You can use WebFX's free color picker a few ways:

1. Color Picker: Pick a color using the chart or customizable fields. Start with your primary color (the one that represents your brand the most, like green for a lawncare company). Then, use "Generate Color Schemes" to create your full palette.
2. Grab Website Colors: Use this option if you're looking to generate colors based on an existing website (whether it's your own or a brand you admire)

Use WebFX's color picker tool (for free) to:

• Building your brand's style
• Modernizing your brand
• Rebranding your business, like after a merger
• Evaluating competitor color schemes
• And more!

Share your color palette results by clicking the color code for each color — it'll copy to your device, which you can then paste elsewhere. You can also share a specific color using your browser's address bar, which updates when selecting a new color.

Learn the differences between our color scheme options below:

Yes! Use the "Grab Website Colors" tab and enter the brand's website URL. Tap "Get," and our free color picker tool will return the brand's color scheme.

Colors look different on desktop vs. mobile because of device display settings, ranging from brightness to evening filters to color settings. You can workaround this difference by using a standard color format, like HEX, which keeps a color's definition similar across devices.

The difference between HEX, RGB, and HSB color codes is how the codes define color. While HEX uses a six-digit code, RGB uses a one-to-three digit code.

Pick colors that look good together by:

1. Choosing a leading color: Your leading color is like the main character in a story. They're the focus, which means the color appears most prominently. There is no right or wrong color choice here.
2. Generating color schemes: Then, choose a dropdown option from the "Generate Color Schemes" menu. This tool will do the work for you, selecting colors that look good together.

And that's it! Save the colors you like and then get to work on bringing them to life in your design, whether it's a website design, social media graphic, or something else!

Create a professional color scheme by:

1. Picking a brand-representative color: This color should represent your brand to the fullest, whether it's green for a lawncare company or blue for a medical center.
2. Compiling color schemes: Use color theory concepts (or our "Generate Color Schemes" menu) to determine relevant secondary and tertiary colors.
3. Implementing color schemes: Use the 60-30-10 rule when bringing your color scheme to life on your site. With this rule, 60% of your design goes to your brand-representative color, 30% to your secondary color, and 10% to your tertiary color (which is best for buttons).

The best colors for businesses depend on the emotion a business wants to convey, like trust, luxury, or urgency. You can explore color associations below or in our color psychology guide:

Test color schemes for accessibility by measuring the contrast ratio between a text color and its background color. Per Web Content Accessibility Guidelines (WCAG), aim for a 4.5:1 contrast ratio.

The provided color codes do not translate to print materials, like business cards, t-shirts, and other materials. For the best results, you'll want to convert these colors to CMYK and use those results for your order.