Paid Search Management Services: Grow Your Revenue

WebFX is a leading PPC agency that focuses on your success as a whole. Whether you want to increase conversions, traffic to your website, or both, our tech-enabled paid search management services can help you reach your goals.

Get a seasoned partner that manages

$120+ million


Fuel your PPC performance with



Google Premier Partner with



Upgrade your PPC results by


with MarketingCloudFX

Explore paid search management service plans

Lite Plan

$600 / month

  • $100 – $5,000/month ad spend (paid to networks)
  • 2,000 keywords
  • Google PPC Network
  • Campaign development, strategy, copywriting, testing

Pro Plan

$975 / month

or 15% of ad spend, whichever is higher

  • $5,000 – $30,000/month ad spend (paid to networks)
  • 10,000 keywords
  • AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
  • 1 FunnelsFX landing page template (includes setup)

Enterprise Plan

12% of ad spend / month

Plus $250 / mo. platform fee

  • $30,001+/monthly ad spend (paid to networks)
  • 10,000 keywords
  • 4 lite display ad creative sets
  • 15-second CTV commercial


Paid SEM services to drive leads and conversions

Search engine marketing (SEM) is a form of digital marketing that focuses on reaching users through search engines. Though it originally included both search engine optimization (SEO) and pay-per-click (PPC) advertising, it has since come to refer solely to paid advertising.

Paid search ad

People use search engines frequently, making paid search marketing one of the most effective ways to reach users online. At WebFX, we understand the value of paid SEM. Better yet, we understand what it takes to drive a quality SEM campaign.

With our paid SEM services, your business will reach the right group of users, and you’ll reach more of them than ever before. Read on to learn more about how our team of over 500 experts can drive superior results through paid search management.

Then call 888-601-5359 or contact us online to get started with us today!

“WebFX’s PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”

Director of Marketing

See 1000+ Happy Clients’ Testimonials

WebFX paid search management services

Most Popular
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Restructure)$2,250 (First Month’s Management, including Campaign Restructure, Creative Development)$5,800 (First Month’s Management, including Campaign Restructure, Creative Development)
Progressive monthly management cost:$600 $975 or 15% of spend, whichever is higher12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by MarketingCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysisYes
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Lite Display Ad Creative2 sets rapid display ads – 16 ads total (8 images per set)2 sets of custom layout display ads – 16 ads total (8 images per set)
Connected TV Commercial AdsN/A1 15-second rapid ConnectedTV ad1 set of Custom TV ads 15-30 seconds with voiceover (2 videos total)
Audio Commercial – Coming Soon!N/A1-3 FuelFX Assets or Bring Your Own1-3 FuelFX Assets or Bring Your Own
International Campaigns (SEM Only) – Each additional language monthly management cost:$275 $275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
Included with
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
Included with
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included$600/month$600/month$600/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included$750/month$750/month$750/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included$1,200/month$1,200/month$1,200/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits$900/month$900/month$900/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds$150/month$150/month$150/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing$300/month$300/month$300/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds$200/month$200/month$200/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds$300/month$300/month$300/month
Social Media PPC Advertising$900/month$900/month$900/month
Landing page performance testing$1,500/month$1,500/month$1,500/month
Translation ServicesBy QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
Need more information? Call Us: 888-601-5359

Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.

What is included in our paid search marketing services?

When you partner with WebFX, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:

  • PPC audit services
  • Remarketing services
  • Geofencing ad services
  • Social media ad services
  • And more!

Read on to learn about these services in more detail!

1. PPC audit services

One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t.

The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them.

In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.

2. Remarketing services

Remarketing is one of the most valuable paid advertising tactics you can practice. It involves marketing to people who have already visited your website.

Remarketing works so well because it advertises to users that already have a vested interest in your business and what you’re selling. That means they’ll be the most receptive audience for your paid ads.

WebFX will help you harness remarketing through platforms like Google Ads. Google Ads will allow you to track traffic to specific pages on your site and then direct ads to the users who visit those pages.

We’ll also help you set up the tracking and design your remarketing ads.

3. Geofencing ad services

Another fantastic targeting feature Google Ads offers is geofencing, which allows you to target people based on their location. This feature is beneficial for reaching the most relevant audience possible.

For example, if your business operates in and around Cincinnati, Ohio, you don’t want to display your ads in searches made by people from New Jersey. With geofencing, you can limit your ads exclusively to searches made in your area.

WebFX can help you harness this feature, identifying the ideal outer limits for your geofences and helping you set it up in Google Ads. With geofencing, we’ll make sure you’re not wasting your ad resources on irrelevant users.

4. Social media ad services

Google isn’t the only place you can display ads. Most social media platforms offer paid advertising options too — and with the average user spending 28% of their Internet time on social media, it’s a fantastic place to reach your audience.

Paid search ad for LinkedIn

WebFX can help you harness the potential that social media offers. We’ll craft high-quality ads for you and get them displayed right in users’ social media feeds. We can also help reach just the right audience by targeting features like:

  • Age
  • Gender
  • Occupation
  • Location

With social media advertising, you’ll reach a whole new audience of potential customers.

Questioning the quality of your SMB’s PPC performance?

Get your FREE PPC audit from WebFX today!

How can paid SEM services help your business?

Despite the features of our services listed above, you may still question why you need the help of professional SEM services at all. Who’s to say you can’t handle your paid search marketing on your own? Why seek the help of an outside agency?

The answer is that partnering with a professional marketing agency comes with several significant benefits that you don’t want to miss. Here are three ways partnering with a SEM agency can boost your paid search management!

1. SEM agencies have more marketing experience

One of the largest advantages to working with a professional agency is that agencies tend to have significantly more marketing experience.

Even if you’ve been doing your marketing for a long time, it’s only one facet of your business. Marketing agencies center their entire business solely around marketing, giving them a level of expertise that you won’t be able to match on your own.

By partnering with an agency, you can gain access to a vast supply of marketing knowledge that can drive bigger and better results for your paid SEM. Professional agencies know what your marketing needs and how to make it happen, helping you drive more revenue in the long run.

2. SEM agencies have more time

When it comes to running your business, your online marketing is only a small portion of your responsibilities. Between things like product design, manufacturing, and distribution, you don’t always have time to work on your online ads.

Thankfully, a professional agency has no such limitations. Agencies devote every second of their time to optimizing your marketing campaign. That means that when you partner with an agency, you won’t have to worry about time restraints.

3. SEM agencies have access to better resources

Even if you gain both the time and the expertise needed to complete your marketing on your own, you still may not have access to the same tools and resources as a professional agency.

In many cases, professional agencies have access to high-quality marketing resources that allow them to do everything from assessing competitors’ PPC to designing more compelling landing pages. With those tools, they can optimize your paid ads to drive more conversions than ever.

Even if you can gain access to the same tools, that doesn’t mean you have the familiarity with them that an agency does. Professional agencies are highly proficient with the tools they use, allowing them to harness those tools’ full potential.

Why choose WebFX?

When the time comes to choose a marketing agency, there’s no better option than WebFX. Our team of dedicated professionals has everything it takes to drive stellar results for your paid advertising campaigns.

But what makes WebFX so special? Here are three of the most significant benefits we bring to the table!

1. WebFX has a large and experienced team

One of the biggest advantages to working with agencies is their experience and specialization — and WebFX has both of those things in spades. To start, we’ve been in business for over 25 years, making us one of the most experienced agencies out there.

Furthermore, our team consists of over 500 marketing experts. Having such a large team has allowed us to hire specialists in many different marketing areas and strategies, rather than to seek out jacks-of-all-trades.

That increased specialization means you’ll have only the most qualified hands working on your paid ads, leading to far more effective results.

2. WebFX has a history of driving superior results

Another reason to partner with WebFX is that we’re well-known for our ability to drive superior results. One look at our history is enough to prove that we know how to generate successful campaigns for our clients.

In the past five years alone, we’ve driven 7.8 million leads and $3 billion in revenue for our clients. Those numbers make it clear that when we set to work on a campaign, we bring our A-game.

With us as your partner, you can rest easy knowing that we’ll achieve top-notch results for your marketing.

3. WebFX makes our clients happy

No number of leads or revenue is a success unless our clients are happy. An agency might drive a client’s marketing to new heights, but if the client isn’t pleased with the results, the agency hasn’t done its job right.

Our more than 1020 testimonials prove that we consistently leave our clients amazed with the results we drive for them. In addition to our testimonials, we’ve been named the top SEO agency in the world by Clutch, demonstrating the extent of our reputation.

When you partner with us, you can be sure that you’ll receive the same satisfaction as all our previous clients.

FAQs about paid search management

Looking to learn more about paid search management for your business? Browse our FAQs:

What is paid search?

Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.

What are paid search management services?

Paid search management services are a type of digital advertising service that focuses on pay-per-click. Paid search management services involve auditing, optimizing, managing, and monitoring your pay-per-click campaigns to increase online visibility and sales.

How much do paid search management services cost?

Prices for paid search management services vary. Typically, businesses will invest $9000 to $10,000 per month into paid search management. For the most accurate pricing, though, request a custom quote for your business.

How does paid search work?

Since Google search ads are the most common type of search ad, we’ll look at Google Ads for an example of how paid search ads work. To place search ads, you bid on keywords for which you want your ads to appear. When a user conducts a search, Google determines which ads to show based on the advertisers’ keywords, ad settings, bids, and ad quality score. Search ads typically use a pay-per-click (PPC) model, so you only pay when a user clicks on your ad.

When should you use paid search?

For many businesses, paid search is an excellent channel to include in your marketing strategy. Paid search is especially beneficial when:

  • Your audience uses search engines to conduct research that’s relevant to your products or services
  • You want to target leads precisely
  • You want results more quickly than other channels can offer
  • You want to reach bottom-of-the-funnel leads
  • Your site might not show up in organic search results

Let WebFX help you upgrade your paid search marketing

Want to rocket your revenue skyward with paid search management? WebFX would love to give you a hand! Our team of specialized professionals has everything it takes to achieve spectacular results for your marketing.

With our paid SEM services, you can drive conversions like never before. You’ll even receive a dedicated account representative to keep you in the loop about everything we do for your campaign.

To get started with us, give us a call at 888-601-5359 or contact us online today!


For verified ratings of our marketing services, please read our:

WebFX Agency Rating:

4.9 / 5 with 300 ratings

Industry-Leading 1020 Testimonials