You are constantly looking for ways to improve your company.
But finding alternative ways to meet your goals can be difficult. Traditional methods of company growth are saturated with your own efforts as well as your competitors'. However, what many CEOs don’t realize is that there is another channel where you can easily market yourself that can quickly demonstrate an ROI you can brag about.
Everyone knows what Google is. In fact, Google owns about 81% of the US search engine market.
This means that anything that shows up on Google is going to be seen by lots and lots of people. However, that is also the biggest problem for SEO...
Do I throw lots of money into temporary gains that might improve my website's performance?
Invest in a long-term solution that has the potential to acquire customers at an extremely low cost?
We will help you create a long term solution for your business to increase your online visibility through search!
It's time to go into a little more detail
PPC typically displays on the top and right side of the search engine results page.
See the gray areas on the image here? If you are just starting your internet marketing efforts, PPC is a good way to get things going; however,
• It can get expensive
• Each visitor costs you money
• Users' eyes are being trained to ignore PPC ads
• Organic Search Results are pages that are optimized for search engines.
This is where users are looking for relevant information. Being here is technically free and the higher up you are, the more traffic you will have coming to your website.
Our clients have consistently increased traffic and revenue by ranking at the top!
SEO provides many benefits for your company that traditional marketing and PPC can’t offer. For one, it is geared towards long term strategies. Over time, you will really start to see the fruits of your labor.
With SEO strategies in place, you can expect to rank higher in Google. With each increase in ranking, you can expect to see additional traffic coming to your website.
Optimizing for specific keywords not only allows you to rank higher and get more traffic, but it allows you to get traffic that converts. This traffic not only looks at your website, but they buy your products and services. The higher you rank, the more traffic you’ll receive, which ultimately means more sales.
All that being said, the biggest advantage SEO has over other marketing efforts is that every element of the process is measurable. The web gives you lots of pieces of data and statistical measurements that allow you to easily analyze and adjust your campaigns online, giving you room to improve and further optimize your efforts. This, again, will only result in a higher ROI and more sales.
We've generated $ for our clients in the past 12 months!
There are so many different elements that contribute to SEO
It can quickly become very complicated. Typical SEO agencies might have five or six different job types collaborating on one single project at a time, each of these being a different role in the project.
We're a full-service Internet marketing, web design, and web development agency with a team designed perfectly for SEO.
The Nitty Gritty
First of all, there is both on-page and off-page SEO. Google takes these two things into account when it decides how high your website should show up. However, within each of these categories are several more areas of improvement.
On-page SEO is geared towards the things you can do directly to your website to encourage better search engine rankings. Here is a watered down list of on-page SEO elements:
• Quality of the page content
• Relevancy of keywords in the page
• How engaged are your visitors
• How new is your content
• HTML elements within the page
• How fast your page loads
• Mobile version of your website
• Design of your page URLs
• No duplicated content
• Your total website architecture
Off-page SEO can be a little more complicated and harder to accomplish. However, some of the most defining elements of SEO are a part of off-page SEO. This part is primarily dealing with how much trust your website carries. Here are some off-page SEO elements that you need to consider:
• Number of links to your website
• Quality of the links to your website
• Text used to link to your website
• History of your site
• Age of your website
• Social reputation
We know exactly what Google likes to see!
As you've learned, SEO can be extremely demanding of several different roles in your company. Internally, you will need your technical/IT staff to collaborate with your marketing team. Otherwise, this will make for some pretty awkward situations.
You don’t want your IT staff writing copy and organizing certain elements to be displayed on your homepage. You won't want your valuable technical team wasting time researching keywords and writing body copy, even if they are good at interpersonal communication.
You certainly don’t want the marketing team touching the essential code of your website. It doesn't take much to mess up this complex system that is necessary for your website to function. This can sacrifice many things besides functionality, including site security.
As the CEO, you need to stress the importance of this new project. Hiring a consultant is a good idea for introducing this new strategy to your newly developed team. They will hopefully train your team and get them up to speed for the coming challenges ahead.
Our team has been working together for more than seven years!
Great! We have a lot of different resources that you might really benefit from checking out. Don't worry, they are all free!
This guide will get you started for a beginning in marketing your brand. If you don't know much about Internet Marketing, this is a great place to start!Read this guide!
A checklist is always handy to have around. Get this to keep your on-page SEO strategies in place!Read this guide!
Every wonder how exactly to get people to your website? Well this guide will give you 101 different ways to do so! You don't need to do all of them, but the more the better!Read this guide!
Scaling your web traffic is essential for maintaining a sustainable flow of traffic to your website. This guide will really help you figure out what step your at and what things you need to think about.Read this guide!
Do it for me!
If this is too challenging for an internal team to perform, it might be a better idea to outsource this work. There are SEO companies like WebFX that are capable of getting your website to rank higher in Google. They also already have the experience and the know how to successfully start an SEO campaign for your company that you are sure to be happy with.