When you start to create your digital marketing plan, you’ll notice that there are numerous marketing methods available to your business. You will need to choose which methods will drive results for your service industry business. Pay-per-click (PPC) advertising is one of the best methods for driving in credible leads and conversions for your business.
So, what is PPC, and how can it drive results for your service industry business?
On this page, we’ll discuss the basics of PPC and the top four benefits of this marketing method. If you want to shape your own PPC campaign but aren’t sure how to start, call us today at 888-601-5359 to speak with a strategist.
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What is PPC?
PPC advertising is a paid form of advertisements. These ads appear at the top of the search results, above the organic listings. They are tagged with the word “ad” and appear when leads use specific keywords in their queries.
When you start a PPC campaign, you need to select keywords most relevant to your service industry business. These will help you draw in more qualified leads.
Conduct research to help you generate a list of keyword options to use in your ad. You can use numerous keyword research tools to help you figure out the right words for your campaign.
Once you have your keywords selected, you will bid for your placement. You’ll need to set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. This amount is flexible and can be changed at any time.
Your maximum bid and quality score will determine your placement. Once you have your placement, you can launch your advertisement.
PPC is a method that is easy to set up and adjust as needed. One of the best features of PPC is that you only pay when people click on your ads. You don’t pay for impressions, so you can feel comfortable that your budget is going towards attracting qualified leads.
PPC is one of the best promotional techniques to use for your service industry business. Our team of 150+ experts knows how to drive results and are eager to help you grow your brand online. Read below to learn the four advantages of PPC.
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4 benefits of PPC
Here are just a few of the benefits you will reap by investing in PPC marketing. You can also watch the video below if you’d prefer a different format!
1. You control your campaign
PPC enables you to have control over your campaign. You control how your campaign looks and how it runs.
Google Ads, the program used for PPC ads in Google, offers numerous extensions for creating an ad. You can include a calling extension, multiple links, and other features to enhance your advertisement. You decide which features will help your PPC ad perform the best.
You also control the duration of your advertisement. It can be a day, a week, a month, or until you finish using your budget.
In addition, you choose the time of day your ad runs. This is a great feature because you can run your advertisement when your audience is most likely to be online. It helps you reach more of your qualified leads.
If you want to have complete control over your advertising campaign, PPC is a great method for your service industry business. You will be able to control various aspects of your campaign to produce the best results for your business.
2. You control the budget
One of the unique features of PPC is that you control your budget. Many other methods have standard or set amounts for running campaigns.
With PPC, however, you determine how much you want to spend to grow your service industry business. Whether your budget is $100 or $1,000, you set the amount. This flexible financing feature of PPC is another reason why so many businesses use this marketing strategy.
It doesn’t cost anything to set up a PPC campaign. The only time you pay is when someone clicks on your ad, which means that your money is going towards leads that are interested in your business.
PPC is a great opportunity to capture these leads and nurture them towards conversion. If you are interested in learning more about PPC budgeting, our dedicated team is willing to help you navigate your PPC management service options for results-driven success.
3. You see immediate results
Methods like SEO take time to produce results. It can leave your service industry business anxiously awaiting to see if your campaign is successful. With PPC, you see immediate results.
From the minute you launch your campaign, you can see how it is performing, such as how many people see your ad, click on it, and convert. PPC gives you insight as to how your audience responds to your ad.
If your campaign isn’t performing well, you can adjust it and make changes, so it performs better, too. You will be able to see where your campaign falls short, so you know how to make changes. If your campaign is performing well, you can see which elements help drive success for your campaign.
Immediate results mean you can adjust your campaign. This helps you get the most out of your money and maximize your budget to get the best return on investment (ROI).
4. You get qualified leads
PPC is one of the best methods for driving in leads that are more likely to make a purchase. In fact, PPC visitors are 50% more likely to make a purchase than organic visitors.
These leads click on ads because they want to find the business that fits their needs best. They are ready to make a purchase, but need to find the right business that fits their search.
Therefore, keyword selection is so important. It helps you draw in leads that are the most interested in your service industry business.
PPC is a great method to draw in leads that are more interested in your business. By investing in PPC, you will obtain leads that are more likely to use services from your service industry business.
Check out our past PPC campaigns in our portfolio to see how successful, quality leads will help your business!
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WebFX is a top PPC company
PPC offers numerous benefits for your service industry business. You will reach more qualified leads and get them to convert by investing in PPC. At WebFX, we know how to create PPC plans that generate more leads and conversions.
We’re a full-service digital marketing company that specializes in creating customized PPC campaigns. We have a team of 500+ experts that are Google Ads Certified and know how to make the most of your PPC campaign. Our award-winning team will take the time to help you create a PPC campaign that maximizes your budget and brings the best results.
If you’re looking for results, we know how to drive them. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on putting our clients’ success first before everything else.
Our clients love the work we do for them. In fact, we have over 1020 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top PPC company like WebFX!
Learn more about PPC for service businesses
We look forward to helping your business grow!