REVENUE DRIVEN FOR OUR CLIENTS
$2,416,945,839
CLIENT LOGIN Get a free VIP consultation
888-601-5359 Get a proposal
WebFX
Digital Marketing
That Drives Results®
CLIENT LOGIN
  • SEO & Lead Generation

    Organic Search

    • SEO Services
    • Enterprise SEO Services
    • Local SEO Services
    • Google Local Services Ads Management
    • SEO Audits
    • Page Speed & Core Web Vitals Optimization

    Digital Advertising

    • PPC Management Services
    • Enterprise PPC Management Services
    • Programmatic Advertising Services
    • Competitor Geofencing Services
    • Addressable Geofencing Services
    • Employment & Recruiting Marketing

    Social

    • Social Media Advertising
    • Enterprise Social Media Advertising
    • Social Media Management
    • Social Media Design
    • YouTube Social Media Advertising
    • Online Review Acceleration

    Learn

    • Our SEO Results
    • Our SEO Case Studies
    • What is an SEO company?
    • How to find the best SEO company
    • SEO guide for marketing managers
    • What is digital marketing?

    21%

    Average Traffic
    Increase for Clients

  • Ecommerce

    Digital Marketing

    • Ecommerce SEO Services
    • Ecommerce PPC Services
    • Ecommerce Social Media Advertising
    • D2C Social Media Advertising
    • Video Commerce, Connected TV & OTT
    • Ecommerce Marketing Resources

    Commerce Platforms

    • Facebook Marketplace for Business
    • Shopify Optimization Services
    • Target Plus™ Marketplace Management
    • Walmart Marketplace Advertising
    • Shopping Feed Automation

    Amazon

    • Amazon SEO & Product Optimization
    • Amazon Advertising Management
    • Amazon Stores & Marketplace Launch
    • Amazon Marketing Resources
    • How to Open an Amazon Storefront

    B2B Ecommerce

    • B2B Ecommerce Enablement
    • Digital Transformation Solutions
    • Ecommerce PIM
    • B2B AR & VR Solutions
    • Where To Sell Online in 2021

    30%+ increase in ecommerce sales

    Read our case study
  • UX & Interactive

    UX & Web Design

    • UX Website Design
    • UX Website Redesign
    • User Experience Testing
    • Landing Pages & Funnels
    • Conversion Rate Optimization
    • Rapid Web Design

    Content Marketing

    • SEO Copywriting
    • Content Marketing Services
    • Personalized Web Content
    • Infographics & Motion Graphics
    • Web Video Production Services
    • Voice Search Content Optimization

    Development

    • Digital Experience Development
    • Shopify Ecommerce Development
    • Web Infrastructure & Maintenance
    • Content Management Systems
    • Voice Assistant Skills Development
    • ADA Compliance Services

    Learn

    • Our UX Design Portfolio
    • My Website Doesn't Drive Leads
    • My Website Traffic Is Going Down
    • My Website Doesn't Convert
    • My Website Isn't Making Money
    • My Website Isn't Showing Up on Google

    The WebFX Portfolio

    View design portfolio
  • Our Technology

    Revenue Acceleration Platform

    • MarketingCloudFX Revenue Platform
    • CRMROI
    • Customer Data Platform (CDP)
    • Lead Management & Scheduling Solutions
    • CRM Retargeting Technology
    • Data Warehouse & ETL Pipelines

    Analytics & Attribution

    • Web Channel Call Tracking
    • Channel Partner Sales Pipeline Management
    • SEO Reporting & Forecasting
    • Channel Attribution & Forecasting
    • Digital Marketing Competitor Analysis
    • Digital Due Diligence

    Marketing Automation

    • Account-Based Marketing Services
    • Lead Nurture Email Marketing
    • Email Marketing Management Services
    • Email Marketing Testing & Design
    • Salesforce Marketing Automation
    • Microsoft Dynamics Marketing Automation

    Industry-leading revenue acceleration platform

    A next-level approach to digital

    WebFX's proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions.

    View MarketingCloudFX
  • Who We Are

    Who We Are

    • Contact Info
    • Careers (We Are Hiring!)
    • About Us
    • Portfolio & Case Studies
    • WebFX Reviews
    • Awards

    Community Impact

    • Company Values
    • Community Impact
    • FXBuilds
    • Equality at WebFX
    • STEMFX Program
    • WebFX History

    Pricing Guides

    • How much should a website cost?
    • How much does PPC cost?
    • Email Marketing Pricing
    • Social Media Pricing
    • SEO Pricing
    • Local SEO Pricing

    Content Library

    • Our Blog
    • SEO Checker Report
    • KeywordsFX Keyword Research Tool
    • Fix Your Funnel
    • FaqFox
    • View all tools

    Best Place to Work in PA

    View Careers
REVENUE DRIVEN FOR OUR CLIENTS
$2,416,945,839
Get a proposal

Home > Blog > Social Media

How to Set a Smart Social Advertising Budget for 2021

By Sarah Berry on January 29, 2021 ~ 7 minutes to read
Sarah is a Web Marketing Specialist at WebFX. Certified in Google Analytics and Google Ads, Sarah also specializes in content marketing, as well as marketing and advertising on ecommerce platforms like Amazon. In 2006, she was awarded Time Magazine’s “Person of the Year” award. When she isn’t polishing her award, she’s spending time with her flock of ducks. Follow her on Twitter @the_berry_bot.

With the new year comes a new challenge for your business: setting your social advertising budget. Whether you’re continuing your social media campaign or starting it for the first time, you have several questions to answer, from how much you should spend to where you should spend it.

Want to learn more about creating your social media advertising budget for 2021? Keep reading!


74% of people use social media when making a purchasing decision

Make their decision easy with a stellar social media presence. See how your brand can make it happen by requesting a no-obligation proposal today.

Enter your email below:

One of our experts will analyze your campaign and provide a proposal

How much should you budget for social media advertising?

While every company’s social media ad strategy varies, most businesses spend $200 to $350 per day on social media advertisements. That translates to $6000 to $10,500 per month and $72,000 to $126,000 per year.

A more accurate number for your company’s social advertising budget comes from your annual revenue.

A comparison of daily, monthly, and yearly social media advertising budgets

On average, businesses spend around 10 to 13 percent of their annual revenue on marketing. About 25 percent of this budget gets invested in paid media, which can include several advertising channels, like search and social media.

When your company begins budgeting for social media advertising, use these percentages as a benchmark. Depending on your past return on investment (ROI) from social media, as well as your digital marketing goals, you may invest more or less into social media, versus other advertising channels.

What does a social media advertising budget include?

A social media advertising budget should consider the following costs:

  • Ad spend
  • Technology
  • Talent
  • Services

Learn more about each of these costs:

A list of social media advertising costs

1.  Ad spend

Your ad spend refers to how much your company wants to spend on advertisements. It’s what you directly pay to the social media platforms delivering your ads, like Facebook, Instagram, Twitter, or LinkedIn.

For example, a business may have a social advertising budget of $500 per month. That $500 monthly budget includes a $350 ad spend, as well as $100 for creative materials and $50 to cover digital marketing software.

2.  Technology

Your technology encompasses several tools your business can use to launch, manage, and optimize your social media adverting campaign. For instance, your company may invest in photo editing software, proofreading tools, or analytical platforms.

A few tools (both free and paid) that businesses use for social media marketing and advertising include:

  • Facebook Ads Compass: Free tool for analyzing ad campaign performance
  • Canva: Free tool with paid features for creating social media images
  • Quuu: Paid tool for promoting your content to influencers

Experiment with free marketing and advertising tools first, before investing in a paid one

For the best results, it’s helpful to experiment with free tools first, before investing in a paid one. Even if you don’t plan to spend money on technology, it’s worth setting aside some of your social media advertising budget for unexpected costs, like tools or labor.

3.  Talent

You also need to think about labor when considering your company’s social media advertising costs.

Whether you’re maintaining an in-house team for overseeing your campaign, hiring freelance designers to build ad creatives, or collaborating with an influencer, these are all costs that fall under your social media advertising campaign.

Depending on your company, your in-house team may have other responsibilities, in addition to your social media advertising efforts. If that’s the case for your business, the labor costs of your internal team may not apply to your social advertising budget.

Check with your organization’s decision-makers to see how they view in-house talent expenses.

4.  Services

If your company partners with a digital marketing agency, like WebFX, to manage your social media, then you need to consider management and service costs. The price of your services depends on the agency, as well as the number of social media platforms managed.

When building a social advertising budget that includes agency services, it’s critical to mention that pricing is often related to service quality. It’s not uncommon for agencies to promote “low” or “cheap” social media advertising services and then fail to deliver a strategy that drives results.

For your team, that can mean a decreased social media advertising budget, due to the low performance of your initial campaign. If you want the support of your team, as well as company decision-makers, you need to invest in a smart, performance-driven campaign that drives results your business can see.

Where can you spend your social media advertising budget?

In most cases, companies focus their social media advertising campaign on the following platforms:

A list of the top social media advertising networks

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • YouTube
  • LinkedIn
  • Snapchat

While your business can target each of these platforms, it’s often beneficial to invest your time, resources, and money into a select few. For example, your company may focus on Facebook, Instagram, and YouTube.

Determine the best social media networks for your business by researching your audience. You want to advertise your company on the platforms frequented by your target market. If you focus on sites nobody in your audience visits, you won’t see the kind of results, like purchases, that you want.

5 tips for maximizing your social media advertising budget

If you need to get more from your social media advertising budget, try these five tips:

1.  Set trackable goals

A lot of companies start their social media strategy without goals. If you want to show the value of your social media ad campaign, as well as provide your team with direction, then you need to set specific, measurable, attainable, and timely goals. These are also known as S.M.A.R.T. goals.

For example, maybe your business wants to earn additional likes on your Facebook page. If you use this statement as your goal, however, it’s incredibly vague. You don’t have a deadline or a specific number of likes you want to earn.

A better goal is, “We want to earn 500 likes on our business Facebook page, for a total of 1500, by December 2021.” This goal comes with a deadline and details how many likes you want to earn. All you need to do now is develop and launch your strategy for achieving that goal.

2.  Create ads that stand out

On social media, your company can’t afford to blend into the background. When you advertise on social media, you want to create an ad that forces users to stop and interact with your ad, whether it’s a video, image, or text ad.

That doesn’t mean your business needs to abandon its branding and adopt a new persona. Instead, you need to think of creative ways to capture your audience’s attention.

When you advertise on social media, you want to create an ad that forces users to stop and interact with your ad

If you know your audience, like what they enjoy seeing on social media, you can use this information to inspire your ad content. For the best results, your team should brainstorm several options for each ad.

3.  Know your target market

When you start your social media marketing or advertising campaign, research your target audience. If you focus on social media platforms that seem popular, instead of confirming that your target audience uses these platforms, it can result in a wasted ad spend and budget.

Audience demographics can help your team narrow your list of potential social media networks.

For example, if your audience consists of females between the ages of 18 and 29, then Instagram is a viable option. Almost 65 percent of people in that age group use the platform. Not to mention, 39 percent of women use Instagram, making it the second-most popular platform for women.

If you don’t have up-to-date data on your audience demographics, you can also survey clients.

4.  Run A/B tests

It’s not uncommon for businesses to launch and leave a social media advertising campaign. While this strategy may save your team time, it doesn’t benefit your ad strategy. If you have a low-performing ad, it will continue to underperform if you do nothing.

Get the most from your social advertising budget by experimenting with your ads on social media. You can use A/B testing to try different headlines, descriptions, images, and more. This feature is available on several social media platforms including Facebook.

With A/B testing, your team can gain insight into what clicks with your target audience. When you understand what motivates your target market to not only click on your ad but also act on it, you can create even better ads.

5.  Make unique ads for every platform

Whether to save money or time, companies will copy-and-paste their ad strategy across social media networks. This strategy does not work. People use different social media platforms for different experiences.

For example, Instagram provides a visual experience while Twitter provides a text-based one.

While it may increase your social media advertising costs, creating one-of-a-kind ads for every platform in your campaign can improve your strategy’s results. That doesn’t mean your ads can’t feature similar messages or visuals. They should, however, be 100 percent original and distinct from one another.

Check out our blog post

to learn more about

How to plan marketing budget!

Show Me More!
Play Icon Cta Text

Need better results from your social media advertising budget?

If you’re looking for tips, strategies, and advice on how to create better social media ads, our newsletter can help. When you sign-up, you get access to exclusive content on digital marketing and advertising, which can help you create better ads and results, helping you get ahead of the competition.

Start receiving your content by joining our newsletter today!

For professional help with starting and managing your social media marketing and advertising strategies, browse our social media marketing and social media advertising services. With a talented team of more than 200, plus more than 20 years of experience, WebFX is a trusted choice and reliable partner.

WebFX Careers

Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual.

We’re Hiring! View 30+ job openings!
  • Work With Us
  • Social Media Marketing Agency
  • Social Media Marketing Services
  • Social Media Design
  • Social Media Advertising
  • Continue Reading
  • Social Media Resources
  • Social Media Blog
  • Facebook Ad Cost
  • Instagram Ad Cost

Get posts by email

Be the first to know when we publish a new blog post!

  1. Previous
  2. Next

Share this article
Subscribe to our newsletter

Join 150,000 marketing managers who get our best digital marketing insights, strategies and tips delivered straight to their inbox.

How is your website's SEO?

Use our free tool to get your score calculated in under 60 seconds.

We've driven over 6,271,747 leads for clients. Discover how we can help your business grow

Hear from over 500 WebFX clients

  • WebFX did everything they said they would do and did it on time! The whole process was very easy!
    Owner
    Arizona Garage Door Supplier
  • The entire staff at WebFX has been phenomenal. They are quick with their replies and incredibly helpful.
    Marketing Specialist
    cable company in pa
  • WebFX has been excellent to work with! Very knowledgeable about the ever changing algorithms that make up SEO!
    Marketing Director
    Alarm System Provider in MA
  • WebFX has been a pleasure to work with on our SEO needs and I look forward to working with them on future projects.
    Operations Manager
    Metal Stamping Service

View 500+ Client Testimonials

awards logos

Ready to speak with a marketing expert? Give us a ring

888-601-5359

1.6M

Hours of Expertise

300+

Digital Marketing Masters On Staff

1,128

Websites Launched

Services
  • Digital Marketing Services
  • SEO Services
  • PPC Services
  • Web Design Services
  • Social Media Services
  • Digital Advertising Services
  • Content Marketing Services
Knowledge Base
  • Internet Marketing
  • Content Marketing
  • Social Media
  • Web Design
  • SEO
  • PPC
  • Amazon
Company
  • SEO Agency
  • PPC Agency
  • Content Marketing Agency
  • Digital Marketing Agency
  • Internet Marketing Agency
  • Locations
  • Industries We Serve
Resources
  • About Us
  • Contact Us
  • SEO Checker
  • Tools
  • Marketing Guides
  • Careers
REVENUE DRIVEN FOR OUR CLIENTS
$2,416,945,839 i

WebFX® 1995-2021 | Celebrating 25+ Years of Digital Marketing Excellence

Call Toll Free: 888-449-3239   Privacy & Terms of Use   Sitemap