Website Analysis Services (And Why These Services Matter)
If the answer is no (or you know your site can do better), website analysis services can improve your site’s performance, from its traffic to its sales. Website analysis services will help your site drive more positive and desired results for your business, like traffic, leads, and revenue.
On this page, we’ll detail what you can expect when you use website analysis services and three reasons why it’s essential to invest in these services. Are you ready to get a professional analysis of your site?
What can I expect with website analysis services from WebFX?
At WebFX, we have a team of over 200 highly trained marketing professionals that will help you improve your site and its ability to drive results for your business. Let’s look at some of the website analysis services you can expect when you partner with WebFX.
Web design analysis and design
One of the first aspects we’ll analyze is your website’s design and structure.
Thirty-eight percent of people stop engaging with a website if it is unattractive. Your audience wants to see a visually appealing site, so we’ll analyze your website to ensure its design and functionality deliver.
Analyzing brand style
First, we’ll analyze your site to see if it captures your brand’s style.
Your website is a strong reflection of your business and helps build your audience’s impression of your company. If your website’s design doesn’t reflect your business, it will send mixed signals to your audience.
Good web design uses a color scheme that aligns with your brand.
For example, let’s say you own an upscale event hall that provides services for wedding parties, formal banquets, and more. What colors come to mind when you think of a professional event hall?
In general, you’ll think of more elegant colors, like black, white, gray, and blue. If you owned that event hall, you would want to use those colors to evoke a professional and elegant feel to your website.
With our website analysis services, we’ll help you analyze your site’s branding, design, and color scheme to ensure you’re composing the best image of your website. If not, our award-winning design and development team can help your business build a site that does.
Assessing design elements
Our team will also examine your site’s design elements.
Having the wrong elements on your page can deter people from navigating your site. We’ll analyze your website to ensure you’re using elements that provide your audience with a positive experience.
We’ll look at numerous elements, from your call to action (CTA) buttons to your site images. Our team will look over your site to ensure you’re using elements in the best places to educate users, generate engagement, and encourage conversions.
Additionally, we’ll look over your elements to ensure they’re both mobile-friendly and user-friendly.
With so many people using mobile devices to find businesses, your website elements must display for mobile users correctly. You want your audience to have a positive experience on your site, so analyzing your design elements helps you create an excellent website for users.
Page speed analysis and optimization
One of the most critical factors for improving your website is analyzing your page speed. Users hate to wait for slow-loading pages. Fifty-three percent of users will abandon your page if it takes more than three seconds to load.
Your audience wants to access information quickly.
If your site takes too long to load, they will abandon it and visit a competitor’s site instead.
To prevent your business from losing leads, you must improve your site’s load time. Our team at WebFX is skilled in analyzing your site’s current performance and updating your website to improve its load time.
Search engine optimization (SEO) audit
SEO is a crucial part of your business.
A strong SEO strategy helps your business appear in relevant search results and drive more qualified traffic to your page. At WebFX, we’ll audit your current SEO strategy to see where you can improve.
If you’re looking for a free analysis, you can use our SEO checker!
We’ll provide you with a detailed report about your website’s strengths and areas for improvement.
Our team will identify on-page and off-page SEO factors that affect your search ranking. This comprehensive report will examine your entire strategy and help you build a plan for improving your SEO campaign.
When you get an SEO audit from WebFX, we’ll look for:
- Broken links
- Crawl errors
- Coding issues
- Image optimization
- Internal link structure
- Site load time
- Title tag optimization
- And more
These are just a few aspects we’ll analyze to ensure that your website is the best version possible for your business.
By partnering with WebFX for your website analysis services, you will get a comprehensive report detailing your current SEO strategy and how you can improve it. We can even provide the SEO services if you’re looking for professional search engine management.
Your content marketing strategy drives valuable traffic to your page.
If you don’t have a strong content marketing strategy, you’re missing an opportunity to grow your website online and giving it away to your competitors.
At WebFX, our team of experts will analyze your current content — using their extensive industry expertise and advanced artificial intelligence — to see where you can make improvements to get better results from your content.
Our team will analyze your pages to ensure you’re creating content that resonates with your audience. We’ll ensure you’re creating valuable content that engages your audience and gets them interested in your business.
We can analyze all your content to ensure its error-free. Our team will help you rewrite any material that needs updating or more information on it.
If you find your content isn’t ranking, driving traffic, or increasing revenue, our content refresh services will help you improve your content to drive better results. We’ll help you create content that is up to date, user-friendly, and well-designed.
Additionally, we’ll help you create a strategy for future content. We’ll help you develop, write, and publish content that engages your audience and gets them to check out your business.
Our team of experts will help you identify if your site could benefit from new content. We’ll also help you pinpoint where there are gaps in your content, so you can create more content to fulfill those needs.
When you invest in a content marketing plan from WebFX, you’ll get a dedicated content marketing expert to help you create valuable content for your business. Our plans allow you to choose from numerous types of content, including:
- Micrographics and infographics
- Online guides
- Social engagement videos
- Whiteboard videos
- Motion graphics
- Long-form content
By investing in website analysis services from WebFX, we’ll help you create a content strategy that works better for your business.
UX analysis and testing services
The user experience (UX) is one of the most critical factors on your website.
If you want to keep leads on your page longer, you must provide your audience with a positive user experience.
Our team at WebFX will help you analyze and test your current UX to see if your website is friendly for users. We’ll help you look over your site’s layout, features, and design to ensure that it provides the best possible experience for your audience.
We’ll analyze your website’s current usability. Our services for your business include:
- Analysis of website visitors
- Analysis of website heatmaps
- Page load time reporting
- A/B testing top landing pages
These are just a few of the services you can expect when you invest in UX analysis for your business. This website analysis service is great for helping you get a comprehensive view of your website and understanding how you can improve it to create a better user experience.
We foster and form long-term partnerships so that your business has long-term results.
Over 90% of WebFX clients continue partnering with us into year 2 of their campaign.Hear from Our Happy Customers
Why is a web analysis important to my online marketing strategy?
Let’s look at three reasons why you should analyze your site on a regular basis.
1. A web analysis helps you get to know your audience better
Your web analytics will help you understand your audience better. It’s essential that you create a website that works for your audience.
When you analyze your website, you can see if it’s effective at engaging your audience and getting them to stay on your page. You’ll understand which aspects of your site work for your audience and where you can improve your website to boost better user engagement.
Conducting a website analysis will help you get to know your audience.
With your site analytics, you’ll learn more about their:
- Geographic location
- Buying habits
Using your website’s analytics, you can build a better buyer persona and adapt your website to appeal more to the people visiting it.
2. A web analysis helps you create better content
Content is an integral part of marketing your business.
A website analysis will help you create better content, which enables you to drive more valuable traffic to your page.
When you analyze your content, you’ll see which pieces of content drive the most visits. You’ll also see what content your audience spends the most time on and how often people bounce from a piece of content.
This process helps you understand which types of content earn the most engagement, so you can create content similar in format or style. It will help you know which topics engage your audience the most too, so you can cover more items that are similar to these popular topics.
Website analysis services are also valuable for helping you see which pieces of content don’t drive the results you want or expected. You may come to find that certain pieces of material need reworking to increase engagement with your audience.
Services for website analysis will help you analyze your current content strategy to develop more engaging and exciting content for your audience. More engaging content will drive more results for your business, from leads to sales to traffic.
3. A website analysis helps improve your search visibility
When you invest in website analysis services, you’ll help improve your search visibility.
Search visibility is a crucial part of helping your business grow and obtain new leads.
Search plays a dominant role in the preparing, researching, and making a purchase. If you want to increase your business’s visibility in the search results, web analysis services will provide your company with insight into how you can improve your search ranking.
If you aren’t optimizing your site, people won’t find your brand.
Services for website analysis help you focus on building a better website for your company. You improve your website’s design and create more SEO-friendly copy on your pages. This process enables you to optimize your pages to rank higher in the search results.
By investing in website analysis services, you’ll help improve your website’s ranking and drive more valuable traffic to your page. It’s a great way to promote your business to continue to grow online.
How does your site perform? Get a website analysis today
Numerous moving parts go into creating an impactful site that drives valuable results for your business. By investing in website analysis services, you’ll help improve your site for your audience and drive better results for your business.
At WebFX, we know how to create websites that drive results. In the past five years, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. You can count on us to optimize your site to perform better for your audience.