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This tool captures information about calls made to your company from visitors on your site. Because some businesses receive more phone calls than contact forms, it is necessary to track calls in order to get an accurate count of total leads.
Who is calling?
Not only does CallTrackerFX help you total up your leads more accurately, it provides detailed information about individual calls made to your company. The time, date, location, and phone number of the caller are recorded as well as the duration of the call and other metrics.
Capturing this information about your calls allows you to learn more about your callers and potential customers.
How does it work?
CallTrackerFX dynamically changes your company’s phone number for visitors to your website. The number will still call your company, but the “vanity” number will allow you to determine where the call came from.
But don’t worry, CallTrackerFX does all the work for you. Using a different phone number on your site allows you to see which calls are coming from website visitors versus calls made from a different source.
You can use multiple vanity phone numbers to really figure out the true source of your phone calls.
For instance, you can use one phone number for those who visited your site as a result of organic search and a different phone number for those who came from a paid ad. This way, you can track your leads from each source to find out which offers a higher lead generation and ROI.
You can even use unique phone numbers anywhere else your number is listed online. Online directories, industry sites, or any other website could use a dynamic phone number so you can determine where it is worth it to have your number listed.
Different numbers for organic and paid visitors can help you identify where your online leads are coming from, but you can also track phone calls made to your company as a result of an offline form of advertising.
That’s right – you can actually track calls to your site from billboards, newspaper ads, the yellow pages, and more. Simply use unique, dynamic numbers for each source and you will be able to see the origin of the calls. CallTrackerFX really allows you to be as creative as you want.
For example, you could hand out t-shirts at a 5K that have your dynamic phone number on them. Then, you can find out how many calls came from that specific event and who those people are.
The possibilities call tracking has to offer are limitless.
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Understanding the true source of phone calls made to your company can actually improve your company’s ROI.
Simply calculate and analyze ROI across all of the sources that feature your phone number. You may be surprised by what you find.
For example, you may be paying a lot of money to have your phone number on a billboard only to find that very few or no calls come from that source. You can then make a more informed decision and reallocate your marketing budget to the advertisements that are driving the most results.
Using CallTrackerFX, you will be able to see which sources are actually getting you leads and conversions. It will help to ensure you aren’t spending money on advertisements that don’t bring you any business.
As part of MarketingCloudFX, our clients get one tracking number from CallTrackerFX absolutely free.
This can be used to first see how many calls are coming from your website. Then, any additional numbers and tracking can be paid for as you go.
Track as little or as much as you want. Just be creative and get tracking!