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Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Technology for Smarter Marketing

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.


avg increase in ROI across digital marketing channels


built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Analytics & ROI Reporting

Make smarter marketing decisions and maximize your returns with full transparency into omnichannel performance.

  • Integration with CRM for end-to-end revenue reporting
  • View ROI by marketing channel to make investment decisions
  • Track the impact of all content on your core business objectives

Data Enablement

Unite first and third party data to automate audience creation and refine ad network targeting.

  • Leverage lead data to refine ad network targeting
  • Reach qualified users on any device
  • Make data-driven decisions about campaigns

Project Collaboration

Project management built in for seamless collaboration and project transparency.

  • Centralized communications to align teams and partners
  • Track goals and priorities to optimize campaigns
  • Get full visibility into what we’re working on to drive your campaigns forward

Ongoing Competitor Monitoring

Stay up to date on competitors to get and stay ahead.

  • Monitor competitor cross-channel marketing strategies
  • Benchmark your business’s performance against key competitors
  • Identify opportunities to pass the competition with digital marketing

Content Planning & Analytics

Seamless content research, planning, and tracking capabilities

  • Full transparency into the research behind our content recommendations
  • Effortless quarterly content planning with your account manager
  • Advanced content analytics by content type, tag, and more


avg increase in ROI across digital marketing channels


built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Explore Customer Data Platform Service Plans

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Silver Plan

$500 / month

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    5,000 marketing contacts/month
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    200,000 website visitors/month
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    Includes 12 call tracking numbers
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    Up to 10 calls/mo. transcribed
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Gold Plan

$650 / month

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    5,000 marketing contacts/month
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    200,000 website visitors/month
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    Includes 12 call tracking numbers
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    Up to 300 calls/mo. transcribed
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Platinum Plan

$800 / month

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    10,000 marketing contacts/month
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    400,000 website visitors/month
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    Includes 12 call tracking numbers
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    Up to 300 calls/mo. transcribed


Your search for customer data platform services ends here

When your company partners with WebFX for CDP services, you:

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Get birds-eye view of all your data

Customer data platform software lets you see all your company’s data in one place. It can integrate with other data platforms and allow all your data to work together to help you run your business more efficiently. Instead of looking at data from each of your marketing strategies alone, you can sync data across marketing channels for a more comprehensive overview.

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Optimize your spending

When you’re able to see all your data at one time, it allows you to spot trends in the effectiveness of campaigns. Tweaking your campaigns so that they perform better also means you’ll be saving money. And you’ll avoid wasting marketing spend on poorly targeted campaigns.

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Personalize marketing campaigns

With CDP services, you can leverage customer data to create relevant, personalized website content, email campaigns, and social media ads. You can tailor your marketing messages to better meet the needs of your target audience, show up at the right place and time, and provide the right marketing messages that lead to more sales and loyal customers.

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Get a marketing advantage

If you’ve ever wanted a marketing advantage above your competitors, adopting a customer data platform is how you can do it. With so much data out there, you should use every bit to ensure that you’re squeezing every bit of potential out of the information available to you. When you combine data from each channel or aspect of your business, you can see the bigger picture and ultimately use your data more effectively.

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Find new opportunities

Looking at large data sets can allow you to see things from a broader perspective. With a CDP you’ll be able to spot patterns that open the door to new marketing opportunities that allow you to craft the perfect campaign. Taking advantage of this data could open the door to a new opportunity that will help you to improve your campaigns and increase their effectiveness.

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Increase your efficiency

Any time you can organize an aspect of your business, you should take advantage of the opportunity. A more organized company means a more efficient business, and you’ll reap the benefits of your new-found efficiency with your customer data platform. You’ll save time bouncing back-and-forth from your various platforms to gather data separately.

Pricing custom to you.

Starting at $500 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

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Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

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Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s web marketing services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Data you can store with CDP software

Any data that you can collect, in any capacity, is more useful when used with customer data platform software. Why? Because when data gets stored together, CDPs can draw conclusions based on all that data. If you’ve ever heard the saying, “The whole is greater than the sum of its parts,” it perfectly describes the best customer data platforms. Keep in mind that each category of data that you can store within a customer data platform is typically broken down into more categories.

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Customer demographic data

Customer demographic data

If you own a business, you know that you can’t create products or market them properly without understanding the demographics of your audience.

Here’s some beneficial demographic information that you should consider:

  • How old are they?
  • What is their marital status?
  • How many children do they have?
  • What is their occupation?
  • What is their household income?

The answers to these questions can go a long way in helping you create and market a product that speaks to your target audience. The right customer data platform software can keep demographic data stored and organized correctly.

Ecommerce transactions

Ecommerce transactions

If you run an online business, you know it’s essential to keep track of your sales. Not only that, but it’s important to know where the sales came from, along with a long list of other data points.

Here are some ecommerce data points that your customer data platform software can store:

  • How many units of each project you’ve sold
  • If the same person made repeat purchases
  • How the purchaser got to your site, like from an ad on social media
  • How long the purchaser was on your site
  • If they abandoned their shopping cart at any point

These are all crucial pieces of the ecommerce puzzle, and with this kind of data, you’ll be able to make better decisions about how you promote or portray your products online.

Your ecommerce transaction data can work well with demographic data to recognize trends among your overall audience. When you start looking at more than one area of data, you can see how beneficial it is to have it all in one place on your customer data platform.

Email information

Email information

Your email marketing campaign is a big part of your overall strategy, so it’s important to pull that information in as well.

Here are some email marketing metrics you can store on your customer data platform to increase the well-roundedness of your data pool:

  • Email recipients
  • Email open rates
  • Email subject lines
  • Email sending frequency
  • Call to action (CTA) effectiveness

Email marketing information is another piece of the puzzle when it comes to a complete customer data platform.

Social media interactions

Social media interactions

Social media is one of the best ways to market your products. But wouldn’t it be nice if you could integrate your social media data with your demographic data to conclude who you should target on social media?

With your customer data platform, you can.

Here are some metrics you should pay attention to when it comes to social media:

  • What platforms your audience uses the most
  • What post types people interact with the most
  • If your audience uses direct message features
  • How users engage with video and image posts

These metrics combine with demographic data and more to create a brilliant picture of your audience and how they interact with your products.

Website metrics

Website metrics

Your website is the home of your products, services, online store, and so much more. You must collect data based on how users interact with your site to ensure that it’s driving sales. Website metrics are one of the most important things to include on your customer data platform.

Here are some can’t-ignore website metrics:

  • Time on page
  • Bounce rate
  • Dwell time
  • What buttons users click
  • How users found your website
  • How many pages they visit
  • How they convert
  • If they convert
  • Overall website traffic
  • Location of your site visitors

There are a ton of website metrics to consider, and they’re all vital in helping you form the best possible marketing strategy — especially when combined with other parameters in your customer data platform.

Storefront data

Storefront data

If you have a storefront, there are a lot of metrics to keep track of as well. Just because your storefront doesn’t operate online doesn’t mean that you shouldn’t pay attention to the way it performs and draw conclusions as to why.

Here are some storefront data metrics that you can store with the best customer data platforms:

  • How many people enter your store
  • Average number of items in a transaction
  • Average total of a purchase
  • How long people spend in the store

You can compare your storefront data to your ecommerce data to see which is more effective, as well as contrast your strategies. From there, if something is working well in your storefront, if possible, you can emulate it on your ecommerce store, and vice versa.

Phone call metrics

Phone call metrics

Phone calls are an essential part of your business.

Whether you’re a business-to-business (B2B) business or a business-to-consumer (B2C) business, you likely receive a lot of phone calls about your products and services. Whether it be to learn more about your services or purchase a product over the phone, calls matter.

Anything that’s important to your business or has anything to do with your customers and conversions should have data to go with it. That makes phone call metrics another critical data set to include in your customer data platform.

You can typically track:

  • Where a phone call came from
  • What marketing strategy it’s associated with via call tracking
  • How long each phone call lasts

These metrics can go a long way when combined with other data in your customer data platform.

Ad data

Ad data

What’s a marketing campaign without ads? Whether you run pay-per-click (PPC) ads in search engines like Google or opt for social media ads, they all work tirelessly to drive leads to your business.

Not only is it necessary to look at your ad analytics on their own, but it becomes even more beneficial when you combine your ad data with other data in your customer data platform.

Here are some ad metrics to pay attention to:

  • How many people click your ad
  • Average cost-per-click (CPC)
  • Keywords you targeted with each ad
  • Landing pages metrics
  • How long an ad was active
  • How much you spent on the complete campaign

Ads are a big part of how you sell your products and services, and with the ability to look at ad metrics alongside other essential data points, you’ll be able to sell more than ever before.

FAQs about customer data platform services

What is a customer data platform?

You can think of a customer data platform’s architecture as a puzzle. The data platform is the bigger piece of a thousand-piece puzzle — it’s a storage area for data that comes from tons of different channels.

When you combine this data using customer data platform software, you’ll see trends and potential outcomes clearly, which allows you to make the best possible choices for your business.

In layman’s terms, you can picture a customer data platform like a puzzle.

It takes audience demographic data from a specific channel, like paid advertising (one piece of the puzzle), email information from an email client (another piece of the puzzle), and so on to create a complete puzzle.

A CDP takes data from all areas, compiles it into one system, and helps you make decisions based on how that data works together. When explained in this way, it’s easy to see how a customer data platform is especially beneficial in the marketing industry.

What’s the difference between a CDP and a CRM?

Though CDPs and CRMs do have a similarity or two, for the most part, they’re entirely different. The main difference between a CDP and a CRM (or customer relationship management) is that a CDP collects data across a wide variety of channels and automatically creates customer profiles. A CRM platform, on the other hand, requires manual data entry.

Here are some other differences between a CDP and a CRM:

Lifetime vs. sales journey
CDPs can create lifetime reports and profiles based on customer behavior. That means you’ll be able to look at customer data over the entire lifetime of your relationship — giving you a birds-eye view of their journey.

CRMs, on the other hand, typically only consider data from the sales funnel. You won’t be able to see an overview of the journey that a customer took to get there.

Anonymous vs. known
A CDP allows you to collect data on unnamed visitors that you’ve never had before — providing you with tons of data.

A CRM only creates reports based on users that it knows to be customers or expects them to become a customer.

Auto-collect vs. manual entry
CDPs can collect and handle copious amounts of data. In doing so, they can also organize that data and store it safely.

With CRM, you must enter data manually, and there is potential that the data could become lost due to user error.

Online and offline vs. online
It’s probably no surprise that CDPs can collect data from both online and offline sources. Not only does this provide more data, but it allows users to make better marketing decisions.

CRMs can hold both online and offline data, but it won’t collect the offline data on its own — you’ll have to enter it manually.

WebFX CDP Services


FeaturesSilver PlanGold PlanPlatinum Plan
Marketing contacts includedUp to 5,000 Up to 5,000 Up to 10,000
Monthly visitors includedUp to 200,000 Up to 200,000 Up to 400,000
Platform setup and configuration
Rollout training call with sales funnel analyst
Monthly lead tracking through LeadManagerFX
Lead status options
Import options for closed lead data from CRM
Website conversion trends and insights
Notes field for lead tracking
Call Tracking through CallTrackerFXUp to 300 calls/mo. tracked Up to 300 calls/mo. tracked Up to 300 calls/mo. tracked
Includes 12 call tracking numbers Includes 12 call tracking numbers Includes 12 call tracking numbers
Up to 10 calls/mo. transcribed Up to 300 calls/mo. transcribed Up to 300 calls/mo. transcribed
Conversational intelligence analysis
Prospective lead tracking tool set
This tracking occurs whether or not the lead converts
Competitive content and SEO research
Organic traffic recommendations
Page-level content analysis
AI-powered SEO tool access
CRM connector for most CRM platforms
Leads from website will automatically be pushed into CRM platforms
Access to MCFX mobile application for iOS and Android platforms
Monthly investment$500 $650 $800
Monthly investment for existing clients$300$400 $550
Need more information? Call Us: 888-601-5359



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