Remarketing Services for Driving Conversions & Sales

What is remarketing?

Remarketing is an advertising strategy that promotes your business to users that previously interacted with your site. You can remarket to users across various channels, from social media platforms like Facebook to video-sharing sites like YouTube.

2.4 Billion

IN CLIENT REVENUE

6.3 Million

Leads for our Clients

4 Million

Client phone calls

Our digital marketing campaigns

impact the metrics that matter most!

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5 useful ways to use remarketing services to your advantage

Curious about the ways your company can use remarketing services? With hundreds of PPC campaigns managed, our digital marketing specialists have developed several creative ways to use remarketing to your advantage.

Five remarketing examples include:

1. Limited-time discounts for users that abandoned their shopping carts
2. Reminders for specific products, positions, or services viewed
3. Exclusive offers for gated content
4. Event promotions for users within a particular radius
5. Offers for users that canceled a service

For your business, your dedicated account manager can come up with even more creative ideas!

Why invest in professional remarketing services?

Professional remarketing services, like those from WebFX, offer your business several advantages:

Recapture valuable users

Remarketing provides your company a second chance at convincing a user to purchase your product, contact your team, or sign-up for your services. Without remarketing, you don’t have that opportunity. Instead, you have to wait and hope that a user comes back on their own.

Remarketing provides your company a second chance at convincing a user to purchase your product, contact your team, or sign-up for your services.

With remarketing, you don’t have to wait. You can launch a proactive campaign to earning that user’s trust and motivating them to return to your site. Plus, you can stop them from purchasing a similar product or service from a competitor.

As your partner, WebFX can help your business recapture the most valuable users. With in-depth insight into your target audience, as well as your company’s most profitable products or services, your dedicated account manager can create a remarketing audience worth targeting.

Enhance brand awareness

Did you know that ads increase brand awareness by 80%?

While brand awareness may not drive an immediate purchase, it can help your company build a relationship with a potential client. If the average customer lifetime value (CLV) of your business is high, this makes brand awareness extremely valuable.

With our award-winning team, your business can launch a remarketing campaign that captures the attention of users, plus showcases your brand. Even better, your dedicated account manager can continue to update your ad copy and graphics to keep users engaged.

Even if users in your remarketing audience see your ads, but don’t click on them, your campaign can still increase your brand awareness. They look at your company’s name, for example, which can stick with them and come to mind later when they’re searching for something online.

That’s why retargeting increases business name searches by more than 1000%!

Drive purchases

Many companies invest in remarketing services because they’re looking to increase their sales and revenue. Remarketing is a powerful tool when it comes to driving purchases because it’s marketing your business to people that already showed an interest in your products or services.

Remarketing also allows your dedicated account manager to create specific audiences. You can advertise, for example, to people that visited a product page and stayed on that page for two minutes or more before leaving.

This advanced targeting makes it possible for your business to launch a competitive, yet cost-effective campaign. Your campaign only focuses on the people with the most potential to become customers, rather than everyone that visited the product page.

For your business, that translates to more revenue and a more substantial ROI.

Increase lead generation rates

If you’re looking to earn more high-quality leads, remarketing services can help too. Depending on your industry, as well as services, it can take some time for a user to become a lead. For example, maybe you offer enterprise-level software or home-building services.

Both examples require research, which is why users may visit your site and service pages, but won’t complete a quote request. With a remarketing campaign, you can keep your business top-of-mind and convince shoppers to come back to your site.

With a remarketing campaign, you can keep your business top-of-mind and convince shoppers to come back to your site.

Your dedicated account manager can create compelling, targeted ad copy for these users too. By analyzing your site’s analytics, as well as talking with your team about your target audience, they can write copy that addresses this audience’s needs, wants, and concerns.

This kind of copy, combined with a top landing page, can help your business succeed at turning these users into leads. Your sales team can then take the lead, demonstrating the unique benefits of your company and services to secure new clients.

A Partner Businesses Trust

Their focus on ROI and their innate ability to communicate this information in a way that I understand has been the missing link with other digital marketing firms that I have used in the past.

Leah Pickard. ABWE

 

See the Case Study

7 reasons companies choose WebFX remarketing services

For SMBs across the globe, WebFX is a trusted choice. With our custom ad strategies, advanced technology, and experienced team, we offer an experience that other remarketing agencies can’t match. That’s why more than 90 percent of our clients stick with us.

Learn more about our competitive advantages:

1. Google Premier Partner

WebFX is a Google Premier Partner, which is a certification provided by Google. Google doesn’t give this level of recognition to any company. It requires partners to meet several tough standards, including meeting aggressive performance requirements.

The complete requirements for Google Premier Partner status include:

• Have a 90-day ad spend that exceeds $10,000
• Earn at least two Google Ads’ certifications
• Deliver solid ad revenue and growth via ad campaigns
• Maintain a high client retention rate
• Grow number of clients

Every 18 months, Google assesses the performance of its Google Premier Partners. Each time, WebFX meets the strict requirements, emphasizing our ability to drive real results for our clients through remarketing.

2. 450+ digital marketing specialists

Our growing team features 450+ digital marketing specialists, as well as a dedicated team of designers, developers, and social media specialists. With our expansive expertise, we can provide not only remarketing services but also social media marketing, web design, and more.

For your business, that means you earn instant access to some of the industry’s most talented marketers. With their various skill sets and specializations, they can provide your team with real insight into your remarketing strategy. Plus, they can develop a competitive campaign for your company.

3. Custom strategies

A lot of remarketing agencies try to save time by delivering cookie-cutter strategies for remarketing. They copy-and-paste the approach of targeting product pages with a specific time on page, for example, rather than learning about your business, products, and goals.

That’s not the case with WebFX.

We build your strategy for your business and your goals. Unlike other agencies, we ask about the products and services that you want to promote. We also take the time to learn about your audience so that we can create personalized ad copy and graphics for them.

For our team, as well as our clients, it’s a proven approach that works.

4. Advanced marketing technology

In digital marketing, technology plays a significant role. It provides an immense amount of data about your website, users, and online performance. We wanted to provide our clients with even more data, though, which is why we developed MarketingCloudFX.

This marketing suite, which features more than 10 tools, offers your business several perks.

As one of the most advanced AI software applications available, IBM Watson provides a competitive advantage that other remarketing agencies can’t match.

For one, you can get an up-to-date and transparent view of your remarketing campaign’s performance. As an example, with MarketingCloudFX, you can see the number of calls generated by your ad campaign. You can even listen to the call transcript, which is a tremendous benefit for your sales team.

MarketingCloudFX also comes with IBM Watson, an artificial intelligence and machine learning software. As one of the most advanced AI software applications available, IBM Watson provides a competitive advantage that other remarketing agencies can’t match.

The power of IBM Watson, combined with our years of proprietary data, allows your dedicated account manager to make data-driven decisions about your campaign. A data-driven decision, rather than one driven by hunches, can make a massive difference in your campaign’s performance.

5. 25+ years of experience

WebFX is one of the most experienced full-service digital marketing agencies for SMBs.

Our decades of history demonstrate our ability to adapt to an ever-changing industry. While other agencies fall behind, we stay ahead by keeping up-to-date and trying new ad strategies. This approach is one reason why our clients have earned more than $2.4 billion in revenue in the past five years.

6. Impressive client retention rate

With our custom strategies, data-driven decisions, and talented team, we’ve maintained a client retention rate of 91%. Even better, our client recommendation score is almost 500% higher than the industry average.

Businesses love working with our team because we see ourselves as an extension of your company. We’re your partner and invested in your success, which is why we’re always going the extra mile to help your business and your remarketing campaign succeed.

7. Unmatched results

For our clients, we provide unparalleled results that can’t compare to their previous agency experience. In the past five years alone, we’ve helped our clients earn more than $2.4 billion in revenue, as well as more than 6.3 million leads.

As your partner, we can help your business earn more from the web too.

Whether you’re looking to drive purchases, earn high-quality leads, or build brand awareness for your organization, our talented team can help your company accomplish some of its most ambitious goals. From launching a new product to opening a new location, we’re ready to think big with you.

93%

of customers are extremely satisfied with our results.

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WebFX has helped us expand our digital footprint not only in Central PA and the mid-Atlantic, but also throughout the Continental U.S.

What do WebFX remarketing services include?

Our remarketing services provide your business with everything you need to succeed, and then some. That’s why our clients have earned more than $2.4 billion in revenue (and more the than 6.3 million leads) from our strategies — and that’s only in the past five years.

Learn more about what our services include now:

Dedicated account manager

As a part of our remarketing services, your team receives a dedicated account manager. Whenever you have a question, concern, or idea, you can always contact your dedicated account manager. Compared to other agencies, your dedicated account manager takes the time to learn your name, business, and goals.

Campaign development

Once your account manager meets with your team, they can start developing your remarketing campaign. They consider your goals, as well as your target audience when creating your strategy. Your dedicated account manager also researches the products or services that matter most to your business.

Campaign setup

Our remarketing services also include campaign setup and management. Once your team approves your account manager’s strategy, they can begin the process of creating your campaign and getting it ready for launch.

Remarketing campaign copywriting

Ad copy is a challenge in any advertising campaign. That’s why our talented team of digital marketers take on the task of creating original and compelling ad copy for your campaign. While you’re welcomed to provide suggestions or share ideas, you can always count on our team to deliver irresistible copy.

Remarketing ad design

As a full-service digital marketing agency, we offer everything your company needs to launch a successful remarketing campaign. With the award-winning designs of our graphic design team, your dedicated account manager can create a professional-grade campaign that highlights your best-selling features.

Strategic bid management

Your remarketing campaign also includes strategic bid management. This service allows your business to make the most of your ad spend, which is what you pay platforms like Google Ads to deliver your ads. Our effective management of your bids also increases your return on investment (ROI).

Campaign management

With WebFX as your trusted partner, you don’t have to worry about managing your remarketing campaign. Your dedicated account manager takes care of the entire process, optimizing your ads and campaign settings to maximize the performance and results of your campaign.

Monthly performance reporting

While your team can check-in on your campaign’s performance via MarketingCloudFX, our client-exclusive software, your remarketing services include monthly performance reports. Your dedicated account manager meets with your team to discuss your campaign’s results and opportunities for improvement.

MarketingCloudFX

MarketingCloudFX offers your business unprecedented access into the performance of your digital marketing strategies, including remarketing. With MarketingCloudFX, our proprietary software suite, you can see invaluable data. A few examples include leads generated from your ads, plus your campaign ROI.

As your partner, you can trust WebFX to take care of everything for your business.

Unmatched Services

Net Promoter Score is the leading metric for customer satisfaction.
WebFX clients score 394% higher than the industry average.

Unmatched

-9

Industry Avg

16

Apple

72

83

FAQs about remarketing services

Do you have some additional questions about remarketing and remarketing services? Browse our FAQ!

What is ecommerce remarketing?

A specific type of remarketing, ecommerce remarketing advertises your business or products to users that abandoned their online shopping carts. Companies can use a few channels for ecommerce remarketing, but email is a favorite choice.

What are remarketing services?

Remarketing services are professional services for remarketing your business. They’re provided by a remarketing agency, which often creates your remarketing audience, as well as launches and manages your campaign.

How much do remarketing services cost?

Costs of remarketing services vary and often depend on your company and your agency.

Many SMBs spend as much as $9000 to $10,000 per month on PPC campaigns, often dedicating a portion of their advertising budget to a remarketing campaign. If you’re managing your remarketing campaign in-house, your business can set any budget you want.

In comparison, if you partner with a remarketing agency, there are pre-set management costs.

As remarketing is a new investment for many companies, our dedicated account managers can provide advice on a reasonable monthly ad spend for your business. Their recommendations allow your company to get the most from your ad campaign while respecting your budget.

Launch your remarketing campaign now

Ready to use remarketing to your advantage?

With decades of industry experience, plus 450+ talented digital marketing specialists, WebFX is the perfect partner for remarketing services. Whether you’re looking to build brand awareness, generate leads, or increase revenue, we can help your business succeed.

Get a free quote for our remarketing services by contacting us online or calling us at 888-601-5359!

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