How Breeder Increased Adoptions with WebFX

Meet the business

Golden Meadows Retrievers is a Golden Retriever and Vizsla breeder in Central Ventura County, California, with more than 25 years of experience. They have a reputation as one of the best, most responsible breeders of their kind in the nation. Golden Meadows specializes in matching their puppies to the right homes based on family, lifestyle, and activities.

The challenge: A “paws” in adopters

The puppy matching process begins when someone looking to adopt a dog fills out the puppy info request form on Golden Meadows’ website. Before someone can fill out that form, though, they need to find Golden Meadows’ website, often through a search engine.

For Golden Meadows, they weren’t quite reaching adopters like they wanted. So, they sough out a digital marketing partner that could help them improve their presence in search results.

That’s when they found WebFX.

Strategic solutions to drive revenue

Golden Meadows saw a stall in their organic traffic, which meant a drop in applications. So, what was the solution? The WebFX team crafted a custom search engine optimization (SEO) plan to help boost visibility when people searched for a new furry friend.

That custom strategy included:

• Conducting an audit of Golden Meadows’ current SEO strategy to find opportunities for improvement
• Targeting keywords potential adopters searched when looking for a furry friend
• Optimizing title tags and meta descriptions to entice more adopters to visit Golden Meadows’ website
• Improving user experience, through page speed optimization, to increase engagement and dwell time