Industry-leading technology powering digital transformation
Your Revenue Acceleration Platform
Ignite online and offline sales with MarketingCloudFX — the revenue acceleration platform trusted by SMBs worldwide. Start capturing more traffic, leads, and sales with insights fueled by billions of data points and hundreds of marketing experts today.
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Make quick data-driven decisions that fuel revenue with the AI power of IBM Watson
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Launch revenue-driving strategies with insights from billions of data points you won’t find anywhere else
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Unify sales and marketing data with plug-and-play integrations for CRMs like Salesforce and Dynamics 365
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Accelerate ROI with a CDP that makes tracking, syncing, and nurturing your next sale fast and easy.
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Upgrade tracking, reporting, and ROI calculations with an intuitive, customizable dashboard
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Monitor deliverables, progress, and more with a project management system built for busy marketers
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Fuel traffic, follows, purchases, and more with end-to-end solutions that combine data with experience
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Ignite conversion rates, from leads to sales, with a personalization engine for B2Bs and B2Cs
MarketingCloudFX Integration Partners
Tech-Enabled
Revenue Acceleration
Accelerate ROI with the power of first-party data
Achieve a 20% lift in performance with Customer360FX.
A customer data platform, Customer360FX provides a single source of truth so you can send the right message to the right audience at the right time — and through the right channel.
Start accelerating your ROI from digital marketing with the power of Customer360FX, the CDP for SMBs looking to capture more revenue from the web.
Fuel sales performance with actionable insights into leads
Empower sales teams to close the deal with LeadManagerFX.
Discover a lead’s journey, from awareness to conversion. See how a qualified lead arrived on your website, which pages they visited, what campaigns drove them back again, and more.
Leverage LeadManagerFX’s data to create personalized experiences, from tailored kick-off calls to customized drip campaigns, that motivate leads to become your newest client.
Close the gap between online and offline conversions
Add some fuel to your conversion tracking with CallTrackerFX.
Unlock the power to track which channels drove which calls, plus view call transcriptions, measure digital marketing ROI, and integrate CallTrackerFX data with Google Analytics.
Bring more transparency to your tracking with CallTrackerFX.
Leads contacted within 5 minutes achieve a 15% increase in close rate
Our powerful tools give your sales team more real-time intel on website leads and phone calls.
Built-in CRM Connections
Integrate with your existing CRM to manage leads and analyze customer journeys.
Make sure leads are being properly distributed to your sales team by connecting your CRM into MarketingCloudFX. Sync data across platforms, giving you accurate insights into your sales funnel.
Combined with our custom-built project management system TeamworkFX, your leads, campaigns, marketing intelligence, and more all live on the same digital platform.
MarketingCloudFX connects seamlessly with leading CRM platforms including
Pipedrive
Salesforce
Zoho
Microsoft Dynamics 365
… and many more.
Unlock email marketing’s 44:1 ROI with data-driven campaigns
Accelerate email marketing’s ROI with EmailMarketingFX.
Unify your first-party data from across the MarketingCloudFX platform and into EmailMarketingFX to build data-driven campaigns that deliver the right message at the right time.
Building campaigns in EmailMarketingFX isn’t rocket science, either. Create, segment, test, and more with its easy-to-use UI — or have your WebFX account manager do it for you!
Monitor the searches that drive revenue around-the-clock
Keep a pulse on the searches that matter most with AnalyticsFX.
Monitor your search engine performance, from keyword rankings to overall visibility, with AnalyticsFX. Then, use its AI-generated recommendations to rocket to the top spot.
Start claiming the search engine traffic that matters most now.
Did You Know?
MarketingCloudFX is powered by Google AI, the same technology Google uses to power their search algorithm Rank Brain.
Close more sales with data-fueled (and automated) lead nurturing
Turn more visitors into clients with data-fueled lead nurturing.
Use LeadNurtureFX to launch intelligent and customized lead nurturing workflows that improve your conversion rates, from online purchases to offline upsells.
The best part? You can harness the power of LeadNurtureFX without lifting a finger — just ask your dedicated account manager for assistance, and they’ll do the rest.
Ignite conversion rates with online reviews from Google, Facebook, and more
Fuel bottom-line conversion rates with ReviewAccelerationFX.
Maximize the benefits of positive online reviews and increase the number of high-impact testimonials from happy customers to make it even easier for undecided users to make their move.
Launch ReviewAccelerationFX today to ignite conversion rates for the metrics that matter most to you, from online purchases to quote requests.
Nurtured leads make 47% larger purchases than non-nurtured leads.
(Source: The Annuitas Group)
Fuel lead generation with actionable insights from visitor recordings
Learn how to drive more leads and sales with VisitorRecorderFX.
Access visitor recordings to discover how your latest clients or leads interacted with your website. Then, use your discoveries to improve your site’s conversion rates.
Generate more revenue for your business by making it easier for people to contact or purchase from your business with the power of VisitorRecorderFX.
Supercharge sales with personalized experiences for B2B and B2C
Make sales take off with PersonalizeFX.
Launch personalized website experiences based on a user’s industry, company, location, and even previous actions on your site to move your ideal client to conversion.
Start capturing more leads and sales with PersonalizeFX now.
Accelerate lead contact times to close more sales
Move fast and save time with SchedulerFX.
Launch SchedulerFX — and connect it to your preferred CRM —to allow qualified leads to book directly with your team and start the sales process sooner.
Get a preview of what SchedulerFX can do for your bottom line.
MarketingCloudFX Growth Features
| Features | Foundation | Pro | Enterprise |
|---|---|---|---|
| Customer Data Platform | |||
| Customer360FX Unified Customer Journeys + Automated Segmentation Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation Benchmark lift: 20% | |||
| First-Party Data Profiles For audiences which sync to revenue driving marketing automation tools | Up to 10,000 | Up to 15,000 | Up to 100,000 |
| Auto-management of Contact Status Contacts with no touchpoints (website visits, calls, etc) within 12 months automatically switch to inactive. | & Up to 250,000 non-marketing customer journeys | & Up to 500,000 non-marketing customer journeys | & Up to 1,000,000 non-marketing customer journeys |
| CSV Upload Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting | |||
| Lead Statuses Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation | |||
| CrmROI Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI | 3 seats | 5 seats | Unlimited seats |
| SchedulerFX automated calendar booking system | Up to 10 Calendars | Up to 10 Calendars | Up to 50 Calendars |
| - IntegrationsFX Conversion Based Smart Bidding The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed) | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients |
| - IntegrationsFXLookalike + Custom Audiences Continually Updated The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience) | Available to WebFX Paid Search Clients - Up to a total of 8 audiences | Available to WebFX Paid Social Clients - Up to a total of 15 audiences | Available to WebFX Paid Social Clients - Up to a total of 30 audiences |
| - IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences | |||
| - IntegrationsFXCRM: New Contact Creation Bidirectional CRM connection to create new leads in CRM tracked by MarketingCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences | |||
| IntegrationsFX: Additional Unidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into MarketingCloudFX | Up to a total of 3 Unidirection IntegrationsFX Data Pipelines | Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines |
| IntegrationsFX: Additional Bidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between MarketingCloudFX and the original MarTech tool. | Yes - Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines | |
| - IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc. | Yes - Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] | Yes - Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central | |
| - IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etc | Yes - Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines | ||
| Measurement, Insights + ROI | |||
| CompanyTrackerFX Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns Benchmark lift: 20% | |||
| - Standard Company Enrichment 3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales. | |||
| - Enterprise Company Enrichment Additional 3rd party data purchased from leading providers such as Year Founded, Company Description, Phone Number, Facebook URL, etc. | |||
| LeadManagerFX Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions. | |||
| - Standard Lead Enrichment Enhanced firmographic + demographic data for automated audience creation such as age, location, employer, occupation, home value, social media profiles, etc. | |||
| - Enterprise Lead Enrichment Higher match rate for enriched firmographic + demographic data and additional data points such as cell phone number, marital status, etc | |||
| - Advanced spam filtering Automatically filters leads from blacklisted IP addresses | |||
| - Converted lead videos Watch the website actions prior to the visitor converting | |||
| LeadScorerFX Coming Q3 2022 | |||
| CallTrackerFX Automated call tracking + recording for ROI measurement | 300 calls tracked / mo | 300 calls tracked / mo | 1,000 calls tracked / mo |
| CallTrackerFX Channel-specific call tracking numbers | 12 unique numbers | 12 unique numbers | 50 unique numbers |
| - Standard Call Enrichment Caller location for automated audience creation | |||
| - Enterprise Call Enrichment Enhanced firmographic + demographic data for automated audience creation such as age, employer, occupation, home value, social media profiles, etc. | |||
ConversationIntelligenceFX  Caller and agent sentiment analysis and intent powered by Google AI | 10 enhanced calls / mo | 300 enhanced calls / mo | 1,000 enhanced calls / mo |
| CPLDashboardFX ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel | |||
| Revenue Acceleration & Forecasting | |||
| AdTechFX Multi-device programmatic advertising based on CRM and visitor data Benchmark lift: 8% increase in closed sales | Yes - Available for WebFX Paid Search and Paid Social Clients | Yes - Available for WebFX Paid Search and Paid Social Clients | Yes - Available for WebFX Paid Search and Paid Social Clients |
| PlaybookFX | |||
| CompetitorSpyFX Competitor website changes tracking and strategy monitoring | |||
| LocalFX Location data accuracy reports for increasing maps visibility Benchmark lift: 12% increase in local leads | |||
| EmailMarketingFX On-demand email sending with real-time audience syncing from Customer360FX Benchmark lift: 16% increase in leads | |||
| LeadNurtureFX Smart email campaigns using real-time audience syncing from Customer360FX automated segmentation to build relationships with leads before they ever consider a competitor. Benchmark lift: 14% increase in sales | |||
| FunnelsFX Drag n drop page builder to rapidly deploy high converting landing pages Benchmark lift: 11% increase in leads | |||
| ML, Smarter Content & Buyer Journey | |||
| ContentAnalyticsFX Real-time insights to which content types provide the highest value for your website. | |||
| ContentGeniusFX IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors Benchmark lift: 10% increase in organic traffic | |||
| DeepLearningFX User intent for content marketing search engine ranking analysis powered by IBM Watson Benchmark lift: 8% increase in organic traffic | 5 reports / mo | 10 reports / mo | Unlimited reports |
| PersonalizeFX Customize demographic & firmographic audience journeys Benchmark lift: 11% increase in conversions | |||
| ReviewAccelerationFX Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software. | Up to 3 locations | Up to 3 locations | Up to 25 locations |
| Personalized Onboarding & MarTech Strategy | |||
| Contacts imported from legacy software systems | |||
| Onboarding + performance implementation w/ Strategic MarTech Specialist | 3 calls during first year onboarding | 3 calls during first year onboarding | 4 calls during first year onboarding |
| Annual MarTech Specialist Consultations | 1 / year | 2 / year | 4 / year |
| On-going Data Architect Support Queue Access | Up to 4 hours / year | Up to 6 hours / year | Up to 20 hours / year |
| Dedicated MarTech Expert | |||
| Execution of MarTech FuelFX Assets | 3 per quarter /12 per year | ||
| Standard Monthly Licensing Cost | $875 | $1,375 | $5,975 |
| Existing Monthly Customer Cost | $500 | $1,000 | $4,975 |
MarketingCloudFX Upgrades
MCFX Marketing Automation Packages
| Features | Bronze | Silver | Gold |
|---|---|---|---|
| MarketingCloudFX Ongoing Marketing Automation Package | 1 Marketing Automation FuelFX Assets | 2 Marketing Automation FuelFX Assets | 4 Marketing Automation FuelFX Assets |
| Marketing Automation FuelFX Assets Consist of: | |||
| Integrations: | |||
| CRM + MarketingCloudFX Integrations | |||
| Non-CRM + MarketingCloudFX Integrations (ex. Google Sheets, Live Chat, etc.) | |||
| New CRM Connectors | |||
| Google Tag Manager | |||
| Marketing Automation & Email: | |||
| NPS Survey Campaign Setup | |||
| Gated Content Campaign Setup | |||
| ReviewAcceleration Email Campaign Setup | |||
| Lead Nurture Email Campaign Setup | |||
| Email Template Design | |||
| Email Conversion Graphic Creation | |||
| Landing Pages & Other Website Enhancements: | |||
| FunnelsFX Pre-Built Landing Page | |||
| Custom Landing Page | |||
| ReviewAccelerationFX Reviews Embedded on Website | |||
| Website Personalization Setup | |||
| Reporting & Dashboard Development: | |||
| Sales Leadership Pipeline & Revenue Dashboard | |||
| Executive Dashboard with Custom Data Sources | |||
| MarketingcloudFX Architect and Martech Engineer implementation support | |||
| Monthly Investment | $750 | $1,500 | $3,000 |
| Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
| ***Only sold to clients on MCFX Foundation plan or higher! |
Federated Ad CLID Call Pool
| Features | Market Leader | Enterprise |
|---|---|---|
| Call Tracking Number Pool | 25 dedicated numbers | 100 dedicated numbers |
| $100 for 25 concurrent visitors (i.e. 25 dedicated phone numbers) | $400 for 100 concurrent visitors (i.e. 100 dedicated phone numbers) | |
| Used to track the specific website journey of each unique caller | ||
| Ability to identify the unique Ad CLID of callers to attribute the lead to specific ad campaigns | ||
| Ability to select the phone numbers within the pool, including Toll Free numbers (based on availability) | ||
| If more than 25 concurrent visitors are on the site, will default to the main CallTrackerFX number for the channel the user came from | If more than 100 concurrent visitors are on the site, will default to the main CallTrackerFX number for the channel the user came from | |
| Monthly Investment | $100 | $400 |
| Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED |
| ***Only sold to clients on MCFX Foundation plan or higher! |
Technology is in
WebFX’s DNA
Over 1,600 websites developed and launched
Company founded in 1996, before Google
$10M+ Invested into R&D
Unmatched results driven for our clients
Client revenue generated
$3,021,182,299
in last 5 years
leads generated
7,839,684
in last 5 years
phone calls generated
5.2 million
in last 5 years
