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Explore Competitor Geofencing Plans

Aggressive Plan

$550 / month

  • $1,000 – $3,600 monthly ad spend
  • Up to 15 conversion zones
  • Web form, ecommerce, and foot traffic conversion traffic
  • Desktop, tablet, and mobile audience targeting

Market Leader Plan

15% of ad spend / month

  • $3,600 or more monthly ad spend
  • Up to 50 conversion zones
  • Quarterly banner ads
  • Single target address fences

SEE FULL DELIVERABLES

Your search for competitor geofencing advertising services ends here

When your company partners with WebFX, you:

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Get a custom strategy

Your business is unique, and your geofencing strategy should be too. We’ll work with you to learn your goals and needs, as well as research your target market to launch campaigns that drive revenue for your business.

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Launch highly targeted ads

Launch ad campaigns designed to reach people in your local area local who are interested in your products or services to maximize your ROI and sales.

Access industry-leading technology

Gain access to our client-exclusive tech stack, MarketingCloudFX. Track the performance of your ad campaigns, receive detailed reports on which campaigns and channels drive revenue for your business, and much more.

Grow your bottom-line

Drive the results leadership wants with data-backed geofencing campaigns. Our team will continuously track the results of your ads and make data-driven improvements to ensure you always drive the best results.

Pricing custom to you.

Starting at $550 per month.

Request a Free Proposal

Solving key challenges for businesses

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 8% increase in sales with
WebFX’s award-winning geofencing team

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Our innovative geofencing advertising strategies

We maximize the success of your geofencing advertising campaign with several strategies, including:

hear from our clients

Targeted fences

Targeted fences

For the best results, we focus on creating targeted geofences.

By focusing on a compact size, we ensure we’re maximizing your exposure to your target audience. We also make sure it’s convenient for users to visit your business — if they’re a five-minute drive away, versus 30 minutes, it’s easy for them to check in at your location.

Actionable ads

Actionable ads

Every advertisement should feature a compelling and distinctive call-to-action (CTA). That’s why our experienced Internet marketers create actionable ads that encourage your target audience to act. Whether that’s by visiting your booth, store, or website, our ads motivate them to click and act.

Progressive management

Progressive management

It’s critical to stay ahead in the digital marketing industry. That’s why our competitor geofencing advertising services include progressive monthly management. Our team assesses and modifies your campaign to improve its performance and results for your business.

In comparison, other geofencing advertising companies apply a “once-and-done” approach. That doesn’t deliver long-term results, which wastes your advertising budget. At WebFX, that’s not our style — we optimize your campaign to deliver the maximum ROI.

Optimized audience data

Optimized audience data

We build our geofencing marketing campaigns with a wide variety of audience data. If you have an email subscriber list, loyalty reward member list, or even a list of client testimonials, we can reference this data to build a competitive campaign that delivers relevant ads to your target audience.

FAQs about geofencing advertising

If you’re only starting your research on geofencing advertising, you probably have a ton of questions. Like, how does it even work or why should your business even use it? Our mini-FAQ answers both questions and more!

What is a geofence?

A geofence refers to a virtual fence, like an invisible dog fence.

The difference is that you’re creating geofences around specific locations that you want to target, using GPS or radio-frequency identification (RFID) technology. These virtual fences can range anywhere from 1 meter to 30,000 meters, based on how far out you want to target your audience.

For the best results, we create geofences that are at least 93 square meters or 1000 square feet.

How does geofencing work?

While more complex than an invisible dog fence, geofences have an identical concept. When a user enters or leaves a geofence, there is a reaction. While dogs feel a vibration or hear a noise from their collar, people interacting with a geofence don’t even realize it.

Instead, when users leave a geofence, they get added to an audience so your business can serve ads to these users through mobile apps, as well as mobile webpages. This feature builds on PPC ads, which allow you to target by demographic and general geographic location.

The benefit of geofences, however, is that the targeting is much more granular.

With geofencing, you can filter your target audience by their location, serving them ads based on an event they’re attending, a competitor they’re visiting, or even a street they’re walking down. It is the ultimate targeting solution.

As an example, take a dental practice. If their office wants to attract more dental leads, they can use competitor geofencing advertising to target to specific areas — like a suburban neighborhood — to attract new patients.

What is an example of geofencing advertising?

An example of geofencing marketing comes from the retail industry.

While a well-known and established brand, American Eagle wanted to increase its sales. In response, it set-up geofences throughout malls that contained American Eagle stores. When members of its target audience entered the geofence, they became part of a remarketing audience.

The company then served this audience ads that promoted special offers, like incentives for trying on clothes at an American Eagle store. These ads appeared on mobile apps, as well as mobile webpages, allowing the business to reach users on-the-go.

In short, the advertising campaign encouraged shoppers to come back and shop at American Eagle, and they were able to triple their in-store sales with geofencing.

You can even use geofencing for recruitment!

For American Eagle, this strategy was a massive success, tripling their in-store sales.

Burger King also invested in geofencing targeting, using it as a defensive marketing tactic against another leading fast-food chain, McDonald’s. The campaign revolved around Burger King’s mobile app, as well as visits to McDonald’s.

As a part of the campaign, titled #WhopperDetour, Burger King encouraged diners to go or drive by a McDonald’s and open the Burger King mobile app. Once users completed this part of the step, they received a deal that allowed them to order a Whopper sandwich at the nearest Burger King for a penny.

The campaign, which ran through December 2018, generated significant brand awareness. The tweet announcing #WhopperDetour earned more than 4,500 retweets and over 15,000 likes from user, suggesting that many people took advantage of the offer.

While both examples come from established companies, these kinds of results are possible for small-to-midsized businesses (SMBs) too. It’s only a matter of partnering with a trusted and results-driven geofencing advertising company.

What areas can you geofence?

With geofencing advertising, you can place a geofence in several places, including:

  • Competitor locations
  • Business locations
  • Residential locations
  • Conferences
  • Trade shows
  • Concerts
  • Festivals
  • Conventions
  • And more!

The fact that you can directly target the locations of your competitors is one of the most notable benefits of geofencing advertising. It’s also one of the biggest focuses of our geofencing advertising services.

Even better, you can customize when you want to target people at concerts, festivals, entertainment venues, conventions, and other locations. For example, you may want to target concert-goers as they leave because they’re more likely to stop in at your diner then.

Plus, your team can remarket your business, products, and services to past and current clients using geofences. With our addressable geofencing campaigns, your company can use client data from your customer relationship management (CRM) software to target the homes of clients.

This feature helps businesses using direct mailer campaigns significantly.

While homeowners may see your postcard or letter in the mail, it’s impossible to know if that person reads it. With an addressable geofencing campaign, however, you can monitor the number of ad impressions (or views), as well as the number of clicks and conversions from your ad.

As your partner, our team researches — and coordinates with you — to find the best times and locations to target your ideal shopper. Adopting this approach maximizes your competitor advertising ad spend and results.

Which businesses benefit the most from geofencing advertising?

Geofencing advertising helps many businesses and industries, including:

  • Restaurants
  • Retail stores
  • Medical practices
  • Floral shops
  • Law firms
  • HVAC companies
  • Landscapers
  • Home services
  • And more!

Even if you’re a company that doesn’t operate a storefront, geofencing marketing can help. For example, if you attend trade shows or conferences, you can use geofencing to advertise your business to attendees.

That helps your company reach audiences in your target market, which can translate to new leads.

With the versatility of geofencing and our data-driven approach, you can use this innovative advertising strategy to increase your lead generation and conversion rates, as well as the ROI of your digital marketing plan.

What are geofencing services?

Geofencing services use location-based ads to promote your business to users that enter a designated location, like a college campus, competitor location, or suburban neighborhood. Companies can use geofencing services to attract new hires, clients, and more.

How much do geofencing services cost?

Prices for geofencing services vary and depend on your monthly ad spend, geofence size, and geofencing agency. Typically, businesses will set a $1000 to $30,000 monthly ad spend for geofencing and invest $550 to $1500 in geofencing services. For the most accurate pricing, request a custom quote.

What are the benefits of geofencing advertising?

Geofencing advertising offers your company several impressive — and noticeable — benefits, including:

1. Geofencing advertising satisfies customers

It’s a surprising fact for many businesses, but consumers want to hear from your company. According to 80 percent of consumers, they’re more likely to do business with an organization that offers a personalized experience, whether through apps, websites, ads, or another channel.

If you want to satisfy potential shoppers, you need to appeal to their wants and geofencing advertising does that. With compelling and actionable ads, you can remarket your business to people in your target audience, whether they’ve visited your location or purchased your product.

A sale isn’t necessary to appeal to consumers, though.

You can also encourage users to visit your store, trade show booth, or website by resolving their needs. Maybe, for example, they’re looking for an experienced fence installer or a specialty manufacturer. With your ads, you can show users that you’re the solution to their problem.

2. Geofencing advertising increases conversions

Our competitor geofencing advertising services also assist with boosting your conversions, which can range from in-store visits to quote requests to newsletter sign-ups. By understanding your goals, as well as researching your competitors and target market, we can find the best areas to place geofences.

We also determine an optimal size for your geofences, maximizing your company’s exposure to your target audience. Plus, we create compelling ads that appeal to the wants and needs of your geofencing audience.

As we focus on performance-driven strategies, we’re focusing on driving high-value traffic to your company. Instead of an everyday consumer visiting your store, it’s your ideal shopper. That means they’re more likely to act on your calls-to-action (CTAs), like joining your email newsletter.

Increasing your conversion rates can lead to big accomplishments.

If you’re a software-as-a-service (SaaS) provider, for example, earning more newsletter subscribers can help your business earn more clients. With your email marketing strategy, you can create newsletter content that moves new subscribers down your buying funnel and towards purchasing your software.

This later gain can help your business expand its team of developers, which can make it possible for your company to develop additional features for your software. You may even develop another software application to expand your services and revenue channels.

Even though geofencing advertising rarely generates immediate sales, it can provide the foundation for future sales via brand awareness and micro conversions. This advantage of geofencing advertising can help your business move ahead of competitors that only focus on bottom-of-the-funnel users.

3. Geofencing advertising generates high-quality leads

Even if you’re a business that doesn’t operate a storefront location, geofencing advertising can help by generating high-quality leads. For your sales team, that’s an immense benefit, as they can focus their time on converting leads, rather than finding them.

If your company attends industry conferences and trade shows, for example, you can use geofences to reach your target audience — which is difficult during packed, noisy industry events. When attendees leave the event building, they can start receiving ads for your business.

This strategy works well too, as after a long day, you know people will unwind with their phones. They’ll browse the Internet, watch some YouTube, or follow up on some industry topics — and in the process, they’ll see ads for your business.

Your ad can encourage users to visit not only your website but also your booth. In this scenario, you’re directing high-value consumers to your sales team. Your team can then connect with these users and turn them into leads.

In this example, your traditional and digital advertising combine to drive your company forward.

4. Geofencing advertising promotes customer loyalty

It’s essential that your business not only earns new clients but also retains its current customers. Why? It costs ten times more to earn a new client than to retain an existing one, which has a significant impact on your bottom line.

How does geofencing advertising encourage customer loyalty, though?

By offering relevant and helpful ads to your target audience. If you’re an HVAC company, for example, and someone visits your competitor across town, you know they’re looking for an HVAC-related solution.

Your advertisement can help them, such as by promoting your offer for a free installation quote or a 10 percent discount on all HVAC systems. When shoppers arrive at your store, your team can then follow up with great customer service, providing users with a positive experience.

The same scenario applies to businesses without a physical storefront.

At a conference, trade show, or another event, your team can still provide your target audience with a positive, memorable experience. That kind of care can encourage your audience to choose your company, and not your competitor, for their unique needs.

5. Geofencing advertising improves brand awareness

With our competitor geofencing advertising services, we also improve your brand awareness — and that’s an immense benefit. Your brand carries unparalleled value and can convince users that your business is the best choice.

A geofence contributes to better brand awareness by exposing users to your business. When they use their mobile apps or mobile browser, they see advertisements for your company. The continued presence of your business in search results emphasizes that you offer a solution to their problems.

Those problems can include finding caterers for a festival, picking a restaurant for a family get-together, or even selecting a venue for a company event. The best part is that once a user chooses your business, you can start building their brand loyalty.

That brand loyalty can lead to a long-term partnership — and source of revenue. For example, if you’re a venue, a business may choose to work with you for each of their company parties. Even better, they may recommend you to other companies.

6. Geofencing advertising helps target ideal customers

Geofencing advertising provides your business with helpful information about your target audience. It also allows our team to refine your marketing persona by location, demographics, and several other additional features.

With detailed target audiences, you can maximize the success of your geofencing marketing strategy. Our team can create specific ads for audiences that are five minutes away from your store, versus 10 — or for audiences that visit competitors with higher or lower price points than your business.

By enhancing your target audience, you can improve your overall geofencing advertising campaign. That can lead to better results, such as in the form of more leads, conversions, and sales. It can also help you reach your goals faster.

7. Geofencing advertising improves other digital marketing strategies

An integrated digital marketing strategy offers your company a competitive edge. That’s why many businesses invest in not only geofencing advertising, but also SEOPPC advertising, and several other services.

A multi-pronged approach to digital marketing maximizes your company’s online visibility. It can also drive the results you’re looking for, like more reservations at your restaurant or more requests for an HVAC system quote.

Data from your geofencing marketing campaign can also inform your other Internet marketing strategies.

Maybe, for example, you learn that many users come from a town that your SEO strategy doesn’t target. Or, that in-store consumers note a frequent pain point that your content marketing strategy hasn’t covered yet.

With geofencing’s multiple benefits, it’s a smart choice for companies looking to grow their business.

Transparent Competitor Geofencing Advertising Management Services

FeaturesAggressiveMarket Leader
Monthly Budget Paid to Ad Networks$1,000 – $3,600 $3,600+
Web-Based Conversions
Location-Based Conversion Zones
Research Done to Identify all Competitor Locations
Ads Shown on Mobile Devices
Initial Banner Ads Created (300×250, 728×90, 160×600, 300×50, 320×50)3 edits 3 edits
Campaign Demographic Setup
350+ Ad Exchanges, Networks and Publishers
12-sided Polygon Shapes
Fences as small as 1000 sq ft
Audience Creation based on Location and Time
Recency Targeting Up to 30 Days
Event Targeting
Conference Targeting (Great for B2B)
Custom Bulk Upload of Locations
Competitor Locations TargetedUp to 50 Up to 250
Conversion Zones CreatedUp to 15 Up to 50
Addressable Geofencing
— Bulk upload of direct mail lists, prospective customer mailing/shipping addresses or list of addresses from client CRM5,000 – 20,000 addresses 20,000 addresses
— Address list curation based on location, demographic characteristics, interests and lifestyle
One-Time Setup Fee (First Month)$2,000 $3,000
Progressive Monthly Management (Ongoing) {Minimum campaign consecutive month duration: 6-months}$550 15% of ad spend (min. $550/mo.)
Need more information? Call Us: 888-601-5359
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