B2C PPC Agency: Partner With the PPC Experts at WebFX

Unlocking new revenue streams for your business starts with creating a successful pay-per-click (PPC) advertising campaign. If you want your PPC campaigns to outperform your competition and drive more qualified leads, you must partner with a business-to-consumer (B2C) PPC agency. A B2C PPC agency will know how to capitalize on your PPC campaigns to drive more qualified leads that turn into revenue for your company.

Get Transparent Plans & Pricing From Our B2C PPC Agency

Here’s an overview of our PPC plans and pricing!

Lite Plan

$600 / month

  • $100 – $5,000/month ad spend (paid to networks)
  • 2,000 keywords
  • Google PPC Network
  • Campaign development, strategy, copywriting, testing

Pro Plan

$975 / month

or 15% of ad spend, whichever is higher

  • $5,000 – $30,000/month ad spend (paid to networks)
  • 10,000 keywords
  • AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
  • 1 FunnelsFX landing page template (includes setup)

Enterprise Plan

12% of ad spend / month

Plus $250 / mo. platform fee

  • $30,001+/monthly ad spend (paid to networks)
  • 10,000 keywords
  • 4 lite display ad creative sets
  • 15-second CTV commercial


WebFX offers top-tier B2C PPC services

If you’re looking for a B2C PPC agency that takes a client-first approach to promote your business, look no further than WebFX. With over 25 years of experience in the digital marketing landscape, we’re a revenue-driving marketing company that helps you achieve your marketing goals.

Keep reading to learn why you’ll want to partner with a B2C PPC agency and find out why WebFX is the best option to skyrocket your business’s growth through paid advertising!

Don’t want to wait to reap the benefits of PPC? Contact us online or call us today at 888-601-5359 to speak with a strategist to learn how our PPC services can increase your business’s revenue!

Why partner with a B2C PPC agency?

On the fence about whether a B2C PPC agency is the right move for your company? Here are four reasons you’ll want to partner with a B2C PPC firm:

A B2C PPC company has time

One of the most valuable assets to your business is time. You need time to help you sell products, help customers, and more. When you’re busy handling the daily duties of your business, you don’t have the time to dedicate to developing your PPC campaign.

Instead of trying to find the time in your busy schedule, you can hire a B2C PPC firm that will have the time to dedicate to developing your PPC campaigns. You won’t have to worry about fitting planning a PPC campaign into your already busy schedule.

A B2C PPC company has trained experts

If you opt to go without a PPC company for B2C businesses, you’ll have to learn PPC on your own. It can take time to learn how to optimize your bids, create relevant ad copy, and more. When you must worry about other aspects of your business, finding time to learn PPC is last on your list.

Don’t leave it untouched at the bottom of your to-do list — hire a B2C PPC company. A B2C PPC agency will have a team of experts that know PPC in and out. They can develop a custom strategy for you immediately, which means you can start driving revenue sooner.

A B2C PPC company has resources

When you invest in PPC services, you need resources to run your campaign. From tools to people, PPC campaigns only succeed when you have adequate resources to help you manage your campaigns. 

When you partner with a PPC agency for B2C businesses, you’ll get all the resources you need for your campaign. Your agency will provide you with tools, information, and people to help you launch a successful strategy.

A B2C PPC company stays on top of industry trends

In the digital marketing world, everything continually changes. It’s challenging to keep up with these changes and implement them to improve your PPC campaign performance.

When you partner with a PPC agency for B2C companies, you can feel confident your campaign is run with the latest trends in mind. Your B2C PPC partner will stay up to date with the latest changes and implement them into your campaigns to help you maximize results with your ads.

What to expect with WebFX as your B2C PPC agency

As a digital marketing company, we specialize in PPC advertising for B2Cs. We provide you with everything you need to have a successful PPC campaign.

Here are five of the key features we offer with every PPC package:

  1. Keyword optimization
  2. Ad copy creation
  3. Ad testing
  4. Ad monitoring
  5. Bid management

1. Keyword optimization

If you want qualified leads to discover your ads in search results, you must optimize for relevant keywords. At WebFX, we included keyword research and optimization as part of your PPC package.

As your B2C PPC company, we’ll conduct keyword research to identify the most relevant terms for your ads. We’ll focus on long-tail keywords, which contain three or more words, to help you drive more qualified leads and keep your cost per click (CPC) low.

Once we identify relevant keywords for your ad, we’ll set up your campaigns and optimize your bidding to help you maximize results. 

2. Ad copy creation

A critical component of your ad is your ad copy. Your ad copy provides your audience with helpful information and persuades them to convert. 

With WebFX as your B2C PPC firm, you’ll get expertly written ad copy for your ads. Our team of experts will craft your ad copy for you to help deliver an ad that generates more clicks and keeps leads engaged with your business.

3. Ad testing

When you’re running PPC ads, there’s always room to improve your ad performance. By testing changes to your ad, you can uncover insights into practical ways to alter your ads to drive better results.

When you partner with WebFX as your PPC agency for B2C businesses, we’ll conduct ad copy testing to uncover ways to improve your ads. We’ll make minor adjustments to your ads that have a massive impact on your ad performance.

4. Ad monitoring

When you invest in PPC ads, you want to ensure your ads drive the results you desire. Ad tracking is a critical component to your campaigns’ success because it helps you improve your ads to drive more leads and revenue.

With WebFX as your B2C PPC company, we’ll continually monitor your ad campaigns to see how they perform. Based on the performance metrics, we’ll adjust to help you drive better results with your ads.

5. Bid management

Your bid amount impacts how far you can stretch your budget. That’s why we offer bid management as part of our PPC services. As your B2C PPC firm, we’ll monitor and optimize your bid amounts to help you get the most out of your budget.

Hear From Our Clients

“I’ve been working with WebFX for several years, and my company has changed and grown significantly in that time. They have guided my SEO and PPC strategies to help fuel this growth, and WebFX takes on each project as though they are part of my company. I’m very pleased with their services and would definitely recommend them.”

Auto Parts Store

“WebFX might be the best SEO agency in the world. Over the past couple years, we’ve seen exponential growth in both organic traffic and organic revenue. They provide solid advice, help when and how they can, and are just pleasant to work with. We’ve worked with a few different agencies over the years, and frankly some have just been bad experiences. WebFX, however, has been a shining example of what great agency partnerships can do to help your business grow.”

Environmental Ecommerce

“Our point of contact has proven herself to be a valuable partner in our company’s success. She is always accessible, responsive, and has done a great job of improving our campaign.”

Insurance Company

Read More Client Stories

Why choose WebFX as your B2C PPC agency?

If you’re looking for a B2C PPC company that helps your business grow, look no further than WebFX. We have over 25 years of experience running paid advertising campaigns, so you can feel confident we’ll craft an ad campaign that helps your business earn more leads and revenue.

Here are a few reasons you’ll want to partner with us for your PPC needs:

We craft custom campaigns for all our clients

When choosing the right B2C PPC firm, you want one that delivers a custom package. Your business is unique, so you need a PPC campaign built to help your business succeed. Having a cookie-cutter plan won’t help you maximize results with your paid ads.

That’s why, at WebFX, we craft custom campaigns for all our clients. We take the time to get to know your business, what you offer to consumers, and your industry. Based on that information, we’ll craft a PPC campaign that helps you thrive in your market.

We offer more than PPC services

PPC advertising is an excellent way for your business to start attracting leads, but it isn’t the only way. As you run your paid ad campaigns, you may find that you want to expand and attract qualified leads through other strategies.

If you partner with a company that only offers PPC, you’ll have to hire different companies for your other strategies. As a result, you’ll spend your time communicating between the companies to try and ensure your marketing is consistent.

Skip the hassle of being the middleman — partner with WebFX. We’re not just a B2C PPC agency. We’re a full-service digital marketing company that offers dozens of strategies to help you market your business, including:

Our team of experts can help you expand your marketing as you need, so you can continue to grow your business online.

We offer the resources you need to run successful B2C PPC campaigns

If you want to reach consumers effectively, you need resources to help you run your paid ad campaigns. As your B2C PPC company, we provide you with all the resources you need to drive success with your campaigns.

We offer dozens of tools to manage your marketing, like our proprietary marketing software MarketingCloudFX. Our tools help your company gain actionable insight into your marketing performance, so we can make impactful decisions that improve your ad campaigns.

Additionally, we have a skilled team of over 500 marketing experts with over 1.6 million hours of expertise. You’ll always have enough experts working on your campaigns to drive better results for your business. 

We drive revenue with our marketing efforts

When you hire a PPC company for your B2C business, you want one that knows how to drive results that grow your business. At WebFX, we have a rich history of helping B2C companies like yours reach more consumers and turn them into customers.

In the past five years, we’ve helped our clients do the following:

  • Earn over $3 billion in revenue
  • Obtain over 7.8 million leads
  • Receive over 5.2 million phone calls
  • Process over 12.9 million transactions

When you partner with WebFX, you can feel confident we’ll drive results that help you grow your company.

Our digital marketing campaigns impact the metrics that improve your bottom line.

See More Results

WebFX has driven the following results for clients:

$3 billion

In client revenue

7.8 million

Leads for our clients

5.2 million

Client phone calls

Explore our B2C PPC Company’s Plans & Pricing

Most Popular
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Restructure)$2,250 (First Month’s Management, including Campaign Restructure, Creative Development)$5,800 (First Month’s Management, including Campaign Restructure, Creative Development)
Progressive monthly management cost:$600 $975 or 15% of spend, whichever is higher12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by MarketingCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysisYes
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Lite Display Ad Creative2 sets rapid display ads – 16 ads total (8 images per set)2 sets of custom layout display ads – 16 ads total (8 images per set)
Connected TV Commercial AdsN/A1 15-second rapid ConnectedTV ad1 set of Custom TV ads 15-30 seconds with voiceover (2 videos total)
Audio Commercial – Coming Soon!N/A1-3 FuelFX Assets or Bring Your Own1-3 FuelFX Assets or Bring Your Own
International Campaigns (SEM Only) – Each additional language monthly management cost:$275 $275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
Included with
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
Included with
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included$600/month$600/month$600/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included$750/month$750/month$750/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included$1,200/month$1,200/month$1,200/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits$900/month$900/month$900/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds$150/month$150/month$150/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing$300/month$300/month$300/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds$200/month$200/month$200/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds$300/month$300/month$300/month
Social Media PPC Advertising$900/month$900/month$900/month
Landing page performance testing$1,500/month$1,500/month$1,500/month
Translation ServicesBy QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
Need more information? Call Us: 888-601-5359

A B2C PPC agency that drives more revenue: Partner with WebFX

If you want to reach more consumers and turn them into customers and revenue for your business, WebFX is ready to help. With over 25 years of experience in digital marketing, we know how to craft digital marketing campaigns that accelerate your growth.

We have over 1,020 client testimonials that attest to our revenue-driving work. With our client-first approach, you can feel confident we’ll put your business first to help your marketing work for you. Don’t miss out on leads and revenue any longer. Contact us online or call us today at 888-601-5359 to speak with a strategist about our PPC services!