What is direct to consumer social media advertising?
Paid social media ads are a great way to help your D2C business increase exposure on social platforms.
Social algorithms have made it harder to reach and engage consumers organically in their news feeds. But with paid advertisements — like the examples above — you can instantly increase awareness of your brand and products.
We’ll explain D2C social advertising in-depth below, look at some examples, and give an overview of how our plans can grow your brand.
With 20+ years of experience, we've worked with D2C brands — just like yours — to drive impressive results with social media advertising.
Want to speak directly with a strategist before reading on? Give us a call at:
WebFX D2C social media advertising services
PRICING: D2C social media advertising
|FEATURES||1 Social Network||2 Social Networks||3 Social Networks||4 Social Networks||5 Social Networks|
|Included # of campaigns||Up to 5-10 across all networks||Up to 10-15 across all networks||Up to 15-20 across all networks||Up to 20-30 across all networks||Up to 30-50 across all networks|
|# of total ads across all campaigns||Up to 20-40 ads based on social expert recommendation||Up to 40-60 ads based on social expert recommendation||Up to 60-80 ads based on social expert recommendation||Up to 80-120 ads based on social expert recommendation||Up to 120-200 ads based on social expert recommendation|
|Networks included: (Facebook, Twitter, Pinterest, Instagram, LinkedIn, Snapchat (Geofilters), YouTube)|
|Dedicated social media advertising account manager|
|Additional support from social team members with expertise on each network|
|Access to MarketingCloudFX AI tracking tools|
|Targeting opportunities (dependent on networks)|
|Custom audiences using social pixels or customer lists|
|Keyword, interest, user intent targeting|
|School, profession, workplace targeting|
|Company size, industry, job title, etc. targeting|
|Social ad account audit, recommendations, and consultation|
|Social advertising strategy and consultation|
|Campaign structure recommendations|
|Recommended # of campaigns|
|Budget allocation recommendations|
|Audience recommendations and creation|
|Development of campaign goals|
|Social advertising creative development and consultation|
|Ad creative development (copy, headlines, creative, CTAs) - up to 4 unique ads for each campaign and copy adjustment based on audience|
|Initial ad creative includes two rounds of revisions|
|One-time social reporting ecommerce development|
|Ecommerce report including KPIs, trend data, ad performance, high-level overviews|
|Customized to show data and metrics specific to ecommerce performance|
|Ongoing management and optimization|
|Ongoing ad account management|
|Daily account monitoring of social ad comments and engagement|
|Monthly analysis of audience performance and optimization|
|Weekly creative analysis and optimization (pausing ads, minor tweaks, small changes)|
|Quarterly optimization of overall account strategy and approach|
|Up to 20% of ads are optimized monthly|
|Creative development and implementation|
|Up to 25% of campaign hours allocated to creative development and optimization per month - as needed|
|One round of revisions to client-provided creative (additional revisions & enhancements will be billed at $125/hour)|
|Monthly, quarterly, and annual reporting|
|Reporting dashboard accessible at preferred frequency|
|Additional add ons|
|Additional campaigns (includes up to 4 ads each)||$300 each||$300 each||$300 each||$300 each||$300 each|
|Creative asset package - 10 custom graphics (can add multiple packages for more assets, can add on a monthly or quarterly basis)||$1000||$1000||$1000||$1000||$1000|
|If company is split into separate business lines add per business line per month to minimum to account for additional AM and creative time||$300||$300||$300||$300||$300|
|Ongoing monthly investment||$1000 or 18% of ad spend, whichever is greater||$1500 or 18% of ad spend, whichever is greater||$1600 or 18% of ad spend, whichever is greater||$1700 or 18% of ad spend, whichever is greater||$1800 or 18% of ad spend, whichever is greater|
|Minimum ad spend||$2,000||$3,000||$6,000||$8,000||$10,000|
|Maximum ad spend||$10,000||$10,000||$10,000||$10,000||$10,000|
|Need more information? Call Us: 888-601-5359||GET A QUOTE||GET A QUOTE||GET A QUOTE||GET A QUOTE||GET A QUOTE|
Need more information? Call Us: 888-601-5359GET A QUOTE
Social media advertising services for every business
Check out the plans below, or give us a call at 888-601-5359 to learn more!
Ecommerce Social Media Advertising
Drive traffic to your ecommerce store and start selling more online with social media ads!LEARN MORE
Enterprise Social Media Advertising
Turbocharge enterprise sales with social ads (for ad budgets above $10,000 per month)!LEARN MORE
D2C Social Media Advertising
Attract, engage, and sell with social media ads, custom-designed for your direct to consumer business!LEARN MORE
D2C social media ad examples
Take a look at this Facebook ad from popular eyewear brand and D2C company, Warby Parker.
And here’s a D2C social media ad example from the same company on Instagram.
D2C social ads come in many shapes and sizes — and they’re designed to help you achieve your unique business goals.
Direct to consumer social media advertising services from WebFX — what do our plans include?
In the table above, we’ve broken down our custom D2C social ad deliverables. All of our plans are custom-designed to help D2C brands increase exposure, engagement, leads, and sales with top social channels.
When you make WebFX your D2C social media partner, you’ll receive:
- A dedicated social media account manager
- A comprehensive social ad account audit
- Custom strategy recommendations and consulting
- Social ad creative development
- Ongoing management and optimization
- In-depth reporting
- Access to MarketingCloudFX — our proprietary ROI tracking software
- And much more!
Especially helpful for D2C companies, you’ll also get access to advanced ad targeting options including:
- Custom audiences using social pixels or customer lists
- Keyword, interest, user intent targeting
- School, profession, workplace targeting
- Company size, industry, job title, etc. targeting
- Device targeting
- Demographic targeting
D2C ecommerce brands will also enjoy streamlined integration with platforms like:
- CDK Global
Check out the table below to learn more about D2C ecommerce and social media integration options from WebFX!
|Platforms||Integrations- Pixel||Integrations- Catalogs|
|Shopify||Yes||No - but Flexify app - $29/month|
|Need more information? Call Us: 888-601-5359||GET A QUOTE||GET A QUOTE|
Our custom deliverables and pricing options will help your D2C company get the best possible results. But don’t take our word for it — check out 500+ testimonials from happy WebFX clients.
Like what you see? Contact us to start building your D2C social ad plan!
Types of social media ads for D2C brands
You have numerous format options for direct to consumer social media ads, including:
- Text ads
- Image ads
- Video ads
- Remarketing ads
- And more!
Depending on your D2C business goals, you can tailor your ad objectives to:
- Generate leads and sales
- Highlight special offers and promotions
- Encourage post engagement
- Invite event responses
- And more!
Choosing your ad type and format can have a big impact on the overall success of your campaigns. So, if you’re not sure where to start, we recommend consulting a professional social media agency like WebFX.
In our 20+ years of experience, we’ve developed and managed social ad campaigns for hundreds of D2C businesses, just like yours. And we know what it takes to help you achieve your goals on social media.
Connect with our social experts at 888-601-5359, or contact us online to learn how we can grow your D2C brand!
Partner with ecommerce masters!
Campaigns managed by WebFX have earned over
TRANSACTIONS IN THE LAST 5 YEARS
Benefits of direct to consumer social media advertising
D2C social advertising offers numerous benefits for businesses selling directly to consumers.
With D2C social ads, you can:
- Create custom ads to market directly to consumers for your ecommerce store
- Use advanced targeting to reach a hyper-specific audience of ready-to-buy shoppers
- Avoid wasting social ad spend and impressions with broad targeting
- Market directly to your email list, past customers, and friends of past customers
- Amplify brand awareness as social media users share your ads
If you want to drive better results — and spend every penny advertising to consumers who want to purchase from you — social media ads are the perfect solution.
Who should use D2C social advertising?
Not sure if direct to consumer social advertising is the right move?
D2C social media ads are a great fit for the following businesses:
- Ecommerce stores
- Consumer products
- Consumer goods
- Food and nutrition companies
- Specialty B2C companies
Want to learn more and speak with an expert about if D2C social advertising is right for your business?
Contact WebFX, or give us a call at 888-601-5359 to connect with our social experts!
Launch your custom D2C social ads today!
Ready to get started with direct to consumer social media advertising?
WebFX can help! We have 20+ years of experience creating result-driving social ad campaigns for hundreds of satisfied clients. We’re also a Facebook Marketing Partner, so you can rest assured we know what it takes to get your business the ROI you deserve.
Contact our social media experts online today, or give us a call at 888-601-5359. We’re excited to help grow your D2C business with social media advertising services!
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