Paid social media ads are a great way to help your D2C business increase exposure on social platforms.
Social algorithms have made it harder to reach and engage consumers organically in their news feeds. But with paid advertisements — like the examples above — you can instantly increase awareness of your brand and products.
We’ll explain D2C social advertising in-depth below, look at some examples, and give an overview of how our plans can grow your brand.
With 20+ years of experience, we've worked with D2C brands — just like yours — to drive impressive results with social media advertising.
Are you ready to start leveraging direct-to-consumer social media advertising? Contact us online to chat with an experienced strategist from our social media team.
We get it — sometimes you want to speak straight to the source. To speak with a Digital Marketing Specialist about our marketing services, feel free to give us a call at:888-601-5359
The staff at WebFX are the complete package for our social media needs! From ad design to target marketing to page administration and monitoring, they handle it all!Store Manager
|Features||1 Social Network||2 Social Networks||3 Social Networks||4 Social Networks||5 Social Networks|
|Included # of campaigns||Up to 5-10 across all networks||Up to 10-15 across all networks||Up to 15-20 across all networks||Up to 20-30 across all networks||Up to 30-50 across all networks|
|# of total ads across all campaigns||Up to 20-40 ads based on social expert recommendation||Up to 40-60 ads based on social expert recommendation||Up to 60-80 ads based on social expert recommendation||Up to 80-120 ads based on social expert recommendation||Up to 120-200 ads based on social expert recommendation|
|Networks included: (Facebook, Twitter, Pinterest, Instagram, LinkedIn, Snapchat (Geofilters), YouTube)|
|Dedicated social media advertising account manager|
|Additional support from social team members with expertise on each network|
|Access to MarketingCloudFX AI tracking tools|
|Targeting opportunities (dependent on networks)|
|Custom audiences using social pixels or customer lists|
|Keyword, interest, user intent targeting|
|School, profession, workplace targeting|
|Company size, industry, job title, etc. targeting|
|Social ad account audit, recommendations, and consultation|
|Social advertising strategy and consultation|
|Campaign structure recommendations|
|Recommended # of campaigns|
|Budget allocation recommendations|
|Audience recommendations and creation|
|Development of campaign goals|
|Social advertising creative development and consultation|
|Ad creative development (copy, headlines, creative, CTAs) - up to 4 unique ads for each campaign and copy adjustment based on audience|
|Initial ad creative includes two rounds of revisions|
|One-time social reporting ecommerce development|
|Ecommerce report including KPIs, trend data, ad performance, high-level overviews|
|Customized to show data and metrics specific to ecommerce performance|
|Ongoing management and optimization|
|Ongoing ad account management|
|Daily account monitoring of social ad comments and engagement|
|Monthly analysis of audience performance and optimization|
|Weekly creative analysis and optimization (pausing ads, minor tweaks, small changes)|
|Quarterly optimization of overall account strategy and approach|
|Up to 20% of ads are optimized monthly|
|Creative development and implementation|
|Up to 25% of campaign hours allocated to creative development and optimization per month - as needed|
|One round of revisions to client-provided creative (additional revisions & enhancements will be billed at $125/hour)|
|Monthly, quarterly, and annual reporting|
|Reporting dashboard accessible at preferred frequency|
|Additional add ons|
|Additional campaigns (includes up to 4 ads each)||$300 each||$300 each||$300 each||$300 each||$300 each|
|Creative asset package - 10 custom graphics (can add multiple packages for more assets, can add on a monthly or quarterly basis)||$1,050||$1,050||$1,050||$1,050||$1,050|
|If company is split into separate business lines add per business line per month to minimum to account for additional AM and creative time||$300||$300||$300||$300||$300|
|Ongoing monthly investment||$1,050 or 18% of ad spend, whichever is greater||$1,550 or 18% of ad spend, whichever is greater||$1,650 or 18% of ad spend, whichever is greater||$1,750 or 18% of ad spend, whichever is greater||$1,850 or 18% of ad spend, whichever is greater|
|Minimum ad spend||$2,000||$3,000||$6,000||$8,000||$10,000|
|Maximum ad spend||$10,000||$10,000||$10,000||$10,000||$10,000|
Need more information? Call Us: 888-601-5359
|GET STARTED||GET STARTED||GET STARTED||GET STARTED||GET STARTED|
Check out the plans below, or give us a call at 888-601-5359 to learn more!
Drive traffic to your ecommerce store and start selling more online with social media ads!LEARN MORE
Turbocharge enterprise sales with social ads (for ad budgets above $10,000 per month)!LEARN MORE
Attract, engage, and sell with social media ads, custom-designed for your direct to consumer business!LEARN MORE
|Platforms||Integrations - Pixel||Integrations - Catalogs|
|Shopify||Yes||No - but Flexify app - $29/month|
Need more information? Call Us: 888-601-5359
|GET STARTED||GET STARTED|
Take a look at this Facebook ad from popular eyewear brand and D2C company, Warby Parker.
And here’s a D2C social media ad example from the same company on Instagram.
D2C social ads come in many shapes and sizes — and they’re designed to help you achieve your unique business goals.
Make their decision easy with a stellar social media presence. See how your brand can make it happen by requesting a no-obligation proposal today.
In the table above, we’ve broken down our custom D2C social ad deliverables. All of our plans are custom-designed to help D2C brands increase exposure, engagement, leads, and sales with top social channels.
When you make WebFX your D2C social media partner, you’ll receive:
Especially helpful for D2C companies, you’ll also get access to advanced ad targeting options including:
D2C ecommerce brands will also enjoy streamlined integration with platforms like:
Our custom deliverables and pricing options will help your D2C company get the best possible results. But don’t take our word for it — check out 500+ testimonials from happy WebFX clients.
Like what you see? Contact us to start building your D2C social ad plan!
You have numerous format options for direct to consumer social media ads, including:
Depending on your D2C business goals, you can tailor your ad objectives to:
Choosing your ad type and format can have a big impact on the overall success of your campaigns. So, if you’re not sure where to start, we recommend consulting a professional social media agency like WebFX.
In our 20+ years of experience, we’ve developed and managed social ad campaigns for hundreds of D2C businesses, just like yours. And we know what it takes to help you achieve your goals on social media.
Connect with our social experts at 888-601-5359, or contact us online to learn how we can grow your D2C brand!
Campaigns managed by WebFX have earned over
D2C social advertising offers numerous benefits for businesses selling directly to consumers.
With D2C social ads, you can:
If you want to drive better results — and spend every penny advertising to consumers who want to purchase from you — social media ads are the perfect solution.
Not sure if direct to consumer social advertising is the right move?
D2C social media ads are a great fit for the following businesses:
Want to learn more and speak with an expert about if D2C social advertising is right for your business?
Contact WebFX, or give us a call at 888-601-5359 to connect with our social experts!
Ready to get started with direct to consumer social media advertising?
WebFX can help! We have 20+ years of experience creating result-driving social ad campaigns for hundreds of satisfied clients. We’re also a Facebook Marketing Partner, so you can rest assured we know what it takes to get your business the ROI you deserve.
Contact our social media experts online today, or give us a call at 888-601-5359. We’re excited to help grow your D2C business with social media advertising services!