How Much Does Email Marketing Cost in 2025? [Data]
Last Updated: May 15, 2025
Email marketing costs $51 – $1000 per month on average, with companies typically paying $751 – $1,000 per month on paid email marketing tools and $51 – $500 per month on an email marketing agency. Keep reading to learn more about email marketing pricing!
Whether you’re looking to send one newsletter every quarter, or send weekly emails, WebFX has the expertise and manpower to manage your email strategy.
Custom email strategies led and executed by a dedicated account manager and email marketing team
Email strategies centered around business revenue and bottom-line growth
In-house marketing technology with tools for targeted email communication and personalization, company identification insights, subscriber data enrichment, and more.
Email marketing platform flexibility
Creative theme design and development
Ongoing email strategy monitoring and optimization
Frequent, comprehensive ROI reports and consultations
Join the 1,450+ trusting WebFX to drive revenue through email marketing
Too many email marketing providers take a copy-and-paste approach to emails. That’s not our style.
60% of businesses spend $51 – $1000 per month on email marketing
41% of businesses pay for email marketing in-house using a paid email marketing platform or tool
26% of businesses pay $751 – $1000 per month on email marketing using a paid platform or tool
24% of businesses pay for email marketing from an agency
42% of businesses pay $51 – $500 per month on email marketing from an agency
22% of businesses do email marketing in-house
13% of businesses pay for email marketing from a freelancer
21% of businesses pay $51 – $100 per month on email marketing from a freelancer
15% of businesses allocate 6% – 10% of their overall marketing budget on email marketing
82% of businesses are satisfied with the ROI they receive from email marketing
Email marketing pricing basics
We interviewed 250 U.S.-based marketers to find out how much they spend on email marketing in 2025. Find out what they had to say about the cost of email marketing below!
How much does email marketing cost per month?
Email marketing costs $51 – $1000 per month on average (60% of respondents), according to our data. How much you pay for email marketing will depend on several factors, like whether you work with an agency or do your email marketing in-house with a paid platform or tool.
How much does email marketing from an agency cost?
Email marketing from an agency costs $51 – $500 per month on average (42% of respondents). Your chosen agency, as well as the scope of your email marketing strategy, can impact how much you’ll spend each month.
How much does in-house email marketing with a paid platform cost?
According to our data, in-house email marketing with a paid platform or tool costs $751 – $1000 per month on average (26% of respondents). How much you pay each month will depend on the tool you use and the features you need to access.
Data roundup
How do businesses pay for email marketing?
41%
In-house with a Paid Platform
Source: WebFX
23%
With an Agency
Source: WebFX
22%
In-house
Source: WebFX
13%
With a Freelancer
Source: WebFX
What factors impact the cost of email marketing?
There are a number of factors that will impact the cost of your email campaigns.
Expert insights from
Emily C.WebFX Content Delivery Lead
“Pricing for email marketing varies, depending on the software you use, campaign volume, number of subscribers, and whether you do email marketing in-house or outsource to an agency.
When considering your options, think about choosing an email tool that integrates well with your tech stack and CRM. This will help you create targeted email campaigns that drive action from your most valuable prospects.”
Factors that can influence how much you’ll pay are:
If your email list of full of inactive subscribers, you will need to take some time to clean it up in order to get the best results for your email campaigns.
Tools like Kickbox, NeverBounce, and BriteVerify can help you identify faulty email addresses and inactive subscribers so you avoid sending to those people.
Here’s how much you can expect to pay for each of these services.
Kickbox
Kickbox offers users 100 free verifications. After that, here’s what you should expect to pay to verify subscribers’ email addresses:
NeverBounce offers volume rates, so the more emails you verify, the less you will pay per email verification. Here’s what you can expect to pay for NeverBounce:
Up to 10k verifications: $0.008/email
Up to 100k verifications: $0.005/email
Up to 250k verifications: $0.004/email
Up to 1mm verifications: $0.003/email
This means that if you want to verify 100k emails, you can expect to pay $0.005 per email or $500. For more information, you can check out their price calculator.
BriteVerify
With BriteVerify, your first 250,000 email verifications each month cost $0.01. BriteVerify also offers tiered discounts, so the more emails you verify every month, the less it will cost. Here’s a breakdown of their volume rates:
If you want to send intricately designed emails, you can expect to pay a higher price. Generally, the more complex and customized your email design, the higher your design costs.
To design custom email templates, most agencies charge either a flat or hourly rate.
The frequency of your campaigns will also impact the price you pay for email marketing.
For example, you will pay less if you send one monthly newsletter as opposed to weekly email blasts.
If you pay a distribution cost of $0.03 for every recipient, and you send to 100k subscribers, you can expect to pay $3,000 to send one monthly email. However, if you send a weekly email to 100k subscribers for $0.03 per recipient, you can expect to pay $12,000 per month.
This should go without saying, but generally the more emails you send, the more you will pay.
In some cases, the cost of your email marketing may be affected by email regulations. Various laws (including CAN-SPAM, GDPR, and CCPA) regulate things like consent management and data security, and it’s important that your business comply with those laws through your email marketing.
Some businesses opt to invest in compliance software to help them meet legal requirements for their emails. If you choose to go that route, it’ll mean some extra costs.
Additionally, there’s always the risk of receiving a penalty for violating an email regulation. Hopefully this won’t happen to you, but if it does, it usually requires you to pay a fine. That will contribute to your overall email costs.
How much do businesses pay for email marketing content and design?
Wondering how much email marketing content and design elements cost? Find out below!
On average, email marketing content costs $101 – $250 per month (17% of businesses). However, this can vary depending on the types of emails you want to send. For example, 16% of businesses spend more than $750 on content per month, while 12% of businesses spend less than $100 per month.
The type of email marketing content you wish to create can heavily influence your overall costs. Some agencies or freelancers may charge more to include several types of emails in your plan.
Additionally, you may need to pay your email marketing platform provider more to access different email content types.
Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
“WebFX has always worked hard to make sure that we’re getting what we need out of the partnership, not just what may seem like the best result.”
HydroWorx
How much do email marketing platforms cost?
Like we mentioned before, in-house email marketing with a paid platform typically costs $751 – $1000 per month on average. However, the price you pay will vary greatly depending on the tool you use.
Let’s explore how much businesses spend on several popular email marketing platforms below!
HubSpot
Email marketing with HubSpot typically costs $751 – $1000 per month (39% of respondents). HubSpot is a popular email marketing tool with several features but is considered to be one of the pricier tools to use.
Email marketing with Moosend typically costs $26 – $250 per month on average (67% of respondents). Moosend is a popular choice due its affordable pricing plans and easy-to-use interface.
Constant Contact email marketing costs $251 – $500 per month on average (33% of respondents). This email marketing tool is a favorite among small to medium-sized businesses (SMBs).
Email marketing with Campaign Monitor costs $51 – $100 per month on average (40% of respondents). According to our research, Campaign Monitor has the lowest email marketing costs of the tools we looked into.
Yes, it’s worth paying for email marketing! In fact, 82% of businesses say they are satisfied with the return on investment (ROI) they receive from email marketing. With an effective strategy, you can drive amazing results from email. That’s not surprising, given that email marketing returns (on average) $36 for every $1 spent.
And that’s just the average. You can push your ROI even higher with the right tactics. For instance you can use A/B tests to identify the subject lines that drive the most conversions, and you can segment your audience and send out more personalized emails to each segment. These tactics will make your email marketing more effective, earning you more revenue for the same cost.
How much of your marketing budget should you allocate to email marketing?
On average, businesses typically allocate 6% – 10% of their overall marketing budget to email marketing (17% of respondents). However, how much you allocate to email marketing will depend on your business’s needs, goals, and the ROI you receive from email.
Choose WebFX as your email marketing campaign manager
When you opt to have us handle your email marketing campaigns for you, you can rest assured knowing every aspect of your campaign is managed just as it should be. There’s no need for you to worry when our experienced email marketing specialists are testing your emails, managing subscribers and interpreting lead generation data.
When you work with WebFX, you’re backed by a team of 500+ digital marketing experts who’ve driven more than $10 billion in revenue for clients in the last five years and earned a 90% client retention rate.
Whether you’re interested in our bulk email marketing services or our EmailMarketingFX software, WebFX will prove to you why we deserve the title of “top email marketing agency.” Contact us today to find out how we can turn your email newsletters into results-driven marketing messages that result in real clicks, leads, and sales.
Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
As one of the top email marketing management companies in the nation, WebFX knows how to get—and keep—your brand into the heads of your customers, and it starts with strong email marketing campaigns. We have a whole team dedicated to marketing your business with email, and we’ve helped to drive over 24 million leads so far.
To see how the prices of email marketing services can fit into your budget, check out our email campaign pricing below. Or give us a call at 888-601-5359 for more information!
Fully managed email marketing is exactly what it sounds like — we do everything you need to run a successful email marketing campaign!
That includes writing the emails, adding engaging elements, and tracking the results, and you never have to lift a finger. You’ll also have complete access to our data and strategies, so you can have the final decision for what happens to your business.
Features
Basic
Market Leader
Number of emails included per month
1
Up to 2
Monthly email content written by WebFX (up to 250 words per email)
(Up to two per email) Images used from your website or stock photography
Partially managed email marketing services are great for when you want to regularly reach out to your customers or prospects. You also create the content of each email, so you can directly speak to your customers and prospects for the best possible results. Aside from that, we take care of everything else.
If you want, we’ll also test the emails that go to your recipients, so we can see what kind of content, formats, and headlines appeal to your recipients the most. Once we identify the common elements that drive people to your site, we’ll use them more, so you can enjoy more success.
We can even track phone calls that customers make to you as a result of your emails. That way, you can get as much information as you need from one comprehensive service.
Features
Basic – Quarterly
Basic
Market Leader
Enterprise
Number of emails included per month
1 – Every 3 months
1
Up to 2
Up to 4
Email copywriting
Provided by client
Provided by client
Provided by client
Provided by client
(Up to two per email) Images used from your website or stock photography
Since your customers’ purchase decisions can take weeks or months, WebFX offers lead nurture email marketing services to help you develop relationships with them and provide them with the information they need to purchase.
All of our lead nurture email plans come with a lifecycle email strategic distribution schedule, campaign and target strategy, lead nurture workflow development, recommended sales cycle implementation, copywriting, graphics, email testing, and more. Here’s what included and what you should expect to pay for lead nurture email marketing from WebFX.
Features
3 Step Lead Nurture Email Campaign
5 Step Lead Nurture Email Campaign
8 Step Smart Lead Nurture Email Campaign
Email marketing sequence
One 3 part lifecycle email drip sequence
One 5 part lifecycle email drip sequence
8 part lifecycle email drip sequence with smart triggers
Lifecycle email strategic distribution schedule
Campaign and target strategy
Lead nurture workflow development
Recommended sales cycle implementation
Creative theme development
Email template design
Prebuilt template
Prebuilt template
Custom template design
Copywriting for email campaigns: Up to 200 words written per email
If you want to keep new leads engaged with your business, drip email marketing is a great solution. Drip programs allow you to automatically send pre-written emails when subscribers take certain actions or arrive at various stages of the buying process.
Features
1 Drip Campaign
3 Drip Campaigns
Email marketing series
6 part drip email series
6 part drip email series for 3 forms (18 total drip emails)
Drip email strategic distribution schedule
Campaign and target strategy
Lead nuture workflow development
Recommended sales cycle implementation
Creative theme development
Design theme edits for each drip email
Copywriting for email campaigns
Graphics design for email body content
Coding of drip emails
Web form signup implementation
Web form signup tagging coding
Testing of emails on 24 clients
Built-in unsubscribe functionality
Ability to create custom segmented lists
Manual form subscription to drip email campaign
On-demand reports for open rate per drip campaign stage
On-demand reports for individual subscribers
On-demand clickthrough rate reports per drip stage
Ability to add additional drip stages in the future
500+ SMEs behind campaign driving results
Initial design, copywriting, strategy and tracking setup (&):
If you’re looking to invest in custom email design, WebFX offers one-time email design services to help you create aesthetically pleasing emails that drive results for your business.
With all of our email design plans, you’ll get a call-to-action strategy, email layout prototype, edits to email creative, creative build into HTML, incorporation of email into EmailMarketingFX (if applicable), responsive design, and email testing.
Features
Enhanced
Fully Custom
Call to action strategy
Email layout prototype
Edits to email creative
Creative build into HTML
Importation of email into EmailMarketingFX (if applicable)
Testing on 20+ email clients
Testing of email on mobile devices
Email marketing strategy document
Assistance with copywriting for 1st email blast
Email marketing delivery schedule assistance
1 hour strategy call with a WebFX email marketing expert
Email marketing tips provided – post 1st or 2nd delivery (performance/analytics review)
On average, email marketing costs $51 – $1000 per month.
The exact cost you’ll pay for email marketing depends on how many emails you want to send (and how frequently), as well as what tools you use. Larger lists and more frequent emails push costs upward, as do paid email tools.
For example, sending out 5 emails a month to 1,000 subscribers might cost you a few dozen dollars, but emailing 50,000 subscribers every day could cost hundreds of dollars per month.
On average, most businesses allocate 6% -10% of their overall marketing budget to email marketing. However, how much you allocate to email marketing will depend on your business’s needs, goals, and the ROI you receive from email.
Email marketing allows you to promote your business, products, or services to your target audience with email messages sent directly to their inbox. You can send multiple types of messages, including sales emails, newsletters, product recommendations and upsells, new products or services announcements, and more.
Yes, email marketing is worth the cost! Email marketing is an extremely beneficial digital marketing strategy that helps you earn an average ROI of $40 for every $1 spent.
With the right email marketing strategy, you can effectively keep your business top of mind, nurture and convert more high-value leads, earn more sales and conversions, and grow your company’s bottom line.
