4 Examples of the Best Social Media Campaigns Ever

Macy is a Content Writer at WebFX. With a Content Marketing Certification, she's an expert in crafting pieces filled with the facts about all things digital marketing. You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. When she isn't clacking her keys, she's wondering why her dog is so cute. Follow her on Twitter @iinfinitestorm.

Do you feel like your social media inspiration is running out? Well, you’re not alone. It’s challenging to keep coming up with creative campaigns to inspire your audience and get them to engage with your business.

If you’re running on empty for social media ideas, we’ve got you covered! In this blog post, we’ll share four of the best social media campaigns ever to give you fresh inspiration for your social media. P.S. Want to get the latest tips and tricks for marketing your business? Join 190,000+ marketers by subscribing to our email newsletter!

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1. Spotify Wrapped

First on our list of the best social media campaigns is Spotify Wrapped. Spotify Wrapped is a social media campaign that drives buzz every year in December. This campaign focuses on letting listeners share their top played music of the year.

Users can access their Spotify Wrapped within their account and get a complete overview of their listening habits for the year. Users can see how many genres they listened to, as well as their top five genres. Spotify listeners also get insight into which songs and artists they listened to the most.

This information gets compiled into a video that people can share on their social media with their friends and family.

Why it’s one of the best social media campaigns of all time

Spotify Wrapped is one of the most successful social media campaigns ever because it’s tailored directly to Spotify’s audience. Listeners get a personalized review of the music they’ve listened to throughout the year. This social media campaign piques curiosity because people want to know what music they’ve listened to the most throughout the year.

Users can then share it with their friends and family to compare their listening habits, like how much music they’ve listened to through Spotify that year. It’s also an excellent way for Spotify to get new listeners. If people see others sharing their Spotify Wrapped, they’re encouraged to start using Spotify, so they can get a wrap-up next year and join in the fun!

Get inspired: How Spotify can help you create the most successful social media campaigns

When you look at good social media campaigns like Spotify, you may wonder how you can use it as inspiration. If there’s one thing to take away from Spotify, it’s this: Personalize your audience’s experience. Personalization goes a long way in getting your audience to engage with your social media content.

If your information is tailored to your audience’s interests, they’re more likely to engage with your social media. So, for example, you could take a similar approach to Spotify and have a yearly wrap-up for members of your loyalty program that includes the amount they saved and their favorite product to buy. You could also personalize your audience’s experience by creating tailored content and sharing it on your social media profiles.

2. Disney’s #ShareYourEars

Next on our list of the most successful social media campaigns is Disney’s #ShareYourEars. Disney launched the Share Your Ears campaign to get people to share photos of themselves wearing the famous Mickey Mouse ears. For every photo posted, Disney lovers unlocked a $5 donation to the Make-a-Wish Foundation from Walt Disney for up to $1 million.

So, not only did it create an excellent opportunity to generate buzz and marketing around Walt Disney, but it supported a good cause. The campaign received such a great response that Disney doubled their initial $1 million donation to $2 million. Here are some of the results Disney documented from the success of their campaign:

  • 77 million posts
  • 54 million media impressions
  • 420 million social media impressions

Despite the campaign being over, people are still sharing photos of their Mickey Mouse ears with the hashtag and generating buzz for Disney.

Why it’s one of the best social media campaigns of all time

Disney’s Share Your Ears campaign is one of the best social media campaigns ever because Disney involves their audience in their marketing. They used an iconic symbol of their business to get people to generate buzz around them. Not to mention, with so many Mickey Mouse ears on the market, it created an opportunity for people to show off their unique style.

When you add all that and strap it to a good cause, people are more than willing to get involved and post their social media content.

Get inspired: How Disney can help you create the most successful social media campaigns

So, how can you use Disney to help you create good social media campaigns? When you craft social media campaigns, consider how you can get your audience involved in your campaigns. Think about how you can craft your campaigns to get people to post about your brand.

This content, known as user-generated content, can be extremely effective for generating buzz around your brand. So, consider creating a campaign with a hashtag to encourage people to post content about your brand. If you want to add a charitable motivation behind it, that makes it all the better!

3. Always’ #LikeAGirl

Next on our list of the best social media campaigns ever is Always’ Like a Girl campaign. This campaign featured a video asking people to do things “like a girl” to break the negative stereotype of doing things “like a girl.”

Always challenged their audience to redefine how they see and use the phrase “like a girl.” It was an inspiring campaign that invited girls to embrace their strengths and see “like a girl” as something to be confident about rather than something to feel bad about.

Why it’s one of the best social media campaigns of all time

Always’ campaign is one of the best social media campaigns ever because it pulls at their audience’s heartstrings. Given that their customer base is female, this campaign was directly targeted at their audience. It took a powerful stance in getting girls to rethink what it means to be a girl.

It was a compelling, emotional campaign, too. Always reported that after their campaign:

  • 94% of people said Always’ #LikeAGirl campaign encouraged them to be more confident
  • 85% of girls now feel encouraged to keep trying even after failing
  • 76% of girls now have a positive association with the phrase “like a girl” (up from 19%)

Always’ campaign became a timeless reminder to their audience that doing things “like a girl” is something to embrace.

Get inspired: How Always can help you create the most successful social media campaigns

When you look at one of the most successful social media campaigns from Always, you can learn that appealing to emotion is a powerful mechanism for your business. Your audience will become more invested in your social media campaigns when you appeal to their emotions. So, as you craft your next social media campaign, think about your audience and what matters to them.

Whether they’re animal lovers, activists, or family-focused, you can figure out what appeals to them and use that as inspiration for your campaigns.

4. KFC’s 11 Herbs and Spices

Next on our list of best social media campaigns ever is KFC’s 11 Herbs and Spices. This campaign started with KFC unfollowing everyone on their social media and then following only 11 people. People who follow the brand checked out who they were following and found that KFC was following the five Spice Girls and six people named Herb.

People started posting about the trend all over social media and looking for different Easter eggs on KFC’s profiles. It generated a lot of social media buzz and got people to pay attention to their brand.

Why it’s one of the best social media campaigns of all time

KFC’s choice to leave an Easter egg about their followers is one of the best social media campaigns because it generated buzz. People thought their choice to follow 11 people and make it out to be 11 herbs and spices was comical. It was a creative way to instill part of their branding into their social media and make their social media engaging.

Get inspired: How KFC can help you create the most successful social media campaigns

So, what can you learn from KFC to help you create the most successful social media campaigns? Well, KFC chose to take a humorous approach to generate buzz, so it’s something you can try too! When you craft social media campaigns, consider how you can make people laugh with your content.

When you take a humorous approach, people will find your content funny and share it with their friends and family. It can help more people discover your content and continue to share it with others. If you decide to take a humorous approach with your content, make sure you know your audience really well!

Humor can be tricky and sometimes come off as offensive if you don’t know your audience. Make sure you understand what makes them laugh before you inject comedy into any social media campaign.

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Let WebFX help you create some of the best social media campaigns ever

Now that you’ve seen some of the most successful social media campaigns of all time, it’s time to start creating your own! If you aren’t sure where to start, WebFX can help. We have a team of over 450 marketing experts ready to help you craft your social media campaigns.

We have experience driving results for our clients — we’ve driven over $3 billion in sales and over 7.8 million leads for our clients in the past five years. Ready to get started? Contact us online or call us today at 888-601-5359 to speak with a strategist about our social media marketing services!

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