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Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
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Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Explore UX analysis service plans

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Aggressive Plan

$1,500 / month

Strategy & reporting included

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    4 initial website user testing videos
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    Heatmap and click stream testing on 8 pages
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    Shopping cart abandonment testing
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Market Leader Plan

$3,000 / month

Strategy & reporting included

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    6 initial website user testing videos
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    Heatmap and click stream testing on 16 pages
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    Landing page creation
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Enterprise

$8,000 / month

Strategy & reporting included

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    6 initial website user testing videos
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    Heatmap and click stream testing on 16 pages
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    Custom UX design and development projects

SEE FULL DELIVERABLES

Your search for UX analysis services ends here

When your company partners with WebFX, you:

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Collaborate with experts

Access industry-leading experts in UX, CRO, design, and marketing with our diverse, award-winning team.

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Track ROI

Unlock unprecedented insights into marketing performance with our client-exclusive software, MarketingCloudFX.

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Scale strategies

Get full-funnel strategies managed in one place with our full-service agency, which offers custom solutions for search, paid, social, email, design, and more.

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Outperform competitors

Invest where competitors don’t with our website analysis services, which help your organization capture more revenue from existing traffic.

Pricing custom to you.

Starting at $1,500 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s UX analysis services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

FAQs

Why invest in a website analysis?

By implementing a website analysis, you are:

  1. Listening to the voice of your customers and improving their experience accordingly
  2. Building brand loyalty and trust by cutting back on confusing navigation, long checkout processes, and vague directions
  3. Working with a skilled team of web designers and website conversion experts who can provide the tools you need for your website to succeed

What are some common usability issues?

Nearly every aspect of user experience contributes to your website’s conversion rate. If your site is hard to navigate, slow to load, or causes other issues for your visitors, you’ll lose customers.

img website user experience analysis2 1024x324

Think of your website as a customer service representative from your business. Would you prefer a service rep who’s polite, clear, and helpful? Or one who can’t give you a straight answer and doesn’t understand your issue?

Curbing customer frustration through improved usability is one of the simplest and most effective methods of strengthening your sales process and improving your bottom line.

For easy reference, some common issues include:

  • Confusing navigation
  • Slow download times
  • Asking users to do too much
  • Vague calls to action
  • Non-responsive interfaces
  • Unintuitive interfaces
  • Poor design
  • Frequent technical errors

What is a user experience report?

user experience report determines what your website does well and what it could do better, all from a visitor’s perspective. It shows you everything you need to do to streamline your website.

The report itself can be anything from a questionnaire to an audit of your current site, though the results are the same — a better experience for your website visitors.

Do you want more sales, more lead form submissions, or better conversion rates? If you answered yes to any or all of these questions, you’re in the right place.

At WebFX, our talented team has years of experience identifying usability elements that can be improved. We take pride in implementing our recommendations and love seeing your website succeed as a result.

There are many usability issues that can prevent your customers from finding what they want online, which results in unhappy users and lost revenue.

Identifying and removing poor design elements (like confusing navigation and difficult checkout processes) can get you more customers, sales, and growth. Our services correct these and other issues so you can stop losing money.

What is WebFX’s website analysis process?

It can be difficult to audit your own website’s usability because you and your team are intimately familiar with the navigation and sales process. However, what’s muscle memory for you may be confusing for a first-time visitor.

At WebFX, we know how to get into the mind of a customer.

Like we’ve mentioned before, UX optimization is a two-step process: analysis and implementation. We use this process to go through the design elements of your site, detecting every possible barrier your customers may face while browsing.

While design issues can sometimes be patched up from the top down, we’re committed to getting to the root of an issue and correcting it on a fundamental level.

We do this in part by asking questions. What browsers are visitors using? Can they easily find the information they want? Are they constantly using your site’s search bar because they can’t figure out how your site is structured?

When our certified team of Internet marketers applies our process to your website, these are just a fraction of the inquiries they make and address.

What can I expect when working with WebFX?

WebFX utilizes extensive analysis criteria when working on your website. We’ve detailed a few examples below to give you a look into our optimization process.

We know where a user’s eye naturally goes upon entering a website and how different browser sizes might affect this. We determine the important areas of your site and make sure they’re as user-friendly as possible.

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We also pay attention to high-traffic areas in your navigation. We then make recommendations and implement changes designed to enhance the usability of these elements.

A thorough analysis identifies all the individual problems your users encounter, and also looks at their experience as a whole. We address any and all issues interfering with a customer’s ability to progress through your sales funnel quickly and easily.

When you choose WebFX to analyze your site, you can:

  • Improve the flow of your navigation
  • Minimize loading times
  • Reduce the time it takes to accomplish specific tasks
  • Maintain an easy-to-use interface
  • Generate repeat visits
  • Eliminate technical errors
  • Decrease the cost of customer support
  • Reduce maintenance costs
  • Improve conversion rates
  • Increase revenue

Why choose WebFX?

Our corrective methods are backed by in-depth knowledge of how consumers interact with online media. Combine that with years of experience in facilitating increased functionality and streamlined website use, and you have everything you need to boost your revenue.

We make sure your conversion funnel is obstacle-free. If your users can’t figure out how to do something quickly, they’ll turn to your competitors. And the only thing worse than losing revenue is losing revenue to a direct competitor.

Users expect ease of use, fast speed, and a fully functional site. They want to know exactly how to use your website the first time they see it, and how to find what they’re looking for without hassle. Your customers are telling you exactly what they want. All you have to do is listen!

WebFX UX analysis services

FeaturesAggressiveMarket LeaderEnterprise
Initial CRO campaign (First month) CRO & UX Assets4 CRO or UX Assets 8 CRO or UX Assets8 CRO or UX Assets
Monthly Ongoing CRO & UX Assets2 CRO or UX Assets 4 CRO or UX Assets8 CRO or UX Assets
Dedicated UX project manager
Monthly user experience reporting
500+ SMEs behind campaign driving results
Online project management scheduling
Initial Website User Testing Videos – Up to 15 minute video (Q&A + summary of findings for each video)2 videos 4 videos4 videos
Custom initial user experience testing strategy
Conversion tracking code setup
Confirmation/thank you page setup
Goal Funnels Setup – Initial Analytics + Reporting
Initial Conversion Audit – What Portions of Site to Test/Optimize for Conversions + Optimization Suggestions
VisitorRecorderFX – Web video capture of all converted leads (available for 60 days)
CRO & UX Assets Consist of:
Use of Google Optimize for A/B testing (Client Google Analytics access is required)
Raw Heatmap Data Provided
ROI & split test reporting schedule
Creative design for A/B testing
Market research
Conversion strategy
Conversion best practices documentation
Static calls to action design
Lead form setup/modifications
Navigational modifications
Multivariate conversion testing
USP and headline copywriting
Setup of auto responders
Incoming traffic reporting and recommendations
Conversion path implementation
Lead forms integrated into supported CRMs (ex. Salesforce.com, Microsoft Dynamics, Sugar CRM, etc)
Performance test reporting
Conversion reporting
MarketingCloudFX setup & included
Incoming traffic analysis
Ecommerce websites
Shopping cart abandonment testing
Google Ads landing page conversion audit (one-time)
Landing page creation
Custom UX design and development projects
Conversion Funnel Report
CRO Page Heading Analysis
Conversion Analysis by Traffic Source/Medium
Basic ADA Compliance Analysis
MCFX Personalization Strategy
Additional CRO & UX Assets = $600 each
Initial Setup Month 1$3,000$6,000$8,000
Conversion Rate Optimization Ongoing Investment$1,500$3,000$8,000
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTEDGET STARTED

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based on over 550 third-party reviews
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