Industry-leading technology powering digital transformation

Your Revenue Acceleration Platform

Ignite online and offline sales with MarketingCloudFX — the revenue acceleration platform trusted by SMBs worldwide. Start capturing more traffic, leads, and sales with insights fueled by billions of data points and hundreds of marketing experts today.

  • Make quick data-driven decisions that fuel revenue with the AI power of IBM Watson

  • Launch revenue-driving strategies with insights from billions of data points you won’t find anywhere else

  • Unify sales and marketing data with plug-and-play integrations for CRMs like Salesforce and Dynamics 365

  • Accelerate ROI with a CDP that makes tracking, syncing, and nurturing your next sale fast and easy.

  • Upgrade tracking, reporting, and ROI calculations with an intuitive, customizable dashboard

  • Monitor deliverables, progress, and more with a project management system built for busy marketers

  • Fuel traffic, follows, purchases, and more with end-to-end solutions that combine data with experience

  • Ignite conversion rates, from leads to sales, with a personalization engine for B2Bs and B2Cs

MarketingCloudFX Integration Partners

Tech-Enabled
Revenue Acceleration

Accelerate ROI with the power of first-party data

Achieve a 20% lift in performance with Customer360FX. 

A customer data platform, Customer360FX provides a single source of truth so you can send the right message to the right audience at the right time — and through the right channel.

Start accelerating your ROI from digital marketing with the power of Customer360FX, the CDP for SMBs looking to capture more revenue from the web.

Fuel sales performance with actionable insights into leads

Empower sales teams to close the deal with LeadManagerFX.

Discover a lead’s journey, from awareness to conversion. See how a qualified lead arrived on your website, which pages they visited, what campaigns drove them back again, and more.

Leverage LeadManagerFX’s data to create personalized experiences, from tailored kick-off calls to customized drip campaigns, that motivate leads to become your newest client.

Close the gap between online and offline conversions

Add some fuel to your conversion tracking with CallTrackerFX.

Unlock the power to track which channels drove which calls, plus view call transcriptions, measure digital marketing ROI, and integrate CallTrackerFX data with Google Analytics. 

Bring more transparency to your tracking with CallTrackerFX.

Leads contacted within 5 minutes achieve a 15% increase in close rate

Our powerful tools give your sales team more real-time intel on website leads and phone calls.

Built-in CRM Connections

Integrate with your existing CRM to manage leads and analyze customer journeys.

Make sure leads are being properly distributed to your sales team by connecting your CRM into MarketingCloudFX. Sync data across platforms, giving you accurate insights into your sales funnel.

Combined with our custom-built project management system TeamworkFX, your leads, campaigns, marketing intelligence, and more all live on the same digital platform.

MarketingCloudFX connects seamlessly with leading CRM platforms including

Pipedrive

Salesforce

Zoho

Microsoft Dynamics 365

… and many more.

Unlock email marketing’s 44:1 ROI with data-driven campaigns

Accelerate email marketing’s ROI with EmailMarketingFX.

Unify your first-party data from across the MarketingCloudFX platform and into EmailMarketingFX to build data-driven campaigns that deliver the right message at the right time.

Building campaigns in EmailMarketingFX isn’t rocket science, either. Create, segment, test, and more with its easy-to-use UI — or have your WebFX account manager do it for you!

Monitor the searches that drive revenue around-the-clock

Keep a pulse on the searches that matter most with AnalyticsFX.

Monitor your search engine performance, from keyword rankings to overall visibility, with AnalyticsFX. Then, use its AI-generated recommendations to rocket to the top spot.

Start claiming the search engine traffic that matters most now. 

Did You Know?

MarketingCloudFX is powered by Google AI, the same technology Google uses to power their search algorithm Rank Brain.

Close more sales with data-fueled (and automated) lead nurturing

Turn more visitors into clients with data-fueled lead nurturing.

Use LeadNurtureFX to launch intelligent and customized lead nurturing workflows that improve your conversion rates, from online purchases to offline upsells.

The best part? You can harness the power of LeadNurtureFX without lifting a finger — just ask your dedicated account manager for assistance, and they’ll do the rest.

Ignite conversion rates with online reviews from Google, Facebook, and more

Fuel bottom-line conversion rates with ReviewAccelerationFX.

Maximize the benefits of positive online reviews and increase the number of high-impact testimonials from happy customers to make it even easier for undecided users to make their move.

Launch ReviewAccelerationFX today to ignite conversion rates for the metrics that matter most to you, from online purchases to quote requests.

Nurtured leads make 47% larger purchases than non-nurtured leads.

(Source: The Annuitas Group)

Fuel lead generation with actionable insights from visitor recordings

Learn how to drive more leads and sales with VisitorRecorderFX.

Access visitor recordings to discover how your latest clients or leads interacted with your website. Then, use your discoveries to improve your site’s conversion rates.

Generate more revenue for your business by making it easier for people to contact or purchase from your business with the power of VisitorRecorderFX.

Supercharge sales with personalized experiences for B2B and B2C

Make sales take off with PersonalizeFX.

Launch personalized website experiences based on a user’s industry, company, location, and even previous actions on your site to move your ideal client to conversion.

Start capturing more leads and sales with PersonalizeFX now.

Accelerate lead contact times to close more sales

Move fast and save time with SchedulerFX.

Launch SchedulerFX — and connect it to your preferred CRM —to allow qualified leads to book directly with your team and start the sales process sooner.

Get a preview of what SchedulerFX can do for your bottom line.

MarketingCloudFX Growth Features

Features Foundation ProEnterprise
Customer Data Platform
Customer360FX Unified Customer Journeys + Automated Segmentation

Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation

Benchmark lift: 20%

First-Party Data Profiles

For audiences which sync to revenue driving marketing automation tools

Up to 10,000Up to 15,000Up to 100,000
Auto-management of Contact Status

Contacts with no touchpoints (website visits, calls, etc) within 12 months automatically switch to inactive.

& Up to 250,000 non-marketing customer journeys& Up to 500,000 non-marketing customer journeys& Up to 1,000,000 non-marketing customer journeys
CSV Upload

Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting

Lead Statuses

Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation

CrmROI

Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI

3 seats5 seatsUnlimited seats
SchedulerFX automated calendar booking systemUp to 10 CalendarsUp to 10 CalendarsUp to 50 Calendars
- IntegrationsFX Conversion Based Smart Bidding

The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed)

Available to WebFX Paid Search ClientsAvailable to WebFX Paid Search ClientsAvailable to WebFX Paid Search Clients
- IntegrationsFXLookalike + Custom Audiences Continually Updated

The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience)

Available to WebFX Paid Search Clients - Up to a total of 8 audiencesAvailable to WebFX Paid Social Clients - Up to a total of 15 audiencesAvailable to WebFX Paid Social Clients - Up to a total of 30 audiences
- IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation

Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences

- IntegrationsFXCRM: New Contact Creation

Bidirectional CRM connection to create new leads in CRM tracked by MarketingCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences

IntegrationsFX: Additional Unidirectional Data Pipelines

Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into MarketingCloudFX


Up to a total of 3 Unidirection IntegrationsFX Data Pipelines

Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines

Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines
IntegrationsFX: Additional Bidirectional Data Pipelines

Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between MarketingCloudFX and the original MarTech tool.

Yes - Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data PipelinesUp to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines
- IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation

Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc.

Yes - Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]Yes - Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central
- IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etcYes - Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines
Measurement, Insights + ROI
CompanyTrackerFX

Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns

Benchmark lift: 20%

- Standard Company Enrichment

3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales.

- Enterprise Company Enrichment

Additional 3rd party data purchased from leading providers such as Year Founded, Company Description, Phone Number, Facebook URL, etc.

LeadManagerFX

Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions.

- Standard Lead Enrichment

Enhanced firmographic + demographic data for automated audience creation such as age, location, employer, occupation, home value, social media profiles, etc.

- Enterprise Lead Enrichment

Higher match rate for enriched firmographic + demographic data and additional data points such as cell phone number, marital status, etc

- Advanced spam filtering

Automatically filters leads from blacklisted IP addresses

- Converted lead videos

Watch the website actions prior to the visitor converting

LeadScorerFX

Coming Q3 2022

CallTrackerFX

Automated call tracking + recording for ROI measurement

300 calls tracked / mo300 calls tracked / mo1,000 calls tracked / mo
CallTrackerFX

Channel-specific call tracking numbers

12 unique numbers12 unique numbers50 unique numbers
- Standard Call Enrichment

Caller location for automated audience creation

- Enterprise Call Enrichment

Enhanced firmographic + demographic data for automated audience creation such as age, employer, occupation, home value, social media profiles, etc.

ConversationIntelligenceFX

Caller and agent sentiment analysis and intent powered by Google AI


10 enhanced calls / mo300 enhanced calls / mo1,000 enhanced calls / mo
CPLDashboardFX

ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel

Revenue Acceleration & Forecasting
AdTechFX

Multi-device programmatic advertising based on CRM and visitor data

Benchmark lift: 8% increase in closed sales

Yes - Available for WebFX Paid Search and Paid Social ClientsYes - Available for WebFX Paid Search and Paid Social ClientsYes - Available for WebFX Paid Search and Paid Social Clients
PlaybookFX
CompetitorSpyFX

Competitor website changes tracking and strategy monitoring

LocalFX

Location data accuracy reports for increasing maps visibility

Benchmark lift: 12% increase in local leads

EmailMarketingFX

On-demand email sending with real-time audience syncing from Customer360FX

Benchmark lift: 16% increase in leads

LeadNurtureFX

Smart email campaigns using real-time audience syncing from Customer360FX automated segmentation to build relationships with leads before they ever consider a competitor.

Benchmark lift: 14% increase in sales

FunnelsFX

Drag n drop page builder to rapidly deploy high converting landing pages

Benchmark lift: 11% increase in leads

ML, Smarter Content & Buyer Journey
ContentAnalyticsFX

Real-time insights to which content types provide the highest value for your website.

ContentGeniusFX

IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors

Benchmark lift: 10% increase in organic traffic

DeepLearningFX

User intent for content marketing search engine ranking analysis powered by IBM Watson

Benchmark lift: 8% increase in organic traffic

5 reports / mo10 reports / moUnlimited reports
PersonalizeFX

Customize demographic & firmographic audience journeys

Benchmark lift: 11% increase in conversions

ReviewAccelerationFX

Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software.

Up to 3 locationsUp to 3 locationsUp to 25 locations
Personalized Onboarding & MarTech Strategy
Contacts imported from legacy software systems
Onboarding + performance implementation w/ Strategic MarTech Specialist3 calls during first year onboarding3 calls during first year onboarding4 calls during first year onboarding
Annual MarTech Specialist Consultations1 / year2 / year4 / year
On-going Data Architect Support Queue AccessUp to 4 hours / yearUp to 6 hours / yearUp to 20 hours / year
Dedicated MarTech Expert
Execution of MarTech FuelFX Assets3 per quarter /12 per year
Standard Monthly Licensing Cost$875$1,375$5,975
Existing Monthly Customer Cost$500$1,000$4,975

MarketingCloudFX Upgrades

Upgrades & Add-Ons Cost
Additional Call Tracking Numbers $10/month for every block of 5 phone numbers
Additional Monthly Calls Tracked$30/month for every block of 200 phone calls
Additional DeepLearningFX SEO Content Reports$50/month
Additional Locations$50/month
Unlimited CRMROI Seats$125/month
Additional IntegrationsFX Connectors$150/month for blocks of 3 additional connectors
SchedulerFX$50/month
CallTrackerFX – Enhanced Caller Data Enrichment$75/month
LeadManagerFX – Enhanced Lead Data Enrichment$150/month
CompanyTrackerFX – Enhanced Caller Data Enrichment$150/month
CallerAnalyticsFX: Conversion Analytics: $100/month for up to 300 calls



MCFX Marketing Automation Packages

FeaturesBronzeSilverGold
MarketingCloudFX Ongoing Marketing Automation Package1 Marketing Automation FuelFX Assets2 Marketing Automation FuelFX Assets4 Marketing Automation FuelFX Assets
Marketing Automation FuelFX Assets Consist of:
Integrations:
CRM + MarketingCloudFX Integrations
Non-CRM + MarketingCloudFX Integrations (ex. Google Sheets, Live Chat, etc.)
New CRM Connectors
Google Tag Manager
Marketing Automation & Email:
NPS Survey Campaign Setup
Gated Content Campaign Setup
ReviewAcceleration Email Campaign Setup
Lead Nurture Email Campaign Setup
Email Template Design
Email Conversion Graphic Creation
Landing Pages & Other Website Enhancements:
FunnelsFX Pre-Built Landing Page
Custom Landing Page
ReviewAccelerationFX Reviews Embedded on Website
Website Personalization Setup
Reporting & Dashboard Development:
Sales Leadership Pipeline & Revenue Dashboard
Executive Dashboard with Custom Data Sources
MarketingcloudFX Architect and Martech Engineer implementation support
Monthly Investment$750$1,500$3,000
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTEDGET STARTED
***Only sold to clients on MCFX Foundation plan or higher!



Federated Ad CLID Call Pool

FeaturesMarket LeaderEnterprise
Call Tracking Number Pool25 dedicated numbers100 dedicated numbers
$100 for 25 concurrent visitors (i.e. 25 dedicated phone numbers)$400 for 100 concurrent visitors (i.e. 100 dedicated phone numbers)
Used to track the specific website journey of each unique caller
Ability to identify the unique Ad CLID of callers to attribute the lead to specific ad campaigns
Ability to select the phone numbers within the pool, including Toll Free numbers (based on availability)
If more than 25 concurrent visitors are on the site, will default to the main CallTrackerFX number for the channel the user came fromIf more than 100 concurrent visitors are on the site, will default to the main CallTrackerFX number for the channel the user came from
Monthly Investment$100$400
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTED
***Only sold to clients on MCFX Foundation plan or higher!

Technology is in
WebFX’s DNA

Over 1,600 websites developed and launched

Company founded in 1996, before Google

$10M+ Invested into R&D

Unmatched results driven for our clients

Client revenue generated

$3,021,182,299

in last 5 years

leads generated

7,839,684

in last 5 years

phone calls generated

5.2 million

in last 5 years

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