More summer vacations at Ocean City
Sun tan, boardwalks and memories. Bringing life back to the website of America’s favorite family vacation resort.
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87%
INCREASE IN OVERALL WEBSITE VISITS
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40%
INCREASE IN CONVERSION RATES
About Ocean City New Jersey
Ocean City, New Jersey is a world famous seashore community located in the heart of the Jersey Shore. With a population of less than 12,000, Ocean City is like a breath of fresh sea air, providing a welcome change of pace from those congested, casino-filled vacation resorts. This makes Ocean City the family beach resort of choice for people looking to escape the hustle and bustle of everyday life.
The goal
Add a new, fresh look to the website that would emphasize the family atmosphere of Ocean City while also maintaining a sophisticated air. The website highlights the many things to do at Ocean City, upcoming events, local businesses and real estate.
Business impact
A custom Google map was created to promote the many downtown and boardwalk businesses of Ocean City.
Due to a large amount of incoming traffic from mobile devices to the Ocean City website, a mobile-friendly version of the website was created.
The mobile site focuses on the four most visited areas of the website: where to stay, things to do, where to shop and places to eat.
The mobile site also features a mobile-friendly map that allows visitors to find local attractions.
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+87%
Increase in overall visits
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+129%
Increase in page views
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-11%
Decrease in bounce rate
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+41%
Increase in time on site
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+40%
Increase in conversion rate
Help your business thrive
With more than 20 years of experience and more than 200 award-winning digital marketing specialists, WebFX can help your business thrive online.
Contact us online or give us a call at 888-601-5359 to learn more about growing your company with digital marketing!
