Create Content that Speaks to your Target Audience : PersonalizeFX
What is PersonalizeFX?
PersonalizeFX is an important part of the MarketingCloudFX interface.
It allows us to show personalized content on a webpage depending on firmographic data we have collected. This is a huge conversion driver for both business to business and business to consumer clients.
When the experience is customized for the user, that user is much more likely to convert - and this tool can help you do so.
Think about Amazon. When you visit the site, what pops up? Was it something you had previously searched? Something relating to an interest that you have?
Amazon personalizes content on a very large scale. PersonalizeFX allows us to do the very same thing on a smaller scale. Amazon chooses to personalize content because it works.
Can PersonalizeFX work for my business?
Both Business to Business and business to consumer companies have the ability to see success from personalized content.
For B2B companies we can personalize content depending on:
- The industry the user is from
- If a specific company is on your site
- If the user chooses to download a whitepaper or request
- Any combination of actions a user takes
For B2C companies, we have seen success in personalizing content based on:
- The user's location
- Their previous visits to the site
- How the user got to the page
All of these present a long list of options and opportunities for different ways we can personalize a page. PersonalizeFX allows us to get creative and help you become a market leader against your competitors.
What can I personalize
The content you choose to personalize will be dependent on your business and website needs. There are many different options we have the ability to personalize on your website and it is important to find the ones that will work the best for you. We have seen success in personalizing:
- The masthead or banner of the home page or landing page
- Case studies
What results will I see?
Marketing plans should no longer be “one size fits all”. With millions of existing companies, how will you stand out in terms of marketing? PersonalizeFX helps businesses break apart from their competitors by making the users’ experience memorable. We answer the question “why choose us” for your potential customers, and create a narrative about your expertise.
With PersonalizeFX, we can collect data to insure that we are getting the right message to the right person at the right time. After implementing our personalized data, we see increased customer and visitor engagement, higher content consumption, improved user experience, increased conversions, and an increase in ROI. We have seen an average of 10%-15% growth in our client campaigns with PersonalizeFX.
With this technology, you will have the upper hand in landing a customer over your competitor. The opportunities are endless. Contact us to learn more about what PersonalizeFX can do for your business.
Interested in all that MarketingCloudFX has to offer? Call 888.449.3239 or contact us online today to learn more about how WebFX can help with your marketing goals.