James owns a brewery that crafts award-winning beers. He wants to get more people to try his beer, but he struggles to find new customers. James thinks marketing his business online would be a great start, but which strategy does he use?
If you’re like James, you’re probably wondering how you can start marketing your business online. A great strategy to begin with is search engine optimization (SEO). SEO is the process of optimizing your site pages to give them the opportunity to rank highly in search results to drive more traffic to your page.
Want to learn how to start with SEO? Here are five tips for doing SEO for breweries!
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1. Integrate relevant keywords into your page
When users conduct searches, they use keywords to find relevant search results. So, if you want to help people find your brewery, you need to integrate targeted keywords on your site to help your business appear in relevant searches.
To find a variety of related terms to target with your content, conduct keyword research. Keyword research will help you come up with dozens of terms related to your business, your industry, and the products and services you want to sell. KeywordsFX is a great keyword research tool you can use to find the right terms.
When you conduct keyword research, focus on long-tail keywords. Long-tail keywords contain three or more words, like “breweries in Boston, MA.” These keywords have a specific search intent, so you often obtain more qualified leads through using these keywords.
For example, if someone searches “breweries in Boston, MA,” you know they’re looking for a brewery in the area. On the other hand, if someone searches “brewery,” you can’t pinpoint exactly what they want to find. They might want to find a local brewery, learn how breweries work, or something different.
Once you find your long-tail keywords, you’ll integrate them into your site. Only incorporate them where they fit and flow naturally to avoid keyword stuffing since it can negatively impact your ranking.
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2. Claim your Google Business Profile listing to drive local leads
Another critical component of SEO for breweries is to optimize your local presence. The best way to build your local presence is to claim your Google Business Profile listing. This listing appears in local searches with other businesses, known as the local 3-pack.
When people conduct searches like “Brewery in Boston,” “Boston brewery,” or “brewery near me,” they can see your business in the search results. Having this listing present can help you drive local leads to visit your brewery.
Once you claim your listing, you’ll want to fill it out completely. Follow these best practices to create the best Google Business Profile listing:
- Verify your business has your company’s official name (i.e., Nicholas’s Brewery rather than Nick’s Brewery)
- Verify that your address and phone number are correct
- Add additional contact information — like email — to your listing
- Make sure your website is linked in your listing
- Add your hours of operation
- Add a small blurb about your brewery
- Add photos to create an engaging listing
By adding all these elements to your Google Business Profile listing, you’ll have a better chance of ranking in local search results and driving beer lovers to your brewery.
3. Create content that resonates with your audience
Content and brewery SEO go hand-in-hand. If you want to rank in search results, you need top-notch content, but your content can’t rank without following SEO best practices. Content marketing is an excellent way to increase traffic to your site and earn more qualified leads for your business.
To start creating content, you need to generate topic ideas. Are there common questions people ask about your business? You can use those questions as inspiration for your content pieces.
You may get questions like:
- How does the brewing process work?
- What’s the difference in hops?
- What’s the difference between a pale ale and an IPA?
These questions are great for creating content because you can help provide critical information your audience wants. By providing this information, you establish yourself as a knowledgeable authority in your field.
To get more content topic ideas beyond common questions, you can use a tool like Google Trends to find trending topics or check out your competitors to see what content they’re creating.
Once you have ideas, you can start creating your content. You can create content through:
The medium is at your discretion. You’ll want to keep your audience in mind when you pick your format to ensure you’re delivering it in a format they like to consume. For example, if your audience doesn’t listen to podcasts, using the podcast format may not be the best option.
Also, consider the subject when you choose your format. Some subjects lend themselves better to a specific content format than others. For example, if you’re trying to explain the brewing process, it may work better to use an infographic or video rather than write a blog post.
To run an effective content strategy, you need to publish content often. To help you keep track of when you’re creating and publishing content, use a content calendar. It will help you keep pace and ensure you don’t post all of your content at the same time.
4. Ensure your site loads quickly
Next on our list of SEO tips for breweries is to ensure your site loads quickly. Your audience doesn’t want to wait for slow-loading pages — 83% of people expect your site to load in three seconds or less.
Slow loading sites don’t provide a good user experience, and Google knows it. If people continuously bounce from your site because it takes too long to load, it sends a negative signal to Google. As a result, you’ll hurt your ranking in search results.
To ensure you have a fast-loading site, use Google PageSpeed Insights. This tool will help you see how your site currently loads and provide you with insights on how to improve your load time.
Some suggestions for improving your site load time include:
- Reducing redirects
- Optimizing image file sizes
- Hosting videos on a separate platform
- Using browser caching
By improving your site’s load time, you can keep leads on your site longer and help your site rank better in search results.
5. Make your site mobile-friendly with responsive design
Last on our list of SEO tips for breweries involves making your site mobile-friendly. People will access your brewery site from smartphones, tablets, and computers. If you want to ensure you provide a positive experience for your audience, you need to integrate responsive design.
Responsive design enables your site to adapt to whatever device a user uses. Your audience will have a positive experience no matter what device they use.
Implementing a responsive design is critical because Google uses a mobile-first index. This mobile-first index means that Google takes your mobile site into account when ranking your site. So, by integrating responsive design, you ensure that your site can rank well in search results.
Brew up a results-driven SEO campaign with WebFX
SEO for breweries is a great way for you to get more people to your brewery. You’ll help your business appear in more relevant search results and enable people to discover your business.
If you’re too busy running your business to optimize your SEO campaign, WebFX can help. We have a team of over 500 SEO experts that can help you manage your campaign. We’ll help you create a campaign that drives results.
In fact, we’ve driven over $6 billion in sales and over 7.8 million leads for our clients in the past five years alone.
- 1. Integrate Relevant Keywords into Your Page
- 2. Claim Your Google Business Profile Listing to Drive Local Leads
- 3. Create Content That Resonates with Your Audience
- 4. Ensure Your Site Loads Quickly
- 5. Make Your Site Mobile-friendly with Responsive Design
- Brew Up a Results-driven SEO Campaign with WebFX