Over 80% of people get advice about a product through social media.
Over 70% of people research a company on the web before buying from them.
Over 80% of people say they switch between online search and video when researching what product to buy.
With more people turning to the web to find products to buy, having an ecommerce digital marketing plan is no longer a luxury –– it’s a necessity. It’s time to look into ecommerce marketing pricing to figure out what strategies fit your budget.
Keep reading to learn more about ecommerce marketing pricing and find out how much digital marketing strategies cost!
How much does ecommerce digital marketing cost?
The digital marketing cost for ecommerce varies greatly depending upon which strategies you use to promote your business. Here’s a breakdown of the different strategies you can invest in and how much they cost for ecommerce businesses:
Ecommerce search engine optimization (SEO)
When looking at digital marketing pricing for ecommerce, you’ll want to factor ecommerce search engine optimization (SEO) into your budget. With SEO, you help your product listings appear higher in search results. With higher rankings comes more qualified traffic and leads that purchase your products.
Ecommerce SEO can cost anywhere from $1500 to $5000 per month. If you’re doing a one-time SEO project, you can pay anywhere from $5000 to $30,000.
This strategy is excellent to include as part of your ecommerce digital marketing strategy because it helps you rank in relevant search results. When people find your ecommerce products in relevant searches, they’re more likely to check them out and buy.
What’s included with the cost of ecommerce SEO?
When you look at ecommerce digital marketing pricing for SEO, you’ll see varying packages depending upon the company and how much you’re paying. Typically, here’s what’s included with your ecommerce marketing cost for SEO:
- Keyword research
- Keyword selection and integration
- Title tag and meta description optimization
- Optimization of txt file
- XML sitemap creation
These are just some features you can expect to see when looking at SEO pricing packages.
Ecommerce pay-per-click (PPC) advertising
The next strategy you’ll want to consider when looking at digital marketing pricing for ecommerce is pay-per-click (PPC) advertising. PPC advertising enables you to place your brand at the top of search results, so searchers see your company first.
The cost of ecommerce PPC advertising depends upon how much you’re willing to spend. PPC doesn’t have a required amount you have to spend, but the success of your campaigns does depend upon how much you invest. If you invest $3000, you’ll see far better results than if you invested $700.
If you opt to partner with an ecommerce marketing company, you’ll pay 12-15% of your monthly ad spend per month to have experts work on your campaign.
PPC advertising is a valuable strategy for helping your business increase brand exposure and drive valuable leads to your website.
What’s included with the cost of ecommerce PPC advertising?
Like SEO, what you get in your package will vary depending upon your package type and the company that runs your campaigns. Here are some features you want to see included as part of your ecommerce digital marketing cost for PPC:
- Keyword research and targeting
- Ads displayed on multiple networks (Google and Bing)
- Bid optimization and management
- Ad copywriting
- Ad tracking
These features are critical to helping you create a PPC campaign that maximizes results for your ecommerce company.
When looking at the ecommerce marketing cost, you’ll want to consider factoring in the cost of content marketing. Content marketing is a strategy that involves sharing your knowledge about your industry through blogs, videos, infographics, and more.
Content marketing costs anywhere from $2000 to $50000 each month. This ecommerce marketing cost varies significantly because it depends on how much content you’re creating each month. The more content you want to create, the more it costs.
This strategy is an excellent addition to your marketing plan because it enables you to establish yourself as a trusted authority in your field. Not to mention, content is great for driving qualified traffic that turns into leads and sales for your ecommerce company.
What’s included with the cost of content marketing?
When looking at content marketing packages, you want to see these features included in your package:
- Creation of multiple types of content (blogs, videos, etc.)
- Keyword research and targeting
- Competitor content analysis
- Access to content marketing software
- Content gap analysis
With all these features in your content marketing package, you’ll have a successful strategy that drives the results you desire.
One of the ecommerce digital marketing costs you’ll want to consider is email marketing. Email marketing enables you to send direct communication to people interested in what your ecommerce business offers. From promotional emails to abandoned cart reminders, email marketing is a must-have strategy.
If you’re researching digital marketing pricing for ecommerce and check out email marketing, you’ll find it’s around $9–$1000 per month to self-manage and $300 to $500 to work with an agency.
The cost for self-management varies depending upon what software you use and how many subscribers you have. With an agency, the prices tend to be lower because they have their own software and create tiered pricing packages based on the number of subscribers.
Email marketing enables you to send personalized messages that convince more people to convert. With a return on investment (ROI) of $44 for every $1 spent, email marketing is a great strategy to help your business turn more leads into revenue.
What’s included with the cost of email marketing?
If you’re looking at the digital marketing cost for ecommerce email marketing, you want to ensure you’re getting a good package. Here are some features you’ll want to see in your package:
- Email templates
- Coding for emails
- Subject line testing
- Access to email marketing software
- Email distribution
Social media marketing
When looking at ecommerce marketing pricing, you’ll see that social media marketing is an option for your business. This strategy involves promoting your ecommerce business to people who follow your profiles on social media.
The cost of social media marketing ranges from $4000 to $7000 per month to do it in-house, or $900–$20,000 to outsource. Your social media marketing services will vary in cost depending upon how many social media platforms you use.
What’s included in the cost of social media marketing?
When you’re weighing the ecommerce marketing costs for social media marketing, you want to make sure you’re getting a good package for what you’re paying. Here’s what you should see in your social media package:
- Custom posts each month
- Competitor analysis
- Brand reputation analysis
- Daily monitoring of social media profiles
- Social media audit of current strategy
Having the right social media marketing package will ensure you drive success with your strategy.
Social media advertising
The last strategy you’ll want to consider when looking at digital marketing pricing for ecommerce is social media advertising. Social media advertising enables you to put your business in the newsfeed of relevant leads.
The cost of social media advertising depends upon how much you’re willing to invest. Like PPC, there’s no set budget you must choose, but the budget you select will impact your ad performance. Additionally, the number of social platforms you use will affect your costs.
If you opt to partner with a digital marketing agency to handle your social media advertising, you can expect to pay about 15% of your ad spend to work with social media experts.
Social media advertising is a great strategy to help you put your business in front of targeted leads.
What’s included in the cost of social media advertising?
When looking at the digital marketing cost for ecommerce social media advertising, you want to ensure your package includes everything you need to succeed.
Here’s what you’ll want to see in your package:
- Unique ad creation
- Unique advertising images
- Targeting for categories like job title, industry, and profession
- Mobile-optimized ads
- Installation of pixel tracking
With the right social media advertising services, you can put your ecommerce business in front of qualified leads looking for your products.
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Get custom ecommerce marketing pricing
If you want your business to grow online, it’s time to look at the ecommerce digital marketing costs and figure out what fits in your budget. Want to get results-driven services that fit with your budget? Look no further than WebFX.
We’re a full-service digital marketing company that offers all the digital marketing strategies you need to grow your business online. Our team of over 500 marketing experts is ready to help you create your custom strategy to grow your business online.