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Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
25-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1000+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Technology for Smarter Marketing

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.

20%

avg increase in ROI across digital marketing channels

$500K+

built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Analytics & ROI Reporting

Make smarter marketing decisions and maximize your returns with full transparency into omnichannel performance.

  • Integration with CRM for end-to-end revenue reporting
  • View ROI by marketing channel to make investment decisions
  • Track the impact of all content on your core business objectives

Data Enablement

Unite first and third party data to automate audience creation and refine ad network targeting.

  • Leverage lead data to refine ad network targeting
  • Reach qualified users on any device
  • Make data-driven decisions about campaigns

Project Collaboration

Project management built in for seamless collaboration and project transparency.

  • Centralized communications to align teams and partners
  • Track goals and priorities to optimize campaigns
  • Get full visibility into what we’re working on to drive your campaigns forward

Ongoing Competitor Monitoring

Stay up to date on competitors to get and stay ahead.

  • Monitor competitor cross-channel marketing strategies
  • Benchmark your business’s performance against key competitors
  • Identify opportunities to pass the competition with digital marketing

Content Planning & Analytics

Seamless content research, planning, and tracking capabilities

  • Full transparency into the research behind our content recommendations
  • Effortless quarterly content planning with your account manager
  • Advanced content analytics by content type, tag, and more

20%

avg increase in ROI across digital marketing channels

$500K+

built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Your search for website call tracking services ends here

When your company partners with WebFX, you:

Accounts icon with person icon and writing above it.

Save time

Our clients have successfully implemented their call tracking data to reduce the amount of unanswered phone calls, accurately determine ROI, cut PPC costs and plan employee availability around optimal call times. Other call tracking companies can’t even come close to providing these kinds of results.

cloud icon.

Grow lead knowledge

By knowing where your customers found you and decided to finally pick up the phone, you are provided key insight to the thought process and behaviors of your target customer. With call tracking software, you have everything you need to take that unique approach and create as many new customers for your business as possible.

Measure ROI

With website call tracking services, we are able to report the true ROI and make more informed decisions on future changes to your website and Internet marketing strategy. While other Internet marketing firms determine client website strategies based on partial data, WebFX can see the whole picture, which is why we continue to provide superior results for our clients.

Make data-driven decisions

CallTrackerFX can track exactly where your customers are calling you from. Lucky for you, you don’t have to wonder anymore or merely speculate which campaign is bringing you maximum ROI. By tracking each of these sources and more with website call tracking, you can make the best decision for the future marketing efforts of your company so you can invest your marketing dollar where it matters most.

Solving key challenges for businesses

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s website call tracking services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

How does online call tracking work?

Online call software is made with the capabilities to drive your business’s growth. Whether you use our call tracking tool as service call tracking software from established leads or web based call tracking for potential new clients, it can help you succeed. But how does it all work, exactly?

Take a look at the graphics below for an explanation of how our online call tracking software works.

Hear from our clients such as this representative of Refresh, wearing a black hat and zip-up, both with the Refresh logo.

FAQs about website call tracking services

Do you have additional questions about website call tracking services? Browse our FAQ!

What is call tracking?

Call tracking is software that allows you to track where your phone calls are coming from. By using different phone numbers that are tagged in the call tracking software, you can designate particular sources to each phone number. This allows you to indicate whether a customer called you from a billboard they saw or if they came to your website a certain way.

Do I really need to track phone calls?

If you’re looking into call track software, you’ve probably found that your business prospects prefer to call you rather than fill out an online form. This is a good sign for both leads and the effectiveness of call tracking services since people who choose to pick up the phone tend to be higher quality leads and more likely to become customers. As a result, if you’re not using call tracking tools, you could be seriously underestimating the conversion rate and overall effectiveness of your web marketing efforts.

Our proprietary online call tracking software, CallTrackerFX, allows us to track phone calls as effectively as online conversions. Tracking a call is our software’s ultimate goal, and our call tracking service can accurately gauge and report on every customer inquiry. Also, with our website call tracking service, you can set up multiple phone numbers to track calls via a multitude of marketing materials.

What is CallTrackerFX?

As WebFX’s proprietary call tracking software, CallTrackerFX is a tool that gauges the number of leads a particular website generates. It enables WebFX to track the number of phone calls originating from visitors viewing a website or a particular component of a website, such as a form or landing page.

CallTrackerFX is especially valuable to service-based businesses, where website visitors are more likely to call the company rather than place an online order or complete a “contact us” form.

How does online call tracking reporting work?

All incoming calls are still routed to your central information line, but different phone numbers allow our software to determine exactly how each caller came to your website. This is done by logging each phone call within your website’s analytics reports.

WebFX combines data from website call tracking with your website analytics, ensuring completely accurate conversion reporting. Our call tracking service is fully compatible with Google Analytics, as well as many other website analytics products.

In addition to tracking the number and source of phone conversions, our website call tracking technology can be configured to even provide geographical data regarding the individuals who called after viewing your website.

Is call tracking really worth it?

Call tracking software is one of the most helpful additions you can make to your business. It records every word that your leads say to you over the phone so you constantly have a record of who they are and what they want from your business. With all of that information right at your fingertips, you can increase your customer conversion rate in no time by approaching each lead uniquely.

But is that information worth the cost?

The short answer is yes. The reason is because whatever call-tracking plan you choose, you’ll be able to make that money back and make much more to generate a positive ROI. And if there’s a way you can get more customers while generating a positive ROI, you know for sure it’s a good choice for your business.

It’s still up to you to close the deals you get from lead generation strategies, but it’s much easier to do that when you have all of the information you could want. After all, each lead is unique, so they require a unique approach to turn them into paying customers. With call tracking software, you have everything you need to take that unique approach and create as many new customers for your business as possible.

View all call tracking service deliverables

FeaturesAggressiveMarket LeaderTrailblazer
Unique phone numbersUp to 2Up to 4Up to 8
# of monthly phone callsUp to 200Up to 400Up to 800
Unique number setup and advanced call routing
Integration with Google Analytics
Setup of monthly Google Analytics emailed report
Call recording (if desired)
Setup of different #s for multiple channels (PPC, SEO, Email, etc.)
Reporting interface for phone calls
Call log and easy export of all phone calls
Caller data enrichment
Email call notifications and reports
Ability to block and filter callers
Unlimited users for the reporting interface
Initial 25 calls transcribed and call scoring included
Setup of unique # on unique PPC campaigns
Setup of unique # on PPC landing pages
500+ SMEs behind campaign driving results
Additional monthly phone numbersOnce the ML plan is exceeded: $25 for each additional phone # a month
Additional monthly phone calls receivedOnce the ML plan is exceeded: $50 for each block of 100 additional inbound calls a month
Monthly Investment:$200$300$400
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTEDGET STARTED

**Call tracking services are for existing clients only at this time

View all web marketing channel call tracking & ROI reporting deliverables

FeaturesAggressiveMarket LeaderTrailblazer
Unique phone numbersUp to 10Up to 10Up to 10
# of calls recorded each monthUp to 200200 – 400400 – 800
Call tracking for individual web marketing channels (SEO, PPC, Social, Remarketing, etc.) & channel ROI reporting
Call transcriptions included
Unique number setup and advanced call routing
Integration with Google Analytics
Setup of monthly Google Analytics emailed report
Call recording (if desired)
Setup of different #s for multiple channels (PPC, SEO, Email, etc.)
Reporting interface for phone calls
Call log and easy export of all phone calls
Caller data enrichment
Email call notifications and reports
Ability to block and filter callers
Unlimited users for the reporting interface
Call transcription & call scoring
SMS call notifications
Setup of unique # on unique PPC campaigns
Setup of unique # on PPC landing pages
500+ SMEs behind campaign driving results
Setup of call tracking numbers on website (if desired)$300 (Waived for existing customers)$400 (Waived for existing customers)$500 (Waived for existing customers)
Monthly Investment:$300$450$600
Need more information? Call Us: 888-601-5359GET STARTEDGET STARTEDGET STARTED
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