Resource Library for Learning SEO

Become your organization’s search engine optimization (SEO) expert with this SEO library for learning SEO. Browse guides, checklists, tools, and more to build your SEO knowledge and achieve your company’s goals, from more traffic to more sales. Start your SEO education now!

What is the Optimal Keyword Density?

What is the Optimal Keyword Density? When you create your website, you use keywords and phrases to help users find your pages. You try to pick words that are relevant to your business and interesting to potential customers. View Our […]

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Recurring SEO Tasks

Recurring SEO Tasks — 7 Tasks You Don’t Want to Skip Search engine optimization (SEO), is one of the best ways to market your business no matter what industry you’re in, how many clients you have, or the size of […]

Voice Search Optimization Company

How Hiring a Voice Search Optimization Company Can Power New Traffic Today, you can find more and more people talking into smart devices — namely voice search technology like smart speakers and voice activated smartphones. In fact, 39 million Americans now […]

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Predictive SEO

Home Predictive SEO: 4 Best Practices for Doing Predictive Search Predictive SEO can change the direction of your business. Learn how with our four best practices for doing predictive search. View Our SEO Services

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What is SEO Used for

Home How Does SEO Improve your Website? Since the beginning of the Internet, website owners have looked for ways to reach the top of search engine rankings. At the start, this involved adding a bunch of keywords to their copy, […]

Organic Search vs. Paid Search

Home Organic Search vs Paid Search: The Marketer’s Handbook More than 90% of online experiences start with a search engine, resulting in around 3.5 billion daily searches — and that’s only on Google. While every business can agree that search […]

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Onsite SEO

Home Onsite SEO: 6 Crucial Components of Onsite SEO Did you know that only 33% of small and medium-sized businesses (SMBs) have optimized websites? View Our SEO Services

Voice Search SEO

Home Voice Search SEO: 8 Ways to Optimize Your Site Technology is ever-changing. Today, we can conduct online searches simply by speaking into Alexa or Siri. Some call it futuristic, others call it convenient. No matter how you look at […]

Browse resources for learning SEO

Learn SEO by experience level with these resources:

Learn SEO: Beginner

Beginner resources for learning SEO include:

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Intermediate resources for learning SEO include:

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Start learning SEO

Search engine optimization (SEO) is a daunting task when you don’t know where to begin. Although SEO has many different aspects and is a continuous investment, it can set you up for long-term success online. 

Keep reading to learn the basics of SEO and how SEO can improve your search result rankings and online revenue! 

What is SEO?

Search engine optimization is the process of optimizing your website to show up in the search results on search engines — ultimately above your competitors — to drive traffic to your website.

SEO focuses on the organic or unpaid search results that display when a user searches a specific term. Learning about SEO will help you create high-quality content, attract backlinks, target relevant keywords so you can capture revenue from organic traffic.

Why is SEO important?

There are a number of reasons why SEO is essential for your website and ultimately your business. The most significant and most valuable reason to learn about SEO is because search is often the biggest source of traffic that will come to your website. 

In order to rank for certain keywords, you need to learn how to create relevant content around those keywords. With relevant, user-friendly content, your business can rank at the top of search results and drive qualified traffic to your website.

The better the content you put on your website, the higher search engines will rank you. Besides producing great content, however, your business also needs to optimize that content for SEO, like by inserting keywords, maximizing page speed, and more.

How does SEO work?

When you search for something on the Internet, you intend to find the most relevant search result that comes up to answer your question. Google (or any other search engine) will work to bring you the best and most relevant result. 

Have you ever wondered how, out of millions of results, the few that come up on that first page of Google often answer your question instantly? Search engines follow specific ranking factors based on some different features and algorithms, including:

Relevancy

If you are searching for baby clothes, you wouldn’t want mens sneakers to appear in your search results. 

That’s why relevance is so important when it comes to SEO. 

Google indexes millions of pages to give you the most relevant results and uses keywords to help determine a page’s relevance. Besides relevance, Google also looks at additional factors to decide which page deserves the top spot in search results, like authority.

Authority

Search engines want to know if they can trust the content on your website. 

That’s why search engines look at your site’s backlink profile. Your backlink profile, based on the quality of the backlinks, can indicate the trustworthiness of your site. If other trusted websites link to yours, that sends a positive signal to search engines like Google.

Obtaining useful and valuable backlinks is a big step to ensuring your site is authoritative. 

Usefulness

It’s great if your content is relevant and authoritative but is it useful? 

If your content isn’t helpful and doesn’t answer a user’s search intent in an organized manner, then Google will not find your website useful and you will feel the bite with a lower ranking in the search engine results pages. 

You could have a page of the most informative information, but hurt its usefulness with its:

  • Layout
  • Text formatting
  • Language

The user experience is a major factor in how Google finds that particular page’s usefulness. 

Making an SEO-friendly website that users love will show search engines that you deserve a higher ranking. Ultimately, search engines know which ranking signals to measure and therefore, they will give users what they are engaging with most!

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