How Much Does Email Marketing Cost in 2022?
Email marketing allows you to connect directly with customers and potential customers, and it yields an extremely high ROI — $36 for every $1 you spend. So, how much does email marketing cost? Costs vary widely, but mid-sized businesses typically spend up to $1000 per month for self-managed email marketing and $300-$1500 if working with an agency. To learn more about email marketing pricing, just keep reading!
How much do WebFX email marketing services cost?
Curious about how much email marketing services cost? Browse WebFX pricing now or keep reading to learn more about how much email marketing costs.
Basic Plan
$300 / month
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1 email -
Lead generation reports
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Campaign and target strategy
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Split testing subject lines
Market Leader Plan
$600 / month
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Up to 2 emails
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Lead generation reports
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Campaign and target strategy
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Split testing subject lines
Enterprise Plan
$1,200 / month
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Up to 4 emails
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Lead generation reports
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Campaign and target strategy
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Split testing subject lines
Why email marketing?
Email marketing makes it easy for you to boost your annual revenue. With a smart approach, the right software, and a little elbow grease, you can turn a 100-word email message into thousands in returns.
All you need is an email marketing plan. With email marketing, you can:
- Promote brand recognition
- Encourage new and repeat customers by linking to your website
- Build an audience of brand-loyal enthusiasts who want to regularly hear from you
So how much should you expect to pay for email marketing?
How much does email marketing cost?
Email marketing costs vary widely depending on the platforms you use, the number of subscribers you have, the complexity of your campaigns, and whether you work with an agency or manage your email marketing yourself. Typically, mid-sized businesses spend $10-$1500 per month for email marketing.
With a very basic campaign and a do-it-yourself approach, you can send email newsletters for free, but most businesses will spend up to $1000 for self-managed email marketing, depending on the platform and number of subscribers. Mid-sized businesses that work with an email marketing agency typically spend $300-$1500 per month.
A well-designed and well-executed email marketing message reminds prior and existing customers, as well as potential customers, to visit your website and gives them the incentive to do so. At the heart of any successful email marketing campaign is customer retention and relationship building, and we configure every email marketing campaign with that end goal in mind.
By staying at the forefront of your customers’ minds, you significantly increase the likelihood that when it comes time for your email recipients to make a purchase, they will choose you over your competitors.
Reports show that 82% of marketers spend between 0% and 20% of their marketing budgets on email. However, it’s recommended that you dedicate 16% of your total marketing budget to email marketing. The exact amount you allocate to email marketing will depend on a number of factors, including:
- Annual revenue
- Percentage of overall revenue generated online
- Your industry
- The product/service you sell
- Your overall digital marketing goals
Ultimately, you will need to choose an email marketing budget that works for your company and goals. That being said, email marketing is an extremely cost-effective strategy, and it can earn you an incredibly high ROI — $36 for every $1 you spend.
So if you’re looking for a way to reach more customers for less money, email marketing is a great option.
Additional Reading
What factors impact the cost of email marketing?
There are a number of factors that will impact the cost of your email campaigns. Four major factors are:
- The quality of your current email list
- The complexity of your email design
- The frequency of your campaigns
- The platform you use
Quality of current email list
If your email list of full of inactive subscribers, you will need to take some time to clean it up in order to get the best results for your email campaigns.
Tools like Kickbox, NeverBounce, and BriteVerify can help you identify faulty email addresses and inactive subscribers so you avoid sending to those people.
Here’s how much you can expect to pay for each of these services.
Kickbox
Kickbox offers users 100 free verifications. After that, here’s what you should expect to pay to verify subscribers’ email addresses:
- 1k verifications: $10
- 5k verifications: $25
- 10k verifications: $80
- 25k verifications: $200
- 50k verifications: $400
- 100k verifications: $800
- 500k verifications: $2,500
- 5mm verifications: $4,000
You can check out more info about Kickbox’s pricing here.
NeverBounce
NeverBounce offers volume rates, so the more emails you verify, the less you will pay per email verification. Here’s what you can expect to pay for NeverBounce:
- Up to 10k verifications: $0.008/email
- Up to 100k verifications: $0.005/email
- Up to 250k verifications: $0.004/email
- Up to 1mm verifications: $0.003/email
This means that if you want to verify 100k emails, you can expect to pay $0.005 per email or $500. For more information, you can check out their price calculator.
BriteVerify
With BriteVerify, your first 250,000 email verifications each month cost $0.01. BriteVerify also offers tiered discounts, so the more emails you verify every month, the less it will cost. Here’s a breakdown of their volume rates:
- 5k verifications: $0.008/email ($40)
- 20k verifications: $0.0075/email ($150)
- 30k verifications: $0.007/email ($210)
- 50k verifications: $0.0065/email ($325)
- 100k verifications: $0.006/email ($600)
- 250k verifications: $0.005/email ($1250)
- 500k verifications: $0.0045/email ($2250)
For more information about BriteVerify’s pricing, you can check out their price calculator.
To maintain a quality email list, we recommend cleaning your email list once per quarter or every three months.
Complexity of email design
If you want to send intricately designed emails, you can expect to pay a higher price. Generally, the more complex and customized your email design, the higher your design costs.
To design custom email templates, most agencies charge either a flat or hourly rate.
You can expect to spend anywhere from $100 to $2000 per design, with templated designs at the lower end and complex, custom designs at the high end of this range.
Explore pricing for our email newsletter design services
Frequency of your campaigns
The frequency of your campaigns will also impact the price you pay for email marketing.
For example, you will pay less if you send one monthly newsletter as opposed to weekly email blasts.
If you pay a distribution cost of $0.03 for every recipient, and you send to 100k subscribers, you can expect to pay $3,000 to send one monthly email. However, if you send a weekly email to 100k subscribers for $0.03 per recipient, you can expect to pay $12,000 per month.
This should go without saying, but generally the more emails you send, the more you will pay.
Platform you use
The email platform you choose will also impact the amount you spend for email marketing.
Most platform providers offer various plans with pricing that varies by plan and number of contacts.
Let’s take a look at a few options. For the sake of comparison, we’ll list the pricing for 10,000 contacts a month for each platform.
- Mailchimp: $87-$299/month
- Constant Contact: $105-$180/month
- Campaign Monitor: $89-$249/month
- GetResponse: $65-$163/month
- ActiveCampaign: $139-$424/month
- Keap: Starting at $289-$449/month
These are just a few of the email platform options available to your business, and each has pros and cons. You’ll need to research each option in order to make the best choice for your business and budget.
At WebFX, we developed our own proprietary email marketing software, EmailMarketingFX. With EmailMarketingFX, you can send emails for $5 per blast + $0.03 per recipient. For more information about how you can use EmailMarketingFX for your email campaigns, contact us today to talk with an Internet marketer.
Additional Reading
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How much does an email marketing management agency cost?
If self-managing your email campaigns sounds like a daunting task, don’t worry. Email marketing agencies like WebFX can help you create and send emails that drive results for your business.
Most agencies charge a monthly fee for email marketing services, and they may have additional fees if you send a high volume of emails every month. To work with an agency, you can expect to pay between $300-$1500 per month.
Depending on the platform your agency uses, you may also have a send fee (typically a few cents) per email recipient.
Email marketing management agencies will help you create your email content and design and monitor results in real-time, so you can evaluate the effectiveness of your campaigns and make needed improvements.
Additional Reading
WebFX email marketing management pricing
As one of the top email marketing management companies in the nation, WebFX knows how to get—and keep—your brand into the heads of your customers, and it starts with strong email marketing campaigns. We have a whole team dedicated to marketing your business with email, and we’ve helped to drive over 7.8 million leads so far.
To see how the prices of email marketing services can fit into your budget, check out our email campaign pricing below. Or give us a call at 888-601-5359 for more information!
Fully managed email marketing services pricing
Fully managed email marketing is exactly what it sounds like — we do everything you need to run a successful email marketing campaign!
That includes writing the emails, adding engaging elements, and tracking the results, and you never have to lift a finger. You’ll also have complete access to our data and strategies, so you can have the final decision for what happens to your business.
| Features | Basic | Market Leader |
|---|---|---|
| Number of emails included per month | 1 | Up to 2 |
| Monthly email content written by WebFX (up to 250 words per email) | ||
| (Up to two per email) Images used from your website or stock photography | ||
| Campaign & target strategy | ||
| Creative theme development | ||
| Design edits for each email | ||
| Coding of emails | ||
| Split testing subject lines | ||
| Conversion tracking | ||
| Testing of emails on 24 mail clients | ||
| Distribution of emails | ||
| Open rate analysis | ||
| Click rate analysis | ||
| Monthly/quarterly lead generation reports | ||
| Email metrics real-time login | ||
| List split testing | ||
| Call tracking | ||
| Online campaign project management | ||
| 500+ SMEs behind campaign driving results | ||
| Website signup implementation | ||
| Landing page implementation | View Pricing | View Pricing |
| Initial email template creation (Fully responsive pre-built template) | ||
| Custom email template design | $900 | $900 |
| Can send in any email platform you choose (i.e. EmailMarketingFX, MailChimp, Constant Contact, etc.) | ||
| Additional Emails | $500 per additional Email | |
| Email subscriber list management and segmentation | $100 per month | |
| Monthly investment: | $500 per month (in addition to your email platform subscriber fees) | $1,200 per month (in addition to your email platform subscriber fees) |
| Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED |
Partially managed email marketing services pricing
Partially managed email marketing services are great for when you want to regularly reach out to your customers or prospects. You also create the content of each email, so you can directly speak to your customers and prospects for the best possible results. Aside from that, we take care of everything else.
If you want, we’ll also test the emails that go to your recipients, so we can see what kind of content, formats, and headlines appeal to your recipients the most. Once we identify the common elements that drive people to your site, we’ll use them more, so you can enjoy more success.
We can even track phone calls that customers make to you as a result of your emails. That way, you can get as much information as you need from one comprehensive service.
| Features | Basic – Quarterly | Basic | Market Leader | Enterprise |
|---|---|---|---|---|
| Number of emails included per month | 1 – Every 3 months | 1 | Up to 2 | Up to 4 |
| Email copywriting | Provided by client | Provided by client | Provided by client | Provided by client |
| (Up to two per email) Images used from your website or stock photography | ||||
| Campaign & target strategy | ||||
| Creative theme development | ||||
| Design edits for each email | ||||
| Coding of emails | ||||
| Split testing subject lines | ||||
| Conversion tracking | ||||
| Testing of emails on 24 mail clients | ||||
| Distribution of emails | ||||
| Open rate analysis | ||||
| Click rate analysis | ||||
| Monthly/quarterly lead generation reports | ||||
| Email metrics real-time login | ||||
| List split testing | ||||
| Call tracking | ||||
| Online campaign project management | ||||
| 500+ SMEs behind campaign driving results | ||||
| Website signup implementation | ||||
| Landing page implementation | View Pricing | View Pricing | View Pricing | View Pricing |
| Initial email template creation (Fully responsive pre-built template) | ||||
| Custom email template design | $900 | $900 | $900 | $900 |
| Can send in any email platform you choose (i.e. EmailMarketingFX, MailChimp, Constant Contact, etc.) | ||||
| Additional Emails | $250 per additional Email | |||
| Email subscriber list management and segmentation | $100 per month | $100 per month | ||
| Monthly investment: | $125 per month (in addition to your email platform subscriber fees) | $300 per month (in addition to your email platform subscriber fees) | $600 per month (in addition to your email platform subscriber fees) | $1,200 per month (in addition to your email platform subscriber fees) |
| Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED | GET STARTED |
Lead nurture email pricing
Since your customers’ purchase decisions can take weeks or months, WebFX offers lead nurture email marketing services to help you develop relationships with them and provide them with the information they need to purchase.
All of our lead nurture email plans come with a lifecycle email strategic distribution schedule, campaign and target strategy, lead nurture workflow development, recommended sales cycle implementation, copywriting, graphics, email testing, and more. Here’s what included and what you should expect to pay for lead nurture email marketing from WebFX.
| Features | 3 Step Lead Nurture Email Campaign | 5 Step Lead Nurture Email Campaign | 8 Step Smart Lead Nurture Email Campaign |
|---|---|---|---|
| Email marketing sequence | One 3 part lifecycle email drip sequence | One 5 part lifecycle email drip sequence | 8 part lifecycle email drip sequence with smart triggers |
| Lifecycle email strategic distribution schedule | |||
| Campaign and target strategy | |||
| Lead nurture workflow development | |||
| Recommended sales cycle implementation | |||
| Creative theme development | |||
| Email template design | Prebuilt template | Prebuilt template | Custom template design |
| Copywriting for email campaigns: Up to 200 words written per email | 3 emails | 5 emails | 8 emails |
| Custom graphic for email body content | One included | One included | Custom template design |
| Coding of lifecycle emails | |||
| Web form signup implementation | By Quote | By Quote | By Quote |
| Web form signup tagging coding | |||
| Built-in unsubscribe functionality | |||
| Ability to create custom segmented lists | |||
| Manual form subscription to lifecycle email campaign | |||
| On-demand reports for open rate per lifecycle campaign stage | |||
| On-demand reports for individual subscribers | |||
| On-demand clickthrough rate reports per drip stage | |||
| Ability to add additional lifecycle stages in the future | |||
| Complete visitor/lead lifecycle view (website visits, pages viewed, emails viewed, emails opened, etc.) | |||
| Triggered emails based on web visitor behavior | |||
| Triggered intelligent emails based on firmographic industry visitor data (CompanyTrackerFX data integration) | |||
| Triggered intelligent emails based on firmographic company revenue and employee count visitor data (CompanyTrackerFX data integration) | |||
| Triggered intelligent emails based on firmographic company location visitor data (CompanyTrackerFX data integration) | |||
| 500+ SMEs behind campaign driving results | |||
| Initial investment (design, copywriting, strategy and tracking setup): | $1,050 | $2,100 | $3,500 |
| Ongoing investment: | Starting at $500 | Starting at $500 | Starting at $500 |
Drip email marketing pricing
If you want to keep new leads engaged with your business, drip email marketing is a great solution. Drip programs allow you to automatically send pre-written emails when subscribers take certain actions or arrive at various stages of the buying process.
| Features | 1 Drip Campaign | 3 Drip Campaigns |
|---|---|---|
| Email marketing series | 6 part drip email series | 6 part drip email series for 3 forms (18 total drip emails) |
| Drip email strategic distribution schedule | ||
| Campaign and target strategy | ||
| Lead nuture workflow development | ||
| Recommended sales cycle implementation | ||
| Creative theme development | ||
| Design theme edits for each drip email | ||
| Copywriting for email campaigns | ||
| Graphics design for email body content | ||
| Coding of drip emails | ||
| Web form signup implementation | ||
| Web form signup tagging coding | ||
| Testing of emails on 24 clients | ||
| Built-in unsubscribe functionality | ||
| Ability to create custom segmented lists | ||
| Manual form subscription to drip email campaign | ||
| On-demand reports for open rate per drip campaign stage | ||
| On-demand reports for individual subscribers | ||
| On-demand clickthrough rate reports per drip stage | ||
| Ability to add additional drip stages in the future | ||
| 500+ SMEs behind campaign driving results | ||
| Initial design, copywriting, strategy and tracking setup (&): | $1,750 | $3,500 |
| Up to 5,000 subscribers (or) | $200 per month | $200 per month |
| 5,000 to 20,000 subscribers (or) | $450 per month | $450 per month |
| 20,000 to 50,000 subscribers (or) | $750 per month | $750 per month |
| Over 50,000 subscribers | Call us – volume discounts apply | Call us – volume discounts apply |
| Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED |
Email marketing design pricing
If you’re looking to invest in custom email design, WebFX offers one-time email design services to help you create aesthetically pleasing emails that drive results for your business. With all of our email design plans, you’ll get a call-to-action strategy, email layout prototype, edits to email creative, creative build into HTML, incorporation of email into EmailMarketingFX (if applicable), responsive design, and email testing.
| Features | Enhanced | Fully Custom |
|---|---|---|
| Call to action strategy | ||
| Email layout prototype | ||
| Edits to email creative | ||
| Creative build into HTML | ||
| Importation of email into EmailMarketingFX (if applicable) | ||
| Testing on 20+ email clients | ||
| Testing of email on mobile devices | ||
| Email marketing strategy document | ||
| Assistance with copywriting for 1st email blast | ||
| Email marketing delivery schedule assistance | ||
| 1 hour strategy call with a WebFX email marketing expert | ||
| Email marketing tips provided – post 1st or 2nd delivery (performance/analytics review) | ||
| Responsive design & testing | ||
| 500+ SMEs behind campaign driving results | ||
| Investment | $900 | $1,699 |
| Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED |
EmailMarketingFX (email marketing software) pricing
At WebFX, we developed our own proprietary email marketing software that’s perfect for growing your business. It not only sends your emails to full lists of recipients, but also mitigates the cost of email blasts to maintain a positive ROI for your company.
EmailMarketingFX includes loads of different features that help you track your emails and refine your marketing strategy, and we’re confident that it’ll give you the competitive edge you need to succeed. The small email blast cost is an added bonus to all the other helpful features you have in one convenient location.
EmailMarketingFX reports essential data on each email, so you can detect trends, consistencies, and preferences in your audience. The more you see, the more you can implement in later strategies for more success!
If you want to use EmailMarketingFX to send self-managed email campaigns, you can expect to pay:
| Features | Non-WebFX Clients, Self-Managed |
|---|---|
| Distribution Cost | $5 per blast |
| Recipient | $0.03 per recipient |
| Branded responsive email marketing template development | $900 |
| Campaign support or assistance | $120 per hour |
| Need more information? Call Us: 888-601-5359 | GET STARTED |
Choose WebFX as your email marketing campaign manager
When you opt to have us handle your email marketing campaigns for you, you can rest assured knowing every aspect of your campaign is managed just as it should be. There’s no need for you to worry when our experienced email marketing specialists are testing your emails, managing subscribers and interpreting lead generation data.
When you work with WebFX, you’re backed by a team of 500+ digital marketing experts who’ve driven more than $3 billion in revenue for clients in the last five years and earned a 90% client retention rate.
Whether you’re interested in our bulk email marketing services or our EmailMarketingFX software, WebFX will prove to you why we deserve the title of “top email marketing agency.” Contact us today to find out how we can turn your email newsletters into results-driven marketing messages that result in real clicks, leads, and sales.
