Ecommerce SEO Services: Earn More Sales With SEO Experts

Ecommerce SEO Services That Increase Online Orders

SEO is one of the most effective ways to drive website traffic, and with our ecommerce SEO services, you can use SEO to not only drive traffic but also revenue.

With a client retention rate of 91%, plus a client recommendation score that exceeds the industry average by 488%, we’re a trusted ecommerce SEO agency for businesses worldwide.

Partner with WebFX for ecommerce SEO to unlock:

• A do-it-for-me solution to ecommerce SEO
• A range of skillsets, including SEO, copywriting, development, and design
• MarketingCloudFX, a platform that leverages IBM Watson, Google AI, and billions of data points to provide instant recommendations for driving revenue. Bonus: MarketingCloudFX will track and measure your ROI, too.
• A custom strategy tailored to your business, industry, and goals

With our ecommerce SEO services and award-winning team, your website will rank higher in search results for the keywords your target audience uses, which will lead to more qualified traffic, conversions, and revenue.

Start growing your online business with our ecommerce digital marketing agency today. Speak directly to a strategist about our SEO services for ecommerce websites by contacting us today.

What do our ecommerce SEO services include?

Ecommerce SEO is a multi-faceted process, which is why our ecommerce SEO services include:

1. Custom ecommerce SEO strategy
2. Online project management schedule
3. MarketingCloudFX access
4. Keyword research and optimization
5. Product markup
6. Product image optimization
7. Product SEO copywriting
8. Professional blog or article copywriting
9. Content promotion
10. Google Analytics setup
11. Google Search Console setup
12. Monthly keyword, traffic, and transaction reporting
13. And more

Measuring the metrics that affect your bottom line.

Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.

• Leads
• Transactions
• Calls
• Revenue

Learn More

Inside our ecommerce SEO services

When you start selling online using web marketing, you want to ensure that you are directing the right type of customers to your site. You can accomplish this by making sure that you have the right kind of content that contains the right keywords.

Search engines rely on matching the terms that people are searching for to the terms that are found on your website, meaning SEO for an ecommerce website includes informative, descriptive text.

If you have the words on your site that shoppers type into a search engine, you stand a better chance at being found.

In fact, more than 50 percent of users find a new company or product after a search.

However, it’s challenging to figure out which words to add to your site, and secondly, how to make sure that you have room for all the different phrases you need. To start the ecommerce search engine optimization process, you should know what keywords or phrases you want to target.

Here’s how we start our ecommerce SEO process for our clients, and what you can expect when you work with our in-house team of ecommerce SEO experts.

1. Keyword identification

Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. These are called keywords or key phrases.

By using keyword research tools, asking your customers how they describe your products or working with you to find the keywords you already know are successful, we’ll find out how you should describe your store or products to rank highly in searches.

Keywords most often pertain to your products or your store’s central theme. If you sell eco-friendly pet products, for instance, you may target keywords related to that theme or focus. A few examples include, “eco-friendly pet products,” “eco-friendly dog toys,” and “eco-friendly dog harness.”

Your company’s unique features can also enhance other aspects of your ecommerce SEO. If you’re investing in content marketing, for instance, you may create blog posts that discuss harmful products in dog food. For that type of post, you may target the keyword, “bad ingredients in dog food.”

Keyword identification is a critical part of our ecommerce SEO services because it establishes an effective strategy for your business.

2. Keyword implementation

The next step in our process is to implement these high-value, relevant keywords onto your website.

Our ecommerce SEO experts use these keywords in several places, including:

1. Homepage
2. Page titles
3. Meta descriptions
4. Product descriptions
5. Image alt text
6. And more

This step is essential to an ecommerce SEO strategy. Without optimizing your website for these relevant keywords, it’s difficult for search engines — and even users — to see that your website is relevant to a search query.

While you can do your own copywriting to implement these recommended keywords, an advantage of partnering with a full-service digital marketing agency, like WebFX, is that we offer SEO copywriting services — note that some copywriting comes with our ecommerce SEO packages.

If you decide to invest in our copywriting services for ecommerce SEO, we feature a talented team of copywriters that specialize in several areas, from manufacturing to retail to automotive. With their expertise, we produce content that’s not only well-written, but also on-par with your brand.

3. Product page optimization

Every page on your website needs optimization for search engines.

When it comes to ecommerce stores, it’s hard to find anything more important to optimize than product pages. Product pages are extremely significant because they are most likely to rank for very specific search phrases, also known as “long-tail keywords.”

If you sell rubber dog bones in green, you’re probably not going to have the long-tail keyword, “green rubber dog bone,” on your homepage. Instead, your ecommerce SEO strategy would focus on optimizing product pages for these appropriate long-tail keywords.

To ensure that your product pages earn a high ranking in search results, we’ll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It’s also a good idea to include the model number (if there is one) so you show up in searches for that, too.

Your product pages should also include images of the items you are selling.

Images offer value to users and search engines. For users, your images provide perspective on your product, from its size to its color to its uses. For search engines, your images offer insight into the context of your product page.

It’s important to note, however, that it’s critical to optimize images for search engines. Google, as well as Bing, Yahoo, and other search engines, cannot “read” images. They rely on the image filename, image alt text, and nearby content to understand images.

That’s why our dedicated team optimizes your images for SEO.

Plus, we review each page of your website in-depth to ensure that you’re targeting long-tail keywords and that you’re not missing crucial SEO elements like title tags. The result is a product page that’s ready to convert consumers.

4. Navigation optimization

SEO for ecommerce sites also includes making your site user-friendly. You need an easy-to-navigate website, even if you carry a wide variety of products. We’ll make sure that everything has appropriate sections or categories, and that there is a link to each top-level page from somewhere in your menu.

27 Ecommerce Website Examples for Inspiration

It’s also essential that your navigation is easy to use and understand.

If not, you may find that users get confused and leave your site almost as soon as they arrive. Why stay if they can’t find what they want? This quick departure — also called a “bounce” — can lead to a higher bounce rate.

High bounce rates tell search engines that your website isn’t as relevant for the search terms it’s ranking for — which is why a high bounce rate can lead to a drop in your rankings. That’s why web design, as well as the design of your landing pages, is an imperative feature of ecommerce SEO.

One of the best ways we’ve found to improve SEO for ecommerce is to use breadcrumb navigation.

Breadcrumbs are small links that appear at the top of a menu, category, or product page. Like the story of Hansel and Gretel, a trail of breadcrumbs on a website leads you back to where you were previously.

Our award-winning web designers will use this method to add links and keywords to your pages and maximize the usability of your websites for users. For maximum results in your website’s usability, we offer user experience testing services.

5. Content creation

Since it’s difficult to compete online, one of the best ways you can both add SEO value and draw in shoppers is to create original content for your ecommerce store. Content can come in the form of a blog, articles, press releases, and even ebooks.

A content marketing strategy serves two purposes: one, to give search engines even more content to crawl for keywords and phrases, and two, to tell your potential customers that you are knowledgeable and trustworthy.

The best part is content marketing can double your website’s conversion rates. Why? With unique and informational content, you’re offering value to users, whether by answering their questions or offering them guidance.

More than 60 percent of users prefer companies that create custom content, which can set your ecommerce store apart from others in your industry. That’s why companies that use content marketing more than quadruple their conversions compared to businesses that don’t.

For content marketing, most ecommerce websites choose to set up a blog. Blogs come in many shapes and sizes and can have one post a month or multiple posts a day. For your online store, you may find it easiest to focus on one or two posts a week.

You can write about anything your customers might find relevant, like trends in your industry or new products. If you sell pet supplies, you could even run a contest to find the cutest pet among your shoppers.

Additional content may include:

1. Videos for how-tos on product maintenance or uses
2. Infographics on topics related to your products or industry
3. Articles about industry topics you are knowledgeable about
4. Long-form content like ebooks or white papers

With a talented team of writers, as well as a creative team of Internet marketers, WebFX builds innovative content marketing strategies as a part of our ecommerce SEO services — our ecommerce SEO packages include quarterly content.

What form this content takes is up to you, and we’ll work together to decide what kind of content is best for your website, then create it for you and implement it on your site. SEO for ecommerce sites includes all these factors and more to make your website rank as highly as possible.

Why choose WebFX for ecommerce SEO services?

WebFX isn’t your typical ecommerce SEO consultant.

We’re a full-service digital marketing company that’s passionate about what we do — and it shows in our partnerships with thriving ecommerce businesses from various industries.

Want to learn more about why WebFX is the best choice for ecommerce SEO services?

Decades of experience

With more than 25 years of experience, WebFX offers your business unparalleled expertise. Our decades of experience also provide your team with confidence. We’ve adapted to the fast-paced changes in the industry, ensuring that our clients see the best results, from increased revenue to improved rankings.

Industry-leading AI software

Our passion for digital marketing shows in our investments. Our talented team’s created MarketingCloudFX, which is the industry’s leading ROI-tracking software. Better yet, IBM’s trusted artificial intelligence software, Watson, powers MarketingCloudFX.

That provides your company with impressive insight into the performance of your ecommerce SEO strategy, as well as any of your other digital marketing services from WebFX. Even if you’re on the go, your team can access MarketingCloudFX.

Award-winning team

Across our more than 25-year history, we’ve received more than 50 awards for our work — including Best Place to Work in PA, an accolade we’ve won for an unprecedented five years in a row. For our clients, these wins demonstrate the passion, creativity, and dedication we bring to every project.

Maximum transparency

A core WebFX value is transparency. That’s why we publish our prices online, as well as why we provide our clients with MarketingCloudFX. It’s an approach that’s immensely different from other ecommerce SEO agencies, which is another reason why WebFX stands apart.

Personalized ecommerce SEO services

For the best results, we focus on customized strategies. That’s why our ecommerce SEO experts invest the time to learn your business, industry, and product line-up. We also partner you with a dedicated and hands-on manager that knows your team and your company.

That provides not only a personalized experience but also a powerful ecommerce SEO strategy.

More than $3 billion in real results

With our performance-driven strategies and tenacity for driving results, we’ve generated more than $3 billion in revenue for our clients.

For our clients, as well as our team, these are real results. With more revenue from product orders, your company can achieve its goals. Whether you’re looking to expand your operations, build your product line, or grow your team, we can help.

Why do ecommerce businesses need SEO?

SEO offers several benefits for companies in numerous industries — and it’s especially important for ecommerce businesses.

With ecommerce SEO, you can reach more qualified leads. These are the shoppers most likely to buy your product, which translates to more sales and revenue for your company. SEO helps you reach this group of shoppers by optimizing your website for the keywords they’re using.

These keywords often relate to your store and products.

If you sell embroidered cat collars, for example, it makes sense that people’s searches would feature those phrases. That is why your ecommerce SEO strategy would likely target keywords like, “embroidered cat collars,” or, “engraved cat collars.”

These are keywords relevant to your business, as well as your target shopper.

Ecommerce SEO perks

Ecommerce SEO connects you with high-value shoppers

Your potential customers are ready to hand over their hard-earned cash — but without SEO, they may never even know your store exists. Our ecommerce SEO services make sure your store is visible so that you can maximize your profits.

Ecommerce SEO is the online equivalent of placing a huge sign in front of a brick-and-mortar storefront that says, “We carry dog toys!” or “We sell cat supplies!” Without optimizing your website for these key phrases, your chance at showing up in searches for keywords with high buying intent is slim to none.

Instead, it’s your competitors that do — and they’re happy to adopt your shoppers.

Ecommerce SEO optimizes your entire product line

As an online store, you probably have an expansive product line — even if you offer shoppers a smaller, curated selection, it’s essential that your target audience can find your goods when searching online. With our ecommerce SEO services, we optimize each of your products.

The result? Users that search for, “memory foam dog bed,” or, “orthopedic cat bed,” find your website and your products. Even better, they find what they’re looking for, which translates to another online order for your business.

In comparison, if your company relied on traditional marketing, you’d have to settle on marketing one or two of your products — unless you had a massive marketing budget. While you’d probably market your most popular products, you couldn’t guarantee you’d reach your target audience.

With ecommerce SEO services, you can optimize your site to reach your most qualified customers.

Ecommerce SEO improves your online visibility

Ecommerce SEO focuses on improving your online visibility to search engines. By increasing your visibility, ecommerce SEO makes it easier for consumers to find your website. So, instead of appearing on page two of search results, your website shows up on page one.

Ignore SEO, and your business becomes vulnerable to several risks, including:

1. Lower search result rankings
2. Fewer purchase orders
3. Less revenue

These are all risks that impact your bottom line, as well as daily operations. If you’re not driving valuable traffic to your website, you’re not making sales, which leads to a downturn in your overall profits. That’s not sustainable.

With our ecommerce SEO services, as well as competitive and innovative strategies, we maximize your visibility in search results. That’s why our team invests the time to learn your business, from your products to your shoppers, and builds a personalized strategy that drives results.

Due to our customized approach, we’ve generated more than $3 billion in revenue for our clients.

Ecommerce SEO is a cost-effective marketing strategy

Compared to traditional marketing, ecommerce SEO is extremely cost-effective. By focusing on the keywords your target audience uses — and optimizing your website for those keywords — SEO drives the results you want to see.

It’s also the foundation of a powerful, performance-driven digital marketing strategy.

With the money your company saves with SEO, you can reinvest in your business’ success. Maybe, for example, you’ll expand your ecommerce marketing strategy to include pay-per-click (PPC) advertising or email marketing — both of which offer a high return on investment (ROI).

Ecommerce SEO provides long-term revenue

With a close rate of almost 15 percent — meaning 15 percent of all leads will convert — SEO offers a reliable and long-term source of revenue for your company. That’s why SEO is a long-term and ongoing process — it doesn’t deliver results overnight, but it does deliver over time.

While 15 percent may seem less-than-stellar, it’s eight times more than traditional marketing’s close rate of 1.7 percent. That’s a terrible close rate, especially considering the investment your company’s making each year into traditional marketing.

It’s another reason why digital marketing is becoming the trusted choice of ecommerce stores.

With the continuous results of ecommerce SEO, your company can grow over time. That translates to achieving your company’s long-term goals, which may include expanding your product line, building your team members, or reaching your dream number of sales.

The best part is that you don’t pay for the results of ecommerce SEO, unlike PPC. While the two services work well together, you pay for every click that PPC earns your company. That cuts into your overall ROI and profits. Plus, it makes your business dependent on paid advertising to drive revenue.

Ecommerce SEO helps you compete against competitors

Without an ecommerce SEO strategy and a top SEO firm, expect your competitors to beat you out in search results.

Even if you create an amazing ecommerce website with a beautiful design that naturally attracts hundreds of links, a competitor with a solid ecommerce SEO agency will outrank you almost every time, in every search. It’s not enough to have part of the package.

With competition as high as it is online, you need the complete package — and with a personalized ecommerce SEO package from WebFX, that’s exactly what you get. As your partner, we’ll develop a customized and competitive strategy that places you at the forefront of your industry.