A Smokin’ Success: How S. Clyde Weaver Increased Sales With WebFX

Meet the business

Family-owned since 1920, S. Clyde Weaver is a Lancaster County favorite, specializing in smoked meats, cheese, and snacks from PA Dutch country. From natural hardwood smoked ham and bologna to perfectly-aged cheeses to mouth-watering desserts, customers can find these delicacies and more at S. Clyde Weaver’s retail stores, café, and website.

The challenge: Creating a shoppable website to boost sales

Even though S. Clyde Weaver is a fixture in Lancaster County, they knew they needed to sell online to really help their business thrive. But their website wasn’t quite meeting the business’s needs.

As they put it: “So outdated that it was becoming non-functional.”

Knowing the value of a functional, shoppable website, S. Clyde Weaver looked for a digital marketing company to help them:

• Update their website and online store
• Expand their online presence
• Grow their social media following

That’s when they found WebFX.

Strategic solutions to drive revenue

For S. Clyde Weaver, the path to increasing revenue started with their website. That’s why the WebFX team created a custom web design plan for them, which included:

• A fresh design built with S. Clyde Weaver’s unique brand and style
• Ecommerce integration to create a seamless shopping experience
• Professionally crafted website copy written by industry experts
• Integration of responsive design to provide a positive experience for shoppers on all devices
• Optimization of pages for search engines to help people discover their newly designed website

With a freshly designed website, the next step was to help S. Clyde Weaver reach people looking for their products. That’s why the WebFX team started with a custom social media strategy on Facebook, which included:

• Building a branded page for S. Clyde Weaver to help build recognition
• Composing original social media content to boost engagement
• Crafting tailored and targeted Facebook ads to reach shoppers