Competitor Geofencing Advertising Management Services

While more complex than an invisible dog fence, geofences have an identical concept.

When a user enters or leaves a geofence, there is a reaction. While dogs feel a vibration or hear a noise from their collar, people interacting with a geofence don’t even realize it.

Instead, when users leave a geofence, they get added to an audience so your business can retarget with ads through mobile apps and webpages. This feature builds on pay-per-click (PPC) ads, which allow you to target by demographic and general geographic location.

The benefit of geofences, however, is that the targeting is much more granular.

With geofencing, you can filter your target audience by their location. You can serve them ads based on an event they’re attending, a competitor they’re visiting, or even a street they’re walking down. It is the ultimate targeting solution.

Take a dental practice as an example. If their office wants to attract more dental leads, they can use competitor geofencing advertising to target to specific areas — like a suburban neighborhood — to attract new patients.

An example of geofencing marketing comes from the retail industry.

While a well-known and established brand, American Eagle wanted to increase its sales. The retail brand set up geofences throughout malls with American Eagle stores.

When members of its target audience entered the geofence, they became part of a remarketing audience. The company then served this audience with ads that promoted special offers, like incentives for trying on clothes at an American Eagle store. These ads appeared on mobile apps and webpages, reaching users on-the-go.

The advertising campaign encouraged shoppers to come back and shop at American Eagle. As a result, the retailer tripled its in-store sales.

Burger King also invested in geofencing targeting, using it as a defensive marketing tactic against another leading fast-food chain, McDonald’s. The campaign revolved around Burger King’s mobile app and visits to McDonald’s.

The campaign, called #WhopperDetour, encouraged diners to go to or drive by a McDonald’s and open the Burger King mobile app. Once users completed this part of the step, they received a deal that allowed them to order a Whopper sandwich at the nearest Burger King for a penny.

The campaign, which ran through December 2018, generated significant brand awareness. The tweet announcing #WhopperDetour earned more than 4,500 retweets and over 15,000 likes from users, suggesting that many people took advantage of the offer.

While both examples come from established companies, these kinds of results are possible for small-to-midsized businesses (SMBs), too. It’s only a matter of partnering with a trusted and results-driven geofencing advertising company.

You can geofence several areas, including:

• Competitor locations
• Business locations
• Residential locations
• Conferences
• Trade shows
• Conventions
• Concerts
• Festivals
• And more!

The fact that you can directly target the locations of your competitors is one of the most notable benefits of geofencing advertising. It’s also one of the biggest focuses of our geofencing advertising services.

Even better, you can customize when you want to target people at concerts, festivals, entertainment venues, conventions, and other locations. For example, you may want to target concert-goers as they leave because they’re more likely to stop in at your nearby diner then.

Plus, your team can remarket your offerings to past and current clients using geofences. With our addressable geofencing campaigns, your company can use client data from your customer relationship management (CRM) software to target the homes of clients.

This feature helps businesses using direct mailer campaigns significantly. While homeowners may see your postcard or letter in the mail, it’s impossible to know if that person reads it.

With an addressable geofencing campaign, however, you can monitor the number of ad impressions (or views), and the number of clicks and conversions from your ad.

As your partner, our team researches — and coordinates with you — to find the best times and locations to target your ideal shopper. Adopting this approach maximizes your competitor advertising ad spend and results.

Geofencing advertising helps many businesses and industries, including:

• Restaurants
• Retail stores
• Medical practices
• Floral shops
• Law firms
• HVAC companies
• Landscapers
• Home services
• And more!

Even if you’re a company that doesn’t operate a storefront, geofencing marketing can help. For example, if you attend trade shows or conferences, you can use geofencing to advertise your business to attendees.

That helps your company reach audiences in your target market, which can translate to new leads.

With the versatility of geofencing and our data-driven approach, you can use this innovative advertising strategy to increase your leads and conversion rates. It can also potentially improve your digital marketing’s ROI, too.

Geofencing services use location-based ads to promote your business to users that enter a designated location, like a college campus, competitor location, or suburban neighborhood.

Companies can use geofencing services to attract new leads, clients, or hires. Geofencing services can also help you foster loyalty among your existing customers.

Prices for geofencing services vary and depend on your monthly ad spend, geofence size, and geofencing agency.

Typically, businesses will set a $1000 to $30,000 monthly ad spend for geofencing and invest $550 to $1500 in geofencing services. For the most accurate pricing, request a custom quote.

Geofencing advertising offers your company several impressive — and noticeable — benefits, including:

1. Customer satisfaction

It’s a surprising fact for many businesses, but consumers want to hear from your company. According to 80% of consumers, they’re more likely to do business with an organization that offers a personalized experience, whether through apps, websites, ads, or another channel.

If you want to satisfy potential shoppers, you need to appeal to their wants and geofencing advertising does that. With compelling and actionable ads, you can remarket your business to your target audience, whether they’ve visited your location or purchased your product.

A sale isn’t necessary to appeal to consumers, though. You can also encourage users to visit your store, trade show booth, or website by resolving their needs.

Let’s say for example, they’re looking for an experienced fence installer or a specialty manufacturer. With your ads, you can show users that you’re the solution to their problem.

2. Increased conversion rates

Competitor geofencing advertising services also assist with boosting your conversions, which can range from in-store visits to quote requests and newsletter sign-ups. Geofencing involves identifying your goals and having a deeper understanding of your target market and competitors so you know the best areas to place geofences.

This strategy involves identifying the optimal size for your geofences, maximizing your company’s exposure to your target audience. Plus, when you work with a top geofencing agency like WebFX, you get compelling ads that appeal to the wants and needs of your audience.

When done right, geofencing drives high-value traffic to your company. Instead of an everyday consumer visiting your store, it’s your ideal shopper.

That means they’re more likely to act on your calls-to-action (CTAs), like joining your email newsletter. If you’re a software-as-a-service (SaaS) provider, for example, earning more newsletter subscribers can help your business earn more clients.

With your email marketing strategy, you can create newsletter content that moves new subscribers down your buying funnel and towards purchasing your software.

This later gain can help your business expand its team of developers, which can make it possible for your company to develop additional features for your software. You may even develop another software application to expand your services and revenue channels.

Even though geofencing advertising rarely generates immediate sales, it can provide the foundation for future sales via brand awareness and micro conversions. This advantage of geofencing advertising can help your business move ahead of competitors that only focus on bottom-of-the-funnel users.

3. Improved lead quality

Even if you’re a business that doesn’t operate a storefront location, geofencing advertising can help by generating high-quality leads. For your sales team, that’s an immense benefit, as they can focus their time on converting leads, rather than finding them.

If your company attends industry conferences and trade shows, for example, you can use geofences to reach your target audience — which is difficult during packed, noisy industry events. When attendees leave the event building, they can start receiving ads for your business.

This strategy works well even after a long day, because people will unwind with their phones. They’ll browse the Internet, watch some YouTube, or follow up on some industry topics — and in the process, they’ll see ads for your business.

Your ad can encourage users to visit not only your website but also your booth. In this scenario, you’re directing high-value consumers to your sales team. Your team can then connect with these users and turn them into leads.

In this example, your traditional and digital advertising combine to drive your company forward.

4. Customer loyalty

It’s essential that your business not only earns new clients but also retains its current customers. Why? Increasing customer retention by 5% can boost revenue by as much as 90%, which significantly impacts your bottom line.

How does geofencing advertising encourage customer loyalty, though? By offering relevant and helpful ads to your target audience.

If you’re an HVAC company, for example, and someone visits your competitor across town, you know they’re looking for an HVAC-related solution.

Your advertisement can help them, such as by promoting your offer for a free installation quote or a 10% discount on all HVAC systems. When shoppers arrive at your store, your team can then follow up with great customer service, providing users with a positive experience.

The same scenario applies to businesses without a physical storefront. At a conference, trade show, or event, your team can still provide your audience with a positive, memorable experience.

That kind of care can encourage your audience to choose your company, and not your competitor, for their unique needs.

5. Improved brand awareness

Competitor geofencing advertising services can improve your brand awareness. This benefit carries unparalleled value and convinces users that your business is the best choice.

A geofence contributes to better brand awareness by exposing consumers to your business. When they use their mobile apps or mobile browser, they see advertisements about your company.

The continued presence of your business in search results emphasizes that you offer a solution to their problems. Those problems can include finding caterers for a festival, picking a restaurant for a family get-together, or even selecting a venue for a company event.

The best part is that once a user chooses your business, you can start building their brand loyalty. That brand loyalty can lead to a long-term partnership — and source of revenue.

For example, if you’re an events place, a business may choose to book your venue for all their company parties. Even better, they may recommend you to other companies.

6. Better audience targeting

Geofencing advertising provides your business with helpful information about your target audience. It also allows you to refine your marketing personas by location, demographics, and several other additional features.

With detailed target audiences, you can maximize the success of your geofencing advertising strategy. Top geofencing agencies like WebFX can create specific ads for audiences that are five minutes away from your store, versus 10 — or for audiences that visit competitors with higher or lower price points than your business.

By enhancing your target audience, you can improve your overall geofencing advertising campaign. That can lead to better results, such as in the form of more leads, conversions, and sales. It can also help you reach your goals faster.

7. Better digital marketing strategies

An integrated digital marketing strategy offers your company a competitive edge. That’s why many businesses invest in not only geofencing advertising, but also in other services:

• Search engine optimization (SEO)
• PPC advertising
• Social media advertising
• And other services

A multi-pronged approach to digital marketing maximizes your company’s online visibility. It can also drive the results you’re looking for, like more reservations at your restaurant or more requests for an HVAC system quote.

Data from your geofencing marketing campaign can also inform your other Internet marketing strategies.

Maybe, for example, you learn that many users come from a town that your SEO strategy doesn’t target. Or that in-store consumers note a frequent pain point that your content marketing strategy hasn’t covered yet.

With geofencing’s multiple benefits, it’s a smart choice for companies looking to grow their business.