Search engine optimization (SEO) demands a lot, thanks to search engines using more than 200 factors to compile their search results. That’s why many businesses use (and love) SEO checkers, which help them instantly assess their SEO — including their off-page SEO.
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If you’re looking for a free, fast, and helpful tool for analyzing not only your on-page SEO but also off-page SEO, you’re in luck.
Our off-page SEO checker assesses and grades your entire SEO strategy, plus provides advice for fixing mistakes or improving specific ranking factors. Check your off-site SEO now and see where your off-page SEO stands! P.S. Keep reading if you want to learn more about our off-page SEO analysis tool, from what it checks to how it helps your SEO. If you’re looking to get started with off-page optimization, skip ahead with our off-page SEO checklist!
What does our off-page SEO checker analyze?
With our off-page SEO checker, you get to assess your website’s:
- Total backlinks
- Total referring domains
- Backlink quality
- Social media shares
- Social media comments
- And more
You don’t have to worry about determining what these assessments mean for your overall off-page SEO, either. Our off-site SEO checker calculates a score for you, which helps you understand the current state of your off-page SEO.
How to use our off-page SEO analysis tool
Getting started with our off-page SEO analysis tool is easy. Just enter your site’s URL, like your homepage or a specific page on your site, and our off-page SEO analysis tool will do the rest — and in record time.
How does our off-site SEO checker work?
Efficiently. Our off-site SEO checker analyzes your website’s off- and on-page SEO fast, which means you can access your results even sooner.
The checker will also break down each area of your website, from its content to its backlink profile. The complete list of factors analyzed includes:
- Structured data
- Local SEO
- Social media presence
Each factor analysis, like for your backlinks or indexing status, includes an explanation for why that element matters to your SEO strategy. It also provides recommendations for fixing or improving that factor, like by adding alt text to an image.
Even better, it’ll provide an overall score for your site and color-coded rating for these on-page and off-page SEO factors.
This scoring system makes it easy for your business to prioritize SEO fixes, like updating title tags or conducting outreach.
What determines your off-page SEO score?
When you analyze your site with our off-page SEO checker, you receive a score from 0 to 100.
Your score depends on more than 70 different factors, from your site’s mobile-friendliness to its content optimization. Each factor carries different weight, based on its importance to search engines. Mobile-friendliness, for example, gets significant attention from search engines and their ranking algorithms.
If you’re curious about what makes for a “good” off-page SEO score, check out this breakdown:
- 70 or higher: Excellent — you have a few areas where you can improve your website.
- 41-69: Good — you have some areas where you can improve your website.
- 40 or lower: Poor — you have lots of areas where you can improve your website.
You can prioritize fixes, based on your score, by looking at the markers for each off-page or on-page SEO element in your report. This marker, either green, orange, or red, will indicate the level of priority to give a ranking factor.
FAQs about off-page SEO
Do you have some questions about off-page SEO? Check out our FAQ for answers!
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What is off-page SEO?
Off-page SEO is a type of SEO that uses off-site optimizations (or optimizations that happen off your website) to improve your site’s ranking in search engine results pages (SERPs). These optimizations generally focus on attracting or building links to your website, like through content marketing.
What are the ranking factors for off-page SEO?
Search engines look at multiple factors when assessing your site’s off-page SEO.
“When looking at links, Google will analyze anchor text, relevance, freshness, authoritativeness, popularity, and link density.”
For example, Google will generally look at the overall quality and relevance of the websites linking to yours.
This assessment helps Google determine the value of these links and your site since backlinks serve as a “thumbs up” from the online world. When looking at links individually, Google will analyze the following:
- Anchor text
Search engine crawlers use anchor text for context. Anchor text provides a preview of the linked page, so if someone links to your website with hyper-relevant anchor text, that can help your off-page SEO and rankings.
“You want hyper-relevant text because it provides crawlers with context, reinforcing what your page is about, which can help search engines rank your content accurately in search results.”
As an example, say a roofing business writes a blog post that explains how to clean gutters and targets the keyword “how to clean gutters.” A respected blogger in the industry later links to that post with the anchor text, “how to clean gutters.” That is hyper-relevant anchor text.
When it comes to SEO, you want hyper-relevant text because it provides crawlers with context. The anchor text reinforces what your page is about, which can help search engines rank your content accurately in search results.
Relevance is another critical off-page SEO ranking factor. When it comes to measuring off-page relevance, search engines will look at the relation between your site and the websites linking to your site. Does it make sense, for example, for a cooking blog to link to a roofing blog?
Of course, search engines like Google will consider other factors when determining relevance. A landscaping blog linking to a roofing blog, for instance, may not seem like a direct match, but when looking at the content itself, as well as the backlink profile of each site, Google may determine the link appropriate and relevant.
Websites change over time, which is why search engines look at link freshness. Link freshness means assessing the age of a link. When did Website A receive a link from Website B, for example, and what has happened since then?
Is the link between the two sites still relevant, or have things changed? Has Website B, for example, become defunct? Overall, when it comes to off-page optimization and link freshness, you want to focus on continuing to build your backlink profile.
This strategy will help your company continue to attract links from reputable websites and show Google that you are still a trusted source in your industry.
Search engines will also analyze the authoritativeness of the sites linking to yours.
“Building authority takes time. If you can earn a link from an authoritative site in your industry, though, it sends a strong (and positive) signal to Google about your website.”
For search engines, it’s vital to send users to safe, reputable websites.
If Google sent people to spammy sites, it wouldn’t be the world’s number one search engine. The reason so many people use Google is because the search engine delivers a list of trusted sites that answer a user’s question fast. Building authority takes time.
Just like someone becoming an acquaintance, then a friend, and later a best friend, it takes time to build that relationship and trust. If you can earn a link from an authoritative site in your industry, though, it sends a strong (and positive) signal to Google about your website.
While some search engines, like Google, deny using social media as a ranking factor, others like Bing, openly state that they look at social networks like Facebook and Twitter when ranking websites in search results. That’s why some off-page SEO strategies will include social media. Your company, for instance, may share new blog posts on social media or encourage people to share your content to attract backlinks.
This strategy often pays off when a piece of content goes viral, like an infographic, video, or tool, because it generates links to your website. With more quality links to your site, your business can improve its backlink profile and search rankings.
- Link density
When it comes to off-page SEO, search engines must watch for spammy or black-hat tactics. That’s why search engines check the link density of the pages linking to yours. If a web crawler visits a page and sees hundreds of external links (or links to other websites) that serves as a red flag because it’s not normal or user-friendly.
You usually won’t have to worry about this off-page SEO ranking factor. As long as your SEO strategy focuses on attracting and earning links, versus buying them, you’ll find your business will build links with trusted and reputable sites that don’t engage in black-hat SEO tactics. If you do discover unnatural links to your website, though, you may want to consider disavowing.
Why is off-page SEO important?
Off-page SEO should get a top spot in your SEO plan because your backlink profile is one of the most important Google ranking factors. If you leave off-page SEO to chance and hope someone will find and link to your content, you weaken your entire SEO strategy and diminish your returns substantially.
“Off-page SEO should get a top spot in your SEO plan because your backlink profile is one of the most important Google ranking factors.”
Since the first page of search results claims 95% of search traffic, your business must optimize its entire online presence (both on-page and off-page) to gain a top spot in search results and capture that organic traffic.
How do I optimize for off-page SEO?
If you’re ready to get started with off-page optimization, try these proven strategies:
- Content marketing: Publishing original content that offers unique value is a super effective way to attract links to your website. It’s the basis for any link building strategy. If you decide to use content marketing, make sure to optimize your content for SEO too.
- Link building: Earning links to your site involves link building. In most cases, link building focuses on outreach, where you contact publishers, editors, or webmasters and pitch your content. Additional link building strategies include guest blogging, broken link building, and more.
- Social media marketing: Using social media platforms like Facebook, Twitter, and LinkedIn can also help your business build its backlink profile. Share your content on these networks and give it the chance to reach an audience member that may re-share it.
- Social media advertising: Promoting content on social media can also help with link building. For example, you can use social media ads to give a potential piece of viral content, like an infographic, the chance to break through the noise of social media.
For a complete breakdown of how to do off-page SEO, check out our off-page SEO checklist!
Get your free off-page SEO assessment now!
Off-page SEO plays a critical part in where your website ranks in search results, which is why off-page optimization is a must. If you’re not sure where to get started — or where your off-page SEO stands — use our free SEO checker.
If you have questions about your SEO report, feel free to contact our team by calling 888-601-5359. They can answer your questions, explain different off-page SEO factors, and help your business establish its off-page SEO plan.