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Common Reasons Your Site Isn’t Driving Business Growth

“Why isn’t my site driving business growth?”

  1. Leads: Your site isn’t generating qualified leads
  2. Conversions: People are looking at your site, but aren’t doing anything
  3. Visibility: People can’t find your website in the first place
  4. Helpfulness: Your site isn’t offering solutions to their problems
  5. User Experience: Your website is difficult to navigate
Jackie

“We still see a lot of website managers mistakenly focusing only on driving more traffic. But if your website isn’t attracting quality traffic, bringing in more [unqualified] traffic won’t lead to business growth.”

Jackie

Sr. Conversion & UX Specialist at WebFX

Jackie

“Businesses can drive business growth from their website by making two key changes. 1. They should optimize their inbound marketing strategy to attract more qualified traffic from the start. 2. They can leverage modern technologies to scale their efforts and boost revenue.”

Jackie

Sr. Conversion & UX Specialist at WebFX

Jackie

“In order to attract more qualified traffic, a business should take a holistic look at its traffic acquisition strategies and website experience. An SEO and CRO strategy, for example, can work together to enhance both the quality of traffic and the conversion rate.”

Jackie

Sr. Conversion & UX Specialist at WebFX

Jackie

“Your website needs to clearly communicate the value you provide and give visitors a reason to take action. Audit your content to ensure it’s optimizing for user intent and motivating the right behaviors.”

Jackie

Sr. Conversion & UX Specialist at WebFX

Jackie

“With modern technology, businesses can scale without sacrificing traffic or lead quality. Solutions like WebFX’s MarketingCloudFX combined with expert digital marketing consulting, can help businesses grow, starting with their website.”

Jackie

Sr. Conversion & UX Specialist at WebFX

How to Optimize A Site That Isn’t Driving Business Growth

1. Lead Generation

1. Lead Generation

Problem: You’re attracting people to your site, but they aren’t the right people. What’s worse, they’re visiting your site only to leave it pretty quickly. As a result, you have very few viable leads to pursue, and your business growth is frozen.

Solution: To generate high-value leads with your website, use a variety of marketing and web design techniques. Make sure it’s accessible on mobile devices for on-the-go browsing, improve page speeds, and test different lead generation elements on your site like contact forms, landing pages, and more.

WebFX Approach

  • A dedicated account manager will help you build a custom strategy based on your goals, industry, competition, current sales funnel, and more.
  • Our data-backed lead generation solutions leverage the latest marketing technology, including our own MarketingCloudFX, to simplify and streamline your sales process.
  • We measure campaign performance by the metrics that matter most to your business. This means regular full-funnel ROI tracking to understand exactly how your campaign is performing, and how to improve it.

Close The Loop With Lead Generation Services

2. Conversions

2. Conversions

Problem: Your website visitors are active and browsing the right pages, but when it comes time for that final step of converting, they’re leaving. Something on your site — whether it’s the page layouts, content, buttons, or navigation — is holding them back, and it’s hurting your conversion rates.

Solution: Test, test, test! Change different call-to-action (CTA) elements of your site to better understand what drives more engagement for your business, and make improvements as you receive feedback. A/B test elements like buttons, navigation menus, content placement, page layouts, and more to successfully optimize your site for business growth.

WebFX Approach

  • Our Internet marketing experts analyze your current conversion funnel to identify opportunities to improve your conversion rate and better track leads.
  • Our team of 100+ specialized content writers creates compelling, conversion-ready content that speaks to your unique target audience.

 

Convert More Leads With Expert CRO Services

3. Visibility

3. Visibility

Problem: Over 68% of online experiences begin on search engines, so if people can’t find you there, they won’t find you anywhere else. A business with little to no search engine optimization (SEO) will miss out on a significant amount of web traffic that’ll instead go to competitors who are optimized for SEO.

Solution: Optimize your site for SEO to show up in Google and Bing search results. You can increase your visibility online for relevant keywords and start attracting qualified traffic to your site, which you can convert to customers who help fuel your business growth.

WebFX Approach

  • We audit your website and online presence to craft a fully customized SEO strategy for you.
  • Our technical SEO experts optimize your website, from customer-facing elements like design to backend aspects like your robots.txt file, to effectively optimize your site for Google.
  • We regularly monitor and report on your website’s search engine performance to make timely optimizations when they’re needed most so you can see long-term SEO success.

Explore Our Award-Winning Custom SEO Services

4. Helpfulness

4. Helpfulness

Problem: Your content isn’t attracting people to your site. It’s either unhelpful to users, doesn’t offer unique value, or just isn’t engaging enough to keep people interested. Whatever the case, people aren’t finding what they’re looking for on your website, and it’s causing them to leave in search of something better.

Solution: Create high-quality, engaging content that keeps people on your site for longer and entices them to return in the future. Helpful content that answers your target audience’s questions and offers solutions to their concerns helps your site drive profitable business growth and improve online visibility for long-term success.

WebFX Approach

  • Our experts help you build a custom content strategy tailored to your business, audience, and goals.
  • With the help of a dedicated project manager, our team of specialized copywriters develops unique written and multimedia content for your site.
  • We promote your newly published content through our experienced network of industry influencers to boost brand awareness and increase web traffic.

Explore WebFX Content Marketing Services

5. User Experience

5. User Experience

Problem: A cluttered, unorganized website is difficult to navigate. Today, people want to be able to find the information they need quickly. When a site with poor user experience (UX) makes it difficult to do that, you’ll find that many people leave your website in favor of a more user-friendly one.

Solution: Improve your website’s UX to create a more user-friendly site that’s easy to browse, and makes finding information simple. Add features like navigation bars, breadcrumbs, and more to enhance the usability of your site and retain more traffic.

WebFX Approach

  • We’ll examine everything from page layout to color schemes to offer suggestions for optimizing your site for UX.
  • Our team examines your site to determine the best way to structure it for simple, yet effective user navigation.
  • We leverage responsive web design to help you create a mobile-friendly website that’s accessible on mobile devices and improves your SEO.

Discover WebFX UX Design Services

Case Studies: Super-Charged Business Growth

How WebFX Has Driven $10 Billion+ in Revenue for Clients

Travel

Challenge

Client wanted to improve their online reach to complement their geographical reach and increase search engine presence to generate more customers.

Approach
  • Build a stronger link profile to increase site crawlability
  • Create original, campground and travel-related content
  • Conduct a competitive analysis to identify areas of opportunity
260%
increase in organic revenue

Food

Challenge

Client wanted to expand their online reach and connect with new customers who aren’t close to them geographically.

Approach
  • Leveraged Google Ads to launch video, display, and text ads
  • Optimized website for locational keywords
  • Reoptimized campaigns based on insights from Google Analytics and Trends
100%
revenue increase

Ecommerce

Challenge

Client wanted to drive more business growth through online sales, but their website was outdated and nonfunctional.

Approach
  • Redesigned website to match client’s style and brand
  • Integrated responsive web design for better UX
  • Optimized site for search engines
  • Updated their online store for a seamless shopping experience
136%
increase in gross ecomerce sales YoY

Manufacturing

Challenge

Client wanted to expand their online selling efforts to Amazon but didn’t know where to start.

Approach
  • Crafted a custom online storefront
  • Optimized product listings
  • Conducted negative keyword research to improve ad performance
626%
increase in Amazon sales YoY

Home Services

Challenge

Client wanted to establish their brand’s expertise online while promoting their services to obtain more qualified leads.

Approach
  • Improve internal linking strategy to promote conversions
  • Create content page clusters to nurture qualified leads
  • Optimize site for commercial keywords to attract high-value leads with more purchase intent
51%
increase in new website users YoY

Industries That Commonly Face This Business Challenge

Our Approach To Revenue Growth

Our innovative marketing solutions leverage actual revenue impact to drive decision-making. Take a peek behind the curtain to see the digital marketing process that’s driven over $10 billion in revenue for clients.

1. We Get to Know You 👋

Building a marketing strategy that drives growth for your business all starts with getting to know you. Our partnership starts with research and conversations about your company, industry, audience, and goals.

2. We Make Decisions Based on Trusted First-Party Data 📈

When we make recommendations for your web strategy, there’s no guessing involved. We make decisions based on first-party data to optimize your site and ensure you get the highest return on investment (ROI).

By leveraging data from past success stories and aligning those insights with your unique marketing goals, WebFX can help you make smart website decisions that result in sustainable, long-term growth for your business.

3. We Leverage Data-Fueled Marketing Technology 🧑‍💻

At WebFX, we leverage our proprietary marketing technology suite, MarketingCloudFX, to monitor the health of your campaigns, determine your successes, and facilitate better decision-making.

Fueled by 1+ billion data points from previous clients’ successes, MCFX offers unparalleled insights into what optimizations work, so you get winning strategy recommendations that directly impact your business growth.

4. We Continuously Optimize Your Strategy 🔁

The work doesn’t stop once we implement those initial optimizations. At WebFX, we’re with you for the long haul, continuously monitoring your online campaigns and making adjustments when needed to ensure you’re always a step ahead of the competition.

With end-to-end reporting courtesy of MCFX, you’ll always know which channels are successful, allowing you to continue prioritizing the strategies that generate results and revenue.

Start Ranking in 2025

WebFX has helped thousands of businesses drive revenue from search engines like Google.

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