Revenue Marketing Services That Drive Bottom-Line Growth

Revenue marketing and performance marketing are very similar on paper — they both help you grow your business through digital marketing.

The big difference between the two is what they focus on. For performance marketing, the focus is on any kind of performance-based indicators, like clicks or sales. Performance marketing is focused more on the action, and the outcome can be different depending upon what the business wants to achieve.

With revenue marketing, the focus is on one thing: revenue generation. You’re focused on how your marketing impacts your business’s bottom line and continually optimize it to improve ROI. The actions of focus solely on the goal of increasing company revenue.

When talking about revenue marketing, you’ll often see questions about growth marketing. How is revenue marketing different from growth marketing?

Growth marketing focuses on taking a broad approach to converting your target audience. It tackles every part of the sales funnel to move leads down that funnel and take conversion actions.

Seems similar to revenue marketing, right?

The structure of both is similar, but with one big difference: The end goal.

For revenue marketing, the end goal is to earn revenue and grow your bottom line. With growth marketing, the end goal is broader — it focuses on conversion actions, which can be things that aren’t directly tied to revenue (like email sign-ups).

While revenue is one of the conversion actions growth marketing aims to achieve, it isn’t the sole focus like it is with revenue marketing.

Revenue marketing leverages two things traditional marketing doesn’t: Digital strategies and tracking software.

With traditional marketing, you’re often using strategies that are hard to track. You don’t know if they’re reaching the right people or if those promotions effectively drive people to buy your products or use your services.

The revenue marketing approach leverage digital marketing strategies to help you reach the right audience through targeted campaigns. On top of that, you use digital marketing software to track your campaigns’ performance, so you can see what impacts your company’s revenue.

If you’re looking for a concrete way to track the monetary impact of your marketing campaigns, revenue marketing is the approach to take.

With revenue marketing, you can opt to run your strategies yourself or partner with a revenue marketing company to get help with your strategy. So, what’s the right move for your business?

If you have in-house resources, people, and time to learn revenue marketing, you can do it in-house. You may need to spend some time determining what strategies work best for your business to drive revenue and what key performance indicators (KPIs) indicate revenue for your business.

Don’t want to spend the time learning how to do it in-house? Investing in revenue marketing services from a reputable company like WebFX can make the process simple for you. You’ll get a dedicated team of seasoned professionals that will create a custom strategy to help you maximize revenue for your business.

If you want to take advantage of revenue marketing but don’t feel like you have the time to dedicate to it, consider partnering with a revenue marketing agency like WebFX.

When you invest in our revenue marketing services, we can handle everything for you. From custom campaign development to revenue tracking, you’ll have a team of 500 providing their expertise, support, and insights to help you drive more revenue with your campaigns.

Not only that, but you’ll gain access to our client-exclusive software, MarketingCloudFX, to help boost your revenue. You can track the ROI of your campaigns and leverage your first-party data to create more impactful, revenue-driving campaigns that grow your bottom line.