Matthew GibbonsLead Data & Tech Writer
- 7 minute read
- Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel. When he’s not striving to put out some fresh blog posts and articles, he’s usually fueling his Tolkien obsession or working on miscellaneous creative projects.
But as valuable as those organic advertising methods are, users who click on a pay-per-click (PPC) ad are 50% more likely to purchase than those who visit your site via organic content. For that reason, you can’t afford to miss out on PPC advertising.
But which PPC platform will drive the best results for your business?
Even if you understand everything about how PPC works, you still may not know where to go to start using it. The good news, though, is that there are plenty of paid advertising platforms to choose from.
Below is a list of 18 of the top ad networks you can use for your PPC campaign.
Read on to find out more, and then learn how partnering with WebFX’s team of over 500 experts can help you drive your PPC campaign even further!
Time to Level Up Your Sales
Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions.
In the past 5 years, we’ve managed more than 12.9 MILLION transactions across our client base.
Online advertising platforms list
To get started with PPC, you need to select the paid advertising platforms you want to use, whether you want to invest in paid social vs. paid search, or another type of digital ad.
Depending on your budget and goals, you may opt to use multiple ad platforms to reach a wider audience. Of course, you probably don’t want to try using every single one on this list — that would be overwhelming.
That said, it’s still good to know all your options before you choose which paid ad platforms you do want to use. And if you’re having trouble figuring out which ones are best for your business, WebFX has you covered.
We’ll get to know your business and goals to help you select the platforms that are right for you.
For now, though, here are 18 of the best paid advertising platforms out there.
1. Google Ads
It should be no surprise that Google Ads is first on our list, as it’s essentially the king of paid advertising platforms.
With Google Ads, you can display PPC ads at the top of Google search results, and with Google being the biggest search engine out there, you can harness Google’s reach to drive results for your business.
You can also use the Google Display Network to advertise on popular websites, making Google Ads a great platform for both search and display ads.
2. Bing Ads
Google may be the biggest search engine on the Internet, but it’s far from the only one. Bing sees its fair share of web traffic too, so it’s a good idea to take advantage of its PPC platform — Bing Ads — to appear in search results as well.
3. Facebook Ads
Not all PPC ads are limited to third-party websites and search engines.
Social media is a fantastic place to reach extensive online audiences, and Facebook Ads is one of the best platforms for doing that due to the large number of people who use the social media giant. Facebook ads can come in an array of formats, including banner ads and sponsored posts.
4. Instagram Ads
As Instagram is owned by Facebook, its ad platform works essentially the same way. You can display ads in a variety of formats. Best of all, you can target very specific user demographics with both Facebook and Instagram ads.
5. Twitter Ads
Next to Facebook and Instagram, Twitter is one of the largest social media platforms. Twitter ads can take multiple forms, but one of the best ad types is promoted tweets, which boost organic tweets from your business to the top of users’ feeds.
6. LinkedIn Ads
While often overlooked as a social media platform, LinkedIn is a very valuable advertising resource — especially if your business is B2B. It’s particularly great for advertising informational content specific to your industry.
7. Pinterest Ads
As the last social media network to make it onto our online advertising platforms list, Pinterest is a must-have if your target audience matches its largest demographic of middle-to-upper-class women. You can advertise your products or services using promoted pins.
8. Amazon Ads
Our final primary entry is Amazon Ads, which is essential if you’re looking to promote your Amazon store. Ads on Amazon can appear not only as sponsored search results on the platform, but also as display ads on third-party sites.
Alternative PPC platforms
Google Ads and Bing Ads can probably cover the majority of your PPC search engine and banner ad needs on their own, making them sufficient for most businesses when paired with various social media platforms.
But if, for whatever reason, you want to find an alternative to those options, don’t worry — there are still several other PPC platforms available. Here are some of the best ones!
Bidvertiser is a great platform for creating banner ads. Sites that sign up with Bidvertiser can get a cut of the revenue from any ads it displays in the margins of their website pages. It also has a fairly low average cost per click.
AdRoll is one of the top ad networks due to its retargeting value. It makes use of many other platforms like Google and Facebook to keep track of almost everyone who visits your website and then retargets them with ads encouraging them to return.
11. Yahoo Gemini
Yahoo Gemini gives you advertising access to yet another online sector of properties, including the likes of HuffPost, AOL, and Tumblr. It displays ads in both search results and website margins for applicable sites.
BuySellAds is a great platform for presenting display ads to select audiences. If your audience fits within a very specific niche, and you worry that other top ad networks will cast too broad a net, you can use BuySellAds to place your ads on just the right websites for that niche.
RevContent focuses on advertising content rather than products. In a sense, it strikes a balance between traditional PPC and SEO — it operates via banner ads on external sites, but it attracts users who are looking for informational content.
Airnow differs from the previous entries on our online advertising platforms list by specializing in mobile ads. It lets you display your ads as push notifications, overlay ads, and other formats in various mobile apps on both Android and iOS.
AdMob is a great platform for any company with its mobile app. If you’re one of those companies, you can use AdMob to display your ads within your app. These ads can take the form of banner ads and video ads, among other formats.
AdColony is another mobile ad platform, specializing in video ads. It’s commonly used by mobile games that display video ads after users complete a certain level, but it has plenty of other applications as well.
One potential threat to PPC advertising is the widespread use of adblockers, which are capable of blocking traditional paid ads on many sites. AdRecover gets around this by displaying ads that won’t be recognized by adblockers, though, making it a useful tool.
Like RevContent, AdBlade specializes in content advertising, drawing in users who are eager for information. It comes with relatively low costs per click and an exceptionally large audience of over 300 million users.
Get top-notch paid advertising services from WebFX
Each of these paid advertising platforms can work wonders for your company, but only if you know how to make them drive results. If not, don’t worry — WebFX has your back!
With over 1020 client testimonials, we’ve proven time and time again that we’re the experts at generating leads and conversions for businesses through our paid advertising services, and we’d love to bring our expertise to your business!
Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel. When he’s not striving to put out some fresh blog posts and articles, he’s usually fueling his Tolkien obsession or working on miscellaneous creative projects.
WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more