Lead generation is an important part of your digital marketing plan.
There are numerous strategies you can use to generate leads for your food products company. The hardest part is determining which ones work best for your business, and what lead generation methods will be the most successful.
So, which methods should you choose for your food products company?
On this page, we’ll discuss the top three lead generation methods for your food products company. If you need help constructing a lead generation plan, call us today at 888-601-5359 to speak with a strategist.
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1. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is one of the best lead generation methods. These are paid ads that appear at the top of the search results. They are tagged with the word “ad.”
These ads appear at the top of the search results because they are meant to be clicked first. Many businesses invest in using PPC because it drives immediate results and valuable leads for their business.
PPC operates on keywords which trigger your ad to appear in the search results. So, you will need to conduct keyword research to figure out the right keywords for your campaign. There are numerous keyword tools you can use to generate keywords that will be effective.
As you conduct keyword research, you’ll want to focus on long tail keywords. These are keywords that contain three or more words. Long tail keywords are a better option than short tail keywords, which only contain one or two words.
Long tail keywords are more effective for your campaign because they drive in more qualified leads that are more likely to convert. When users are conducting searches, they use specific keywords to generate results that fit their query best. They want to find the best results, so they can find a business that fits their query.
Once you have your long tail keywords selected, you’ll need to bid for your placement. You’ll set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. This amount is flexible and can be changed at any time.
Your maximum bid and quality score will determine your placement. Once you have your placement, you’ll be able to launch your campaign.
PPC is a great option for your food products company because you have complete control over your campaign. You decide your ad’s appearance, when it runs, and how long it runs. This makes it easier for you to tailor your ad to your target audience.
With PPC, you only pay when people click on your ads. Considering that PPC visitors are 50% more likely to purchase than organic visitors, you are paying for leads that are the most interested in making a purchase from your food products company.
You also have complete control over your budget. If you only want to spend a certain amount on your PPC ad, you can set a limit. You will never incur additional or unforeseen costs.
When you use PPC in your lead generation plan, you will generate more qualified leads for your food products business. If you have any questions about your campaign, our team of 150+ experts can help you along the way to results-driven success!
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2. Social media marketing
To attract leads and build a direct connection with them, consider using social media marketing. Social media marketing entails marketing your food products business through various social platforms. These can include platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
To figure out the right platform for your food products company, you’ll need to research your target audience. Each target audience uses different platforms at varied frequencies. You want to make sure you pick the platform they use the most.
Once you figure out your platforms, you can start creating content that attracts leads and gets them to interact on your page. You’ll want to create content that is shareable, so your followers can share it on their own page and attract new leads to your food products company.
You can share posts, links, photos, videos, and create polls on your social media platforms. Social media provides your food products business with the opportunity to connect with your followers and build a relationship with them. When you build a positive relationship with your followers, they are more likely to share your social media content.
Social media platforms also offer paid advertising services. Each platform has its own advertising program. You can create ads that reach people in your target market.
Paid advertising is an opportunity to obtain new leads for your business. You can use different types of ads, like pictures or videos, to attract new leads to check out your business. You’ll need to figure out which ads appeal to your audience.
These ads will help you earn leads that you can nurture towards conversion. Creating ads is a great way for you to help your food products company grow.
By utilizing social media, you will generate more leads for your food products business. Check out our 1020+ client testimonials to see how our experiences in social media marketing have led to business success.
3. Content marketing
Content marketing is a great way to draw in leads you may not be able to reach otherwise. When you think of content marketing, you may think it’s just blogging. The truth, however, is that content marketing expands much further than blogging.
There are numerous types of content you can create to generate leads. These include blogs, videos, infographics, eBooks, downloadable content, and more.
The most important part of content is that is provides users with helpful information. Your audience is constantly seeking out answers to their questions. They want to find information that will help them.
Content is an opportunity for you to answer those questions. You can choose to create content in all different styles, including how-to posts, helpful tips, and informative articles.
You’ll need to decide what format works best for your audience. You want to attract leads and generate a positive response, so you need to know what kind of content appeals to your audience. This will help you generate more interesting content for your leads.
Once leads find your content, they’ll check it out. If they like what they see, they’ll take the time to check out your food products company and learn about you.
It is important to note that these leads may not convert right away. They may check out your site and leave it. However, this doesn’t mean that you’ve lost a lead.
Many people take time to make decisions about purchases. When it comes time for your leads to convert, they will remember your helpful information. They will choose your food products company over the competition because they will trust that you are knowledgeable in your field.
When you use content marketing in your digital marketing strategy, you generate more leads for food products company that you can nurture towards conversion to grow your business.
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WebFX has driven the following results for clients:
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WebFX is a top lead generation company
When shaping your digital marketing plan, you should use methods that will generate leads for your food products company. At WebFX, we know how to create lead generation strategies that drive results for your business.
We’re a full service digital marketing company that specializes in creating customized lead generation plans. We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team will help you create a customized lead generation strategy that works for your food products company.
If you’re looking for results, we know how to drive them. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on putting our clients’ success first.
Our clients love the work we do, too. In fact, we have over 1020 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top lead generation company like WebFX!
Learn more about lead generation for food product companies
If you want to learn more about how a customized lead generation strategy can earn your business more leads and conversions, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to hearing from you!