Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Remarketing Services for Driving Conversions & Sales
WebFX provides competitive remarketing services that bring paying customers back to your business. With hundreds of successful pay-per-click (PPC) campaigns, our 500+ digital marketing specialists provide exceptional results and unparalleled experiences for our clients. Discover how our industry-leading remarketing services can help your business earn more from the web.
What do WebFX remarketing services include?
Our remarketing services provide your business with everything you need to succeed, and then some. That’s why our clients have earned more than $10 billion in revenue (and more the than 24 million leads) from our strategies — and that’s only in the past five years.
Learn more about what our services include now:
- Dedicated account manager
- Campaign development
- Campaign setup
- Remarketing campaign copywriting
- Remarketing ad design
- Strategic bid management
- Campaign management
- Monthly performance reporting
- MarketingCloudFX
- And more!
Dedicated account manager
Dedicated account manager
With our remarketing company, your team receives a dedicated account manager. Whenever you have a question, concern, or idea, you can always contact your dedicated account manager. Compared to other agencies, your dedicated account manager takes the time to learn your name, business, and goals.
Campaign development
Campaign development
Once your account manager meets with your team, they can start developing your remarketing campaign. They consider your goals, as well as your target audience when creating your strategy. Your dedicated account manager also researches the products or services that matter most to your business.
Campaign setup
Campaign setup
Our remarketing services also include campaign setup and management. Once your team approves your account manager’s strategy, they can begin the process of creating your campaign and getting it ready for launch.
Remarketing campaign copywriting
Remarketing campaign copywriting
Ad copy is a challenge in any advertising campaign. That’s why our talented team of digital marketers take on the task of creating original and compelling ad copy for your campaign. While you’re welcomed to provide suggestions or share ideas, you can always count on our team to deliver irresistible copy.
Remarketing ad design
Remarketing ad design
As a full-service digital marketing agency, we offer everything your company needs to launch a successful remarketing campaign. With the award-winning designs of our graphic design team, your dedicated account manager can create a professional-grade campaign that highlights your best-selling features.
Strategic bid management
Strategic bid management
Your remarketing campaign also includes strategic bid management. This service allows your business to make the most of your ad spend, which is what you pay platforms like Google Ads to deliver your ads. Our effective management of your bids also increases your return on investment (ROI).
Campaign management
Campaign management
With WebFX as your trusted partner, you don’t have to worry about managing your remarketing campaign. Your dedicated account manager takes care of the entire process, optimizing your ads and campaign settings to maximize the performance and results of your campaign.
Monthly performance reporting
Monthly performance reporting
While your team can check-in on your campaign’s performance via MarketingCloudFX, our client-exclusive software, your remarketing services include monthly performance reports. Your dedicated account manager meets with your team to discuss your campaign’s results and opportunities for improvement.
MarketingCloudFX
MarketingCloudFX
MarketingCloudFX offers your business unprecedented access into the performance of your digital marketing strategies, including remarketing. With MarketingCloudFX, our proprietary software suite, you can see invaluable data. A few examples include leads generated from your ads, plus your campaign ROI.
As your partner, you can trust WebFX to take care of everything for your business.
Explore remarketing services & PPC plans
Lite Plan
$600 / month
-
$100 – $5,000/month ad spend (paid to networks)
-
2,000 keywords
-
Google PPC Network
-
Campaign development, strategy, copywriting, testing
Pro Plan
$975 / month
or 15% of ad spend, whichever is higher
-
$5,000 – $30,000/month ad spend (paid to networks)
-
10,000 keywords
-
AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
-
1 FunnelsFX landing page template (includes setup)
Enterprise Plan
12% of ad spend / month
Plus $250 / mo. platform fee
-
$30,001+/monthly ad spend (paid to networks)
-
10,000 keywords
-
Display ad creative sets
-
15-second CTV commercial
Your search for remarketing services ends here
When your company partners with WebFX, you:
Pricing custom to you.
Starting at $600 per month.
Unlock a 8% increase in closed sales with our award-winning remarketing agency
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Why invest in professional remarketing services?
Recapture valuable users
Recapture valuable users
Remarketing provides your company a second chance at convincing a user to purchase your product, contact your team, or sign-up for your services. Without remarketing, you don’t have that opportunity. Instead, you have to wait and hope that a user comes back on their own.
Remarketing provides your company a second chance at convincing a user to purchase your product, contact your team, or sign-up for your services.
With remarketing, you don’t have to wait. You can launch a proactive campaign to earning that user’s trust and motivating them to return to your site. Plus, you can stop them from purchasing a similar product or service from a competitor.
As your partner, WebFX can help your business recapture the most valuable users. With in-depth insight into your target audience, as well as your company’s most profitable products or services, your dedicated account manager can create a remarketing audience worth targeting.
Enhance brand awareness
Enhance brand awareness
Did you know that ads increase brand awareness by 80%?
While brand awareness may not drive an immediate purchase, it can help your company build a relationship with a potential client. If the average customer lifetime value (CLV) of your business is high, this makes brand awareness extremely valuable.
With our award-winning team, your business can launch a remarketing campaign that captures the attention of users, plus showcases your brand. Even better, your dedicated account manager can continue to update your ad copy and graphics to keep users engaged.
Even if users in your remarketing audience see your ads, but don’t click on them, your campaign can still increase your brand awareness. They look at your company’s name, for example, which can stick with them and come to mind later when they’re searching for something online.
That’s why retargeting increases business name searches by more than 1000%!
Drive purchases
Drive purchases
Many companies invest in remarketing services because they’re looking to increase their sales and revenue. Remarketing is a powerful tool when it comes to driving purchases because it’s marketing your business to people that already showed an interest in your products or services.
Remarketing also allows your dedicated account manager to create specific audiences. You can advertise, for example, to people that visited a product page and stayed on that page for two minutes or more before leaving.
This advanced targeting makes it possible for your business to launch a competitive, yet cost-effective campaign. Your campaign only focuses on the people with the most potential to become customers, rather than everyone that visited the product page.
For your business, that translates to more revenue and a more substantial ROI.
Increase lead generation rates
Increase lead generation rates
If you’re looking to earn more high-quality leads, remarketing services can help too. Depending on your industry, as well as services, it can take some time for a user to become a lead. For example, maybe you offer enterprise-level software or home-building services.
Both examples require research, which is why users may visit your site and service pages, but won’t complete a quote request. With a remarketing campaign, you can keep your business top-of-mind and convince shoppers to come back to your site.
With a remarketing campaign, you can keep your business top-of-mind and convince shoppers to come back to your site.
Your dedicated account manager can create compelling, targeted ad copy for these users too. By analyzing your site’s analytics, as well as talking with your team about your target audience, they can write copy that addresses this audience’s needs, wants, and concerns.
This kind of copy, combined with a top landing page, can help your business succeed at turning these users into leads. Your sales team can then take the lead, demonstrating the unique benefits of your company and services to secure new clients.
FAQs about remarketing services
What is remarketing?
Remarketing refers to targeting online ads to users who have interacted with your business online but haven’t yet converted. Remarketing ads enable you to recapture these leads and get them to convert. For example, you might target users who have visited your website or placed your products in their cart. You can place retargeted ads on channels like the Google Display Network and social media.
What is ecommerce remarketing?
A specific type of remarketing, ecommerce remarketing advertises your business or products to users that abandoned their online shopping carts. Companies can use a few channels for ecommerce remarketing, but email is a favorite choice.
What are remarketing services?
Remarketing services enable you to promote your business through online advertising to users who previously interacted with your site. You can remarket to users across various channels, from the Google Display Network to social media platforms. Digital marketing agencies provide remarketing services and often create your remarketing audience as well as launch and manage your campaign.
How much do remarketing services cost?
Costs of remarketing services vary and often depend on your company and your agency.
Many SMBs spend as much as $100 to $10,000 per month on PPC campaigns, often dedicating a portion of their advertising budget to a remarketing campaign. If you’re managing your remarketing campaign in-house, your business can set any budget you want.
In comparison, if you partner with a remarketing agency, there are pre-set management costs.
As remarketing is a new investment for many companies, our dedicated account managers can provide advice on a reasonable monthly ad spend for your business. Their recommendations allow your company to get the most from your ad campaign while respecting your budget.
Remarketing services pricing
At WebFX, we’re 100% transparent when it comes to pricing for our remarketing services. Below, you can explore our remarketing services to find the best package for your business and goals. If you need help selecting a package, contact us online for help!
Features | Lite | Pro Most Popular | Enterprise |
---|---|---|---|
Investment | |||
Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
Initial Optimization | $1,200 (First Month’s Management including Campaign Audit) | $2,250 (First Month’s Management, including Campaign Audit, Creative Development) | $5,800 (First Month’s Management, including Campaign Audit, Creative Development) |
Progressive monthly management cost: | $650 | $975 or 15% of spend, whichever is higher | $4,500 or 12% of ad spend, whichever is greater |
Included Networks | |||
Google PPC Network | |||
Google Local Services Ads | |||
Bing PPC Networks | |||
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | |||
Google customer match & audience match | |||
Google Shopping Management | |||
AdTechFX Programmatic Advertising powered by MarketingCloudFX | |||
– 3rd Party Audience Targeting | |||
– Account-Based Retargeting | |||
– CRM Pipeline Retargeting | |||
Management Deliverables | |||
500+ SMEs behind campaign driving results | |||
Initial campaign development & strategy | |||
Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
Industry analysis | Yes | ||
Ad campaign copywriting | |||
Ad copy performance testing | |||
Ongoing keyword development and tweaking | |||
Dynamic keyword insertion into ads | |||
Google analytics integration & goal tracking | |||
Strategic bid management | |||
PPC account settings monitoring (Ex. Geotargeting) | |||
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | |||
Up to two personal consultations per month | |||
Monitoring clicks, conversions and click fraud activity | |||
Setup and management of rule based bidding | |||
International PPC campaign management (Addtl. fees may apply) | |||
Creative Deliverables | |||
Setup of 1 FunnelsFX Landing Page template | |||
Display Ad Creatives (One Time) | One Time: 2 sets rapid display ads – 16 ads total (8 images per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) | |
Connected TV Commercial Ads (One Time) | N/A | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
Audio Commercial | Coming Soon | Coming Soon | |
International Campaigns (SEM Only) – Each additional language monthly management cost: | $325 | $325 | |
Performance Reporting | |||
Monthly performance & analysis reporting | |||
Website conversion analysis reporting | |||
Omni-channel customer journey tracking and reporting | |||
Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
IntegrationsFX: Conversion Based Smart Bidding | Included with License | Included with License | |
IntegrationsFX: Lookalike + Custom Audiences | Included with License | Included with License | |
Add Ons | |||
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 11 Sizes Each (44 Display Ads Total) & No Client Edits Included | $375/month | $375/month | $375/month |
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 11 Display Sizes (66 Display Ads Total) & No Client Edits Included | $940/month | $940/month | $940/month |
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 11 Display Sizes (110 Display Ads Total) & No Client Edits Included | $1,500/month | $1,500/month | $1,500/month |
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits | $1,125/month | $1,125/month | $1,125/month |
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds | $190/month | $190/month | $190/month |
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing | $375/month | $375/month | $375/month |
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds | $375/month | $375/month | $375/month |
Social Media Advertising | $975/month | $975/month | $975/month |
Landing page performance testing | $1,800/month | $1,800/month | $1,800/month |
Translation Services | By Quote | By Quote | By Quote |
Website conversion analysis implementation | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.