Dan Shaffer is the Senior Director at SEO.com, where he leads SEO strategies designed for today's rapidly evolving search landscape. With 13 years at WebFX, Dan has worked his way from intern to senior leadership, building deep expertise in technical SEO and AI SEO before taking the helm at SEO.com.
What sets Dan apart is his genuine fascination with how search continues to transform. He's constantly testing, analyzing algorithm shifts, and finding practical ways brands can succeed in both traditional rankings and AI-generated results. His approach blends technical skill with strategic thinking, using data and hands-on experimentation to identify what actually drives visibility, leads, and revenue.
Dan's writing reflects this mindset: conversational, self-aware, and grounded in real experience. He shares both wins and lessons learned, weaving stories and practical advice together in a way that feels like guidance from a colleague rather than a lecture.
When he's not immersed in search trends, Dan enjoys fishing and spending time outdoors with his wife and three kids. Whether he's on the water or unplugging for the weekend, he values the reset that comes from being outside.
