Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Website User Experience Analysis Services for SMBs
Did you know that 42% of users would leave a website because of poor functionality? Investing in website user experience (UX) analysis services informs you how you can streamline your customers’ journey and nurture them into conversion more efficiently.
Improve your website’s UX to boost your revenue
Your website’s UX directly impacts your revenue and bottom-line growth. With a positive UX, you keep your audience engaged on your site, potentially increasing conversions and sales.
To find out if you’re providing an excellent UX, you can invest in UX analysis services. These services uncover the bottlenecks that your audience faces when navigating your website and help you improve their experience.
With WebFX’s UX analysis services, you get these services:
Custom UX analysis strategy
Custom UX analysis strategy
Every business has a unique website and UX analysis needs. That’s why we use a custom approach for your website’s UX analysis.
Our UX analysis services include an initial conversion audit, which shows which parts of your website can get tested and optimized for conversions. You also get optimization recommendations for these site elements.
When you partner with us, you’ll also get 15-minute videos of initial website user testing and a summary of the findings for each video. Got questions about the testing results? You can ask our team of experts!
CRO testing
CRO testing
Our goal with our UX analysis is to improve your site’s conversions and grow your revenue.
When you team up with us, we provide you with conversion rate optimization (CRO) testing and a conversion strategy. It involves multiple tests to find ways to streamline your customers’ journey on your website and improve conversion rates:
- Creative design A/B testing
- Multivariate conversion testing
- Shopping cart abandonment testing (if your website has ecommerce features)
Keeping track of what works for your website is easy, because you also get a conversion best practices documentation.
Dedicated project manager
Dedicated project manager
When you work with WebFX, you’ll have a dedicated project manager who will be on top of deadlines and action items related to your UX analysis strategy. They’ll liaise with other expert team members who are also involved in analyzing and improving your site’s UX, and ensure the results you’re expecting are delivered.
As a result, all processes are streamlined, and you have a single point of contact for all your needs.
Regular reporting
Regular reporting
UX analysis isn’t a one-and-done activity. Continuously monitoring your site’s UX ensures you’re engaging your customers even as their needs or behaviors evolve.
To keep track of the changes on your website and how your UX analysis has improved conversions on your site, you get monthly performance and conversion reports from our team.
And more
And more
When you partner with WebFX, you get access to our proprietary growth platform, MarketingCloudFX.
Powered by IBM Watson artificial intelligence (AI), MarketingCloudFX lets you measure the impact of your campaigns on your bottom line. That said, it provides you with valuable insights and data to inform your UX analysis and CRO strategies.
It features VisitorRecorderFX, which records your users’ interactions with your website in web video format. You’ll discover:
- The pages your users visit
- The links they click
- How they scroll your pages
This tool lets you analyze their behavior on your site and informs you how you can make your pages more engaging for them. As a result, you make data-backed decisions on how to improve your conversion rates.
Transparent CRO Pricing
Tailored to Your Business Goals
When you invest in conversion rate optimization services, you’re investing in a strategy dedicated to driving ROI across your omnichannel digital marketing strategy. Talk to our strategy team to see how CRO can help grow your business!
Essential CRO
Custom CRO
Enterprise CRO
Our CRO Experts Delivered 2,605 Assets for Clients Last Year
Get expert help improving your website conversion rate and start increasing your ROI from inbound marketing experts. Connect with a WebFX strategist to see how CRO can help you reach your business goals in 2024!
Your search for UX analysis services ends here
When your company partners with WebFX, you:
Pricing custom to you.
Starting at $1,500 per month.
Unlock a 25% greater marketing ROI with WebFX’s UX analysis services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
FAQs about website UX analysis services
What is UX analysis?
UX analysis is the process of collecting and analyzing data about your audience’s experience with your business website.
Why invest in a website UX analysis?
By implementing a website analysis, you are:
- Listening to the voice of your customers and improving their experience accordingly
- Building brand loyalty and trust by cutting back on confusing navigation, long checkout processes, and vague directions
- Working with a skilled team of web designers and website conversion experts who can provide the tools you need for your website to succeed
What are some common usability issues?
Nearly every aspect of UX contributes to your website’s conversion rate. If your site is hard to navigate, slow to load, or causes other issues for your visitors, you’ll lose customers.
Think of your website as a customer service representative from your business. Would you prefer a service rep who’s polite, clear, and helpful? Or one who can’t give you a straight answer and doesn’t understand your issue?
Curbing customer frustration through improved usability is one of the simplest and most effective methods of strengthening your sales process and improving your bottom line.
For easy reference, some common issues include:
- Confusing navigation
- Slow download times
- Asking users to do too much
- Vague calls-to-action (CTAs)
- Non-responsive interfaces
- Unintuitive interfaces
- Poor design
- Frequent technical errors
What is a UX report?
A user experience (UX) report determines what your website does well and what it could do better, all from a visitor’s perspective. It shows you everything you need to do to streamline your website.
The report itself can be anything from a questionnaire to an audit of your current site, though the results are the same — a better experience for your website visitors.
Do you want more sales, more lead form submissions, or better conversion rates? If you answered yes to any or all of these questions, you’re in the right place.
At WebFX, our talented team has years of experience identifying usability elements that can be improved. We take pride in implementing our recommendations and love seeing your website succeed as a result.
There are many usability issues that can prevent your customers from finding what they want online, which results in unhappy users and lost revenue.
Identifying and removing poor design elements (like confusing navigation and difficult checkout processes) can get you more customers, sales, and growth. Our services correct these and other issues so you can start growing your revenue.
What is WebFX’s website analysis process?
It can be difficult to audit your own website’s usability because you and your team are intimately familiar with the navigation and sales process. However, what’s muscle memory for you may be confusing for a first-time visitor.
At WebFX, we know how to get into the mind of a customer.
Like we’ve mentioned before, UX optimization is a two-step process: analysis and implementation. We use this process to go through the design elements of your site, detecting every possible barrier your customers may face while browsing.
While design issues can sometimes be patched up from the top down, we’re committed to getting to the root of an issue and correcting it on a fundamental level.
We do this in part by asking questions. What browsers are visitors using? Can they easily find the information they want? Are they constantly using your site’s search bar because they can’t figure out how your site is structured?
When our certified team of Internet marketers applies our process to your website, these are just a fraction of the inquiries they make and address.
What can I expect when working with WebFX?
WebFX uses extensive analysis criteria when working on your website. We’ve detailed a few examples below to give you a look into our optimization process.
We know where a user’s eye naturally goes upon entering a website and how different browser sizes might affect this. We determine the important areas of your site and make sure they’re as user-friendly as possible.
We also pay attention to high-traffic areas in your navigation. We then make recommendations and implement changes designed to enhance the usability of these elements.
A thorough analysis identifies all the individual problems your users encounter and also looks at their experience as a whole. We address any and all issues interfering with a customer’s ability to progress through your sales funnel quickly and easily.
When you choose WebFX to analyze your site, you can:
- Improve the flow of your navigation
- Minimize loading times
- Reduce the time it takes to accomplish specific tasks
- Maintain an easy-to-use interface
- Generate repeat visits
- Eliminate technical errors
- Decrease the cost of customer support
- Reduce maintenance costs
- Improve conversion rates
- Increase revenue
Why choose WebFX?
Our corrective methods are backed by in-depth knowledge of how consumers interact with online media. Combine that with years of experience in facilitating increased functionality and streamlined website use, and you have everything you need to boost your revenue.
We make sure your conversion funnel is obstacle-free. If your users can’t figure out how to do something quickly, they’ll turn to your competitors. And the only thing worse than losing revenue is losing revenue to a direct competitor.
Users expect ease of use, fast speed, and a fully functional site. They want to know exactly how to use your website the first time they see it, and how to find what they’re looking for without hassle.
Your customers are telling you exactly what they want. All you have to do is listen!
WebFX UX analysis services
Features | Aggressive | Market Leader | Enterprise |
---|---|---|---|
Initial CRO campaign (First month) CRO & UX Assets | 4 CRO or UX Assets | 8 CRO or UX Assets | 8 CRO or UX Assets |
Monthly Ongoing CRO & UX Assets | 2 CRO or UX Assets | 4 CRO or UX Assets | 8 CRO or UX Assets |
Dedicated UX project manager | |||
Monthly user experience reporting | |||
500+ SMEs behind campaign driving results | |||
Online project management scheduling | |||
Initial Website User Testing Videos – Up to 15 minute video (Q&A + summary of findings for each video) | 2 videos | 4 videos | 4 videos |
Custom initial user experience testing strategy | |||
Conversion tracking code setup | |||
Confirmation/thank you page setup | |||
Goal Funnels Setup – Initial Analytics + Reporting | |||
Initial Conversion Audit – What Portions of Site to Test/Optimize for Conversions + Optimization Suggestions | |||
VisitorRecorderFX – Web video capture of all converted leads (available for 60 days) | |||
CRO & UX Assets Consist of: | |||
Use of Google Optimize for A/B testing (Client Google Analytics access is required) | |||
Raw Heatmap Data Provided | |||
ROI & split test reporting schedule | |||
Creative design for A/B testing | |||
Market research | |||
Conversion strategy | |||
Conversion best practices documentation | |||
Static calls to action design | |||
Lead form setup/modifications | |||
Navigational modifications | |||
Multivariate conversion testing | |||
USP and headline copywriting | |||
Setup of auto responders | |||
Incoming traffic reporting and recommendations | |||
Conversion path implementation | |||
Lead forms integrated into supported CRMs (ex. Salesforce.com, Microsoft Dynamics, Sugar CRM, etc) | |||
Performance test reporting | |||
Conversion reporting | |||
MarketingCloudFX setup & included | |||
Incoming traffic analysis | |||
Ecommerce websites | |||
Shopping cart abandonment testing | |||
Google Ads landing page conversion audit (one-time) | |||
Landing page creation | |||
Custom UX design and development projects | |||
Conversion Funnel Report | |||
CRO Page Heading Analysis | |||
Conversion Analysis by Traffic Source/Medium | |||
Basic ADA Compliance Analysis | |||
MCFX Personalization Strategy | |||
Additional CRO & UX Assets = $600 each | |||
Initial Setup Month 1 | $3,600 | $7,200 | $9,200 |
Conversion Rate Optimization Ongoing Investment | $1,800 | $3,600 | $9,200 |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |