Your Data Maturity Score

These tools allow you to test different versions of your website, emails, or ads to see which performs best.
Examples: Optimizely, VWO, and ABTasty

ABM platforms help you target high-value accounts with personalized marketing campaigns. These tools provide insights into key accounts, enabling you to tailor your messaging and outreach efforts for maximum impact.
Examples: Terminus, Demandbase, and 6sense.

Advertising platforms enable you to run targeted advertising campaigns across various channels, such as search engines, social media, and display networks.
Examples: Google Ads, Facebook Ads, and LinkedIn Ads.

Analytics platforms provide insights into website traffic, user behavior, and marketing campaign performance. These tools track key metrics, such as website visits, bounce rate, conversion rates, and customer engagement.
Examples: Google Analytics, Adobe Analytics, and Mixpanel.

Call tracking software helps you understand which marketing channels are driving phone calls to your business. These platforms assign unique phone numbers to different campaigns, allowing you to attribute calls to specific sources.
Examples: CallRail, Invoca, and Marche

A CMS is a software application that enables users to create, manage, and modify content on a website without needing specialized technical knowledge. CMS platforms typically offer features such as content editing, user management, and website design templates.
Examples: WordPress, Drupal, and Joomla.

A CRM system helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve business relationships, assist in customer retention, and drive sales growth.
Examples: Salesforce, Nutshell CRM, and HubSpot CRM.

A CDP is a centralized platform that unifies customer data from various sources to create a single, coherent view of each customer. This unified data can then be used to personalize marketing campaigns, improve customer experiences, and drive better business outcomes.
Examples: Segment, Tealium CDP, and mParticle.

Email marketing platforms enable businesses to create, send, and track email campaigns. These platforms offer features such as email list management, segmentation, A/B testing, and automated email sequences.
Examples: Mailchimp, Constant Contact, and Klaviyo.

Lead attribution tools help businesses understand the full journey of a lead—from the first website visit to the final conversion. These platforms give visibility into which marketing channels and pages drive the most qualified leads.
Examples: LeadManagerFX, Ruler Analytics, and Attribution App

These platforms allow businesses to manage and update their business information across hundreds of local directories and maps in one place, improving local SEO and consistency.
Examples: Moz Local, Yext, and BrightLocal

Marketing automation software streamlines and automates marketing tasks and workflows. It helps businesses nurture leads, personalize customer experiences, and measure the effectiveness of marketing campaigns.
Examples: HubSpot, Marketo, and Pardot.

Review platforms help businesses monitor, request, and respond to customer reviews across major review sites. These tools can improve online reputation and boost local rankings.
Examples: Birdeye, Podium, and Reputation.com

Scheduling platforms make it easy for customers to book appointments or consultations directly from your website or emails. These tools reduce friction in the lead funnel and improve conversion rates.
Examples: Calendly, Acuity Scheduling, and Setmore

SEO platforms help businesses improve their website's visibility in search engine results pages (SERPs). These tools provide insights into keyword rankings, backlink profiles, and website technical issues. Note: this technology is not necessary if you're working with an agency and therefore will not affect your marketing technology score
Examples: Semrush, Ahrefs, and Moz.

SMS platforms allow businesses to send promotional or transactional text messages to their customers. These tools support automated follow-ups, drip sequences, and integration with CRM and eCommerce systems.
Examples: EZ Texting, SimpleTexting, and Postscript

Social media management tools help businesses manage their social media presence across multiple platforms. These tools allow users to schedule posts, monitor social media conversations, engage with their audience, and analyze social media performance. Note: this technology is not necessary if you're working with an agency and therefore will not affect your marketing technology score
Examples: Hootsuite, Buffer, and Sprout Social.

Tag management platforms allow you to easily manage and deploy marketing and analytics tags on your website. These tools simplify the process of adding and updating tags, without requiring code changes.
Examples: Google Tag Manager, Tealium, and Adobe Experience Platform Launch.