How We Created a Revenue-Driving Website for a Top Cat Dealer

Meet the company

Cleveland Brothers has a long history of providing quality solutions to its customers throughout Pennsylvania, Maryland and West Virginia involving a full line of Caterpillar equipment, parts, and service.

The challenge: Creating one revenue-driving website

A new look for an old face.

Cleveland Brothers is one of the most well-known heavy equipment dealers in the region. With their brand name and notoriety already established, they were looking to breathe new life into their old design.

Namely, the primary goal was to maximize conversions and consolidate the operations of their four other divisional websites into a single, intuitive brand experience.

Creating a streamlined brand experience would allow Cleveland to enhance their overall marketing strategy by providing better product promotion and streamlined integration with existing Caterpillar technology offerings.

Strategic solutions to drive revenue

Cleveland Brothers wanted a new look. We were up for the challenge.

With a custom website redesign strategy, our team of interactive experts intuitively rethought the website’s structure, interface, and core technologies to create a better product.

Cleveland Brothers received a custom website redesign plan that included:

• A fresh branded design to give their website a modern look
• Integration of responsive design to provide a positive experience on all devices
• Custom copy crafted by a team of specialized heavy equipment copywriters
• Optimization of pages for search engines to help people find their heavy equipment products

#SeeingTheFX: Cleveland Brothers got their revenue-driving website

Cleveland Brothers set out to consolidate their websites so they could create a better user experience for their audience. By partnering with WebFX, they were able to get the website they wanted.

This newly created website led to an 82% increase in organic traffic for Cleveland Brothers.

On top of that, we redesigned their existing corporate intranet at their request. So, not only did they get a revenue-driving website, but they also got a cleaner and more organized employee website to help smooth operations.

Fun fact: The WebFX team won a Horizon Interactive Award for the web design of Cleveland Brothers website!