Salesforce Marketing Consultants

What is Salesforce?

An integrated CRM platform, Salesforce gives your marketing, sales, commerce, and service departments a shared view of every customer.

Salesforce allows you to:

• Understand customers’ needs and concerns
• Deliver personalized shopping experiences
• Close more sales with personalized marketing
• Offer faster customer support
• Automate time-consuming sales processes

In addition to its CRM software, Salesforce offers a suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.

5 Salesforce benefits for businesses

Wondering how Salesforce integration can benefit your business? Take a look at these five benefits.

Salesforce allows you to:

1. Streamline data to create organized customer profiles

Tracking and organizing customer data takes a lot of work — but Salesforce makes it easy.

With the Salesforce CRM, you can collect and organize customer data across numerous channels.

And with Salesforce, every department from sales to service have access to the same, unified customer profiles.

This allows you to provide personalized customer experiences that lead to more conversions, sales, and repeat purchases.

2. Personalize marketing campaigns and communication

Using your actionable Salesforce data, you can personalize communication and marketing materials to individual customers.

Research shows that 77% of people choose, recommend, and pay more for brands that offer personalized experiences. So, it’s extremely important to tailor your campaigns to the needs and interests of customers.

With Salesforce, you can easily leverage customer data to create personalized, conversion-inducing experiences.

3. Improve customer service

You can also harness your Salesforce data to better understand customers and provide superior customer service.

CRM software from Salesforce allows you to quickly respond to customers and use data to provide solutions that best meet their needs.

If you want to inspire customer loyalty, you need to provide great service — and CRM software streamlines the customer service process, so you can provide top-notch experiences.

4. Automate tasks for greater efficiency and time savings

Manually collecting and organizing customer data for actionable marketing is a daunting task.

With Salesforce, you can boost efficiency by automating sales tasks like reporting, filling out forms, and managing legal issues.

CRM software allows you to easily share data across teams, too, so you can maximize time savings and focus on connecting with valuable leads.

5. Access robust data and reporting

Since CRM systems store data in one place, you can easily access and analyze customer data.

Salesforce allows you to customize your dashboard views to easily locate customer information, sales goals, and performance reports.

This allows you to streamline your reporting and allocate more resources to channels and campaigns that drive the best results for your business.