Common Reasons Your Site Isn’t Driving Business Growth
How to Optimize A Site That Isn’t Driving Business Growth
1. Lead Generation
1. Lead Generation
Problem: You’re attracting people to your site, but they aren’t the right people. What’s worse, they’re visiting your site only to leave it pretty quickly. As a result, you have very few viable leads to pursue, and your business growth is frozen.
Solution: To generate high-value leads with your website, use a variety of marketing and web design techniques. Make sure it’s accessible on mobile devices for on-the-go browsing, improve page speeds, and test different lead generation elements on your site like contact forms, landing pages, and more.
WebFX Approach
- A dedicated account manager will help you build a custom strategy based on your goals, industry, competition, current sales funnel, and more.
- Our data-backed lead generation solutions leverage the latest marketing technology, including our own MarketingCloudFX, to simplify and streamline your sales process.
- We measure campaign performance by the metrics that matter most to your business. This means regular full-funnel ROI tracking to understand exactly how your campaign is performing, and how to improve it.
2. Conversions
2. Conversions
Problem: Your website visitors are active and browsing the right pages, but when it comes time for that final step of converting, they’re leaving. Something on your site — whether it’s the page layouts, content, buttons, or navigation — is holding them back, and it’s hurting your conversion rates.
Solution: Test, test, test! Change different call-to-action (CTA) elements of your site to better understand what drives more engagement for your business, and make improvements as you receive feedback. A/B test elements like buttons, navigation menus, content placement, page layouts, and more to successfully optimize your site for business growth.
WebFX Approach
- Our Internet marketing experts analyze your current conversion funnel to identify opportunities to improve your conversion rate and better track leads.
- Our team of 100+ specialized content writers creates compelling, conversion-ready content that speaks to your unique target audience.
3. Visibility
3. Visibility
Problem: Over 68% of online experiences begin on search engines, so if people can’t find you there, they won’t find you anywhere else. A business with little to no search engine optimization (SEO) will miss out on a significant amount of web traffic that’ll instead go to competitors who are optimized for SEO.
Solution: Optimize your site for SEO to show up in Google and Bing search results. You can increase your visibility online for relevant keywords and start attracting qualified traffic to your site, which you can convert to customers who help fuel your business growth.
WebFX Approach
- We audit your website and online presence to craft a fully customized SEO strategy for you.
- Our technical SEO experts optimize your website, from customer-facing elements like design to backend aspects like your robots.txt file, to effectively optimize your site for Google.
- We regularly monitor and report on your website’s search engine performance to make timely optimizations when they’re needed most so you can see long-term SEO success.
4. Helpfulness
4. Helpfulness
Problem: Your content isn’t attracting people to your site. It’s either unhelpful to users, doesn’t offer unique value, or just isn’t engaging enough to keep people interested. Whatever the case, people aren’t finding what they’re looking for on your website, and it’s causing them to leave in search of something better.
Solution: Create high-quality, engaging content that keeps people on your site for longer and entices them to return in the future. Helpful content that answers your target audience’s questions and offers solutions to their concerns helps your site drive profitable business growth and improve online visibility for long-term success.
WebFX Approach
- Our experts help you build a custom content strategy tailored to your business, audience, and goals.
- With the help of a dedicated project manager, our team of specialized copywriters develops unique written and multimedia content for your site.
- We promote your newly published content through our experienced network of industry influencers to boost brand awareness and increase web traffic.
5. User Experience
5. User Experience
Problem: A cluttered, unorganized website is difficult to navigate. Today, people want to be able to find the information they need quickly. When a site with poor user experience (UX) makes it difficult to do that, you’ll find that many people leave your website in favor of a more user-friendly one.
Solution: Improve your website’s UX to create a more user-friendly site that’s easy to browse, and makes finding information simple. Add features like navigation bars, breadcrumbs, and more to enhance the usability of your site and retain more traffic.
WebFX Approach
- We’ll examine everything from page layout to color schemes to offer suggestions for optimizing your site for UX.
- Our team examines your site to determine the best way to structure it for simple, yet effective user navigation.
- We leverage responsive web design to help you create a mobile-friendly website that’s accessible on mobile devices and improves your SEO.
Industries That Commonly Face This Business Challenge
Our Approach To Revenue Growth
Our innovative marketing solutions leverage actual revenue impact to drive decision-making. Take a peek behind the curtain to see the digital marketing process that’s driven over $10 billion in revenue for clients.