Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
CRM Retargeting Services That Grow Your Business
Get powerful results when you use the data in your customer relationship management (CRM) system to inform your retargeting campaigns. CRM retargeting services from WebFX can help you make the most of this digital marketing strategy.
Drive your business results by working with us to create a custom CRM remarketing strategy.
What do our CRM retargeting services include?
Make the most of your retargeting campaigns by working with an experienced digital marketing company like WebFX and incorporating our CRM remarketing services. Here’s what we offer as part of our CRM retargeting services.
- An SMB-focused CRM or built-in CRM integration
- Custom campaign development & setup
- Ad copywriting and design
- Campaign & bid management
- Regular performance reporting
- And more!
An SMB-focused CRM or built-in CRM integration
An SMB-focused CRM or built-in CRM integration
We offer our own CRM — Nutshell, which we built with small and medium-sized businesses (SMBs) in mind. With Nutshell, you can manage your leads and sales pipeline, track the ROI of your marketing efforts, forecast sales and revenue, and more. Our CRM also integrates seamlessly with MarketingCloudFX.
MarketingCloudFX also features built-in integrations with numerous leading CRMs, including Salesforce, Pipedrive, Zoho, and many more.
Custom campaign development & setup
Custom campaign development & setup
When you work with WebFX, we’ll create a custom campaign based on your audience, industry, needs, and goals. We’ll gather information from you and conduct our own in-depth research to inform our strategy. The result is a custom campaign designed to drive results and meet your business’s unique needs.
We’ll also set up your campaign, including the technology needed to implement it and track its results. Professional CRM-based targeting services make it easy to take advantage of the benefits of CRM retargeting since we’ll set up your campaigns for you.
Ad copywriting and design
Ad copywriting and design
We’ll also take care of creating your campaign’s ads. Our professional copywriters will craft engaging copy for your ads, and our award-winning design team will create compelling visuals. In both our copy and design, we focus on driving results for your business.
Campaign & bid management
Campaign & bid management
The team at WebFX can manage every aspect of your ad campaign. We’ll prepare and launch your campaign, and as it runs, we’ll track the results and run tests to determine how to improve it. We’ll optimize everything from your settings to your ad copy to your landing page design.
We also provide strategic bid management to help you maximize the return on investment (ROI) of your ad spend — what you pay the platforms on which you place your ads.
Regular performance reporting
Regular performance reporting
You can check in on your campaign progress any time through MarketingCloudFX, but your account manager will also meet with you monthly to discuss your campaign. They’ll update you on your results, offer suggestions for improvement, and answer questions.
Your search for CRM retargeting services ends here
When your company partners with WebFX, you:
Pricing custom to you.
Starting at $3,000 per month.
Unlock a 20% greater marketing ROI with WebFX’s award-winning CRM retargeting team
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Benefits of CRM retargeting can give you
Want to know what exactly CRM retargeting can bring to your business? There is a lot of worth to integrate CRM retargeting services into your marketing.
You’ll discover that your customer loyalty increases as their experience improves with your brand. Relevant offers and recommendations will be more accurate, and personalization will be spot on. And that’s just the beginning.
Here are the top benefits CRM retargeting can give you and why it is worth investing in to grow online.
- Enhanced ad targeting and personalization
- Focus on highly qualified leads
- Fewer lost leads and more sales
- Increased brand awareness
Enhanced ad targeting and personalization
Enhanced ad targeting and personalization
Remarketing is an excellent strategy for serving users customized ads that bring them back to your website. Using CRM data adds another layer that makes your ad targeting even more accurate and personalized.
In addition to information collected through your website, you can use data from sales calls, customer service requests, and a variety of other interactions.
By using detailed customer data, you can create customized ads that actually resonates with individuals. It will connect with their personal preferences and past behaviors. They will naturally engage more.
Once that personalization has been created, it will encourage repeat purchases and fostering loyalty. Personalized campaigns will remind the customers of their previous interactions and improve retention rates.
Focus on highly qualified leads
Focus on highly qualified leads
CRM retargeting makes it easier to focus on the leads that are most likely to convert, helping you get more return from your marketing and sales efforts. You can assess customers’ characteristics, where they are in the buyer’s journey, their previous interactions with your website or sales team, and more to determine how qualified a lead is.
You can utilize the data to give you more deeper insights into their preferences, influencing their needs, but also your marketing strategy.
Fewer lost leads and more sales
Fewer lost leads and more sales
One of the main reasons that businesses use CRM remarketing is that it drives more sales by enabling you to regain leads you may have otherwise lost. You can recover abandoned carts and unfinished transactions by reminding customers of their previous intent.
Whether a lead just started engaging with your brand or has almost completed the purchase process, you can use your CRM data to reengage in the right way at the right time to get the sale.
These customers are more likely to respond positively to your target ads, as they are already familiar with your brand. All you have done now is tailored your campaigns more accurately for them.
Increased brand awareness
Increased brand awareness
Another benefit of CRM retargeting is increased brand awareness. While this is a longer-term strategy, it can be highly beneficial, especially if you have a high average customer lifetime value (CLV).
Even if a customer does not immediately convert, repeated exposure to retargeted ads helps keep your brand top-of-mind and possible, eventual conversions.
FAQs about CRM retargeting services
What is CRM retargeting?
CRM retargeting, also called CRM remarketing, involves using your CRM data to target pay-per-click (PPC) ads to existing customers or users who have previously interacted with your brand.
CRM retargeting and web retargeting both use data to serve ads to users who previously interacted with your company by, for instance, visiting your website, clicking on your ad, or purchasing your product.
CRM retargeting takes this tactic a step further by enabling you to incorporate all the data in your CRM into your retargeting strategy. You can use both offline and online data to enable more accurate targeting.
How can you use CRM retargeting?
Your business can use CRM retargeting in many ways to drive more sales. Here are a few ways you can use your CRM data to target ads to your prospects, leads, and customers.
- Remind users about products they viewed online or spoke about with a salesperson
- Offer discounts and other special offers to users who abandoned their shopping carts or canceled a service
- Pitch additional products or services to existing customers based on their past purchases
- Provide offers for gated content based on users’ interests and stage in the buying process
- Follow up with customers who recently purchased a product or submitted a customer service request
These are just a few ideas for how you can use CRM retargeting. Your team or a retargeting specialist can come with many more uses based on your business’s needs and goals.
How much does CRM retargeting cost?
The cost of CRM retargeting varies widely, depending on the extent of your campaigns, the services you need, and various other factors.
Many SMBs spend $100 to $10,000 on PPC advertising each month, with a portion of that amount going toward retargeting.