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Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
30-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Transparent Pricing for Lead Management Services

Reduce the impact of poor lead management, from lost pipeline to wasted hours, with WebFX’s lead management services — powered by our award-winning RevenueCloudFX technology.

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Lead Management Software Starting At

$675 /month

via RevenueCloudFX

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Data-Driven Lead Management

RevenueCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

With 20+ different features, our proprietary platform makes it easier than ever to manage leads and make strategic decisions.

Learn More About RevenueCloudFX

16%

average increase in leads

$500K+

built-in value based on the price of similar tools

1+ billion

data points to drive your marketing decisions

Streamlined Lead Management

Streamline lead management and leverage lead data for more targeted marketing.

  • Omnichannel lead tracking and scoring to understand which forms came from which channels
  • Lead journey tracking to see what website visitors are doing before and after completing a form
  • Capture form data even when form errors occur

Built-In CRM

Help your sales team close more deals with a customer relationship management tool that’s powerful and easy to use.

  • Automate your sales workflow and reduce manual sales tasks
  • Manage prospective customer pipelines and track lead status
  • Integrate with marketing data platform (RevenueCloudFX) for data-driven decision-making

Enrich Your Lead Data

Facilitate targeted marketing across digital channels.

  • Combines data from calls, leads, chats, and more for unified view of the customer journey
  • Enriches customer records for more complete customer records
  • Automatically creates new audience segments that can be used for email, ppc, or other digital efforts

16%

average increase in leads

$500K+

built-in value based on the price of similar tools

1+ billion

data points to drive your marketing decisions

Your search for lead management services ends here

When your company partners with WebFX, you:

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Receive open communication

At WebFX, we strive to communicate openly with our clients about their investments. We offer ongoing custom reports to keep you loop, transparent and upfront pricing, a dedicated account manager to offer assistance and ask questions, and more!

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Implement personalized strategies

Receive custom lead management strategies tailored to your company’s unique goals, needs, target market, industry, and more to ensure you drive revenue right from the start.

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Access industry-leading software

Make lead management and tracking a piece of cake with our advanced in-house software, RevenueCloudFX and Nutshell CRM. Our platforms help you easily manage the leads in your pipeline as well as implement data-backed optimizations, all with the support of our expert team.

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Get full-service marketing support

Not only does WebFX help you with all of your lead management needs, but we also provide a one-stop shop for all things digital marketing. WebFX is a full-service digital marketing agency offering multiple digital marketing strategies, from search engine optimization (SEO) to social media marketing, and much more!

Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 16% increase in leads with WebFX’s award-winning lead management team

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Why choose lead management services from WebFX

If you’re trying to figure out where to get lead management services for SMBs, look no further than WebFX. Our team of experts will help manage your leads so that you can turn more prospects into revenue.

Here’s why you’ll want to invest in lead generation management services from us:

hear from our clients
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We know how to generate leads that turn into revenue

We know how to generate leads that turn into revenue

When you invest in lead management solutions, you want to get them from a company that knows how to help you continuously earn new leads and turn them into revenue. At WebFX, we have a history of helping our clients obtain qualified leads that turn into sales.

In the past five years alone, we’ve generated over 24 million leads and over $10 billion in revenue for our clients.

You can feel confident our team of experts will help you manage leads and turn them into revenue that grows your company.

We build a customized strategy fit for your business

We build a customized strategy fit for your business

To manage leads successfully, you need a strategy built for your business. You can’t rely on cookie-cutter solutions to help you manage leads and turn them into sales. You need solutions created specifically for your business so that you can maximize success for your company.

At WebFX, we offer customized solutions to help you maximize results for your business. Our team will take the time to get to know your company, industry, and goals. We’ll look at your competitors and market to better understand how to help you outperform your competition.

With a custom strategy from WebFX, you’ll get help managing your leads and nurturing them towards conversion.

We’re a “do-it-for-me” agency

We’re a “do-it-for-me” agency

You’re busy managing the daily tasks of your business, which doesn’t leave time for lead management. Investing in lead management services for SMBs from WebFX is the perfect solution.

We’re a “do-it-for-me” agency, which means we handle the marketing for you while you handle the new influx of customers. Our team will manage your leads for you so that you can focus on more pressing business tasks.

Additionally, our team allows you to be as involved as you want. If you want to take a hands-on approach, we’ll work with you to create a plan you love. Want to be more hands-off? Our team will take the wheel and guide your marketing towards success.

We communicate openly with our clients

We communicate openly with our clients

When you invest in lead generation management services, you want to know what your lead management company does for you and how they help you grow. That’s why, at WebFX, we communicate openly with clients about their investments.

When you invest in our lead management solutions, you’ll receive a dedicated account manager to oversee your marketing. You’ll always know who to contact with questions, concerns, and update requests.

We also offer monthly reporting for our clients. Your account manager will go over this reporting with you and help uncover actionable insights to make improvements.

We offer transparent pricing

We offer transparent pricing

When you’re trying to figure out how much to pay for online lead management services, you face numerous challenges. Many companies hide their pricing and packages, which means you must contact them and wait to hear back, which is time-consuming.

That’s why at WebFX, we offer transparent pricing. We publish all our pricing and packages online, so you can browse them and determine if we fit your budget. It makes it easy for you to see what works for your business.

FAQs about lead management services

What is lead management?

Lead management is the process of tracking, scoring, and nurturing leads. In other words, it’s the process of managing the leads in your pipeline and nurturing them toward conversion to earn more customers and sales.

What are lead management services?

Lead management services are professional services offered by an agency that help businesses manage and convert leads with little to no effort on their part. Some agencies, like WebFX, offer in-house software to help you and your team manage leads.

Explore WebFX Pricing for Lead Management

Ready to improve your lead management? Contact us online today!

Features Foundation Data ProfessionalInnovatorInnovator VIP
Customer Data Platform
Customer360FX Unified Customer Journeys + Automated Segmentation

Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation

Benchmark lift: 20%

✓✓✓✓
First-Party Data Profiles

For audiences which sync to revenue driving marketing automation tools

Up to 20,000 contacts / 160,000 emails/moUp to 50,000 contacts / 400,000 emails/moUp to 100,000 contacts / 800,000 emails/moUp to 250,000 contacts / 2,000,000 emails/mo
CSV Upload

Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting

✓✓✓✓
Lead Statuses

Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation

✓✓✓✓
nutshell team
Nutshell Pro

Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI


Our proprietary CRM software that powers over $600 million in annual sales for clients

10 Pro Nutshell seats20 Enterprise Nutshell seats40 Enterprise Nutshell seats80 Enterprise Nutshell seats

Connect with your CRM contacts with 1-to-1 via text messages. Included # of outbound SMS/month for each Nutshell seat

150 outbound SMS per user, for a shared pool of up to 1,500 per month for your 10 users150 outbound SMS per user, for a shared pool of up to 3,000 per month for your 20 users150 outbound SMS per user, for a shared pool of up to 6,000 per month for your 40 users150 outbound SMS per user, for a shared pool of up to 12,000 per month for your 80 users
Nutshell Onboarding

Onboarding with a Nutshell CRM Subject Matter Expert (SME) from the Nutshell team will provide demos, build CRM workflow/pipeline stages.

Up to 4 hours of CRM Onboarding Support & ConsultingUp to 4 hours of CRM Onboarding Support & ConsultingUp to 6 hours of CRM Onboarding Support & ConsultingUp to 12 hours of CRM Onboarding Support & Consulting
SchedulerFX automated calendar booking systemUp to 10 CalendarsUp to 20 CalendarsUp to 40 CalendarsUp to 80 Calendars
– IntegrationsFX Conversion Based Smart Bidding

The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed)

Available to WebFX Paid Search ClientsAvailable to WebFX Paid Search ClientsAvailable to WebFX Paid Search ClientsAvailable to WebFX Paid Search Clients
– IntegrationsFXLookalike + Custom Audiences Continually Updated

The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience)

Available to WebFX Paid Search Clients – Up to a total of 15 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 30 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 50 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 100 audiences
– IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation

Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences

✓✓✓✓
– IntegrationsFX CRM: New Contact Creation

Bidirectional CRM connection to create New leads in CRM tracked by RevenueCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences

✓✓✓
IntegrationsFX: Additional Unidirectional Data Pipelines

Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into RevenueCloudFX

Up to a total of 2 Unidirection IntegrationsFX Data Pipelines Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines
IntegrationsFX: Additional Bidirectional Data Pipelines

Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between RevenueCloudFX and the original Martech tool.

Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data PipelinesYes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data PipelinesYes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines
– IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation

Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc.

Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central
– IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etcBy Quote
Pipeline Consulting & Engineering Time

Data pipeline consultant and engineering time spent building new pipelines or customizing existing IntegrationsFX data pipelines for custom client requirements.

Up to 25 hours / yearUp to 50 hours / year
Measurement, Insights + ROI
CompanyTrackerFX

Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns

Benchmark lift: 20%

✓✓✓✓
– Standard Company Enrichment

3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales.

✓✓✓✓
New Contact & Prospect Lookup (Monthly Credits)

Access professional profiles, including job title, work experience, education, LinkedIn profile, etc. Includes The ability to export resolved professional contacts.

Total of 10 credits per month (5 for ProspectorFX & 5 for CompanyTrackerFX Pro)Total of 300 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)Total of 800 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)Total of 2,000 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)
– CompanyTrackerFX Pro: Employee Resolution

Contact info for ICPs working at the companies that visit your website. Average match rate of ~35% of resolved from anonymously resolved companies visiting your website, who have buying intent

✓✓✓✓
– ProspectorFX: Contact & Company Search

ProspectorFX allows you to search and filter for prospective new customers from a database of over 400 million profiles based on your ideal customer persona. Use credits to reveal the phone, email, and social touchpoints of your most desired matches.

✓✓✓✓
LeadManagerFX

Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions.

✓✓✓✓
Advanced Spam Filtering

Automatically filters leads from blacklisted IP addresses

✓✓✓✓
LeadScorerFX Standard

Close more leads in less time with lead scoring customized to your business

✓✓✓✓
CallTrackerFX: Tracked Monthly Calls

Automated call tracking + recording for ROI measurement

1,250 calls tracked / mo2,500 calls tracked / mo5,000 calls tracked / mo10,000 calls tracked / mo
CallTrackerFX: Unique Call Tracking Numbers

Channel-specific call tracking numbers

25 unique numbers50 unique numbers75 unique numbers150 unique numbers
Standard Call Enrichment

Caller location for Automated Audience Creation

✓✓✓✓
Enterprise Call Enrichment

Enhanced firmographic + demographic data for Automated Audience Creation such as age, employer, occupation, home value, social media profiles, etc.

✓✓✓
AIConversationsFX
google ai logo fullsize

Caller and agent sentiment analysis and intent powered by Google AI


✓✓✓✓
DataEnrichmentFX: Enriched Contacts & Leads✓✓✓✓
– Contact & Lead Enrichment: Web Leads, Callers, Contacts, & Email Lists (Monthly Enrichments)

Enhanced firmographic and demographic data to enrich incoming leads (including list uploads) for sales support and marketing segmentation.

Up to 2,000 enrichments / moUp to 5,000 enrichments / moUp to 15,000 / moUp to 40,000 / mo
– B2B-to-B2C Secondary Email Resolution & B2C-to-B2B Secondary Email Resolution✓✓✓✓
– B2C CallTrackerFX Leads: Reverse Phone # Lookup✓✓✓✓
LeadScorerFX Pro

LeadScorerFX Pro utilizes data Enrichment fields for Enhanced lead scoring calculations and measurements.

✓✓✓
MROIDashboardFX

ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel

✓✓✓✓
Revenue Acceleration & Forecasting
AdTechFX

Multi-device programmatic advertising based on CRM and visitor data

Benchmark lift: 8% increase in closed sales

Yes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social Clients
PlaybookFX
Big data insights & PredictionGeniusFX forecasts identify the most effective path for revenue growth
✓✓✓✓
CompetitorSpyFX: Up to 5 Competitors Tracked

Competitor website changes tracking and strategy monitoring

✓✓✓✓
LocalFX

Location data accuracy reports for increasing maps visibility

Benchmark lift: 12% increase in local leads

✓✓✓✓
EmailMarketingFX

On-demand email sending with real-time audience syncing from Customer360FX

Benchmark lift: 16% increase in leads

Sending to up to 20,000 Contacts, with unlimited emails sent to each Contact, included in planSending to up to 50,000 Contacts, with unlimited emails sent to each Contact, included in planSending to up to 100,000 Contacts, with unlimited emails sent to each Contact, included in planSending to up to 250,000 Contacts, with unlimited emails sent to each Contact, included in plan
FunnelsFX

Drag n drop page builder to rapidly deploy high converting landing pages

Benchmark lift: 11% increase in leads

✓✓✓✓
ML, Smarter Content & Buyer Journey
ContentAnalyticsFX

Real-time insights to which content types provide the highest value for your website.

✓✓✓✓
ContentGeniusFX

IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors

Benchmark lift: 10% increase in organic traffic

✓✓✓✓
DeepLearningFX

User intent for content marketing search engine ranking analysis powered by IBM Watson

Benchmark lift: 8% increase in organic traffic

5 reports / mo10 reports / mo25 reports / moUnlimited reports
PersonalizeFX

Customize demographic & firmographic audience journeys

Benchmark lift: 11% increase in conversions

Up to 15 demographic, firmographic, or audience segments can be personalizedUp to 30 demographic, firmographic, or audience segments can be personalizedUp to 60 demographic, firmographic, or audience segments can be personalizedUnlimited demographic, firmographic, or audience segments can be personalized
ReviewAccelerationFX

Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software.

Up to 3 locationsUp to 5 locationsUp to 10 locationsUp to 25 locations
Personalized Onboarding & Martech Strategy
Contacts imported from legacy software systems✓✓✓✓
Onboarding + performance implementation w/ Strategic Martech Specialist3 calls during first year onboarding and up to 10 hours of consulting, auditing, implementation and setup3 calls during first year onboarding and up to 15 hours of consulting, auditing, implementation and setup4 calls during first year onboarding and up to 20 hours of consulting, auditing, implementation and setup4 calls during first year onboarding and up to 30 hours of consulting, auditing, implementation and setup
Annual Martech Specialist Consultations1 / year2 / year4 / year4 / year
On-going Data Architect Support Queue AccessUp to 4 hours / yearUp to 6 hours / yearUp to 12 hours / yearUp to 20 hours / year
Dedicated Martech Expert✓✓✓✓
Execution of Martech FuelFX Assets3 per quarter / 12 per year
Standard Monthly Licensing Cost$675 $1,175 $2,500 $4,975
Existing Monthly Customer Cost$600$975 $2,250 $4,475

WebFX has thousands of reviews praising our transparency, communication, and results.

Check out our client testimonials
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4.9/5

based on over 550 third-party reviews
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