Kayla Johansen is a PPC Analyst at WebFX, running paid advertising across search, video, display, social media, audio, and connected TV for WebFX.com and Nutshell. Her campaigns drive leads at scale, and since joining the team, she's generated millions in revenue while growing PPC sales year after year.
Kayla's background sets her apart. She spent over three years as a copywriter before moving into paid advertising, writing longform SEO content for clients across multiple industries. That experience gives her an edge in creating ad copy that resonates with audiences and drives conversions.
She earned her B.S. in Marketing and holds certifications in Google Ads, Google Analytics, and OmniSEO®.
Outside of work, Kayla writes fiction, reads sci-fi and fantasy novels, plays cozy video games (she's currently exploring the Zelda franchise), and rewatches comfort shows like Gilmore Girls. She also spends plenty of time with her two dogs, Shep and Bear.
