Lead Generation for HVAC: How to Get More HVAC Leads

HVAC lead generation helps your HVAC business keep a steady stream of customers reaching out to you for your services. Learn more about lead generation for HVAC businesses with our tips to get more HVAC leads below!

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Lead generation for HVAC: 5 tips for successfully earning more HVAC leads

If you’re already investing in the above strategies, we have a few tips that can improve your lead generation plan and boost your results. That means more calls from prospective clients and more revenue.

Here are our five tips for the best HVAC lead generation strategy:

1. Research your audience

1. Research your audience

Do you know your target audience? If not, build a marketing persona — determine your ideal demographic, from age to gender to location to career. Maybe, for example, you’re speaking to homeowners within a specific income bracket or office managers in need of HVAC units in their building.

Once you create your marketing persona, use a marketing persona generator to create a quick document reference for your team. It’ll put a name and a face to your target audience, which can help when developing PPC ads, as well as drip campaigns for your email marketing strategy.

2. Optimize your page speed

2. Optimize your page speed

No matter your HVAC lead generation strategy, from PPC to SEO, it’s critical that your website delivers when it comes to load times. If you direct users to a slow-loading landing page, you can expect them to leave — for reference, users expect websites to load in two seconds or less.

That’s why you want to prioritize page speed optimization in your lead generation strategy. A one percent increase in your page speed can cause conversions to increase by seven percent, which means more leads and more business.

One quick way to boost your website’s speed? Compress your images with a tool like kraken.io.

3. Redesign your HVAC lead generation forms

3. Redesign your HVAC lead generation forms

While considered an HVAC marketing strategy, email is one of the best ways to advertise your business. Not only does email marketing allow you to target a qualified audience, but it allows you to offer tons of information right in their inboxes. Plus, it boasts an ROI of $44 for every $1 invested.

How can you improve your email marketing’s success? Use these tips:

Encourage users to opt in on your site

Whether you’re starting an email marketing campaign or revamping yours, focus on building your email subscriber list. Grow your subscriber list by inviting users to sign-up on your website to receive updates, company news, and more.

Use simple forms that ask visitors for their email address and other contact information like their name and phone number. Overall, try to limit the amount of information you request, as it can deter users from joining your newsletter.

Encourage users to opt-in for your email newsletter with the following offers:

  1. Discount
  2. Exclusive content
  3. Giveaway
  4. And more

Remember that building your subscriber list takes time, so don’t expect immediate results.

Optimize your email for mobile

Did you know that 47% of all emails are opened on a mobile device?

That’s why it’s crucial to make sure that users can read and navigate every element of your email on a mobile device, as well as a tablet. Otherwise, you may see a rise in unsubscribing and unopened rates, which impacts your HVAC marketing campaign.

A well-designed lead generation form can make a big difference. That’s why you want to reassess your form on a routine basis and look for potential improvements — focus on ways you can improve the user experience.

For example, if your form requires users to submit their name, phone number, and email, that can impact your lead generation rates. Remove the requirement for a phone number, however, and you might see higher completion rates.

Optimize your lead generation forms with A/B testing. With this approach, you can see what design factors increase or decrease lead generation rates. When conducting your tests, make sure you only change one form feature at a time — this way you can link the change to a specific feature.

4. Support your mobile users

4. Support your mobile users

With more than 50 percent of the Internet’s traffic coming from mobile devices, it’s essential that you have a mobile-friendly website. For HVAC businesses, mobile is even more critical as 50 percent of mobile searches are local.

Without a mobile-friendly website, you’re forfeiting valuable leads to your competitors. Prioritize the design of a mobile website, whether by developing one in-house or partnering with a web design agency, and you can improve your lead generation results fast.

Choose a responsive web design for the best results with attracting HVAC leads.

5. Track your results

5. Track your results

To measure the success of your strategy for generating HVAC service leads, as well as spot areas for improvement, you need to track your results. While you can use Google Analytics, you can also adopt other software solutions that take an in-depth look at your lead generation efforts.

MarketingCloudFX, for example, is one option. It’s a marketing automation software that tracks the leads you generate from calls, whether from your website, print advertisements, or paid online advertisements. It also includes a few other helpful features.

With those features, you can see the complete scope of your lead generation strategy. Plus, it provides you with a wealth of information, which you can share with your team, as well as decision makers in your company.

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Earn more HVAC leads

Interested in improving your HVAC lead generation strategy?

At WebFX, we provide personalized and award-winning service to our clients. As a full-service Internet marketing agency in Harrisburg, PA, we have a full in-house team of SEO, PPC, email marketing, and lead generation experts who can help your HVAC company attract the leads it needs to grow.

Additionally, we offer a hassle-free customer relationship management (CRM) platform, Nutshell, that enables you to generate and convert leads with ease. With our CRM for HVAC companies and our top-tier digital marketing services, you’ll have all the tools you need to drive revenue for your company.

Contact us today for a free quote at 888-601-5359!

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