How We Created a Revenue-Driving Website for a Top Cat Dealer

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Discover how Cleveland Brothers, a leading Cat equipment dealer, transformed their digital presence and consolidated their online efforts into a single, intuitive website. Through a strategic partnership with WebFX, Cleveland Brothers enhanced user experience and drove significant increases in organic traffic. Learn about the innovative solutions that led to this digital success and see how a well-designed website can boost your business.

1

Horizon Interactive Award

82%

Increase in Organic Traffic

“WebFX has built such a strong relationship with our organization that we consider them an extension of our IT department. We know that service is just a phone call or e-mail away and that we will receive the same level of support that we expect from our employees. From large initiatives to high-priority / short notice initiatives, WebFX always makes us feel like we’re their #1 customer.”

Cleveland Brothers

Before WebFX

Multiple divisional websites causing fragmented brand experience.
Outdated website design limiting user engagement.
Challenges in maximizing online conversions.

After WebFX

Streamlined brand experience with a consolidated website.
Modern and responsive website design enhancing user interaction.
Significant increase in organic traffic and user engagement.

Cleveland Brothers is a renowned provider of Caterpillar equipment, parts, and services, serving customers throughout Pennsylvania, Maryland, and West Virginia. With a strong reputation in the heavy equipment industry, Cleveland Brothers is dedicated to delivering quality solutions that meet the diverse needs of its clientele.

WebFX Approach

Consolidating Websites for Enhanced Brand Experience

Cleveland Brothers faced the challenge of consolidating their multiple divisional websites into a single, cohesive platform. WebFX developed a custom website redesign strategy, focusing on creating a unified brand experience that maximized conversions. By integrating responsive design and optimizing page content, WebFX ensured that the new website provided a seamless user experience across all devices.

Modernizing Website Design

With an established brand, Cleveland Brothers sought to refresh their online image. WebFX delivered a fresh, branded design that modernized the website’s look and feel. The redesign included custom copy crafted by heavy equipment specialists and strategic SEO optimization to improve visibility. This approach not only enhanced the website’s aesthetic appeal but also aligned with Cleveland Brothers’ marketing strategy and Caterpillar technology offerings.

Increasing Organic Traffic and User Engagement

To drive more traffic and engagement, WebFX implemented search engine optimization techniques tailored to Cleveland Brothers’ industry. This strategic focus led to an 82% increase in organic traffic, helping Cleveland Brothers reach more potential customers. Additionally, the redesign of their corporate intranet improved internal operations, showcasing WebFX’s comprehensive approach to digital solutions.