How Ocean City Increased Vacationers With Help From WebFX

Meet the destination

Ocean City, New Jersey is a world-famous seashore community located in the heart of the Jersey Shore. With a population of less than 12,000, Ocean City is the family beach resort of choice for people looking to escape the hustle and bustle of everyday life.

The challenge: Increasing visitors

There’s no doubt that the tourism industry is competitive. New Jersey alone has over 130 miles of the Atlantic coastline and 60 designated beaches. For Ocean City, standing out in a sea of beach destinations was a must.

That’s why they partnered with WebFX to rethink their digital marketing strategy.

Strategic solutions to drive revenue

Ocean City, NJ wanted to promote their family-friendly, fun-filled beach town to people planning their vacations. To do that, they needed a fresh and modern look for their website.

With a custom website redesign plan from WebFX, Ocean City received:

• A new and modern website designed tailored to Ocean City’s brand and core messaging
• Improved user experience through the development of organized navigation and page structure, as well as responsive design integration
• Tailored and custom website copywriting crafted by leisure and travel industry experts

To promote their newly designed website, Ocean City needed a plan. That’s why the WebFX team created a custom SEO strategy to help put Ocean City in front of vactioners.

Their strategy included:

• Identifying industry-relevant terms and integrating them into Ocean City, NJ’s website to attract travelers
• Building their internal link structure to help improve crawling and indexing on their website
• Performing featured snippet optimization to help improve page rankings
• Leveraging the expertise of industry experienced copywriters to craft relevant content