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Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
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Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

View plans and prices
for revenue-generating ecommerce SEO packages

 

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CUSTOM ECOMMERCE SEO PLANS

Starting at

$2,500 / month

How we determine pricing

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The number of products and pages on your site will affect your monthly quote

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WebFX can support with content, link building, ecommerce testing (CRO), video or graphic creation, and more. The level of support needed here will affect your monthly fee.

Handshake icon Partnership Needs

All clients get monthly performance reports and consultation discussions, but we’re happy to support those companies that need more detailed reports or weekly meetings.

INCLUDED IN ALL PLANS:

  • Technical SEO audit and resolution to establish strong website foundation
  • Advanced keyword research and mapping strategy for core products
  • On-page optimization including titles, metas, sitemap creation, and more
  • Quarterly asset creation – Content, Linkbuilding, Consulting, or CRO Assets
  • Conversion tracking including transactions and phone calls
  • Monthly keyword, traffic, and ROI performance reporting
  • Quarterly competitor conquest reports
  • Dedicated internet marketer backed by 500+ FXers to support

Your search for an ecommerce SEO company ends here

When your company partners with WebFX, you:

Pricing custom to you.

Starting at $3,000 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 20% increase in ROI with our award-winning ecommerce SEO agency

Typical SEO agency

  • Dedicated account manager that’ll need your time to develop and implement assets
  • Third-party toolkit for tracking SEO’s performance with subscription costs passed to you
  • Copy-and-paste checklist for optimizing your site and (hopefully) delivering results
  • Regular, but unreliable when site issues happen, and you need help now

In-house SEO

  • One or more team members searching for the time to optimize 200+ ranking factors
  • Free and paid tools for auditing, monitoring, and measuring rankings and traffic
  • S.M.A.R.T. goals, but difficult to achieve with limited resources, time, and skillsets
  • Varied with documentation gaps leading to project delays and wasted budget.

Get all the benefits of online shopping with ecommerce SEO experts

Why implement an ecommerce SEO strategy? Here are just some of the benefits you can enjoy when you (or your ecommerce SEO experts) implement an effective strategy!

ecommerce seo at webfx

Connect you with high-value shoppers

Connect you with high-value shoppers

Your potential customers are ready to hand over their hard-earned cash — but without SEO, they may never even know your store exists. Our ecommerce search engine optimization services make sure your store is visible so that you can maximize your profits.

Ecommerce SEO is the online equivalent of placing a huge sign in front of a brick-and-mortar storefront that says, “We carry dog toys!” or “We sell cat supplies!” Without optimizing your website for these key phrases, your chance at showing up in searches for keywords with high buying intent is slim to none.

Instead, it’s your competitors that do — and they’re happy to adopt your shoppers.

Optimize your entire product line

Optimize your entire product line

As an online store, you probably have an expansive product line — even if you offer shoppers a smaller, curated selection, it’s essential that your target audience can find your goods when searching online.

As your ecommerce SEO consultant, we optimize each of your products.

The result? Users that search for, “memory foam dog bed,” or, “orthopedic cat bed,” find your website and your products. Even better, they find what they’re looking for, which translates to another online order for your business.

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In comparison, if your company relied on traditional marketing, you’d have to settle on marketing one or two of your products — unless you had a massive marketing budget. While you’d probably market your most popular products, you couldn’t guarantee you’d reach your target audience.

With WebFX, you can optimize your site to reach your most qualified customers.

Improve your online visibility

Improve your online visibility

Ecommerce SEO focuses on improving your online visibility to search engines. By increasing your visibility, ecommerce SEO makes it easier for consumers to find your website. So, instead of appearing on page two of search results, your website shows up on page one.

Ignore SEO, and your business becomes vulnerable to several risks, including:

  1. Lower search result rankings
  2. Fewer purchase orders
  3. Less revenue

These are all risks that impact your bottom line, as well as daily operations. If you’re not driving valuable traffic to your website, you’re not making sales, which leads to a downturn in your overall profits. That’s not sustainable.

With our competitive and innovative strategies, we maximize your visibility in search results. That’s why our team invests the time to learn your business, from your products to your shoppers, and builds a personalized strategy that drives results.

Due to our customized approach, we’ve generated more than $10 billion in revenue for our clients.

Optimize marketing spend

Optimize marketing spend

Compared to traditional marketing, ecommerce SEO is extremely cost-effective. By focusing on the keywords your target audience uses — and optimizing your website for those keywords — SEO drives the results you want to see.

It’s also the foundation of a powerful, performance-driven digital marketing strategy.

With the money your company saves with SEO, you can reinvest in your business’ success. Maybe, for example, you’ll expand your ecommerce marketing strategy to include pay-per-click (PPC) advertising or email marketing — both of which offer a high return on investment (ROI).

Generate long-term revenue

Generate long-term revenue

With a close rate of almost 15% — meaning 15% of all leads will convert — SEO offers a reliable and long-term source of revenue for your company. That’s why SEO is a long-term and ongoing process — it doesn’t deliver results overnight, but it does deliver over time.

While 15% may seem less-than-stellar, it’s eight times more than traditional marketing’s close rate of 1.7%. That’s a terrible close rate, especially considering the investment your company’s making each year into traditional marketing.

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It’s another reason why digital marketing is becoming the trusted choice of ecommerce stores.

With the continuous results of ecommerce SEO, your company can grow over time. That translates to achieving your company’s long-term goals, which may include expanding your product line, building your team members, or reaching your dream number of sales.

The best part is that you don’t pay for the results of ecommerce SEO, unlike PPC. While the two services work well together, you pay for every click that PPC earns your company. That cuts into your overall ROI and profits. Plus, it makes your business dependent on paid advertising to drive revenue.

Compete against competitors

Compete against competitors

Without an ecommerce SEO strategy and trusted ecommerce SEO company, expect your competitors to beat you out in search results.

Even if you create an amazing ecommerce website with a beautiful design that naturally attracts hundreds of links, a competitor with a solid ecommerce SEO agency will outrank you almost every time, in every search. It’s not enough to have part of the package.

With competition as high as it is online, you need the complete package — and with a personalized ecommerce SEO package from WebFX, that’s exactly what you get. As your partner, we’ll develop a customized and competitive strategy that places you at the forefront of your industry.

FAQs about ecommerce SEO services

What is ecommerce SEO?

Ecommerce SEO refers to SEO for ecommerce websites. Compared to traditional SEO, ecommerce SEO uses different strategies and techniques to improve your site’s ranking in search results, like on Google or Bing.

What are ecommerce SEO services?

Ecommerce SEO services provide your online business with professional, specialized SEO services for your ecommerce website. These services, compared to traditional SEO services, focus on ecommerce-specific tactics, like using product markup, to improve your website’s visibility in search results.

How much do ecommerce SEO services cost?

Prices for ecommerce SEO services vary and depend on the agency and their service plans. At WebFX, our SEO services for ecommerce websites cost $2500 to $7500 per month. We also offer custom pricing for larger online stores.

What do ecommerce SEO services include?

Ecommerce SEO services (like those from WebFX) include:

Keyword identification

Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. These are called keywords or key phrases.

By using keyword research tools, asking your customers how they describe your products or working with you to find the keywords you already know are successful, we’ll find out how you should describe your store or products to rank highly in searches.

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Keywords most often pertain to your products or your store’s central theme. If you sell eco-friendly pet products, for instance, you may target keywords related to that theme or focus. A few examples include, “eco-friendly pet products,” “eco-friendly dog toys,” and “eco-friendly dog harness.”

Your company’s unique features can also enhance other aspects of your ecommerce SEO. If you’re investing in content marketing, for instance, you may create blog posts that discuss harmful products in dog food. For that type of post, you may target the keyword, “bad ingredients in dog food.”

Keyword identification is a critical part of our ecommerce search engine optimization services because it establishes an effective strategy for your business.

Keyword implementation

The next step in our process is to implement these high-value, relevant keywords onto your website.

Our ecommerce SEO experts use these keywords in several places, including:

  1. Homepage
  2. Page titles
  3. Meta descriptions
  4. Product descriptions
  5. Image alt text
  6. And more

This step is essential to an ecommerce SEO strategy. Without optimizing your website for these relevant keywords, it’s difficult for search engines — and even users — to see that your website is relevant to a search query.

While you can do your own copywriting to implement these recommended keywords, an advantage of partnering with a full-service digital marketing agency, like WebFX, is that we offer SEO copywriting services — note that some copywriting comes with our ecommerce SEO packages.

If you decide to invest in our copywriting services for ecommerce SEO, we feature a talented team of copywriters that specialize in several areas, from manufacturing to retail to automotive. With their expertise, we produce content that’s not only well-written, but also on-par with your brand.

Product page optimization

Every page on your website needs optimization for search engines.

When it comes to ecommerce stores, it’s hard to find anything more important to optimize than product pages. Product pages are extremely significant because they are most likely to rank for very specific search phrases, also known as “long-tail keywords.”

If you sell rubber dog bones in green, you’re probably not going to have the long-tail keyword, “green rubber dog bone,” on your homepage. Instead, your ecommerce SEO strategy would focus on optimizing product pages for these appropriate long-tail keywords.

To ensure that your product pages earn a high ranking in search results, we’ll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It’s also a good idea to include the model number (if there is one) so you show up in searches for that, too.

Your product pages should also include images of the items you are selling.

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Images offer value to users and search engines. For users, your images provide perspective on your product, from its size to its color to its uses. For search engines, your images offer insight into the context of your product page.

It’s important to note, however, that it’s critical to optimize images for search engines. Google, as well as Bing, Yahoo, and other search engines, cannot “read” images. They rely on the image filename, image alt text, and nearby content to understand images.

That’s why our dedicated team optimizes your images for SEO.

Plus, we review each page of your website in-depth to ensure that you’re targeting long-tail keywords and that you’re not missing crucial SEO elements like title tags. The result is a product page that’s ready to convert consumers.

Navigation optimization

SEO for ecommerce sites also includes making your site user-friendly. You need an easy-to-navigate website, even if you carry a wide variety of products. We’ll make sure that everything has appropriate sections or categories, and that there is a link to each top-level page from somewhere in your menu.

It’s also essential that your navigation is easy to use and understand.

If not, you may find that users get confused and leave your site almost as soon as they arrive. Why stay if they can’t find what they want? This quick departure — also called a “bounce” — can lead to a higher bounce rate.

High bounce rates tell search engines that your website isn’t as relevant for the search terms it’s ranking for — which is why a high bounce rate can lead to a drop in your rankings. That’s why web design, as well as the design of your landing pages, is an imperative feature of ecommerce SEO.

One of the best ways we’ve found to improve SEO for ecommerce is to use breadcrumb navigation.

Breadcrumbs are small links that appear at the top of a menu, category, or product page. Like the story of Hansel and Gretel, a trail of breadcrumbs on a website leads you back to where you were previously.

Our award-winning web designers will use this method to add links and keywords to your pages and maximize the usability of your websites for users. For maximum results in your website’s usability, we offer user experience testing services.

Content creation

Since it’s difficult to compete online, one of the best ways you can both add SEO value and draw in shoppers is to create original content for your ecommerce store. Content can come in the form of a blog, articles, press releases, and even ebooks.

content marketing strategy serves two purposes: one, to give search engines even more content to crawl for keywords and phrases, and two, to tell your potential customers that you are knowledgeable and trustworthy.

The best part is content marketing can double your website’s conversion rates. Why? With unique and informational content, you’re offering value to users, whether by answering their questions or offering them guidance.

More than 60% of users prefer companies that create custom content, which can set your ecommerce store apart from others in your industry. That’s why companies that use content marketing more than quadruple their conversions compared to businesses that don’t.

For content marketing, most ecommerce websites choose to set up a blog. Blogs come in many shapes and sizes and can have one post a month or multiple posts a day. For your online store, you may find it easiest to focus on one or two posts a week.

You can write about anything your customers might find relevant, like trends in your industry or new products. If you sell pet supplies, you could even run a contest to find the cutest pet among your shoppers.

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Additional content may include:

  1. Videos for how-tos on product maintenance or uses
  2. Infographics on topics related to your products or industry
  3. Articles about industry topics you are knowledgeable about
  4. Long-form content like ebooks or white papers

With a talented team of writers, as well as a creative team of Internet marketers, WebFX builds innovative content marketing strategies as a part of our ecommerce SEO packages.

What form this content takes is up to you, and we’ll work together to decide what kind of content is best for your website, then create it for you and implement it on your site. SEO for ecommerce sites includes all these factors and more to make your website rank as highly as possible.

How long does ecommerce SEO take?

Ecommerce SEO, like traditional SEO, can take several months to show results. In most cases, you can expect to see results, like increased rankings, after three to six months. This three- to six-month wait is why most SEO services for ecommerce websites require a commitment of a few months.

What kinds of online stores can use ecommerce SEO services?

Any online store can use ecommerce SEO services.

At WebFX, our experience with providing SEO services to ecommerce websites encompasses more than 28 years. We’ve also partnered with clients that use a range of ecommerce platforms, from Shopify to WooCommerce.

View ecommerce SEO service plans

Learn more about what our ecommerce SEO services include by exploring our four ecommerce SEO packages, which we can customize to your business. All our ecommerce SEO experts are familiar with using and optimizing platforms like ShopifyWordPressBigCommerce, and more for ecommerce SEO.

FeaturesSilverGoldPlatinumDiamondEnterprise
Number of keyphrases optimized (Keyphrases with less than 1M results)Up to 150Up to 200Up to 250Up to 300Custom
Pages OptimizedUp to 30Up to 40Up to 50Up to 60Custom
Technical Website Analysis & Opportunity ReportCustom
Keyword research & selectionCustom
Keyword mapping to target pagesCustom
Title Tags & Meta descriptionsCustom
Robots.txt optimizationCustom
XML sitemap creation & submissionCustom
Quarterly Earned Media Content Assets – Content, Linkbuilding, Consulting, or CRO Assets6 Content, Outreach, UX, or CRO Assets12 Content, Outreach, UX, or CRO Assets15 Content, Outreach, UX, or CRO Assets24 Content, Outreach, UX, or CRO AssetsCustom
Google Business Profile optimization (if needed)Custom
Information architecture auditCustom
Canonicalization analysisCustom
Initial external link analysis and disavowCustom
Link redirect auditCustom
Internal linking restructuring & optimizationCustom
Duplicate content analysisCustom
Header Tags Optimized (Ex. H1s)Custom
Setup of website sitemapCustom
Image optimizationCustom
Custom 404 error page setup and optimizationCustom
Schema Implementation (JSON-LD)Custom
Google Analytics setup w/ conversion trackingCustom
Google Analytics traffic analysisCustom
Google Data Studio Reporting Dashboard Setup8 dashboards8 dashboards10 dashboards10 dashboardsCustom
Initial visitor profile reportCustom
Ongoing quarterly keyword ranking reportingCustom
Ongoing monthly traffic, goal & CPL reportingCustom
Ongoing user experience reporting (bounce rate, device category, etc.)Custom
Ongoing quarterly competitor conquest reportsCustom
Keyword rank checker access with weekly updates (if requested)Custom
Ability to check location data accuracy across 40+ local directoriesCustom
A/B Testing of SERP title & description to improve clickthroughCustom
Notification of new reviews (major review platforms)Custom
CalltrackerFX access
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Analyze your leads to project the # of leads competitors receive on a monthly basisCustom
Predict your and your competitors’ market share on a monthly basisCustom
Competitor intelligence login to view competitor dataCustom
LeadManagerFX access
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CompanyTrackerFX access
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ContentAnalyticsFX access
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Dedicated Internet MarketerCustom
Online Project Management PlatformCustom
450+ SMEs behind campaign driving resultsCustom
Website conversion analysis implementationCustomCustomCustomCustomCustom
Initial campaign investment:(Two month duration)$8,600$14,500$17,800$21,400Get Quote
Progressive monthly optimization:(6 month commitment – Subsequent 4 months)$2,800$5,750$7,400$9,200Get Quote
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