SMB PPC Agency: Earn More Ad Clicks with WebFX

Pay-per-click (PPC) advertising is a great strategy to help your business earn more qualified leads that turn into sales. With the help of an SMB PPC agency like WebFX, you can have a team of experts running your PPC campaigns to maximize results for your SMB.

Get Transparent Plans & Pricing From Our SMB PPC Agency

At WebFX, we offer multiple packages to fit your budget. See what our small business PPC agency offers below!

Lite Plan

$600 / month

  • $100 – $5,000/month ad spend (paid to networks)
  • 2,000 keywords
  • Google PPC Network
  • Campaign development, strategy, copywriting, testing

Pro Plan

$975 / month

or 15% of ad spend, whichever is higher

  • $5,000 – $30,000/month ad spend (paid to networks)
  • 10,000 keywords
  • AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
  • 1 FunnelsFX landing page template (includes setup)

Enterprise Plan

12% of ad spend / month

Plus $250 / mo. platform fee

  • $30,001+/monthly ad spend (paid to networks)
  • 10,000 keywords
  • 4 lite display ad creative sets
  • 15-second CTV commercial


Drive Revenue With Our SMB PPC Firm

Your Deliverables

  • Initial campaign development for PPC ads
  • Keyword research and targeting
  • Ad displayed on Google and Bing PPC networks
  • Ad campaign copywriting
  • Ongoing keyword development and tweaking

Our Process

  • Conduct keyword research to identify industry-relevant terms
  • Craft compelling ad copy to generate clicks
  • Tweak and develop keyword targeting
  • Adjust and optimize bids
  • Track Google ad performance and tweak to improve

Our Clients’ Results

  • $3 billion generated in revenue for clients
  • 7.8 million leads generated for clients
  • 5.2 million phone calls generated for clients
  • 12.9 million transactions managed for clients
  • 1,020 client reviews, including an overall 4.9 rating on Clutch
  • 91% client retention rate — almost 50% higher than nationwide average

An SMB PPC Agency That Helps You Drive More Revenue

Appearing at the top of search results on search engines like Google is critical for helping your small-to-midsized business (SMB) drive qualified traffic that turns into customers for your company. With pay-per-click (PPC) advertising, you can help your business appear at the top of these results to drive qualified traffic.

With the help of an SMB PPC agency, you can have a team of professionals working on your ad campaigns to help you achieve higher rankings. A small business PPC company can help you launch, manage, and track your PPC campaigns to ensure you’re driving the leads and revenue you desire.

Keep reading to find out why partnering with an SMB PPC agency is an excellent option for your business and learn why WebFX is the best SMB digital advertising agency to help you grow online!

Don’t want to wait to start driving leads and revenue with your PPC campaigns? Contact us online or call us today at 888-601-5359 to speak with a strategist about our PPC services!

Hear From Our Clients

Auto Parts Store

“WebFX has been on our side for over a year, delivering each target we set in a competitive industry. Traffic, revenue and profit are all up. Most importantly, Jason does not feel like just our account manager, but a teammate invested in us just as we are in ourselves.”

Environmental Ecommerce

“WebFX might be the best SEO agency in the world. Over the past couple years, we’ve seen exponential growth in both organic traffic and organic revenue…WebFX, however, has been a shining example of what great agency partnerships can do to help your business grow.”

Insurance Company

“WebFX is our go-to team for all web and SEO services…we have seen leads jump drastically…We had a record sales year in 2020, and look forward to even more success in 2021. I have no trouble recommending WebFX for their SEO and PPC services.”

SMB PPC agency: Why partnering with a PPC agency for small businesses is the best move

On the fence about hiring a small business PPC agency? Here are four reasons you’ll want to commit to partnering with a PPC company:

1. You don’t have to find time to run your paid ads

Your days are filled with managing the daily operations of your SMB. In a time when it seems like more things get added to your to-do list, wouldn’t it be nice to take something off?

By partnering with an SMB PPC agency, you can check PPC management off your list. A small business PPC agency can launch and run your PPC campaigns for you while you worry about more important business tasks.

That means you can reap the benefits of PPC without having to lift a finger.

2. You don’t have to find time to learn how to do PPC

If you don’t have experience with PPC, you must find the time to learn how to do it successfully. It’s not as simple as running an ad and hoping for results. This strategy involves keyword optimization, ad copy tweaks, bid adjustments, and more. If you don’t know how to do PPC, it can be a headache to try and figure out how to do it effectively.

By hiring a PPC agency for SMBs, you avoid the headache.

A PPC agency already knows how to create, launch, and run PPC campaigns, so they can get to work setting up your PPC strategy immediately. You don’t have to spend the time learning PPC, which means you can focus your energy on more critical business tasks.

PPC ads for skiing companies

3. You get experienced advertisers driving results for your company

When you invest in PPC marketing, you ultimately want to craft campaigns that drive results and help your business grow. If you don’t have experience running PPC campaigns, you may not see the results you desire with your ads.

That’s where an experienced SMB digital advertising agency can help. The right agency will have experienced marketers that know what it takes to run successful PPC ad campaigns. As a result, these experts can drive more qualified traffic and sales with your campaigns.

4. You have someone to monitor and improve your ads

PPC isn’t a once-and-done strategy. It requires continual optimization to improve your ads’ performance to drive better results. When you’re busy managing your business, it isn’t easy to find the time to analyze your PPC campaigns and figure out where you need to improve.

An SMB PPC agency can handle monitoring and optimizing your Google Ads for you. They can uncover insights into your campaign performance and make data-backed decisions to help you get more from your ads.

Ad for snowboarding gear

Hear From Our Clients

Speaking Bureau

“Working with WebFX has been a game changer for us. We were having significant traffic loss and they turned it around and have us growing every month. They are completely transparent and do a fantastic job at helping us show the benefit of SEO to our execs.”

—Director of Digital Marketing

Animal Health Provider

“As a small business with a very focused demographic, we have trouble reaching the right audience. Since starting SEO services with WebFX we have seen remarkable growth in not only website hits but also revenue.”

—Marketing Manager

Electronics Manufacturer

“I have been blown away by WebFX. I was a little skeptical of digital marketing companies and SEO campaigns…but [WebFX] they’ve exceeded all of our expectations. Working with them has been a blast.”

—President & CEO

SMB PPC agency: Why choose WebFX as your small business PPC agency

If you’re thinking about hiring a PPC agency for small businesses, look no further than WebFX. With over 25 years of experience in digital marketing, we’re an unmatched partner for driving success with your paid advertising campaigns.

Here’s why you’ll want to partner with us:

We craft campaigns that help small businesses grow

When you partner with a small business PPC agency, you want to work with one that will help your business reach its goals and drive results, whether it’s more leads, customers, or revenue.

At WebFX, our team of experienced marketers knows about driving results that help grow SMBs. In the past five years, we’ve helped our clients achieve the following:

  • Drive over $3 billion in revenue
  • Obtain over 7.8 million leads
  • Manage over 12.9 million transactions

When you partner with our experienced team of PPC marketers, you can feel confident your ad campaigns will drive results that help you grow your business.

We provide you with a dedicated account manager to make communication a breeze

If you opt to outsource your marketing to a team of professionals, you still want to remain involved with your company’s marketing. You want to ensure that you’re receiving campaigns built to help your business grow.

At WebFX, we make it easy for you to stay informed about your advertising campaigns.

As your small business PPC agency, we provide you with a dedicated account manager that you can contact. Whether you have questions, concerns, or ideas, you’ll always know who to contact. You won’t have to waste your time being put on hold and waiting to speak to someone who has information about your PPC campaigns.

Additionally, our PPC campaigns come with monthly reporting. Your account manager will sit down with you to review your campaign performance and uncover actionable insights to keep your campaigns moving forward.

We customize our PPC campaigns to fit your business

Your SMB is unique. You have specific goals you want to meet and a specific pool of prospects you need to please. You can’t settle for a cookie-cutter campaign. You need an SMB PPC agency that treats you as the unique SMB you are and not a number.

At WebFX, we pride ourselves on developing campaigns to fit each business’s unique needs. We take the time to get to know your business and your goals. We learn about your industry, position in your market, and who you’re trying to reach.

We’ll craft a custom campaign built for your business with all that information on hand. Our custom campaigns will help you reach the most important audience and get them to click on your ads and purchase your products or invest in your services.

We offer more than PPC to help you expand your reach

PPC is one of the best methods for helping you reach prospects interested in what you offer, but it isn’t the only method. You may find that you want to invest in additional strategies to help increase your brand reach and exposure, so you can obtain more qualified leads and boost revenue for your business.

As a full-service digital marketing agency, we offer multiple marketing strategies to help you increase your reach, including:

We aren’t just a PPC agency for small businesses — we offer dozens of services to help you expand your online reach, leading to increased leads and revenue for your company.

We deliver campaigns that have our clients raving

If you’re going to partner with an SMB digital advertising agency, you want to work with one that delivers a campaign you love. At WebFX, we take a client-first approach to marketing to ensure our clients get campaigns that they love and fit their business.

Our client-first approach to marketing has our clients raving about the work we do. We have over 1,020 that speak to the excellent work we do for them! With a client recommendation score that’s 488% higher than the nationwide average, you can feel confident you’ll get a campaign you love!

Don’t just take our word for it, though. Check out our client testimonials to see what other SMBs say about working with us!


Ready to Grow? Get your FREE Quote Today!

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What to expect with WebFX as your SMB PPC agency

When you partner with WebFX, you can expect you’ll get everything you need to launch a successful PPC campaign. Here’s what you get when you partner with our SMB PPC company:

  • Over 450 marketing experts with experience working on over 650 ad campaigns
  • A dedicated account representative you can contact with any questions or concerns
  • A data-driven, customized PPC campaign
  • Access to MarketingCloudFX, our proprietary marketing software
  • and much more!

At WebFX, we provide you with everything you need to launch a successful PPC campaign!

One Size Does Not Fit All

Select an SMB PPC service to view custom PPC costs for your campaign.


Want to craft ads that compel more clicks that turn into leads and revenue? PPC Management services can help you turn leads into sales through creation of compelling ad content and keyword targeting.


Enterprise PPC services help you craft an ad campaign that’s built to your business’s size and scale, so you can maximize results with your paid ads.


Want the benefits of running PPC ads without the hassle of having to do everything? With programmatic advertising services, you get automated ad services that help you get the most from your ads without lifting a finger.

Explore our SMB PPC Company’s Plans & Pricing

Most Popular
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Restructure)$2,250 (First Month’s Management, including Campaign Restructure, Creative Development)$5,800 (First Month’s Management, including Campaign Restructure, Creative Development)
Progressive monthly management cost:$600 $975 or 15% of spend, whichever is higher12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by MarketingCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
450+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysisYes
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Lite Display Ad CreativeUp to 3 sets includedUp to 4 sets included
Lite: 15 Second CTV Commercial / Video AdN/AUp to 1 video includedUp to 1 video included
Audio Commercial – Coming Soon!N/A1-3 FuelFX Assets or Bring Your Own1-3 FuelFX Assets or Bring Your Own
International Campaigns (SEM Only) – Each additional language monthly management cost:$275 $275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
Included with
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
Included with
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included$600/month$600/month$600/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included$750/month$750/month$750/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included$1,200/month$1,200/month$1,200/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits$900/month$900/month$900/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds$150/month$150/month$150/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing$300/month$300/month$300/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds$200/month$200/month$200/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds$300/month$300/month$300/month
Social Media PPC Advertising$900/month$900/month$900/month
Landing page performance testing$1,500/month$1,500/month$1,500/month
Translation ServicesBy QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
Need more information? Call Us: 888-601-5359

Learn More About PPC Agencies

Still have questions about PPC? We’ve got answers!

What does an SMB PPC agency do?

An SMB PPC agency is a company that manages pay-per-click advertising campaigns for small-to-mid-sized businesses. PPC agencies may create PPC strategies, write ad copy, design visuals, manage bids, track and report results, and more.

How much does it cost to work with a small business PPC agency?

Costs vary depending on the size of your campaigns, the keywords you target, the services you use, and more, but SMBs spend an average of $9000 to $10,000 per month on PPC. SMBs typically spend $1-$2 per click.

Should I hire an SMB PPC agency?

If you’re on the fence about hiring an SMB PPC agency, there are many reasons to hire an SMB PPC agency.

Here are just a few:

  • You get a team of experts that knows how to do PPC, so you don’t have to spend the time learning PPC
  • An SMB PPC company knows PPC, so they can launch your campaign immediately, which means you’ll see results sooner
  • An SMB PPC company takes to-dos off your list, which frees you up to handle more important tasks

Hiring an SMB PPC agency is a great option if you want to get a results-driven campaign without lifting a finger.

How do I find the right SMB PPC agency?

To help you find the right SMB PPC agency, you’ll want to look at companies that fit within your budget first. Once you have a list of candidates, you’ll want to ask those companies questions like:

  • How do you approach PPC campaigns?
  • Do you create custom campaigns for your clients?
  • What metrics do you track with PPC campaigns?
  • What would you do if a PPC campaign wasn’t performing how we expected?
  • Who do I contact if I have questions or concerns about my campaign?

By asking these questions, you can gain insight into PPC companies to determine if they’re a good fit for your business.

Meet your SMB PPC agency, WebFX

When you’re busy running your SMB, it’s hard to find the time to dedicate to your PPC marketing agency. Instead of trying to squeeze another task on your to-do list, let the marketing professionals at WebFX handle it for you.

We have a team of over 450 marketing experts that know how to launch successful PPC campaigns. As a Google Ads Premier Partner, we know what it takes to craft and launch PPC ads that drive leads and revenue for clients.

If you’re ready to get a leg up on your competition, we’re prepared to help you do it. Contact us online or call us today at 888-601-5359 to speak with a strategist about our PPC services!