Learn more about the best integrated marketing service providers
What is an integrated marketing agency?
An integrated marketing agency is a company that provides full-service marketing solutions and coordinated marketing strategies.
It serves as an extension of your business. An integrated marketing agency develops, launches, and manages cohesive marketing campaigns for your company.
Integrated marketing agencies ensure that you are reaching your target audience and delivering consistent marketing messages across various channels.
How does an integrated marketing agency work?
Integrated marketing agencies are home to various professionals who work together to develop a holistic marketing strategy for your business.
They manage businesses’ marketing campaigns from start to finish across various platforms. These efforts cover everything from conceptualization to execution.
Integrated marketing companies typically have teams dedicated to each marketing strategy, such as:
Why should you partner with an integrated marketing agency?
Businesses team up with integrated marketing companies for various reasons, including:
- They have a small in-house marketing team
- Their in-house team has limited expertise in other marketing channels
- They are in a highly competitive industry
4 benefits of working with an integrated marketing agency
Let’s go through each benefit.
1. You work with a team of marketing experts
When you partner with an integrated marketing agency, you have access to a team of marketing experts who have experience in your industry or a related one. In addition, your diverse team of marketers comprises members with different channel expertise or marketing knowledge.
For example, let’s say you’re in the business of real estate property management. Your integrated marketing company will likely assign SEO professionals and copywriters who have previously worked with real estate businesses to work with you.
2. Your marketing processes are more efficient
An integrated marketing agency typically assigns a project manager to each of its clients. Your project manager liaises with all the marketing experts who will work on your campaigns.
With a project manager on top of things, your marketing processes are streamlined to accomplish the following, among others:
- Effectively implement your campaigns
- Communicate with you for updates
- Provide regular reports
3. Your campaigns are cohesive and carefully crafted
Depending on your marketing objectives, you may need to run campaigns on various channels. An integrated marketing agency ensures you are delivering consistent marketing messages across various platforms.
The team members behind your campaigns — from SEO and paid advertising to digital PR — work together cohesively for a solid communication plan and to meet your objectives. As a result, your campaign has a unified look for your business and can engage your prospects, whether they’re on your website or on social media.
4. You have access to robust marketing software and tools
Monitoring your campaigns’ performance requires analytics tools. Gathering data from various channels requires software, so you don’t have to manually export spreadsheets and process them into graphs to gain insights.
In addition, marketing automation tools improve your team’s productivity. Investing in all these useful tools can be costly.
Some integrated marketing agencies include their own proprietary tools or dashboards in their plans. So when you partner with an integrated marketing company, you get access to various marketing software and platforms that can manage your campaigns.
Our integrated marketing agency’s services
WebFX is an integrated marketing agency that offers your business a complete suite of digital marketing solutions. Whether you’re looking to leverage social media, search, video, or another channel, we provide the following services and expertise needed to succeed:
Let’s go through each one:
1. Search engine optimization (SEO)
Modern shoppers and business buyers depend on search engines like Google and Bing. That’s why companies can’t afford to ignore search engine optimization (SEO).
Our SEO services offer businesses a custom turnkey solution, with the following inclusions:
- SEO audit
- Keyword research
- Link building
- On-page SEO
- Off-page SEO
- Technical SEO
- Content creation and optimization
2. Paid advertising
Your business can also coordinate paid advertising with your SEO strategy. With a pay-per-click (PPC) advertising campaign, your company can target high-value searches and appear at the top of their search results.
Our digital advertising services include the following:
- PPC
- Remarketing
- Geofencing
- Social media advertising
- Influencer services
- Online media buying services
- Podcast advertising
When you partner with us, we’ll identify the most suitable advertising services for your audience and goals.
3. Email marketing
Fun fact: 89% of marketers view email marketing as their primary lead generation channel. As an integrated marketing agency, we provide email marketing management services that include the following:
- Custom campaign and targeting
- Professional email copywriting
- Custom email theme design and development
- Subject line testing
- Email subscriber list management and segmentation
- ROI tracking
4. Social media marketing and advertising
Billions of consumers and business buyers use social media, from Facebook and LinkedIn to Instagram. If your company wants to maximize its lead generation and revenue-driving efforts, it needs to use social media to its advantage.
We offer social media marketing services that improve engagement, retain customers, and increase sales. As an integrated marketing company, we have various platform-specific social media services ensure we’re engaging your audience on the right channels.
We offer the following services:
- Instagram marketing and advertising
- Facebook marketing and advertising
- X (formerly Twitter) advertising
- LinkedIn advertising
- TikTok advertising
5. Web design and redesign
Your website serves as the foundation of your company’s integrated online strategy. Without a site, you can’t launch critical digital marketing strategies, like SEO, content marketing, or PPC. That’s why you need a website, and a user-friendly one, too.
Our web design services include:
- Custom responsive design
- Database integration
- Ecommerce functionality
- Website copywriting
- Content management system (CMS)
6. Content marketing and copywriting
Content is critical in today’s online marketplace. In fact, 44% of consumers typically read three to five pieces of content before they engage with a company.
As an integrated marketing agency, our content marketing services provide the talent and tech that you need. Our services include content strategy, development, and creation.
We also take care of content optimization and promotion for you. You also get to receive regular content marketing reports so you can monitor your strategy’s performance.
7. Additional integrated marketing services
With WebFX, you can launch a fully integrated digital marketing campaign. We’re a full-service integrated marketing agency that offers a complete suite of online marketing services for promoting your company to its target market successfully.
Additional integrated marketing services you can take advantage of include:
- Voice search optimization
- Competitor geofencing advertising
- Employment and recruitment marketing
- Website call tracking
- Video marketing
- Website maintenance
- Account-based marketing
- Amazon marketing
- Walmart marketplace advertising
- And more
Our proprietary platform, MarketingCloudFX, can measure and improve your integrated marketing campaigns’ performance. Powered by IBM Watson artificial intelligence (AI), MarketingCloudFX integrates your tech stack to inform and fuel your integrated marketing strategies.
See what it’s like to work with a top integrated marketing company
With our custom strategies, plus an integrated marketing approach, we’ve helped our clients earn more than $10 billion in revenue (and more than 24 million leads) in the past five years. That’s one reason why our client recommendation score exceeds the industry average by 488%.
See why businesses trust our integrated marketing company by contacting us online today! If you’d like to chat with a strategist now, give us a call at 888-601-5359.