Savannah SwansonDigital & Social Trends Writer
- April 15, 2023
- 6 minute read
- Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
Sometimes your website needs an extra bit of oomph to turn that lead into a paying customer. With business-to-business (B2B) website personalization, you can do just that.
But what is B2B website personalization, and what tools can help you create a website that demands your audience’s attention? In this article, we’re answering those questions and more.
Read on to learn more about B2B website personalization and some of the tools out there to help you level up your website.
Want access to a B2B website personalization tool and a revenue-tracking platform that can help you capture more leads and close more sales? See what the dedicated team at WebFX can do for you by giving us a call at 888-601-5359 or contacting us online today.
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What is B2B website personalization?
B2B website personalization is the process of tailoring content and your website’s design to a user’s preferences, behaviors, and interests. In other words, B2B website personalization is a form of personalized marketing that improves the user experience and presents information the user will find relevant.
Benefits of B2B website personalization
Website personalization offers multiple benefits to businesses, but here are just a few of the best ones you can enjoy when you personalize your site to your customers.
Improved user experience
The goal of website personalization is to create a more positive user experience, which occurs with proper B2B website personalization. A personalized site experience for users is a more engaging experience that leaves a lasting impression on people.
B2B website personalization create a positive brand experience for users, and it can keep users on your site for longer periods of time and increase the number of pages they visit.
Better lead generation and nurturing
Personalized B2B content on your website can generate more leads than generic content because personalized content is more engaging and attractive to users. It’s also a great method for nurturing leads as well.
People at various stages within the lead pipeline can be shown different types of content relevant to the specific stage they’re in. This relevant content can encourage them to either move on to the next stage of the lead pipeline or go straight to converting.
Increased brand loyalty
Customers want to be heard. So much so that it’s one of the biggest consumer and ecommerce trends for B2B and business-to-consumer (B2C) companies. Personalized website experiences make users feel seen and valued, and it’s a surefire way to nurture customer relationships.
By providing unique website experiences through B2B website personalization, you can encourage your users to remain loyal customers.
7 B2B website personalization tools
There are plenty of B2B website personalization tools out there to choose from. To make it less overwhelming, we’ve gathered seven of our favorites that we think you’ll love.
Keep reading for seven B2B website personalization tools.
Pricing: $875 – $5975 per month (new customers), or $400 – $4975 per month (existing customers)
PersonalizeFX is an integral part of WebFX’s in-house proprietary software, MarketingCloudFX. A huge conversion driver for both B2B and B2C clients, PersonalizeFX shows personalized content on a webpage according to the firmographic data collected.
PersonalizeFX can create personalized content for B2B companies depending on:
- The user’s industry
- If the user downloads a whitepaper or requestion
- A number of other user actions
- User location
- If a specific company is on your site
With PersonalizeFX, you can personalize B2B site features like your home page banner, reviews, and calls to action (CTAs).
2. Google Optimize
As a proud Google Premier Partner, we can’t help but talk about the wonders of Google Optimize. For starters, Google Optimize is a top choice for B2B website personalization tools because it integrates seamlessly with Google Analytics.
Pricing: $250 – $1450 per month
From product and content recommendations to dynamic landing pages, Personyze harnesses your customer data and uses it to deliver personalized experiences at every touchpoint.
Pricing: $79 per month
Proof is dedicated to making your B2B website feel more human with personalization touches that invite users to interact with your page. Complete with Zapier integration, Proof offers A/B testing, custom campaign settings, and analytics to keep an eye on how users interact with your site.
Pricing: $99 per month, per seat
With Hyperise you can personalize your website’s text, images, videos, and CTAs, all without writing a single line of code. Create personalized landing pages that link to outreach campaigns, identify anonymous site visitors, and develop an unlimited number of personalization segments on your site, and more when you partner with Hyperise.
Pricing: Starts at $120 per month
With Segment on your side, you can deliver personalized marketing messages to your audience members that are behavior, time, and channel specific. Better yet, Segment offers propensity modeling to help predict the likelihood a user will convert to better optimize your content and website.
7. Adobe Target
Adobe Target offers several features to make your website personalization efforts a breeze. From A/B testing to omnichannel personalization, you can create site browsing experiences that are tailored to each of your users no matter how they view your site.
We’ll help you create a website that stands out.
“WebFX has been instrumental in helping us develop a new website, allowing us to be a leader in our industry.”Learn More About Our Web Design Services
Take advantage of PersonalizeFX [+ MCFX] by teaming up with WebFX
At WebFX, we make the decision of choosing the best B2B website personalization tool easy for businesses. Partner with WebFX and not only do you get access to PersonalizeFX, but you get access to our revenue marketing platform, MarketingCloudFX.
So, what are you waiting for? See what all the hype is about and join the 1000+ clients who are already reaping the benefits of MCFX and PersonalizeFX for their B2B website personalization campaigns.
Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
WebFX is a full-service marketing agency with 1000+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more