic from social platforms to their new website.

“We have had so much success with WebFX, we have partnered with them on a whole other website and project. We could not be happier or luckier to partner and work with WebFX.”

#SeeingTheFX Results