More summer vacations at Ocean City

Sun tan, boardwalks and memories. Bringing life back to the website of America’s favorite family vacation resort.

  • 87%

    INCREASE IN OVERALL WEBSITE VISITS
  • 40%

    INCREASE IN CONVERSION RATES

About Ocean City New Jersey

Ocean City, New Jersey is a world famous seashore community located in the heart of the Jersey Shore. With a population of less than 12,000, Ocean City is like a breath of fresh sea air, providing a welcome change of pace from those congested, casino-filled vacation resorts. This makes Ocean City the family beach resort of choice for people looking to escape the hustle and bustle of everyday life.

The goal

Add a new, fresh look to the website that would emphasize the family atmosphere of Ocean City while also maintaining a sophisticated air. The website highlights the many things to do at Ocean City, upcoming events, local businesses and real estate.

Business impact

A custom Google map was created to promote the many downtown and boardwalk businesses of Ocean City.

Due to a large amount of incoming traffic from mobile devices to the Ocean City website, a mobile-friendly version of the website was created.

The mobile site focuses on the four most visited areas of the website: where to stay, things to do, where to shop and places to eat.

The mobile site also features a mobile-friendly map that allows visitors to find local attractions.

  • +87%

    Increase in overall visits
  • +129%

    Increase in page views
  • -11%

    Decrease in bounce rate
  • +41%

    Increase in time on site
  • +40%

    Increase in conversion rate
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