4 Lead Generation Strategies for Herbal Products

Over the past decade, alternative medicine has been steadily growing in popularity. And as more people look for alternatives to modern medicine, now is the time to convert new leads for your herbal products.

Many of the people who find your website or social media pages know there are some benefits to using herbal products, but don’t know what makes yours their best option. Others will find your information on a whim, and you’ll need to show them the transformative powers of herbal medicine. Either way, you need lead generation strategies that will turn viewers from hesitant shoppers to informed buyers.

WebFX has helped businesses like yours generate new leads using effective digital marketing methods, and we’re here to share some of them with you. Read on for some ideas to get you started, then subscribe to our Revenue Weekly email for a constant stream of tips and tactics you can use in your marketing plans.

1. Use search engine optimization to draw in cold leads

In marketing, cold leads are notorious for being a challenge to convert, but they likely make up a significant portion of your site’s viewership. Cold leads are people who don’t know who you are before visiting your website, and they probably don’t have much information about the services you provide. It’s challenging to convert these individuals into substantial leads, but it can’t hurt to try and get them interested! 

All of your customers were cold leads at one point — even your most loyal buyers. Today, the sites that draw in the most visitors use search engine optimization, also known as SEO. SEO is the process of using keywords and phrases people search for to rank well on search engine results pages (SERPs).

Using these keywords in your product descriptions, on-site content, meta descriptions, and elsewhere makes people more likely to find your site. If you have a brick-and-mortar store, try out local SEO with location-based keywords. Adding a few variations of “herbal products near (your city or state)” to your homepage can help you connect with convenient local leads.

Try not to get discouraged if you don’t see results right away. These strategies take time to work, but when done well, you may start seeing a boost in business in as little as a few weeks.

2. Employ social media strategies to nurture customer relationships

The great thing about using social media is that you can share anything related to your business in a variety of content types. Create text posts about your latest deals, videos showing people how to use your products, and infographics about the benefits of certain herbs. Different content types appeal to different people, and sharing them across multiple platforms increases the size of your viewership.

When you create engaging content and your followers interact with it, you have the perfect opportunity to connect one-on-one with them and start developing personal relationships with your new leads. This strategy helps them remember you, and when they’re ready to buy herbal products, they’ll be more likely to come to you and see what you have to offer.

3. Provide useful information through on-site copywriting

Another way to draw in a wide selection of leads is through on-site copywriting. Blog posts and how-to articles can cover a range of information related to alternative medicine and your herbal products, and each post can target different SEO keywords, increasing your chances of ranking well on SERPs. 

When coming up with ideas for your next blog post, consider what your audience needs to know, such as:

• What’s the historical and scientific significance of your herbal ingredients? 
• How can someone use them, and are there methods they should avoid? 
• How do your products interact with modern medical treatments? 

One idea for content is to create detailed profiles about various herb properties and showcase the expertise of the products’ creators. 

Your goal in copywriting is to give viewers all the information they need on your site so that they don’t end up elsewhere, buying a competitor’s brand. At the end of each post, remember to include a call to action (CTA), as well. 

CTAs direct viewers to a specific product page, your contact information, or another post with more information. They give your lead somewhere to go so that they become more interested in your offerings instead of leaving your site.

4. Use email marketing to keep leads informed

Email marketing is an often underrated form of generating leads because, before it can be effective, someone has to sign up for it. Still, regularly sending newsletters to your email list is an excellent way to encourage interested leads to convert into buyers. 

When your company’s name appears in a lead’s inbox, they’re reminded of your products and why they signed up for your email list in the first place. And when you fill your email with deals on your products, information about their benefits, and guides on how to use them, you’ll direct the lead right back to your website, where they can make a purchase.

37% of marketers say that generating high-quality leads was one of their biggest challenges.

We want to decrease that percentage.

WebFX can help you generate high-quality leads with a customized marketing strategy.

Learn More About Lead Generation Services

Let WebFX help with lead generation

We get it — lead generation for herbal products takes time, experience, and dedication that not everyone has. You may rather be doing what you do best, whether that’s creating new herb blends or helping existing customers develop a treatment regimen. If that’s the case for you, it may be time to request external assistance.

At WebFX, we are passionate about lead generation and digital marketing for your industry. That’s why we drive so many results, generating billions of dollars in revenue for our clients. We believe in your company, and we want to see it succeed, so we’ll do everything we can to bring in new business and convert leads.

Our team has specialists who are skilled at digital marketing services, and we can’t wait to help you improve your bottom line. Contact our strategists online or at 888-601-5359 today to get started!

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