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500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Powerful Data Activation for PPC

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.

Explore MarketingCloudFX


boost in PPC performance with data-driven automation


CRM & ad integrations for closed-loop ROI reporting


set up by WebFX to enable your campaigns with healthy data

Precision-Targeting Across Devices

Increase ROI by training the algorithms on the right lead data.

  • Improve ad targeting based on qualified lead and customer data
  • Drive down cost per acquisition (CPA) from ad campaigns
  • Reach qualified users on any device through programmatic advertising

Call Tracking for Paid Channels

Show proven phone lead generation results from paid ad campaigns.

  • Identify calls from specific channels, mediums, or campaigns
  • Record calls for training, research, or quality review
  • Access call analytics and AI conversation analysis within main dashboard

Quick, Customizable Landing Pages

Convert more visitors into leads with effortless, engaging landing pages.

  • Quickly launch landing pages from CRO-approved templates
  • Craft custom landing pages optimized for all devices
  • Full access or do-it-for-me options with the help of our web design team


boost in PPC performance with data-driven automation


CRM & ad integrations for closed-loop ROI reporting


set up by WebFX to enable your campaigns with healthy data

Explore paid search management service plans

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Custom PPC Plans

Starting at

$600 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a PPC plan that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within PPC ads, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase return on ad spend (ROAS)? Launch ads that target high-value keywords? We’ll create a plan that aligns perfectly.

  • In-depth keyword research and advanced selection
  • Competitor and industry analysis
  • Data-backed keyword development
  • Ongoing ad strategy management and optimization
  • Access to our in-house revenue acceleration software MarketingCloudFX
  • Closed-loop ROI and customer journey tracking
  • Conversion-boosting and performance tested ad copy
  • Expertise and support from a team of over 500 strategists
  • Ad campaign performance, analysis, and revenue reporting
  • Strategic bid management

Your search for paid search management ends here

Here are the benefits that WebFX brings to the table:

Expert icon with three people icons.

WebFX has a large and experienced team

We’ve been in business for over 28 years, and our team consists of over 500 marketing experts. Having such a large team has allowed us to hire specialists in many different marketing areas and strategies. That increased specialization means you’ll have only the most qualified hands working on your paid ads, leading to far more effective results.

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WebFX has a history of driving superior results

Another reason to partner with WebFX is that we’re well-known for our ability to drive superior results. One look at our history is enough to prove that we know how to generate successful campaigns for our clients. With us as your partner, you can rest easy knowing that we’ll achieve top-notch results for your marketing.

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WebFX makes our clients happy

No number of leads or revenue is a success unless our clients are happy. An agency might drive a client’s marketing to new heights, but if the client isn’t pleased with the results, the agency hasn’t done its job right. Our more than 1090 testimonials prove that we consistently leave our clients amazed with the results we drive for them. In addition to our testimonials, we’ve been named the top SEO agency in the world by Clutch, demonstrating the extent of our reputation.

Pricing custom to you.

Starting at $600 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s pay-per-click advertising services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

How can paid SEM services help your business?

Despite the features of our services listed above, you may still question why you need the help of professional SEM services at all. Who’s to say you can’t handle your paid search marketing on your own? Why seek the help of an outside agency?

The answer is that partnering with a professional marketing agency comes with several significant benefits that you don’t want to miss. Here are three ways partnering with a SEM agency can boost your paid search management!

Why PPC?

SEM agencies have more marketing experience

SEM agencies have more marketing experience

One of the largest advantages to working with a professional agency is that agencies tend to have significantly more marketing experience.

Even if you’ve been doing your marketing for a long time, it’s only one facet of your business. Marketing agencies center their entire business solely around marketing, giving them a level of expertise that you won’t be able to match on your own.

By partnering with an agency, you can gain access to a vast supply of marketing knowledge that can drive bigger and better results for your paid SEM. Professional agencies know what your marketing needs and how to make it happen, helping you drive more revenue in the long run.

SEM agencies have more time

SEM agencies have more time

When it comes to running your business, your online marketing is only a small portion of your responsibilities. Between things like product design, manufacturing, and distribution, you don’t always have time to work on your online ads.

Thankfully, a professional agency has no such limitations. Agencies devote every second of their time to optimizing your marketing campaign. That means that when you partner with an agency, you won’t have to worry about time restraints.

SEM agencies have access to better resources

SEM agencies have access to better resources

Even if you gain both the time and the expertise needed to complete your marketing on your own, you still may not have access to the same tools and resources as a professional agency.

In many cases, professional agencies have access to high-quality marketing resources that allow them to do everything from assessing competitors’ PPC to designing more compelling landing pages. With those tools, they can optimize your paid ads to drive more conversions than ever.

Even if you can gain access to the same tools, that doesn’t mean you have the familiarity with them that an agency does. Professional agencies are highly proficient with the tools they use, allowing them to harness those tools’ full potential.

FAQs about paid search management

Do you have additional questions about paid search management services? Browse our FAQ!

What is paid search?

Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.

What are paid search management services?

Paid search management services are a type of digital advertising service that focuses on pay-per-click. Paid search management services involve auditing, optimizing, managing, and monitoring your pay-per-click campaigns to increase online visibility and sales.

How much do paid search management services cost?

Prices for paid search management services vary. Typically, businesses will invest $9000 to $10,000 per month into paid search management. For the most accurate pricing, though, request a custom quote for your business.

How does paid search work?

Since Google search ads are the most common type of search ad, we’ll look at Google Ads for an example of how paid search ads work. To place search ads, you bid on keywords for which you want your ads to appear. When a user conducts a search, Google determines which ads to show based on the advertisers’ keywords, ad settings, bids, and ad quality score. Search ads typically use a pay-per-click (PPC) model, so you only pay when a user clicks on your ad.

When should you use paid search?

For many businesses, paid search is an excellent channel to include in your marketing strategy. Paid search is especially beneficial when:

  • Your audience uses search engines to conduct research that’s relevant to your products or services
  • You want to target leads precisely
  • You want results more quickly than other channels can offer
  • You want to reach bottom-of-the-funnel leads
  • Your site might not show up in organic search results

WebFX paid search management services

Most Popular
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Audit)$2,250 (First Month’s Management, including Campaign Audit, Creative Development)$5,800 (First Month’s Management, including Campaign Audit, Creative Development)
Progressive monthly management cost:$600 $975 or 15% of spend, whichever is higher12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by MarketingCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysisYes
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Display Ad Creatives (One Time)One Time: 2 sets rapid display ads – 16 ads total (8 images per set)One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)N/AOne Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio CommercialComing SoonComing Soon
International Campaigns (SEM Only) – Each additional language monthly management cost:$275 $275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
marketingcloudfx gray Large PNG License
Included with
marketingcloudfx gray Large PNG License
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
marketingcloudfx gray Large PNG License
Included with
marketingcloudfx gray Large PNG License
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included$600/month$600/month$600/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included$750/month$750/month$750/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included$1,200/month$1,200/month$1,200/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits$900/month$900/month$900/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds$150/month$150/month$150/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing$300/month$300/month$300/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds$200/month$200/month$200/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds$300/month$300/month$300/month
Social Media Advertising$975/month$975/month$975/month
Landing page performance testing$1,500/month$1,500/month$1,500/month
Translation ServicesBy QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
Need more information? Call Us: 888-601-5359

Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.

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WebFX Agency Rating:

4.9 / 5 with 371 ratings

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