Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Paid Search Management Services: Grow Your Revenue
WebFX is a leading PPC agency that focuses on your success as a whole. Whether you want to increase conversions, traffic to your website, or both, our tech-enabled paid search management services can help you reach your goals.
What do our paid search management services include?
When you partner with our search engine marketing company, you’ll gain access to our full range of paid SEM services. Learn more about what our customizable paid search management services include and how they’ve driven more than $10 billion in revenue for our clients:
PPC audit services
PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t.
The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them.
In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
Remarketing services
Remarketing services
Remarketing is one of the most valuable paid advertising tactics you can practice. It involves marketing to people who have already visited your website.
Remarketing works so well because it advertises to users that already have a vested interest in your business and what you’re selling. That means they’ll be the most receptive audience for your paid ads.
WebFX will help you harness remarketing through platforms like Google Ads. Google Ads will allow you to track traffic to specific pages on your site and then direct ads to the users who visit those pages.
We’ll also help you set up the tracking and design your remarketing ads.
Geofencing ad services
Geofencing ad services
Another fantastic targeting feature Google Ads offers is geofencing, which allows you to target people based on their location. This feature is beneficial for reaching the most relevant audience possible.
For example, if your business operates in and around Cincinnati, Ohio, you don’t want to display your ads in searches made by people from New Jersey. With geofencing, you can limit your ads exclusively to searches made in your area.
WebFX can help you harness this feature, identifying the ideal outer limits for your geofences and helping you set it up in Google Ads. With geofencing, we’ll make sure you’re not wasting your ad resources on irrelevant users.
Social media ad services
Social media ad services
Google isn’t the only place you can display ads. Most social media platforms offer paid advertising options too — and with the average user spending 28% of their Internet time on social media, it’s a fantastic place to reach your audience.
WebFX can help you harness the potential that social media offers. We’ll craft high-quality ads for you and get them displayed right in users’ social media feeds. We can also help reach just the right audience by targeting features like:
- Age
- Gender
- Occupation
- Location
With social media advertising, you’ll reach a whole new audience of potential customers.
And more!
And more!
Powerful Data Activation for PPC
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.
25%
1,200+
100%
25%
1,200+
100%
Explore paid search management service plans
Custom PPC Plans
Starting at
$600 / month
How we determine pricing
Your Ad Spend
Your advertising budget will not only determine your monthly management costs, it will also help determine which advertising channels we’d recommend investing in to maximize your marketing budget.
Networks and Targeting
Your custom strategy will depend on where you are looking to advertise- Google, Bing, Programmatic, etc. Your WebFX strategist can recommend PPC channels for you based on your business goals!
Creative Needs
If you have an in-house designer, you may not need WebFX’s support with the creation of branded ad creative. However, many of our clients trust WebFX’s design team to create professional, branded display ads for any campaign type.
Included for All PPC Plans:
- In-depth keyword research and advanced selection
- Competitor and industry analysis
- Data-backed keyword development
- Ongoing ad strategy management and optimization
- Access to our in-house revenue acceleration software MarketingCloudFX
- Closed-loop ROI and customer journey tracking
- Conversion-boosting and performance tested ad copy
- Expertise and support from a team of over 500 strategists
- Ad campaign performance, analysis, and revenue reporting
- Strategic bid management
Your search for paid search management ends here
Here are the benefits that WebFX brings to the table:
WebFX has a large and experienced team
We’ve been in business for over 28 years, and our team consists of over 500 marketing experts. Having such a large team has allowed us to hire specialists in many different marketing areas and strategies. That increased specialization means you’ll have only the most qualified hands working on your paid ads, leading to far more effective results.
WebFX has a history of driving superior results
Another reason to partner with WebFX is that we’re well-known for our ability to drive superior results. One look at our history is enough to prove that we know how to generate successful campaigns for our clients. With us as your partner, you can rest easy knowing that we’ll achieve top-notch results for your marketing.
WebFX makes our clients happy
No number of leads or revenue is a success unless our clients are happy. An agency might drive a client’s marketing to new heights, but if the client isn’t pleased with the results, the agency hasn’t done its job right. Our more than 1090 testimonials prove that we consistently leave our clients amazed with the results we drive for them. In addition to our testimonials, we’ve been named the top SEO agency in the world by Clutch, demonstrating the extent of our reputation.
Pricing custom to you.
Starting at $600 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with WebFX’s pay-per-click advertising services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
How can paid SEM services help your business?
Despite the features of our services listed above, you may still question why you need the help of professional SEM services at all. Who’s to say you can’t handle your paid search marketing on your own? Why seek the help of an outside agency?
The answer is that partnering with a professional marketing agency comes with several significant benefits that you don’t want to miss. Here are three ways partnering with a SEM agency can boost your paid search management!
- SEM agencies have more marketing experience
- SEM agencies have more time
- SEM agencies have access to better resources
SEM agencies have more marketing experience
SEM agencies have more marketing experience
One of the largest advantages to working with a professional agency is that agencies tend to have significantly more marketing experience.
Even if you’ve been doing your marketing for a long time, it’s only one facet of your business. Marketing agencies center their entire business solely around marketing, giving them a level of expertise that you won’t be able to match on your own.
By partnering with an agency, you can gain access to a vast supply of marketing knowledge that can drive bigger and better results for your paid SEM. Professional agencies know what your marketing needs and how to make it happen, helping you drive more revenue in the long run.
SEM agencies have more time
SEM agencies have more time
When it comes to running your business, your online marketing is only a small portion of your responsibilities. Between things like product design, manufacturing, and distribution, you don’t always have time to work on your online ads.
Thankfully, a professional agency has no such limitations. Agencies devote every second of their time to optimizing your marketing campaign. That means that when you partner with an agency, you won’t have to worry about time restraints.
SEM agencies have access to better resources
SEM agencies have access to better resources
Even if you gain both the time and the expertise needed to complete your marketing on your own, you still may not have access to the same tools and resources as a professional agency.
In many cases, professional agencies have access to high-quality marketing resources that allow them to do everything from assessing competitors’ PPC to designing more compelling landing pages. With those tools, they can optimize your paid ads to drive more conversions than ever.
Even if you can gain access to the same tools, that doesn’t mean you have the familiarity with them that an agency does. Professional agencies are highly proficient with the tools they use, allowing them to harness those tools’ full potential.
FAQs about paid search management
Do you have additional questions about paid search management services? Browse our FAQ!
What is paid search?
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
What are paid search management services?
Paid search management services are a type of digital advertising service that focuses on pay-per-click. Paid search management services involve auditing, optimizing, managing, and monitoring your pay-per-click campaigns to increase online visibility and sales.
How much do paid search management services cost?
Prices for paid search management services vary. Typically, businesses will invest $9000 to $10,000 per month into paid search management. For the most accurate pricing, though, request a custom quote for your business.
How does paid search work?
Since Google search ads are the most common type of search ad, we’ll look at Google Ads for an example of how paid search ads work. To place search ads, you bid on keywords for which you want your ads to appear. When a user conducts a search, Google determines which ads to show based on the advertisers’ keywords, ad settings, bids, and ad quality score. Search ads typically use a pay-per-click (PPC) model, so you only pay when a user clicks on your ad.
When should you use paid search?
For many businesses, paid search is an excellent channel to include in your marketing strategy. Paid search is especially beneficial when:
- Your audience uses search engines to conduct research that’s relevant to your products or services
- You want to target leads precisely
- You want results more quickly than other channels can offer
- You want to reach bottom-of-the-funnel leads
- Your site might not show up in organic search results
WebFX paid search management services
| Features | Lite | Pro Most Popular | Enterprise |
|---|---|---|---|
| Investment | |||
| Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
| Initial Optimization | $1,200 (First Month’s Management including Campaign Audit) | $2,250 (First Month’s Management, including Campaign Audit, Creative Development) | $5,800 (First Month’s Management, including Campaign Audit, Creative Development) |
| Progressive monthly management cost: | $650 | $975 or 15% of spend, whichever is higher | $4,500 or 12% of ad spend, whichever is greater |
| Included Networks | |||
| Google PPC Network | |||
| Google Local Services Ads | |||
| Bing PPC Networks | |||
| Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | |||
| Google customer match & audience match | |||
| Google Shopping Management | |||
| AdTechFX Programmatic Advertising powered by MarketingCloudFX | |||
| – 3rd Party Audience Targeting | |||
| – Account-Based Retargeting | |||
| – CRM Pipeline Retargeting | |||
| Management Deliverables | |||
| 500+ SMEs behind campaign driving results | |||
| Initial campaign development & strategy | |||
| Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
| Industry analysis | Yes | ||
| Ad campaign copywriting | |||
| Ad copy performance testing | |||
| Ongoing keyword development and tweaking | |||
| Dynamic keyword insertion into ads | |||
| Google analytics integration & goal tracking | |||
| Strategic bid management | |||
| PPC account settings monitoring (Ex. Geotargeting) | |||
| Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | |||
| Up to two personal consultations per month | |||
| Monitoring clicks, conversions and click fraud activity | |||
| Setup and management of rule based bidding | |||
| International PPC campaign management (Addtl. fees may apply) | |||
| Creative Deliverables | |||
| Setup of 1 FunnelsFX Landing Page template | |||
| Display Ad Creatives (One Time) | One Time: 2 sets rapid display ads – 16 ads total (8 images per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) | |
| Connected TV Commercial Ads (One Time) | N/A | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Audio Commercial | Coming Soon | Coming Soon | |
| International Campaigns (SEM Only) – Each additional language monthly management cost: | $325 | $325 | |
| Performance Reporting | |||
| Monthly performance & analysis reporting | |||
| Website conversion analysis reporting | |||
| Omni-channel customer journey tracking and reporting | |||
| Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
| IntegrationsFX: Conversion Based Smart Bidding | Included with  License | Included with License | |
| IntegrationsFX: Lookalike + Custom Audiences | Included with License | Included with License | |
| Add Ons | |||
| Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
| Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
| Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 11 Sizes Each (44 Display Ads Total) & No Client Edits Included | $375/month | $375/month | $375/month |
| Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 11 Display Sizes (66 Display Ads Total) & No Client Edits Included | $940/month | $940/month | $940/month |
| B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 11 Display Sizes (110 Display Ads Total) & No Client Edits Included | $1,500/month | $1,500/month | $1,500/month |
| Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits | $1,125/month | $1,125/month | $1,125/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds | $190/month | $190/month | $190/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing | $375/month | $375/month | $375/month |
| ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds | $375/month | $375/month | $375/month |
| Social Media Advertising | $975/month | $975/month | $975/month |
| Landing page performance testing | $1,800/month | $1,800/month | $1,800/month |
| Translation Services | By Quote | By Quote | By Quote |
| Website conversion analysis implementation | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.
WebFX has thousands of reviews praising our transparency, communication, and results.
WebFX Agency Rating
4.9/5
based on over 550 third-party reviews
based on over 550 third-party reviews
