Sarah Berry is a Lead Web Marketing Consultant at WebFX, where she's spent over nine years (and 10,000+ hours) navigating the rapidly shifting search landscape for WebFX.com and SEO.com. The landscape has changed—AI-powered search is here, and Sarah's already figured out how to win in it.
She specializes in SEO, AI search optimization, technical SEO, and emerging platforms like ChatGPT Shopping, Google AI Mode, and Perplexity. Her approach combines strategic thinking with tactical execution, helping WebFX stay visible as search evolves from traditional results to generative experiences. The goal? Practical strategies you can implement now to capture visibility and revenue before your competitors figure it out.
Her insights have been cited across FastCompany, Business Insider, and Ars Technica. She holds certifications from Google, HubSpot, Salesforce, and WebFX's OmniSEO® program.
When she's not optimizing for search's next chapter, she's tending her flock of ducks and polishing her Time Magazine Person of the Year Award (they remain unimpressed).
