Accelerate Your Growth With End-to-End Revenue Marketing Technology

Ignite online and offline sales with MarketingCloudFX — the revenue marketing platform trusted by businesses worldwide. Start capturing more traffic, leads, and sales with insights fueled by billions of data points and hundreds of marketing experts today.

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“The most impressive thing about WebFX was their Marketing platform that is custom to their business. This platform was beyond anything we have seen… “

Read the full review on Clutch

Problem Solved!

MarketingCloudFX solves your digital challenges!

Save More Time

Market (and sell) faster with built-in tools for data unification, digital advertising, email marketing, customer relationship management, and more.

Capture More Leads

Make sending the right message at the right time fast, easy, and automatic with MarketingCloudFX’s built-in customer data platform.

Close More Sales

Accelerate earnings with a lead nurturing suite that works with your CRM (or use ours — it powers more than $600 million in sales for clients each year).

Drive More Traffic

Get the best of both worlds: Quantity and quality. Bring more qualified traffic to your site — and convert it — with MarketingCloudFX’s suite of tools.

One platform for all your data.

Access all your data from all your favorite tools in one platform.

…and so many more!

Get Started

Our Case Studies

B2B // Agriculture

SEO Local SEO PPC Shopping Feeds
75%
CONVERSION RATE INCREASE
23%
COST PER LEAD IMPROVEMENT-

B2C // Medical

SEO Local SEO Web Design Social Media
2X
REVENUE IN 6 MONTHS
6
NEW TEAM MEMBERS ADDED

B2B // Industrial

SEO PPC Amazon PPC and Store Management Email Social Media
2118%
INCREASE IN AMAZON AD REVENUE
626%
INCREASE IN AMAZON SALES

Generate more revenue with MarketingCloudFX’s end-to-end marketing solutions

When you partner with WebFX for your digital marketing, your strategy becomes enriched with greater data, greater insights, and meaningful reporting. Learn more about what our proprietary platform can do for your marketing efforts.

Your data lives in different places

Which means more time troubleshooting and less time marketing. With MarketingCloudFX, you can connect your favorite tools to one another and say goodbye to:

  • Exporting .csv files
  • Fighting for developer time
  • Falling behind competitors

MarketingCloudFX brings your data together

Unify sales, marketing, and advertising data in a few clicks with MarketingCloudFX’s plug-and-play integrations for more than 50 apps — including our CRM, Nutshell. With MarketingCloudFX, it’s finally possible to unify and sync data from your:

  • Website
  • CRM
  • Ad campaigns
  • Live chat
  • Online store
  • Call tracker
  • Forms
  • And more

Giving you the power to accelerate your revenue

Waiting games are over with MarketingCloudFX. With onboarding support from our dedicated MarketingCloudFX team, you can start leveraging its one-of-a-kind product suite for:

  • Custom or pre-built lead nurturing workflows
  • CRM-powered advertising campaigns
  • Data-driven website personalization
  • Lead tracking, monitoring, and scoring
  • Smart audience segmentation
  • Automatic calendar booking

MarketingCloudFX Growth Features

Features Foundation Data ProfessionalInnovatorInnovator VIP
Customer Data Platform
Customer360FX Unified Customer Journeys + Automated Segmentation

Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation

Benchmark lift: 20%

First-Party Data Profiles

For audiences which sync to revenue driving marketing automation tools

Up to 20,000Up to 50,000Up to 100,000Up to 250,000
CSV Upload

Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting

Lead Statuses

Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation

nutshell team
Nutshell Pro

Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI


Our proprietary CRM software that powers over $600 million in annual sales for clients

10 seats20 seats40 seatsUnlimited seats
Nutshell Onboarding

Onboarding with a Nutshell CRM Subject Matter Expert (SME) from the Nutshell team will provide demos, build CRM workflow/pipeline stages.

Up to 4 hours of CRM Onboarding Support & ConsultingUp to 4 hours of CRM Onboarding Support & ConsultingUp to 6 hours of CRM Onboarding Support & ConsultingUp to 12 hours of CRM Onboarding Support & Consulting
SchedulerFX automated calendar booking systemUp to 20 CalendarsUp to 20 CalendarsUp to 50 CalendarsUnlimited Calendars
– IntegrationsFX Conversion Based Smart Bidding

The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed)

Available to WebFX Paid Search ClientsAvailable to WebFX Paid Search ClientsAvailable to WebFX Paid Search ClientsAvailable to WebFX Paid Search Clients
– IntegrationsFXLookalike + Custom Audiences Continually Updated

The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience)

Available to WebFX Paid Search Clients – Up to a total of 15 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 30 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 50 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 100 audiences
– IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation

Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences

– IntegrationsFX CRM: New Contact Creation

Bidirectional CRM connection to create New leads in CRM tracked by MarketingCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences

IntegrationsFX: Additional Unidirectional Data Pipelines

Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into MarketingCloudFX

Up to a total of 2 Unidirection IntegrationsFX Data Pipelines Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines
IntegrationsFX: Additional Bidirectional Data Pipelines

Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between MarketingCloudFX and the original MarTech tool.

Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data PipelinesYes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data PipelinesYes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines
– IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation

Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc.

Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central
– IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etcBy Quote
Pipeline Consulting & Engineering Time

Data pipeline consultant and engineering time spent building new pipelines or customizing existing IntegrationsFX data pipelines for custom client requirements.

Up to 25 hours / yearUp to 50 hours / year
Measurement, Insights + ROI
CompanyTrackerFX

Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns

Benchmark lift: 20%

– Standard Company Enrichment

3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales.

New Contact & Prospect Lookup (Monthly Credits)

Access professional profiles, including job title, work experience, education, LinkedIn profile, etc. Includes The ability to export resolved professional contacts.

Total of 10 credits per month (5 for ProspectorFX & 5 for CompanyTrackerFX Pro)Total of 300 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)Total of 800 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)Total of 2,000 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)
– CompanyTrackerFX Pro: Employee Resolution

Contact info for ICPs working at the companies that visit your website. Average match rate of ~35% of resolved from anonymously resolved companies visiting your website, who have buying intent

– ProspectorFX: Contact & Company Search

ProspectorFX allows you to search and filter for prospective new customers from a database of over 400 million profiles based on your ideal customer persona. Use credits to reveal the phone, email, and social touchpoints of your most desired matches.

LeadManagerFX

Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions.

Advanced Spam Filtering

Automatically filters leads from blacklisted IP addresses

Visitor Recordings: Converted lead videos

Watch the website actions prior to the visitor converting

Up to 250 web conversion journeys recorded Up to 500 web conversion journeys recorded Up to 1,000 web conversion journeys recorded Up to 5,000 web conversion journeys recorded
LeadScorerFX Standard

Close more leads in less time with lead scoring customized to your business

CallTrackerFX: Tracked Monthly Calls

Automated call tracking + recording for ROI measurement

300 calls tracked / mo500 calls tracked / mo1,000 calls tracked / mo2,500 calls tracked / mo
CallTrackerFX: Unique Call Tracking Numbers

Channel-specific call tracking numbers

12 unique numbers25 unique numbers50 unique numbers125 unique numbers
Standard Call Enrichment

Caller location for Automated Audience Creation

Enterprise Call Enrichment

Enhanced firmographic + demographic data for Automated Audience Creation such as age, employer, occupation, home value, social media profiles, etc.

ConversationIntelligenceFX

Caller and agent sentiment analysis and intent powered by Google AI


500 enhanced calls / mo1,000 enhanced calls / mo2,500 enhanced calls / mo
DataEnrichmentFX: Enriched Contacts & Leads
– Contact & Lead Enrichment: Web Leads, Callers, Contacts, & Email Lists (Monthly Enrichments)

Enhanced firmographic and demographic data to enrich incoming leads (including list uploads) for sales support and marketing segmentation.

Up to 2,000 enrichments / moUp to 5,000 enrichments / moUp to 15,000 / moUp to 40,000 / mo
– B2B-to-B2C Secondary Email Resolution & B2C-to-B2B Secondary Email Resolution
– B2C CallTrackerFX Leads: Reverse Phone # Lookup
LeadScorerFX Pro

LeadScorerFX Pro utilizes data Enrichment fields for Enhanced lead scoring calculations and measurements.

MROIDashboardFX

ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel

Revenue Acceleration & Forecasting
AdTechFX

Multi-device programmatic advertising based on CRM and visitor data

Benchmark lift: 8% increase in closed sales

Yes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social Clients
PlaybookFX
CompetitorSpyFX: Up to 5 Competitors Tracked

Competitor website changes tracking and strategy monitoring

LocalFX

Location data accuracy reports for increasing maps visibility

Benchmark lift: 12% increase in local leads

EmailMarketingFX

On-demand email sending with real-time audience syncing from Customer360FX

Benchmark lift: 16% increase in leads

Up to 160,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX)Up to 400,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX)Up to 800,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX)Up to 2,000,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX)
LeadNurtureFX

Smart email campaigns using real-time audience syncing from Customer360FX automated segmentation to build relationships with leads before they ever consider a competitor.

Benchmark lift: 14% increase in sales

Up to 160,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX)Up to 400,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX)Up to 800,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX)Up to 2,000,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX)
FunnelsFX

Drag n drop page builder to rapidly deploy high converting landing pages

Benchmark lift: 11% increase in leads

ML, Smarter Content & Buyer Journey
ContentAnalyticsFX

Real-time insights to which content types provide the highest value for your website.

ContentGeniusFX

IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors

Benchmark lift: 10% increase in organic traffic

DeepLearningFX

User intent for content marketing search engine ranking analysis powered by IBM Watson

Benchmark lift: 8% increase in organic traffic

5 reports / mo10 reports / mo25 reports / moUnlimited reports
PersonalizeFX

Customize demographic & firmographic audience journeys

Benchmark lift: 11% increase in conversions

Up to 15 demographic, firmographic, or audience segments can be personalizedUp to 30 demographic, firmographic, or audience segments can be personalizedUp to 60 demographic, firmographic, or audience segments can be personalizedUnlimited demographic, firmographic, or audience segments can be personalized
ReviewAccelerationFX

Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software.

Up to 3 locationsUp to 5 locationsUp to 10 locationsUp to 25 locations
Personalized Onboarding & MarTech Strategy
Contacts imported from legacy software systems
Onboarding + performance implementation w/ Strategic MarTech Specialist3 calls during first year onboarding and up to 10 hours of consulting, auditing, implementation and setup3 calls during first year onboarding and up to 15 hours of consulting, auditing, implementation and setup4 calls during first year onboarding and up to 20 hours of consulting, auditing, implementation and setup4 calls during first year onboarding and up to 30 hours of consulting, auditing, implementation and setup
Annual MarTech Specialist Consultations1 / year2 / year4 / year4 / year
On-going Data Architect Support Queue AccessUp to 4 hours / yearUp to 6 hours / yearUp to 12 hours / yearUp to 20 hours / year
Dedicated MarTech Expert
Execution of MarTech FuelFX Assets3 per quarter / 12 per year
Standard Monthly Licensing Cost$675 $1,175 $2,500 $4,975
Existing Monthly Customer Cost$500 $975 $2,250 $4,475

MarketingCloudFX Upgrades

Upgrades & Add-Ons Cost
Additional Call Tracking Numbers $10/month per 5 phone numbers
Additional Monthly Calls Tracked $30/month per 200 phone calls
Additional DeepLearningFX SEO Content Reports $50 per 5 reports
Additional Locations$50 per 5 locations
Additional IntegrationsFX Connectors $150/month for blocks of 3 additional connectors
SchedulerFX $50 per 8 users
CallTrackerFX – Enhanced Caller Data Enrichment $75/month
LeadManagerFX – Enhanced Lead Data Enrichment $150/month
CompanyTrackerFX – Enhanced Caller Data Enrichment $150/month
CallerAnalyticsFX: Conversion Analytics$100/month for up to 300 calls

MCFX Marketing Automation Packages

FeaturesBronzeSilverGold
MarketingCloudFX Ongoing Marketing Automation Package1 Marketing Automation FuelFX Assets2 Marketing Automation FuelFX Assets4 Marketing Automation FuelFX Assets
Marketing Automation FuelFX Assets Consist of:
Integrations:
CRM + MarketingCloudFX Integrations
Non-CRM + MarketingCloudFX Integrations (ex. Google Sheets, Live Chat, etc.)
New CRM Connectors
Google Tag Manager
Marketing Automation & Email:
NPS Survey Campaign Setup
Gated Content Campaign Setup
ReviewAcceleration Email Campaign Setup
Lead Nurture Email Campaign Setup
Email Template Design
Email Conversion Graphic Creation
Landing Pages & Other Website Enhancements:
FunnelsFX Pre-Built Landing Page
Custom Landing Page
ReviewAccelerationFX Reviews Embedded on Website
Website Personalization Setup
Reporting & Dashboard Development:
Sales Leadership Pipeline & Revenue Dashboard
Executive Dashboard with Custom Data Sources
MarketingcloudFX Architect and Martech Engineer implementation support
Monthly Investment$750$1,500$3,000
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTEDGET STARTED
***Only sold to clients on MCFX Foundation plan or higher!

Federated Ad CLID Call Pool

FeaturesMarket LeaderEnterprise
Call Tracking Number Pool25 dedicated numbers100 dedicated numbers
$100 for 25 concurrent visitors (i.e. 25 dedicated phone numbers) $400 for 100 concurrent visitors (i.e. 100 dedicated phone numbers)
Used to track the specific website journey of each unique caller
Ability to identify the unique Ad CLID of callers to attribute the lead to specific ad campaigns
Ability to select the phone numbers within the pool, including Toll Free numbers (based on availability)
If more than 25 concurrent visitors are on the site, will default to the main CallTrackerFX number for the channel the user came fromIf more than 100 concurrent visitors are on the site, will default to the main CallTrackerFX number for the channel the user came from
Monthly Investment$100$400
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTED
***Only sold to clients on MCFX Foundation plan or higher!

Technology is in WebFX’s DNA

 

 

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