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PPC Pricing: How Much Does PPC Cost in 2024?

PPC costs $100 – $10,000 per month on average in 2024, with business typically paying $0.11 – $0.50 per click and $0.51 – $1.00 per 1000 impressions on platforms like Google Ads and Microsoft Ads.

Last updated: February 20, 2024

Professional PPC services pricing

Curious about how much WebFX PPC services cost? Browse our prices below, or keep reading to learn more about how much PPC costs.

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Lite Plan

$600 / month

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    $100 – $5,000/month ad spend (paid to networks)
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    2,000 keywords
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    Google PPC Network
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    Campaign development, strategy, copywriting, testing
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Pro Plan

$975 / month

or 15% of ad spend, whichever is higher

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    $5,000 – $30,000/month ad spend (paid to networks)
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    10,000 keywords
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    AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
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    1 FunnelsFX landing page template (includes setup)
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Enterprise Plan

12% of ad spend / month

Plus $250 / mo. platform fee

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    $30,001+/monthly ad spend (paid to networks)
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    10,000 keywords
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    Display ad creative sets
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    15-second CTV commercial

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