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Pitch perfect SEO results

Record Head needed to drive more website traffic to point visitors to their brick-and-mortar store. See how a partnership with WebFX hit all the right notes!







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hear from our clients
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“Our web presence has increased dramatically and went from being outdated to being on the cutting edge of Google's practices.”

Record Head

About Record Head

Milwaukee’s longest-running record store, Record Head, sells everything from records and CDs to musical instruments and video games. Since the 1970s, they’ve been a premier spot to buy, sell, and trade music and other media items.

Here, music lovers find a community of staff equally passionate about pop culture. Record Head prides itself on providing old-school customer service as visitors shop their collection of new and used items — including rare, vintage, and collectible finds.

While they love to see pop culture enthusiasts in the store, they also list items online in marketplaces like eBay, Reverb, and Amazon.

The challenge

Because Record Head is a brick-and-mortar store, they needed a digital marketing strategy that fine-tuned their organic search performance to increase website traffic. Ultimately, they wanted more online traffic that could convert to more visitors at their Milwaukee location.

While they searched for the right digital marketing partner, our excellent reviews caught their attention. After speaking with our incredible sales team, they sealed the deal, partnering with us for search engine optimization (SEO) and local SEO.

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Business impact

Our team wasted no time digging into Record Head’s website and SEO strategy. After analyzing their business goals, industry, competition, and current SEO standing, we crafted an SEO plan custom-tailored to their needs.

And the numbers speak for themselves. Our partnership resulted in Record Head skyrocketing in keyword rankings — the number of keywords they rank for has jumped from around 3000 to 34,000 throughout our collaboration. They even outrank huge industry leaders for notable keywords.

Those keyword rankings become more impressive when you see the bottom-line results they drove. Our SEO and local SEO strategies generated a 242% increase in organic sessions, a 249% increase in organic users, and a 257% increase in organic new users for Record Head.

  • 242%

  • 249%

  • 257%


WebFX helps companies like yours reach their business goals

"Our marketing department has a lot of key performance indicators that WebFX has always helped us achieve... WebFX has always worked hard to make sure that we're getting what we need out of the partnership, not just what may seem like the best result."


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Amped-up solutions from WebFX

How did we achieve these astounding results? Record Head partnered with us for:

Every SEO and local SEO strategy from WebFX includes a customized approach for your business. No business, industry, or set of goals will benefit from the same SEO plan, so we began our partnership with a deep dive into Record Head’s unique needs.

We researched the record store industry, including relevant keywords for Record Head to target. We also analyzed their current SEO performance to determine the most strategic places we could make improvements.

To rank highly in the search results, you must optimize your site for technical SEO, on-page SEO, and off-page SEO. So, for Record Head, we audited their site to analyze where we needed to improve technical SEO elements. Next, we prioritized on-page optimizations and link-building.

For local SEO, we focused on optimizing Record Head’s Google Business Profile, managing and unifying their local citations, and managing their online reviews. We also prioritized on-page optimizations based on local keywords we researched.

A vital aspect of our process is testing and measuring. At WebFX, we understand the importance of accurate data to drive real business results, so we leverage our proprietary software, MarketingCloudFX, to manage all metrics in one place. With this data, we continually refine campaigns to keep driving the most substantial results for your business.

Drive more traffic to your brick-and-mortar store with SEO from WebFX

A partnership with WebFX elevated Record Head’s organic sessions, organic users, and organic new users each by around 250%. Do you want to see results like that?

When you trust us for your digital marketing needs, we’ll craft a personalized, data-driven strategy that creates the results you want to see. As a full-service digital marketing agency, we have well-rounded expertise to ensure your SEO plan elevates your web presence while supplementing it with additional marketing strategies as needed.

Leverage your online presence to drive more visitors to your brick-and-mortar store by partnering with the digital marketing agency with 25+ years of experience and a Clutch rating of 4.9 across 371 reviews.

Call us at 888-601-5359 or request a free proposal online to learn more about what we will do for your business!

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