Grow Your Revenue With Custom HVAC SEO Services

Curious about how our HVAC SEO services help your business not only earn more visibility in search results on Google but also more phone calls and leads? Great, because this section provides an overview of how our SEO services for HVAC companies work.

1. Research your HVAC company and competitors

Your SEO strategy begins with research. In this stage, your dedicated account manager researches:

1. Your offline and online competitors
2. Your company
3. Your goals
4. Your services
5. Your target audience
6. And more

Expect your account manager to ask about your business, goals, and target market. These questions (and your answers) help your dedicated account manager create a strategy for your HVAC business that works towards achieving your short- and long-term goals.

2. Audit your current HVAC SEO strategy

Next, your dedicated account manager assesses your current HVAC SEO strategy by looking at your:

1. Traffic
2. Rankings
3. Keywords
4. On-page optimizations
5. Off-page optimizations

In this step, your dedicated account manager completes an SEO audit. This audit helps your account manager prioritize updates, like making a page mobile-friendly or optimizing a title tag. It also allows them to build a competitive strategy.

3. Optimize your website and local citations for SEO

Following their research, your account manager begins optimizing your site and local citations, like by:

1. Claiming your Google Business Profile account
2. Remedying duplicate content on your website
3. Incorporating valuable keywords into existing site content
4. Developing new content for your website
5. Promoting your content to influencers, trusted industry sites, and more
6. Creating your website sitemap
7. Optimizing site images according to SEO best practices
8. And more

This stage is critical to your HVAC SEO marketing. With these optimizations, your dedicated account manager makes your website more visible and useful to search engines and users, which can result in higher rankings and visibility.

4. Measure your HVAC SEO performance

Throughout this process, your dedicated account manager monitors and measures your SEO performance. They look at your website’s rankings, as well as organic traffic and core digital marketing metrics, like conversions, time on page, and more.

For your convenience, your account manager compiles all this data in an easy-to-read report.

If you’d like to access your campaign data more often, though, you can use MarketingCloudFX. A client-exclusive marketing automation software, MarketingCloudFX offers a convenient summary of your SEO strategy, from its ROI to its phone calls.

5. Improve your HVAC SEO with campaign-specific data

Finally, your dedicated account manager continues to improve your HVAC SEO strategy, like by:

• Finding new keywords to target
• Updating older pages
• Integrating new structured data on relevant pages
• Compiling web design update recommendations for improved usability
• And more

These continuous improvements help your business maximize its search visibility and attract more HVAC leads. Plus, they keep your business ahead of competitors. With WebFX, you can trust your company will remain at the head of HVAC SEO.

SEO for HVAC companies can be confusing if you’re new to the game, but there are a few basic steps that you can take to get on your way to an optimized website. By following this process, you can improve your chances of ranking well and attracting new customers.

1. Conduct keyword research

Before you can start optimizing your site, you need to know what words and phrases your potential customers use when they search for HVAC services. Once you know these terms, you can incorporate them on your website so that your customers can easily find you based on what they’re searching.

If you’ve never done keyword research, here’s how to get started:

1. Use Google Ads: Google Ads is Google’s paid advertising product, but even if you aren’t interested in running PPC ads, the Keyword Planner tool can be helpful in choosing keywords that are right for your website. Simply enter a few words or phrases, and the tool will tell you how competitive each keyword is, as well as its monthly search volume. Ideal keywords are ones that have a high search volume and a low competition—meaning they are searched often, but there aren’t many websites competing for those keywords.
2. Use the Google search bar: Using the Google search bar is a simple way of figuring out popular search terms. You can do so by going to Google’s homepage and beginning to type possible search terms. Popular long-tail searches will automatically appear, and they can be extremely useful in your HVAC SEO strategy.
3. Download our keyword research guide: Although these tools will help you get started, there are many other ways to identify targeted keywords for your site. For a more in-depth look, download our free beginner’s guide to keyword research.

Keep track of all of the keywords you identify as you go, and use them as you move to the next step in our strategy.

2. Optimize your pages individually

The users who visit your site can be broken down into three categories:

• Those who are searching specifically for your HVAC business: These users want to find you, and aren’t interested in looking for another company. They want to know more about you and the services you provide and they’re interested in your contact information, hours of operation, and services. As long as you have a working website and your on-page SEO elements are properly optimized, this group won’t have trouble finding you.
• Those who are looking for any HVAC specialists in your area: These people aren’t sold on using your business specifically, but they’re interested in finding a service provider. They likely want to know your prices, and they’re looking to compare your services to those of your competition. If you’re ranking for the correct long-tail keywords, which likely include your geographic location, this group should be able to find you online.
• Those who aren’t currently looking for a heating and cooling company: These people stumble upon your website by chance. Maybe they were reading an article or blog that linked to your website, or stumbled across one of your posts on social media. If they liked what they read, they may turn to your business when they’re in need of HVAC services down the road.

As you optimize your website for these separate groups, you should use different target keywords for each of your pages. Remember that search engines index your pages individually and not your website as a whole.

With unique keywords for each page, you can attract a variety of different visitors.

3. Create and share informative, engaging content

According to a recent survey, 84 percent of companies have a content marketing strategy.

This not only a testimony to its effectiveness, but also means that if you aren’t utilizing content marketing, you’re already behind in terms of Internet marketing. Thankfully, getting started with content creation doesn’t have to be difficult.

When you hear the word “content,” you may think of blogs — and for good reason.

A blog is one of the easiest ways to keep your site active and generate traffic, and with a content management system (CMS) like WordPress, it doesn’t require HTML experience.

Creating content that resonates with your audience will help you gain traction online and continue to increase your visibility in search engines. Every new piece of content is another chance to rank in search. Content marketing can also:

• Help you establish credibility and authority
• Provide entertainment for your site visitors
• Establish a voice for your brand
• Give visitors the information they need

Besides blogging, there are many other ways to produce and share content.

Consider creating how-to guides, news stories, downloadable content, videos, podcasts, infographics, and more.