How We Created a Revenue-Driving Website for a Top Cat Dealer
When the largest CAT dealer in the state asked us to improve upon their award-winning site and consolidate their content management efforts, we were ready for the task. See how we did it.
82%
Increase in organic traffic
“WebFX has built such a strong relationship with our organization that we consider them an extension of our IT department. We know that service is just a phone call or e-mail away and that we will receive the same level of support that we expect from our employees. From large initiatives to high-priority / short notice initiatives, WebFX always makes us feel like we’re their #1 customer.”
Cleveland Brothers
Meet the company
Cleveland Brothers has a long history of providing quality solutions to its customers throughout Pennsylvania, Maryland and West Virginia involving a full line of Caterpillar equipment, parts and service.
The challenge: Creating one revenue-driving website
A new look for an old face.
Cleveland Brothers are one of the most well-known heavy equipment dealers in the region. With their brand name and notoriety already established, they were looking to breathe new life into their old design.
Namely, the primary goal was to maximize conversions and consolidate the operations of their four other divisional websites into a single, intuitive brand experience.
Creating a streamlined brand experience would allow Cleveland to enhance their overall marketing strategies by providing better product promotion and streamlined integration with existing Caterpillar technology offerings.
Strategic solutions to drive revenue
Cleveland Brothers wanted a new look. We were up for the challenge.
With a custom website redesign strategy, our team of interactive experts intuitively rethought the website’s structure, interface, and core technologies to create a better product.
Cleveland Brothers received a custom website redesign plan that included:
- A fresh and new branded design to give their website a modern look
- Integration of responsive design to provide a positive experience on all devices
- Custom copy crafted by a team of specialized heavy equipment copywriters
- Optimization of pages for search engines to help people find their heavy equipment products
ECONNECT CORPORATE INTRANET
Bringing together the Cleveland Brothers workforce
With the main website launch, Cleveland Brothers requested that we redesign their existing corporate intranet. The result? A clean and organized interface that makes finding information easy for Cleveland Brothers employees.
Need a website update? Want to get on the map?
Whether your website needs an overhaul or you want to implement strategies like SEO to get your business on the map, WebFX can help.
With more than two decades in the digital marketing industry, we know what it takes to create and optimize beautiful websites.
For a free quote, contact us online, or give us a call at 888-601-5359.