Flooring PPC Services That Lay Down a Foundation for More Leads & Installs

PPC is a form of paid advertising, most commonly run through Google Ads.

PPC ads can appear in Google search results, looking like organic results, but distinguished by the “Ad” label in the top corner of each one.

When you launch a PPC campaign, you can target specific keywords — that is, search terms — with your ads. After finding some keywords that are relevant to your flooring company, you can bid on them in Google Ads, telling Google how much you’d be willing to pay for clicks on each one.

Whenever someone searches for a keyword, Google will show ads, which it will choose based on two things:

• Bid amount
• Quality score (Google’s assessment of an ad campaign’s overall quality)

The ads with the highest bids and quality scores will be displayed to users, hopefully enticing them to click and then directing them to a landing page where they can convert.

The best part about PPC is that it can be highly cost-effective — you only pay for an ad when someone clicks on it!

While all our flooring PPC services are different, they do share some similarities in how they work:

Learn your business, goals, and requirements

All our services start with you.

After partnering you with a dedicated PPC expert that specializes in the flooring industry, we schedule a time to meet-and-greet your team, whether via phone, video, or in-person. This meeting allows us to learn even more about your business, brand, and goals for online advertising.

Investigate your competitor’s PPC strategies

After meeting you, we move forward with your pay-per-click campaign by researching your competitors. In this stage, we look at where your competition advertises and how, which helps us build a competitive campaign that overcomes your fiercest competitors.

Build your flooring PPC strategy

Next, we create your flooring PPC strategy, which covers:

1. What keywords to target
2. What services, locations, or offers to promote
3. Which website pages to set as a landing page
4. What areas, demographics, or behaviors to target
5. And more

Your strategy will also include goals, based on your feedback on what you want to accomplish with PPC. For example, if you want to generate social media followers versus leads, your PPC goals will reflect this focus.

Launch your flooring PPC campaign

Once you approve your strategy, your dedicated account manager will move forward with launching your flooring PPC campaign. This step involves setting up your ads, placing your bids, and uploading your ad creatives.

Whether you have an existing ad account, like with Google Ads, or need to create an ad account, your account will remain yours. In some cases, agencies will maintain ownership of your account, even after you discontinue your plan. At WebFX, you always have account ownership.

Monitor and improve your flooring PPC campaign

After your ads launch, your dedicated account manager will monitor their performance. This proactive monitoring allows your account manager to act fast, like with updating bids, ad copy, and more, and get your company the best results.

Share your flooring PPC results

Throughout your flooring PPC campaign, your account manager will meet with your team and share your results. These monthly reports provide you with an easy reference for your ad performance, which you can pass along to others.