SMB PPC Agency: Earn More Ad Clicks with WebFX
Pay-per-click (PPC) advertising is a great strategy to help your business earn more qualified leads that turn into sales. With the help of an SMB PPC agency like WebFX, you can have a team of experts running your PPC campaigns to maximize results for your SMB.
Get Transparent Plans & Pricing From Our SMB PPC Agency
At WebFX, we offer multiple packages to fit your budget. See what our small business PPC agency offers below!
Lite Plan
$600 / month
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$100 – $5,000/month ad spend (paid to networks) -
2,000 keywords
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Google PPC Network
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Campaign development, strategy, copywriting, testing
Pro Plan
$975 / month
or 15% of ad spend, whichever is higher
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$5,000 – $30,000/month ad spend (paid to networks)
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10,000 keywords
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AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
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1 FunnelsFX landing page template (includes setup)
Enterprise Plan
12% of ad spend / month
Plus $250 / mo. platform fee
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$30,001+/monthly ad spend (paid to networks)
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10,000 keywords
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Display ad creative sets
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15-second CTV commercial
An SMB PPC Agency That Helps You Drive More Revenue
Appearing at the top of search results on search engines like Google is critical for helping your small-to-midsized business (SMB) drive qualified traffic that turns into customers for your company. With pay-per-click (PPC) advertising, you can help your business appear at the top of these results to drive qualified traffic.
With the help of an SMB PPC agency, you can have a team of professionals working on your ad campaigns to help you achieve higher rankings. A small business PPC company can help you launch, manage, and track your PPC campaigns to ensure you’re driving the leads and revenue you desire.
Keep reading to find out why partnering with an SMB PPC agency is an excellent option for your business and learn why WebFX is the best SMB digital advertising agency to help you grow online!
Don’t want to wait to start driving leads and revenue with your PPC campaigns? Contact us online or call us today at 888-601-5359 to speak with a strategist about our PPC services!
SMB PPC agency: Why partnering with a PPC agency for small businesses is the best move
On the fence about hiring a small business PPC agency? Here are four reasons you’ll want to commit to partnering with a PPC company:
1. You don’t have to find time to run your paid ads
Your days are filled with managing the daily operations of your SMB. In a time when it seems like more things get added to your to-do list, wouldn’t it be nice to take something off?
By partnering with an SMB PPC agency, you can check PPC management off your list. A small business PPC agency can launch and run your PPC campaigns for you while you worry about more important business tasks.
That means you can reap the benefits of PPC without having to lift a finger.
2. You don’t have to find time to learn how to do PPC
If you don’t have experience with PPC, you must find the time to learn how to do it successfully. It’s not as simple as running an ad and hoping for results. This strategy involves keyword optimization, ad copy tweaks, bid adjustments, and more. If you don’t know how to do PPC, it can be a headache to try and figure out how to do it effectively.
By hiring a PPC agency for SMBs, you avoid the headache.
A PPC agency already knows how to create, launch, and run PPC campaigns, so they can get to work setting up your PPC strategy immediately. You don’t have to spend the time learning PPC, which means you can focus your energy on more critical business tasks.
3. You get experienced advertisers driving results for your company
When you invest in PPC marketing, you ultimately want to craft campaigns that drive results and help your business grow. If you don’t have experience running PPC campaigns, you may not see the results you desire with your ads.
That’s where an experienced SMB digital advertising agency can help. The right agency will have experienced marketers that know what it takes to run successful PPC ad campaigns. As a result, these experts can drive more qualified traffic and sales with your campaigns.
4. You have someone to monitor and improve your ads
PPC isn’t a once-and-done strategy. It requires continual optimization to improve your ads’ performance to drive better results. When you’re busy managing your business, it isn’t easy to find the time to analyze your PPC campaigns and figure out where you need to improve.
An SMB PPC agency can handle monitoring and optimizing your Google Ads for you. They can uncover insights into your campaign performance and make data-backed decisions to help you get more from your ads.
Ready to Grow? Get your FREE Quote Today!
“We measure our success by how much we WOW our clients.”
Bill Craig
WebFX President
Explore our SMB PPC Company’s Plans & Pricing
| Features | Lite | Pro Most Popular | Enterprise |
|---|---|---|---|
| Investment | |||
| Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
| Initial Optimization | $1,200 (First Month’s Management including Campaign Audit) | $2,250 (First Month’s Management, including Campaign Audit, Creative Development) | $5,800 (First Month’s Management, including Campaign Audit, Creative Development) |
| Progressive monthly management cost: | $600 | $975 or 15% of spend, whichever is higher | 12% of ad spend +$250/mo. platform fee |
| Included Networks | |||
| Google PPC Network | |||
| Google Local Services Ads | |||
| Bing PPC Networks | |||
| Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | |||
| Google customer match & audience match | |||
| Google Shopping Management | |||
| AdTechFX Programmatic Advertising powered by MarketingCloudFX | |||
| – 3rd Party Audience Targeting | |||
| – Account-Based Retargeting | |||
| – CRM Pipeline Retargeting | |||
| Management Deliverables | |||
| 500+ SMEs behind campaign driving results | |||
| Initial campaign development & strategy | |||
| Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
| Industry analysis | Yes | ||
| Ad campaign copywriting | |||
| Ad copy performance testing | |||
| Ongoing keyword development and tweaking | |||
| Dynamic keyword insertion into ads | |||
| Google analytics integration & goal tracking | |||
| Strategic bid management | |||
| PPC account settings monitoring (Ex. Geotargeting) | |||
| Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | |||
| Up to two personal consultations per month | |||
| Monitoring clicks, conversions and click fraud activity | |||
| Setup and management of rule based bidding | |||
| International PPC campaign management (Addtl. fees may apply) | |||
| Creative Deliverables | |||
| Setup of 1 FunnelsFX Landing Page template | |||
| Display Ad Creatives (One Time) | One Time: 2 sets rapid display ads – 16 ads total (8 images per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) | |
| Connected TV Commercial Ads (One Time) | N/A | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Audio Commercial | Coming Soon | Coming Soon | |
| International Campaigns (SEM Only) – Each additional language monthly management cost: | $275 | $275 | |
| Performance Reporting | |||
| Monthly performance & analysis reporting | |||
| Website conversion analysis reporting | |||
| Omni-channel customer journey tracking and reporting | |||
| Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
| IntegrationsFX: Conversion Based Smart Bidding | Included with  License | Included with License | |
| IntegrationsFX: Lookalike + Custom Audiences | Included with License | Included with License | |
| Add Ons | |||
| Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
| Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
| Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included | $600/month | $600/month | $600/month |
| Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included | $750/month | $750/month | $750/month |
| B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included | $1,200/month | $1,200/month | $1,200/month |
| Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits | $900/month | $900/month | $900/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds | $150/month | $150/month | $150/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing | $300/month | $300/month | $300/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds | $200/month | $200/month | $200/month |
| ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds | $300/month | $300/month | $300/month |
| Social Media Advertising | $975/month | $975/month | $975/month |
| Landing page performance testing | $1,500/month | $1,500/month | $1,500/month |
| Translation Services | By Quote | By Quote | By Quote |
| Website conversion analysis implementation | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
Learn More About PPC Agencies
Still have questions about PPC? We’ve got answers!
What does an SMB PPC agency do?
An SMB PPC agency is a company that manages pay-per-click advertising campaigns for small-to-mid-sized businesses. PPC agencies may create PPC strategies, write ad copy, design visuals, manage bids, track and report results, and more.
How much does it cost to work with a small business PPC agency?
Costs vary depending on the size of your campaigns, the keywords you target, the services you use, and more, but SMBs spend an average of $9000 to $10,000 per month on PPC. SMBs typically spend $1-$2 per click.
Should I hire an SMB PPC agency?
If you’re on the fence about hiring an SMB PPC agency, there are many reasons to hire an SMB PPC agency.
Here are just a few:
- You get a team of experts that knows how to do PPC, so you don’t have to spend the time learning PPC
- An SMB PPC company knows PPC, so they can launch your campaign immediately, which means you’ll see results sooner
- An SMB PPC company takes to-dos off your list, which frees you up to handle more important tasks
Hiring an SMB PPC agency is a great option if you want to get a results-driven campaign without lifting a finger.
How do I find the right SMB PPC agency?
To help you find the right SMB PPC agency, you’ll want to look at companies that fit within your budget first. Once you have a list of candidates, you’ll want to ask those companies questions like:
- How do you approach PPC campaigns?
- Do you create custom campaigns for your clients?
- What metrics do you track with PPC campaigns?
- What would you do if a PPC campaign wasn’t performing how we expected?
- Who do I contact if I have questions or concerns about my campaign?
By asking these questions, you can gain insight into PPC companies to determine if they’re a good fit for your business.
Meet your SMB PPC agency, WebFX
When you’re busy running your SMB, it’s hard to find the time to dedicate to your PPC marketing agency. Instead of trying to squeeze another task on your to-do list, let the marketing professionals at WebFX handle it for you.
We have a team of over 500 marketing experts that know how to launch successful PPC campaigns. As a Google Ads Premier Partner, we know what it takes to craft and launch PPC ads that drive leads and revenue for clients.
If you’re ready to get a leg up on your competition, we’re prepared to help you do it. Contact us online or call us today at 888-601-5359 to speak with a strategist about our PPC services!
