FAQFox is a free market research tool that helps businesses, from mom-and-pop shops to established brands, understand what people are asking online, which is information businesses can use across their marketing program.

Get started with FAQFox by:

1. Selecting your target audience’s location
2. Selecting your target audience’s top platforms (Google, YouTube, Reddit, Bing, etc.)
3. Entering your topic, brand, or keyword

Once FAQFox generates your results, you can review them to understand what your audience is talking about — whether it’s in relation to your brand, your newest product, or a need you’re looking to serve.

There is no right or wrong answer when it comes to the best types of keywords for FAQFox. You can use short-tail keywords (like your brand name) or long-tail keywords (like your audience’s top problem) to research what your target market’s asking online.

When FAQFox returns no results, experiment with other search terms. For example, what are some alternative names people use for your brand? Or, what are the different ways people describe a trending problem? You can also try shorter searches to surface results and use those to inform your next search.

Use FAQFox for:

• Researching discussions around your brand
• Understanding how your audience perceives competitors
• Discovering how your audience describes their wants, needs, and pain points
• Vetting a new product or service idea based on audience discussions
• Surfacing topics to write about on your website or post on your social media
• Uncovering topics to target with paid ads

When it comes to FAQFox, the possibilities are endless. Through the tool, businesses can make more informed decisions when it comes to their marketing, sales, and customer service.

Use FAQFox for market research by:

• Determining a potential market’s size (is the problem big enough to warrant a solution from your business?)
• Identifying your market’s pain points
• Understanding how your target market approaches those pain points, such as their considerations, objections, and most common solution
• Surfacing the language your audience uses to describe their problem and home-made solutions
• Learning how the market perceives other competitors in the marketplace
• Uncovering gaps that aren’t answered (or aren’t answered well) by the marketplace

Use FAQFox for SEO by:

• Generating SEO content ideas, including trending ones
• Informing keyword targeting, like “generative engine optimization” vs. “answer engine optimization”
• Researching the “why” behind a search and incorporating those takeaways into SEO content briefs
• Strengthening content clusters on a topic, which can build your authority on a topic
• Surfacing niche questions to answer (which can help you appear in AI Overviews)

Use FAQFox for generative engine optimization by:

• Understanding brand sentiment towards your business (or a competing brand), which surfaces in LLM responses
• Surfacing conversational queries via user questions
• Uncovering relevant conversations on Reddit where your business can offer non-promotional value (Reddit is a massive training dataset for LLMs and common source for Google search experiences)
• Building strong, thematic content clusters
• Discovering first-hand experiences that your business can include in its content (with acknowledgement) to improve AI citations

Use FAQFox for paid advertising by:

• Discovering how people describe their challenges and incorporating that language into your ad copy and paid landing pages
• Surfacing negative keywords by understanding how audience segments describe problems (like those looking to fix it themselves vs. hiring someone)
• Understanding buyer objections before they happen — and addressing those across your site to benefit your whole marketing strategy