Paid Search Management Services: Grow Your Revenue

WebFX is a leading PPC agency that focuses on your success as a whole. Whether you want to increase conversions, traffic to your website, or both, our tech-enabled paid search management services can help you reach your goals.

Get a seasoned partner that manages

$120+ million

IN ANNUAL AD SPEND

Fuel your PPC performance with

150+

IN-HOUSE CERTIFIED GOOGLE ADS EXPERTS

Google Premier Partner with

FIVE

AGENCY SPECIALIZATIONS

Upgrade your PPC results by

20%

with MarketingCloudFX

Explore paid search management service plans

Lite Plan

$600 / month

  • $100 – $5,000/month ad spend (paid to networks)
  • 2,000 keywords
  • Google PPC Network
  • Campaign development, strategy, copywriting, testing

Pro Plan

$975 / month

or 15% of ad spend, whichever is higher

  • $5,000 – $30,000/month ad spend (paid to networks)
  • 10,000 keywords
  • AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
  • 1 FunnelsFX landing page template (includes setup)

Enterprise Plan

12% of ad spend / month

Plus $250 / mo. platform fee

  • $30,001+/monthly ad spend (paid to networks)
  • 10,000 keywords
  • Display ad creative sets
  • 15-second CTV commercial

SEE FULL DELIVERABLES

“WebFX’s PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”

Director of Marketing
PRIVATE LIBERAL ARTS COLLEGE

See 1000+ Happy Clients’ Testimonials

WebFX paid search management services

FeaturesLitePro
Most Popular
Enterprise
Investment
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Audit)$2,250 (First Month’s Management, including Campaign Audit, Creative Development)$5,800 (First Month’s Management, including Campaign Audit, Creative Development)
Progressive monthly management cost:$600 $975 or 15% of spend, whichever is higher12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by MarketingCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysisYes
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Display Ad Creatives (One Time)One Time: 2 sets rapid display ads – 16 ads total (8 images per set)One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)N/AOne Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio CommercialComing SoonComing Soon
International Campaigns (SEM Only) – Each additional language monthly management cost:$275 $275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
License
Included with
License
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
License
Included with
License
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included$600/month$600/month$600/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included$750/month$750/month$750/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included$1,200/month$1,200/month$1,200/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits$900/month$900/month$900/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds$150/month$150/month$150/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing$300/month$300/month$300/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds$200/month$200/month$200/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds$300/month$300/month$300/month
Social Media Advertising$975/month$975/month$975/month
Landing page performance testing$1,500/month$1,500/month$1,500/month
Translation ServicesBy QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
Need more information? Call Us: 888-601-5359
GET STARTEDGET STARTEDGET STARTED

Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.

FAQs about paid search management

Looking to learn more about paid search management for your business? Browse our FAQs:

What is paid search?

Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.

What are paid search management services?

Paid search management services are a type of digital advertising service that focuses on pay-per-click. Paid search management services involve auditing, optimizing, managing, and monitoring your pay-per-click campaigns to increase online visibility and sales.

How much do paid search management services cost?

Prices for paid search management services vary. Typically, businesses will invest $9000 to $10,000 per month into paid search management. For the most accurate pricing, though, request a custom quote for your business.

How does paid search work?

Since Google search ads are the most common type of search ad, we’ll look at Google Ads for an example of how paid search ads work. To place search ads, you bid on keywords for which you want your ads to appear. When a user conducts a search, Google determines which ads to show based on the advertisers’ keywords, ad settings, bids, and ad quality score. Search ads typically use a pay-per-click (PPC) model, so you only pay when a user clicks on your ad.

When should you use paid search?

For many businesses, paid search is an excellent channel to include in your marketing strategy. Paid search is especially beneficial when:

  • Your audience uses search engines to conduct research that’s relevant to your products or services
  • You want to target leads precisely
  • You want results more quickly than other channels can offer
  • You want to reach bottom-of-the-funnel leads
  • Your site might not show up in organic search results

Let WebFX help you upgrade your paid search marketing

Want to rocket your revenue skyward with paid search management? WebFX would love to give you a hand! Our team of specialized professionals has everything it takes to achieve spectacular results for your marketing.

With our paid SEM services, you can drive conversions like never before. You’ll even receive a dedicated account representative to keep you in the loop about everything we do for your campaign.

To get started with us, give us a call at 888-601-5359 or contact us online today!

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